John Rougeux

11 Podcast Episodes

SaaS Marketing Makeover - With BombBomb's VP of Marketing Strategy, John Rougeux

SaaS Marketing Makeover - With BombBomb's VP of Marketing Strategy, John Rougeux

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader wo... Read more

19 Jan 2021

37mins

John Rougeux VP of Marketing Strategy: How to Create a Category Design Business Strategy

John Rougeux VP of Marketing Strategy: How to Create a Category Design Business Strategy

John Rougeux Bio and Show Notes:LinkedIn profile: https://www.linkedin.com/in/johnbrougeux/B2B Growth Podcast Co-HostFla... Read more

20 Oct 2020

1hr 4mins

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John Rougeux: An Insider's Look at the Category Design Process

John Rougeux: An Insider's Look at the Category Design Process

You hear a lot of talk about category creation and category design. The terms are often intermingled. In this episode of... Read more

13 Oct 2020

23mins

Integrated Digital Marketing Data into Offline Businesses // John Rougeux -- Skyfii

Integrated Digital Marketing Data into Offline Businesses // John Rougeux -- Skyfii

Today we rebroadcast our conversation with John Rougeux, the Vice President of Marketing at Skyfii, which is an emerging... Read more

19 Apr 2020

14mins

Most Popular

How Brick & Mortar Compete with Online Brands // John Rougeux -- Skyfii

How Brick & Mortar Compete with Online Brands // John Rougeux -- Skyfii

Today we rebroadcast our conversation with John Rougeux, the Vice President of Marketing at Skyfii, which is an emerging... Read more

18 Apr 2020

21mins

Ep. 119: Category Design As a Marketing Strategy Ft. John Rougeux

Ep. 119: Category Design As a Marketing Strategy Ft. John Rougeux

How do you market a company that is selling something fundamentally new and different? This week on The Inbound Success ... Read more

2 Dec 2019

52mins

#WhyPodcastsWork 8: 6 Ways a Podcast Helps You Refine Your Go-To-Market Messaging w/ John Rougeux

#WhyPodcastsWork 8: 6 Ways a Podcast Helps You Refine Your Go-To-Market Messaging w/ John Rougeux

If you’re a marketer in a new industry, you’re probably wondering how you can craft campaigns and deliver messaging abou... Read more

12 Jul 2019

19mins

Integrated Digital Marketing Data into Offline Businesses // John Rougeux -- Skyfii

Integrated Digital Marketing Data into Offline Businesses // John Rougeux -- Skyfii

Sponsored By Knit. Today we're going to discuss how digital marketing practices are being integrated into brick and mort... Read more

6 Dec 2018

13mins

How Brick & Mortar Compete with Online Brands // John Rougeux -- Skyfii

How Brick & Mortar Compete with Online Brands // John Rougeux -- Skyfii

Sponsored By Knit. Today we're going to discuss how digital marketing practices are being integrated into brick and mort... Read more

5 Dec 2018

20mins

6: Apply these 3 Principles for to Successfully Position Your B2B Brand w/ John Rougeux

6: Apply these 3 Principles for to Successfully Position Your B2B Brand w/ John Rougeux

B2C Branding is about recognition - B2B Branding is a holistic discipline. True, the tactics utilized in both B2B and B2... Read more

9 Oct 2018

24mins

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