Miro Li's guest appearances

Miro Li

China Business Cast

The China Influencer Marketing Podcast

Qurious China

Elliott Zaagman

Fabian Bern

Michael Norris

Elijah Whaley

Kim Leitzes

Anthony Metivier

Mike Michelini

Matthew McKenzie

Greg Nance

Emily Cheung

Zak Dychtwald

Matt Brennan

John Artman

Vera Wang

Lauren Hallanan

OwlTail

Miro

About Miro LiMiro is a native Chinese and has been living in Hong Kong for a decade. Graduated from one of the TOP 3 Universities in Hong Kong (CUHK), she joined a Chinese eCommerce startup and was in charge of overseas business development.In 2017, Miro founded Double V., a consulting company helping overseas brands enter China market from 0 to 1. Double V. is specialized in Chinese niche social platforms, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video sharing platform Bilibili.In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing. Episode Content:Consumer behavior on social platformsMore about platforms like Xiaohongshu (Red APP) and BilibiliOther social-driven platformsHow to use these niche platforms for cross-border e-commerce platformsWhy the Gen-Z (post '95) population is so important for platformsGen-Z behavior characteristicsWhat are bullet screens, such as AWSLBiggest trends on social platforms in 2020Insights and expectations on Singles Day (11-11)CHINable platform offering free knowledge on Cross-Border E-commerce Episode Mentions:Reach out to Miro via info@doublevconsulting.com or on LinkedINWebsite: www.doublevconsulting.com and www.chinableacademy.comWeChat ID: miro509Social shipping platforms: Pinduoduo, Toutiao, Douyin, Kuaishou, XiaohongshuPlatforms: JD.com, Tmall.com, Yangmatou, Jumei, Kaola, Xiaohongshu, VIPKOL = Key Opinion Leaders &amp; KOC - Key Opinion ConsumersUGC - User Generated ContentACG - Animation Comics &amp; GamesAWSL - a wo si le, literally "I am dying", but used by Gen-Z to express excitement.O2O - Online to Offline and Offline to Online Download and SubscribeDownload this episode right click and choose "save as"Subscribe to China Business Cast on iTunesOr check out the full list on subscription optionsAdd Jons ('jslemmer') or Simon ('sraadt') on WeChat to join China Business Cast WeChat groupFind Jons on LinkedINFind Simon on LinkedINJoin China Business Cast WeChat group

About Miro LiMiro is a native Chinese and has been living in Hong Kong for a decade. Graduated from one of the TOP 3 Universities in Hong Kong (CUHK), she joined a Chinese eCommerce startup and was in charge of overseas business development.In 2017, Miro founded Double V., a consulting company helping overseas brands enter China market from 0 to 1. Double V. is specialized in Chinese niche social platforms, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video sharing platform Bilibili.In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing. Episode Content:<ul><li>Consumer behavior on social platforms</li><li>More about platforms like Xiaohongshu (Red APP) and Bilibili</li><li>Other social-driven platforms</li><li>How to use these niche platforms for cross-border e-commerce platforms</li><li>Why the Gen-Z (post '95) population is so important for platforms</li><li>Gen-Z behavior characteristics</li><li>What are bullet screens, such as AWSL</li><li>Biggest trends on social platforms in 2020</li><li>Insights and expectations on Singles Day (11-11)</li><li>CHINable platform offering free knowledge on Cross-Border E-commerce</li></ul> Episode Mentions:<ul><li>Reach out to Miro via info@doublevconsulting.com or on <a href="https://www.linkedin.com/in/miroli/" rel="nofollow" target="_blank">LinkedIN</a></li><li>Website: <a href="http://www.doublevconsulting.com" rel="nofollow" target="_blank">www.doublevconsulting.com</a> and <a href="http://www.chinableacademy.com" rel="nofollow" target="_blank">www.chinableacademy.com</a></li><li>WeChat ID: miro509</li><li>Social shipping platforms: Pinduoduo, Toutiao, Douyin, Kuaishou, Xiaohongshu</li><li>Platforms: <a href="http://JD.com" rel="nofollow" target="_blank">JD.com</a>, <a href="http://Tmall.com" rel="nofollow" target="_blank">Tmall.com</a>, Yangmatou, Jumei, Kaola, Xiaohongshu, VIP</li><li>KOL = Key Opinion Leaders &amp; KOC - Key Opinion Consumers</li><li>UGC - User Generated Content</li><li>ACG - Animation Comics &amp; Games</li><li>AWSL - a wo si le, literally "I am dying", but used by Gen-Z to express excitement.</li><li>O2O - Online to Offline and Offline to Online</li></ul> Download and Subscribe<ul><li><a href="https://china-business-cast-62d2e74f.simplecast.com/episodes/ep-107-social-commerce-in-china" rel="nofollow" target="_blank">Download this episode</a> right click and choose "save as"</li><li>Subscribe to <a href="https://itunes.apple.com/ca/podcast/china-business-cast/id677220250" rel="nofollow" target="_blank">China Business Cast on iTunes</a></li><li>Or check out the full list on <a href="http://www.chinabusinesscast.com/subscribe-to-china-business-cast" rel="nofollow" target="_blank">subscription options</a></li><li>Add Jons ('jslemmer') or Simon ('sraadt') on WeChat to join China Business Cast WeChat group</li><li>Find Jons on <a href="https://www.linkedin.com/in/jonsslemmer/" rel="nofollow" target="_blank">LinkedIN</a></li><li>Find Simon on <a href="https://www.linkedin.com/in/simon-de-raadt-西蒙）-56b0048/" rel="nofollow" target="_blank">LinkedIN</a></li><li>Join <a href="http://www.chinabusinesscast.com/wechat" rel="nofollow" target="_blank">China Business Cast WeChat group</a></li></ul>

