77 Podcast Episodes
122 - Category Design and Trust with Christopher Lochhead
122 - Category Design and Trust with Christopher Lochhead
What is up PartnerUp!Christopher Lochhead, author, podcaster, advisor, and category design teacher, joins the show to di... Read more
1 Aug 2023
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59mins
The State Of Category Design And Who It's For In 2023 w/ Christopher Lochhead
The State Of Category Design And Who It's For In 2023 w/ Christopher Lochhead
One of the biggest reasons we knew the world needed the Category Thinkers Community (apart from our own desire to talk c... Read more
27 Jun 2023
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1hr 7mins
A Call To Action For Category Designers w/ Play Bigger Co-Authors Christopher Lochhead, Al Ramadan, and Kevin Maney
A Call To Action For Category Designers w/ Play Bigger Co-Authors Christopher Lochhead, Al Ramadan, and Kevin Maney
The discipline of category design was formally launched seven years ago with the book, Play Bigger. If you were paying a... Read more
20 Jun 2023
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59mins
Follow Your Different with Christopher Lochhead
Follow Your Different with Christopher Lochhead
In this series, I'm resharing 12 of my favourite episodes since I launched the Future Work/Life podcast.In today's episo... Read more
18 May 2023
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49mins
173 Untold lessons from the SVB bank run | Christopher Lochhead on Starting Greatness with Mike Maples Jr.
173 Untold lessons from the SVB bank run | Christopher Lochhead on Starting Greatness with Mike Maples Jr.
Pirate Lochhead is sailing the seven seas this week, so we’re dropping a legendary conversation that he had recently wit... Read more
12 Apr 2023
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34mins
171 Why Treating Your Creative Marketing Like It’s Not Tied To Revenue Will Get You More Revenue | Christopher Lochhead on Modern Startup Marketing Podcast with Anna Furmanov
171 Why Treating Your Creative Marketing Like It’s Not Tied To Revenue Will Get You More Revenue | Christopher Lochhead on Modern Startup Marketing Podcast with Anna Furmanov
Pirate Lochhead is sailing the seven seas this week, so we're dropping a legendary conversation that he had recently wit... Read more
29 Mar 2023
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47mins
Episode 1281: BLS Minute - Christopher Lochhead
Episode 1281: BLS Minute - Christopher Lochhead
In this episode Derek Champagne, CEO of The Artist Evolution, talks with Christopher Lochhead. Christopher is the co-aut... Read more
7 Feb 2023
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5mins
136 - Why Treating Your Creative Marketing Like It's Not Tied To Revenue Will Get You More Revenue (Christopher Lochhead, 3X Silicon Valley CMO)
136 - Why Treating Your Creative Marketing Like It's Not Tied To Revenue Will Get You More Revenue (Christopher Lochhead, 3X Silicon Valley CMO)
I asked Christopher Lochhead to come back on the show (3rd time!) because I'm a really big fan and I know my listeners a... Read more
30 Jan 2023
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45mins
FLASHBACK: Embrace change and reinvent yourself with Christopher Lochhead | Construct your life #445
FLASHBACK: Embrace change and reinvent yourself with Christopher Lochhead | Construct your life #445
Christopher Lochhead is the host of two top-charting podcasts, #1 Amazon Marketing author, and a “Godfather of Category ... Read more
31 Oct 2022
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53mins
Why Difference is a Superpower with Christopher Lochhead
Why Difference is a Superpower with Christopher Lochhead
Many people who are neurodivergent have to figure out a way to succeed outside the rules and regulations of traditional ... Read more
5 Oct 2022
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41mins