Max Kalehoff's guest appearances

Max Kalehoff

Televisionation

RBR+TVBR InFOCUS Podcast

Joanna Drews

Jane Clarke

Adriana Waterston

Todd Achilles

Jay Prasad

Scott Schiller

Marianne Vita

Brian Greene

Morgan Murphy

David Ayres

Alan Young

Andy Grammer

Steve Walsh

Steve Jones

Michael Lee

OwlTail

Late last week, just in time for Juneteeth, "emotion AI" television advertising research  Realeyes released some intriguing data regarding consumer response to brands that rolled out Blacks Lives Matter-themed creative.Were the ads well received? With front-facing cameras used to measure the attention and emotion of opt-in viewers the hallmark of Realeyes' studies, it looked at several themed campaigns from such brands as the Disney Channel, Nike, McDonald's, and Procter &amp; Gamble Co., and the National Football League.The results of the study are discussed in this new RBR+TVBR INFOCUS Podcast with Realeyes marketing head Max Kalehoff, who speaks with RBR+TVBR Editor-in-Chief from New York.

Late last week, just in time for Juneteeth, "emotion AI" television advertising research  Realeyes released some intriguing data regarding consumer response to brands that rolled out Blacks Lives Matter-themed creative. Were the ads well received? With front-facing cameras used to measure the attention and emotion of opt-in viewers the hallmark of Realeyes' studies, it looked at several themed campaigns from such brands as the Disney Channel, Nike, McDonald's, and Procter &amp; Gamble Co., and the National Football League. The results of the study are discussed in this new RBR+TVBR INFOCUS Podcast with Realeyes marketing head Max Kalehoff, who speaks with RBR+TVBR Editor-in-Chief from New York.

RBR+TVBR InFOCUS PODCAST: Max Kalehoff, Realeyes

http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.This episode features Max Kalehoff, VP of Marketing and Growth at Realeyes, a company that uses emotion AI and facial coding to measure consumers’ response to and engagement with video content. Among other things, he defines emotion AI and facial coding and explains how they work, describes the kinds of insights and data these technologies make possible, and the kinds of market problems they can solve, and provides some recent examples of how Realeyes’ tech is being used to determine the efficacy of ad campaigns.(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)  Subscribe for free http://itvt.com/subscribe

<a href="http://tvotshow.com" rel="noopener nofollow" target="_blank">http://tvotshow.com</a> - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Max Kalehoff, VP of Marketing and Growth at Realeyes, a company that uses emotion AI and facial coding to measure consumers’ response to and engagement with video content. Among other things, he defines emotion AI and facial coding and explains how they work, describes the kinds of insights and data these technologies make possible, and the kinds of market problems they can solve, and provides some recent examples of how Realeyes’ tech is being used to determine the efficacy of ad campaigns. (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at <a href="mailto:tracyswedlow@gmail.com">tracyswedlow@gmail.com</a>.) Subscribe for free <a href="http://itvt.com/subscribe" rel="noopener nofollow" target="_blank">http://itvt.com/subscribe</a>

Televisionation: Realeyes’ Max Kalehoff on Using Facial Coding to Understand Video Viewing