Elizabeth Windram's guest appearances

Elizabeth Windram

Marketing Today with Alan Hart

Shiny New Object - a Marketing Podcast

The Marketing Society podcast

Jeremy King

Biljana Cvetanovski

Rory Sutherland

Rob Bullough

Amy Chiwaye

Sarah Davanzo

Paul Cowan

Adam Palmer

Martin Sorrell

Jerry Daykin

Tom Goodwin

Roy Wentzel

Monali Shah

Ricardo Rey

David Byrne

OwlTail

Elizabeth Windram leads global branding at Uber, where she is the Global Head of Mobility Marketing, Masterbrand and Membership. A true believer in human-centred brands, she's worked with the likes of Barefoot Wines and JetBlue Airways to establish meaningful connections with consumers and stay true to the brand voice.In this episode, Elizabeth talks about the importance of letting the brand ethos inform how brands "show up" in the world, as well as about her favourite marketing books and more valuable tips.The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

Elizabeth Windram leads global branding at Uber, where she is the Global Head of Mobility Marketing, Masterbrand and Membership. A true believer in human-centred brands, she's worked with the likes of Barefoot Wines and JetBlue Airways to establish meaningful connections with consumers and stay true to the brand voice.In this episode, Elizabeth talks about the importance of letting the brand ethos inform how brands "show up" in the world, as well as about her favourite marketing books and more valuable tips.The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at <a href="http://www.automatedcreative.net/" rel="noopener noreferrer nofollow" target="_blank">www.automatedcreative.net</a>

Staying true to brand voice with Uber's Elizabeth Windram

Elizabeth Windram's career spans some amazing brands: she "ended up in marketing" after starting in finance and investment from business school, then went on to lead brands such as Barefoot Wines and JetBlue Airways. Elizabeth loves marketing books, so tune in to listen to some great recommendations from her. She also doesn't believe in Shiny New Objects! So, this episode is about being wary of new trends, testing them and finding out how they work for your core programme.

Elizabeth Windram's career spans some amazing brands: she "ended up in marketing" after starting in finance and investment from business school, then went on to lead brands such as Barefoot Wines and JetBlue Airways. Elizabeth loves marketing books, so tune in to listen to some great recommendations from her. She also doesn't believe in Shiny New Objects! So, this episode is about being wary of new trends, testing them and finding out how they work for your core programme.

Episode 166 / Elizabeth Windram / Uber / Global Head of Mobility Marketing, Masterbrand and Membership

Elizabeth Windram, director of Brand and Advertising at JetBlue, arrived at her destination in marketing after stops in finance and MBA school. For her, it's not just coming up with the big idea so much as it is to trust your instincts and follow through; believing in what your gut is telling you while listening to other viewpoints and making the work better.“As long as you don't mess with the core insight, you're probably still OK,” says Windram. “Where I won't make changes is if something is fundamentally changing the thing that made it right and that made it work to begin with.”In addressing the collaboration and differing opinions inherent in bringing an idea to market, she goes on to add, “It's also knowing when you don't have to take someone's opinion. Sometimes it's enough to say, ‘OK, I've heard you and I'm not doing that. And here's why.' But, I think listening, at least, goes a long way.“ Highlights from this week's “Marketing Today” podcast include:Trust your gut: Knowing when an idea is good. (4:59)Bringing people along: Pushing ideas through in the face of challenges. (8:18) Cultural relevancy: Joining in conversations big and small. (9:50)From finance to marketing: In retrospect, the journey all makes sense. (10:57)It's been said before, but it's not really a job if you love what you do. (13:35)Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

<a href="http://www.adweek.com/brand-marketing/jetblues-elizabeth-windram-wins-adweeks-2016-grand-brand-genius-award-174264/" rel="nofollow" target="_blank">Elizabeth Windram</a>, director of Brand and Advertising at JetBlue, arrived at her destination in marketing after stops in finance and MBA school. For her, it's not just coming up with the big idea so much as it is to trust your instincts and follow through; believing in what your gut is telling you while listening to other viewpoints and making the work better.“As long as you don't mess with the core insight, you're probably still OK,” says Windram. “Where I won't make changes is if something is fundamentally changing the thing that made it right and that made it work to begin with.”In addressing the collaboration and differing opinions inherent in bringing an idea to market, she goes on to add, “It's also knowing when you don't have to take someone's opinion. Sometimes it's enough to say, ‘OK, I've heard you and I'm not doing that. And here's why.' But, I think listening, at least, goes a long way.“ Highlights from this week's “Marketing Today” podcast include:<ul><li>Trust your gut: Knowing when an idea is good. (4:59)</li><li>Bringing people along: Pushing ideas through in the face of challenges. (8:18) </li><li>Cultural relevancy: Joining in conversations big and small. (9:50)</li><li>From finance to marketing: In retrospect, the journey all makes sense. (10:57)</li><li>It's been said before, but it's not really a job if you love what you do. (13:35)</li></ul><a href="https://www.patreon.com/marketingtoday" rel="payment nofollow" target="_blank">Support the show: https://www.patreon.com/marketingtoday</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information. Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

32: Elizabeth Windram of JetBlue finds excitement in ideas taking flight