Roy Wentzel's guest appearances

Roy Wentzel

Career Success Podcast

Shiny New Object - a Marketing Podcast

The Marketing Society podcast

OwlTail

Mary Palmieri

We invited Roy Wentzel, the Business Lead Strategic Growth Markets Global Ecommerce at PUMA Group, and Mary Palmieri, the Director of Client Development at Tall Ridge, to discuss with us how to successfully define and execute a D2C strategy.Online D2C has experienced exponential growth over the past couple of years. Last year’s events have accelerated this even more, and in 2021 the D2C market is projected to grow by a staggering 19.2%!2020 was life changing in many aspects, from one day to the next, everything became remote, and consumer behavior changed dramatically. It is within this context that companies are finding new ways to interact with consumers and D2C is entering a new era. A study by Shopify shows that the D2C movement accounts for 40% of the sales growth in the sector. In this podcast, May and Roy debate with us about customer buying behaviour and businesses' strategies to approach it in the most effective way, with great examples of big retailers like Amazon.You can also check out the full webinar at https://ls-international.com/webinar-how-to-successfully-define-and-execute-a-d2c-strategy/.

We invited Roy Wentzel, the Business Lead Strategic Growth Markets Global Ecommerce at PUMA Group, and Mary Palmieri, the Director of Client Development at Tall Ridge, to discuss with us how to successfully define and execute a D2C strategy. Online D2C has experienced exponential growth over the past couple of years. Last year’s events have accelerated this even more, and in 2021 the D2C market is projected to grow by a staggering 19.2%! 2020 was life changing in many aspects, from one day to the next, everything became remote, and consumer behavior changed dramatically. It is within this context that companies are finding new ways to interact with consumers and D2C is entering a new era. A study by Shopify shows that the D2C movement accounts for 40% of the sales growth in the sector.  In this podcast, May and Roy debate with us about customer buying behaviour and businesses' strategies to approach it in the most effective way, with great examples of big retailers like Amazon. You can also check out the full webinar at <a href="https://ls-international.com/webinar-how-to-successfully-define-and-execute-a-d2c-strategy/" rel="nofollow" target="_blank">https://ls-international.com/webinar-how-to-successfully-define-and-execute-a-d2c-strategy/</a>.

How to successfully Define and Execute a D2C Strategy Q&A with Mary Palmieri and Roy Wentzel

Roy Wentzel is the Head of Ecommerce Middle East (Interim) at the PUMA Group. His vast experience in e-commerce includes building online shops for a variety of cycling brands before moving to PUMA.He talked to us about the flexibility and dynamic nature of headless e-commerce, its advantages for brands and how to make the most of it for your online store. Listen to Roy's top tips and marketing advice in the latest episode of the Shiny New Object podcast.The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

Roy Wentzel is the Head of Ecommerce Middle East (Interim) at the PUMA Group. His vast experience in e-commerce includes building online shops for a variety of cycling brands before moving to PUMA.He talked to us about the flexibility and dynamic nature of headless e-commerce, its advantages for brands and how to make the most of it for your online store. Listen to Roy's top tips and marketing advice in the latest episode of the Shiny New Object podcast.The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at <a href="http://www.automatedcreative.net/" rel="noopener noreferrer nofollow" target="_blank">www.automatedcreative.net</a>

PUMA Group's Roy Wentzel on using headless ecommerce to boost sales

As the Interim Head of Ecommerce Middle East for the PUMA group, Roy Wentzel is currently focusing on building the brand's presence in the region, starting in the UAE and working towards launching in Saudi Arabia. Beyond a very long and illustrious career in e-commerce, Roy is an advocate of progress when it comes to the development of websites for brands' shops and consumer experience. His Shiny New Object is headless e-commerce, a new way to design e-commerce beyond the traditional back and front-end connected by a lot of code. Listen to Roy talk about how e-commerce makes websites more flexible, more consumer friendly and easier to find through Google, as well as about the potential downsides of headless e-commerce, on this latest episode of the podcast. 

As the Interim Head of Ecommerce Middle East for the PUMA group, Roy Wentzel is currently focusing on building the brand's presence in the region, starting in the UAE and working towards launching in Saudi Arabia. Beyond a very long and illustrious career in e-commerce, Roy is an advocate of progress when it comes to the development of websites for brands' shops and consumer experience. His Shiny New Object is headless e-commerce, a new way to design e-commerce beyond the traditional back and front-end connected by a lot of code. Listen to Roy talk about how e-commerce makes websites more flexible, more consumer friendly and easier to find through Google, as well as about the potential downsides of headless e-commerce, on this latest episode of the podcast.