Ricardo Rey's guest appearances

Ricardo Rey

Shiny New Object - a Marketing Podcast

The Marketing Society podcast

MDZ Radio

OwlTail

In his role as Head of Digital Consumer MAZ for AB InBev, Ricardo Rey has been working on developing better connections with data consumers. His career spans various roles all centred around the digital world, leading transformations for brands and developing their strategies. His Shiny New Object is AI in A/B testing, a way to optimise budget, time and return on investment for brands looking to launch the best performing marketing content. Ricardo talks about how he implements this in his work and the challenges he faces, as well as what the benefits are of using AI and of investing in A/B testing in the first place.The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

In his role as Head of Digital Consumer MAZ for AB InBev, Ricardo Rey has been working on developing better connections with data consumers. His career spans various roles all centred around the digital world, leading transformations for brands and developing their strategies. His Shiny New Object is AI in A/B testing, a way to optimise budget, time and return on investment for brands looking to launch the best performing marketing content. Ricardo talks about how he implements this in his work and the challenges he faces, as well as what the benefits are of using AI and of investing in A/B testing in the first place.The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at <a href="http://www.automatedcreative.net/" rel="noopener noreferrer nofollow" target="_blank">www.automatedcreative.net</a>

AB InBev's Ricardo Rey on the benefits of AI in A/B Testing

Ricardo Rey is the Head of Digital Consumer MAZ at AB InBev, leading the brand's digital consumer strategy in the middle Americas and investing in new technology to connect better with data consumers. As part of this search for a better connection, Ricardo makes great use of AI in A/B testing. This is his Shiny New Object, enabling him to understand what strategies are performing well and learn from themes and data gathered from consumers directly. Find out more about this and Ricardo's top marketing tips on the latest episode of the podcast.

Ricardo Rey is the Head of Digital Consumer MAZ at AB InBev, leading the brand's digital consumer strategy in the middle Americas and investing in new technology to connect better with data consumers. As part of this search for a better connection, Ricardo makes great use of AI in A/B testing. This is his Shiny New Object, enabling him to understand what strategies are performing well and learn from themes and data gathered from consumers directly. Find out more about this and Ricardo's top marketing tips on the latest episode of the podcast.