Joanna Drews's guest appearances

Joanna Drews

Televisionation

RBR+TVBR InFOCUS Podcast

Screen Wars Thought Leader Interviews by Cross Screen Media

Jane Clarke

Scott Schiller

Marianne Vita

Jay Prasad

Adriana Waterston

Tal Chalozin

Bill Livek

Max Kalehoff

Dave Morgan

Todd Achilles

Philippe Guelton

Adam Lowy

Gordon Borrell

Auren Hoffman

Andy Grammer

OwlTail

Joanna Drews, Cofounder and CEO HyphaMetrics, joins Cross Screen Media CEO Michael Beach to share her thoughts on using next-generation technologies to close the gap in cross-screen measurement and how zero-party data could re-shape the video ad landscape.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Joanna Drews, Cofounder and CEO HyphaMetrics, joins Cross Screen Media CEO Michael Beach to share her thoughts on using next-generation technologies to close the gap in cross-screen measurement and how zero-party data could re-shape the video ad landscape. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: <a href="https://content.crossscreen.media/sots-newsletter-signup" rel="nofollow" target="_blank">https://content.crossscreen.media/sots-newsletter-signup</a>

26. HyphaMetrics CEO Joanna Drews on TV Measurement and the Oracle of Truth

As RBR+TVBR first reported on Wednesday (3/10), HyphaMetrics has just secured a U.S. patent for a cross-media measurement platform.The co-founder and CEO of HyphaMetrics, Joanna Drews, chats with Editor-in-Chief Adam R Jacobson to share a bit more about the patent, consumer privacy, buying in the 2021-2022 Upfront and scatter markets, and where audio media fits in to HyphaMetrics' business in this fresh podcast presented by Dot.FM.

As RBR+TVBR first reported on Wednesday (3/10), HyphaMetrics has just secured a U.S. patent for a cross-media measurement platform. The co-founder and CEO of HyphaMetrics, Joanna Drews, chats with Editor-in-Chief Adam R Jacobson to share a bit more about the patent, consumer privacy, buying in the 2021-2022 Upfront and scatter markets, and where audio media fits in to HyphaMetrics' business in this fresh podcast presented by <a href="http://Dot.FM" rel="nofollow" target="_blank">Dot.FM</a>.

The InFOCUS Podcast: Joanna Drews, HyphaMetrics

Mike Bologna

http://tvtoshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Joanna Drews, Co-Founder and CEO, and Mike Bologna, President and CRO, of HyphaMetrics, a cross-platform measurement company that will employ a proprietary panel of 5,000 households, and offer clients what it describes as “a suite of data streams providing media viewing behavior figures at their most granular level that are both neutral and autonomous.” Among other things, they explain why HyphaMetrics was founded and the measurement needs it is designed to respond to; outline how the company’s panel system and other key elements of its offering work; discuss how its granular data could make addressable-TV more effective; and more.

<a href="http://tvtoshow.com/televisionation" rel="noopener nofollow" target="_blank">http://tvtoshow.com/televisionation</a> - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Joanna Drews, Co-Founder and CEO, and Mike Bologna, President and CRO, of HyphaMetrics, a cross-platform measurement company that will employ a proprietary panel of 5,000 households, and offer clients what it describes as “a suite of data streams providing media viewing behavior figures at their most granular level that are both neutral and autonomous.” Among other things, they explain why HyphaMetrics was founded and the measurement needs it is designed to respond to; outline how the company’s panel system and other key elements of its offering work; discuss how its granular data could make addressable-TV more effective; and more.

Televisionation: Joanna Drews and Mike Bologna on their New Measurement Company, HyphaMetrics