Biljana Cvetanovski's guest appearances

Biljana Cvetanovski

Marketing Today with Alan Hart

DisrupTV

The Marketing Society podcast

Vint Cerf

John Hagel

Dorie Clark

Kara Goldin

Guy Kawasaki

Tom Peters

Caroline Casey

Ashley Bell

Jerry Colonna

Bob Hoffman

Mark Goulston

Scott Galloway

Paul Graham

Chip Conley

Scott Belsky

OwlTail

The pandemic sped us into a digitized future, compressing decade’s worth of digital adoption into months. Yet, this time of disruption has provided a unique opportunity for marketers to construct new ways to unlock growth. Recent McKinsey &amp; Company research entitled The Growth Triple Play: Creativity, Analytics, and Purpose shows that by unifying creativity, analytics, and purpose, companies can deliver 2 times the growth of their peers. This elite group, comprised of only 7% of companies today – has seamlessly fused these three elements, creating long-term growth and a holistic impact. In this session, hear from Zaid Al-Qassab, CMO at Channel 4 and Biljana Cvetanovski, Partner at McKinsey as they discuss the ever-evolving role of the CMO and how companies can fuel their next wave of growth.

The pandemic sped us into a digitized future, compressing decade’s worth of digital adoption into months. Yet, this time of disruption has provided a unique opportunity for marketers to construct new ways to unlock growth. Recent McKinsey &amp; Company research entitled The Growth Triple Play: Creativity, Analytics, and Purpose shows that by unifying creativity, analytics, and purpose, companies can deliver 2 times the growth of their peers. This elite group, comprised of only 7% of companies today – has seamlessly fused these three elements, creating long-term growth and a holistic impact. In this session, hear from Zaid Al-Qassab, CMO at Channel 4 and Biljana Cvetanovski, Partner at McKinsey as they discuss the ever-evolving role of the CMO and how companies can fuel their next wave of growth.

The Growth Triple Play: Creativity, Analytics, and Purpose with Zaid Al-Qassab and Biljana Cvetanovski

James Altucher

Praveen Moturu

Brian Solis

This week on DisrupTV, we interviewed James Altucher, Founder at "The James Altucher Show" podcast, Praveen Moturu, VP, Chief Enterprise Architect at MARS, Brian Solis, Global Innovation Evangelist at Salesforce &amp; 8x Best-Selling Author, Keynote Speaker and Biljana Cvetanovski, Partner at McKinsey &amp; Company.DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

This week on DisrupTV, we interviewed James Altucher, Founder at "The James Altucher Show" podcast, Praveen Moturu, VP, Chief Enterprise Architect at MARS, Brian Solis, Global Innovation Evangelist at Salesforce &amp; 8x Best-Selling Author, Keynote Speaker and Biljana Cvetanovski, Partner at McKinsey &amp; Company. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: <a href="http://constellationr.com/CEN" rel="nofollow" target="_blank">constellationr.com/CEN</a>.

DisrupTV 252, James Altucher, Praveen Moturu, Brian Solis, Biljana Cvetanovski