Ep. 107: Social Commerce in China with Miro Li

In this episode, I invited Miro Li from Double V to speak on one of the most popular social media/commerce channels Red App (aka Xiao Hong Shu). We discussed how brand can engage Red as an entry platform into the China market, how to engage KOLs (Key Opinion Leaders) and how frequent the brand should post content and in what format. It's packed with gems so have a listen. 

In this episode, I invited Miro Li from Double V to speak on one of the most popular social media/commerce channels Red App (aka Xiao Hong Shu). We discussed how brand can engage Red as an entry platform into the China market, how to engage KOLs (Key Opinion Leaders) and how frequent the brand should post content and in what format. It's packed with gems so have a listen.

Qurious China Episode 8 - with Miro Li, Founder Double V

Xiaohongshu

In this episode Miro Li and I discuss our recently published guide to the social commerce platform Xiaohongshu or RED. While tons of people have grabbed the report, we know a lot of you are busy and probably haven’t had time to actually sit down and read it cover to cover so we wanted to create an episode where we go through the report and highlight key points. And even if you have read it, I suggest you still listen to the podcast because you might learn something new that you missed.   If you don’t yet have a copy of the report, you can grab one from the link below. I predict that Xiaohongshu will be one of the most influential Chinese social media platforms in 2019 so I strongly suggest you start learning about it now!   Guest: Miro Li Website: https://www.doublevconsulting.com/ Email: miro.li@doublevconsulting.com WeChat ID: miro509   Host: Lauren Hallanan Website: www.laurenhallanan.com LinkedIn: https://www.linkedin.com/in/lauren-hallanan/ WeChat: H1212118514   Mentioned in the Episode: Download Your Guide to Xiaohongshu   CIM Episode 027: Xiaohongshu 101 with Elaine Wong of Double V. Consulting   CIM Episode 034: What Brands Need to Know About Working with Influencers on Xiaohongshu with Influencer Claire Jiang     Thanks to our sponsors PARKLU: www.parklu.com and The Meet Group www.themeetgroup.com/blog    For additional information and show notes head over to www.chinainfluencermarketing.com     If you like this podcast and know someone who might find it interesting, please share!

In this episode Miro Li and I discuss our recently published guide to the social commerce platform Xiaohongshu or RED. While tons of people have grabbed the report, we know a lot of you are busy and probably haven’t had time to actually sit down and read it cover to cover so we wanted to create an episode where we go through the report and highlight key points. And even if you have read it, I suggest you still listen to the podcast because you might learn something new that you missed.   If you don’t yet have a copy of the report, you can grab one from the link below. I predict that Xiaohongshu will be one of the most influential Chinese social media platforms in 2019 so I strongly suggest you start learning about it now!   Guest: Miro Li Website: <a href="https://www.doublevconsulting.com/" rel="nofollow" target="_blank">https://www.doublevconsulting.com/</a> Email: <a href="http://miro.li" rel="nofollow" target="_blank">miro.li</a>@doublevconsulting.com WeChat ID: miro509   Host: Lauren Hallanan Website: <a href="http://www.laurenhallanan.com" rel="nofollow" target="_blank">www.laurenhallanan.com</a> LinkedIn: <a href="https://www.linkedin.com/in/lauren-hallanan/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lauren-hallanan/</a> WeChat: H1212118514   Mentioned in the Episode: Download Your Guide to Xiaohongshu   CIM Episode 027: Xiaohongshu 101 with Elaine Wong of Double V. Consulting   CIM Episode 034: What Brands Need to Know About Working with Influencers on Xiaohongshu with Influencer Claire Jiang     Thanks to our sponsors PARKLU: <a href="http://www.parklu.com" rel="nofollow" target="_blank">www.parklu.com</a> and The Meet Group <a href="http://www.themeetgroup.com/blog" rel="nofollow" target="_blank">www.themeetgroup.com/blog</a>    For additional information and show notes head over to <a href="http://www.chinainfluencermarketing.com" rel="nofollow" target="_blank">www.chinainfluencermarketing.com</a>     If you like this podcast and know someone who might find it interesting, please share!

CIM035: Key Takeways From Our Guide to Xiaohongshu With Miro Li of Double V Consulting