Matthew Sweezey's guest appearances

Matthew Sweezey

The Marketing Book Podcast

Sales Strategy & Enablement by Revenue.io

Kristin Zhivago

Jeff Davis

Scott Ingram

Janine Kurnoff

Jeb Blount

Max Altschuler

Drew Neisser

Carlos Hidalgo

Stu Heinecke

Oren Klaff

Jonah Berger

Marylou Tyler

David Meerman Scott

Perry Marshall

Jamie Shanks

OwlTail

Kraig Swensrud

William Tyree

In today's rapidly changing economic environment, the future of sales and marketing requires the selling process (and buying experience) to become more human, not less.Now more than ever, buyers are demanding real-time experiences that are contextually relevant and authentic. And the question we’re confronted with is: how do we, as sellers and marketers, effectively respond to that demand?So join me and our all-star panel of experts as we the discuss specific approaches, tactics and technologies that teams can apply right now.* Mathew Sweezey, Director of Market Strategy for Salesforce.com and author of Amazon Bestselling book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media. * Kraig Swensrud, Founder/CEO of Qualified &amp; GetFeedback, former CMO of Salesforce &amp; Campaign Monitor* William Tyree, CMO of ringDNA.com_This conversation was powered by ringDNA: the revenue acceleration platform that helps businesses scale growth through AI. Visit ringdna.com/andy for exclusive Sales Enablement content.

In today's rapidly changing economic environment, the future of sales and marketing requires the selling process (and buying experience) to become more human, not less. Now more than ever, buyers are demanding real-time experiences that are contextually relevant and authentic.  And the question we’re confronted with is: how do we, as sellers and marketers, effectively respond to that demand? So join me and our all-star panel of experts as we the discuss specific approaches, tactics and technologies that teams can apply right now. * Mathew Sweezey, Director of Market Strategy for <a href="http://Salesforce.com" rel="nofollow" target="_blank">Salesforce.com</a> and author of Amazon Bestselling book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.  * Kraig Swensrud, Founder/CEO of Qualified &amp; GetFeedback, former CMO of Salesforce &amp; Campaign Monitor * William Tyree, CMO of <a href="http://ringDNA.com" rel="nofollow" target="_blank">ringDNA.com</a> _This conversation was powered by ringDNA: the revenue acceleration platform that helps businesses scale growth through AI. Visit <a href="https://www.ringdna.com/andy" rel="nofollow" target="_blank">ringdna.com/andy</a> for exclusive Sales Enablement content.

Special Episode: Positioning Sales and Marketing for What’s Next, with Matthew Sweezey, Kraig Swensrud, and William Tyree

"Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" by Matthew Sweezey Click here for show notes  https://www.salesartillery.com/marketing-book-podcast/context-marketing-revolution-matthew-sweezey In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be:  Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product    Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.

"Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" by Matthew Sweezey <a href="%20https:/www.salesartillery.com/marketing-book-podcast/context-marketing-revolution-matthew-sweezey" rel="noopener nofollow" target="_blank">Click here for show notes</a> <a href="https://www.salesartillery.com/marketing-book-podcast/context-marketing-revolution-matthew-sweezey" rel="nofollow" target="_blank">https://www.salesartillery.com/marketing-book-podcast/context-marketing-revolution-matthew-sweezey</a> In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: <ul> <li>Available: Helping people achieve the value they seek in the moment</li> <li>Permissioned: Giving people what they've asked for, on their terms</li> <li>Personal: Going beyond how personal it is to how personally you can deliver it</li> <li>Authentic: Combining voice, empathy, and brand congruence simultaneously</li> <li>Purposeful: Creating a deeper connection to the brand, beyond the product</li> </ul> Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.

273 Context Marketing Revolution by Matthew Sweezey