Gordon Borrell

11 Podcast Episodes

25. Gordon Borrell on the New ‘Prime Time’

25. Gordon Borrell on the New ‘Prime Time’

Gordon Borrell, CEO of Borrell Associates, joins Cross Screen Media CEO Michael Beach to share his thoughts on disruptor... Read more

20 Apr 2022

34mins

513: Advertising vs. Marketing; Video is Your Best Friend | Gordon Borrell

513: Advertising vs. Marketing; Video is Your Best Friend | Gordon Borrell

Gordon Borrell is the Founder of Borrell Associates Inc. and is considered the local media industry’s leading analyst. H... Read more

30 Mar 2022

42mins

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Is Video Advertising Still Relevant? (feat. Gordon Borrell)

Is Video Advertising Still Relevant? (feat. Gordon Borrell)

Agency Talk is back! In the first episode of the second season, Marcus Murphy and Tim Burke talk with Gordon Borrell. Go... Read more

22 Mar 2022

37mins

76 Gordon Borrell is (Finally) Bullish on Newspapers

76 Gordon Borrell is (Finally) Bullish on Newspapers

It’s true that over the years we have seen the Borrell Associates’ Advertiser Research Studies show a downward trend in ... Read more

15 Mar 2021

32mins

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The InFOCUS Podcast: Gordon Borrell

The InFOCUS Podcast: Gordon Borrell

February 11 saw the release of the second in a series of Borrell Associates reports that examine 2021 spending plans for... Read more

23 Feb 2021

18mins

Business Matters: Local Marketing with Gordon Borrell

Business Matters: Local Marketing with Gordon Borrell

27 Jan 2021

1hr

57 Checking-in with Gordon Borrell on State of the Industry

57 Checking-in with Gordon Borrell on State of the Industry

One of the most anticipated media studies is the yearly release of the Borrell Associates’ Local Advertiser Survey where... Read more

13 Oct 2020

49mins

27 Gordon Borrell Speaks One-on-One About Managing Through COVID-19

27 Gordon Borrell Speaks One-on-One About Managing Through COVID-19

Borrell Associates is the nation’s leading provider of advertising trends and data for the media industry. Each month, h... Read more

25 Mar 2020

27mins

Talking Untapped Media Opportunities in Local Advertising, Marketing and Sales with Industry Thought Leader Gordon Borrell

Talking Untapped Media Opportunities in Local Advertising, Marketing and Sales with Industry Thought Leader Gordon Borrell

Gordon Borrell is the CEO of Borrell Associates Inc., a local media research and analysis company that creates reports t... Read more

26 Dec 2019

37mins

236 : Started from a Survey now he's here - how Gordon Borrell Built a Business

236 : Started from a Survey now he's here - how Gordon Borrell Built a Business

Gordon Borrell built an entire business around a survey, and he's still at it!It's 10 years running and there isn't a st... Read more

10 Apr 2019

28mins

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