Nathan Cavicchi's guest appearances

Nathan Cavicchi

B2B Growth

Marketing: Behind the Curtain

Tyler Lessard

Justin Keller

Randy Riemersma

Brett Trainor

Rachel Wexler

Christine Deakers

Marc Bitanga

Étienne Garbugli

John Tesoro

Bethany Walsh

Mikko Honkanen

Rahul Alim

John Rougeux

John Bonini

Rich Liu

OwlTail

PrecisionHawk does some awesome work with drones—but you won’t see a lot of attention drawn to this in their marketing. Generally, people aren’t looking for “drone solutions.” So PrecisionHawk doesn’t look to identify those types of searchers; instead, they’re looking for people with a problem set. By getting down into the data to find what people really care about and are searching for, the company can steer clear of tire-kickers who would take up their time with minimal return (and who PrecisionHawk wouldn’t be able to help anyway). Our guest today is Nathan Cavicchi. He’s the Marketing Manager of Demand Generation at PrecisionHawk. In this episode, he lets us behind the curtain to see how a unique company’s marketing team navigates the balance between showing off their product and speaking to what buyers are looking for.

<a href="https://www.precisionhawk.com/" rel="nofollow" target="_blank">PrecisionHawk</a> does some awesome work with drones—but you won’t see a lot of attention drawn to this in their marketing. Generally, people aren’t looking for “drone solutions.” So PrecisionHawk doesn’t look to identify those types of searchers; instead, they’re looking for people with a problem set. By getting down into the data to find what people really care about and are searching for, the company can steer clear of tire-kickers who would take up their time with minimal return (and who PrecisionHawk wouldn’t be able to help anyway). Our guest today is <a href="https://www.linkedin.com/in/nathancavicchi/" rel="nofollow" target="_blank">Nathan Cavicchi</a>. He’s the Marketing Manager of Demand Generation at PrecisionHawk. In this episode, he lets us behind the curtain to see how a unique company’s marketing team navigates the balance between showing off their product and speaking to what buyers are looking for.

4. Why This Drone Company Doesn’t Like Marketing the Best Feature of its Product w/ Nathan Cavicchi

In this episode of the #Experiments series, David Kelly speaks with Nathan Cavicchi— the Marketing Manager of Demand Generation at PrecisionHawk. You'll learn three main things: 1) How you can start a successful business with only $5,000 2) The best marketing channels to grow your business (for both small and large companies) 3) Why you should treat your customers with respect Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in &lt; 1 minute.

In this episode of the #Experiments series, <a href="https://www.linkedin.com/in/thedmkelly/" rel="nofollow noopener noreferrer" target="_blank">David Kelly</a> speaks with <a href="https://www.linkedin.com/in/nathancavicchi/" rel="nofollow noopener noreferrer" target="_blank">Nathan Cavicchi</a>— the Marketing Manager of Demand Generation at <a href="https://www.precisionhawk.com/" rel="nofollow noopener noreferrer" target="_blank">PrecisionHawk</a>. You'll learn three main things: 1) How you can start a successful business with only $5,000 2) The best marketing channels to grow your business (for both small and large companies) 3) Why you should treat your customers with respect Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: <a href="http://sweetfishmedia.com/big3" rel="nofollow noopener noreferrer" target="_blank">http://sweetfishmedia.com/big3</a> We'll never send you more than what you can read in &lt; 1 minute.

#Experiments 3: How to Use Marketing to Grow Your Business w/ Nathan Cavicchi