26 Podcast Episodes
Kevin Maney (Co-Author of ”Play Bigger”) How Rebels and Innovators Create New Categories and Dominate Markets - Ep. 02
Kevin Maney (Co-Author of ”Play Bigger”) How Rebels and Innovators Create New Categories and Dominate Markets - Ep. 02
Our guest today is a luminary in the world of technology and business. A thought leader who has consistently been at the... Read more
14 Aug 2023
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52mins
Kevin Maney How to Create New Business Opportunities Through Category Creation
Kevin Maney How to Create New Business Opportunities Through Category Creation
Kevin Maney is a journalist who has been covering tech and society for 30 years, and the author of Play Bigger: How Pira... Read more
21 Jun 2023
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29mins
Kevin Maney - Be a Category Leader
Kevin Maney - Be a Category Leader
My guest today is Kevin Maney - a bestselling author, award-winning columnist and Founding Partner at CTA- a consultancy... Read more
14 Apr 2023
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37mins
286 How Category Designers Create The Future with Lauren Dunford of Guidewheel & Kevin Maney of Category Design Advisors
286 How Category Designers Create The Future with Lauren Dunford of Guidewheel & Kevin Maney of Category Design Advisors
On this episode of Christopher Lochhead: Follow Your Different, our guests Lauren Dunford and Kevin Maney discuss how Ca... Read more
29 Aug 2022
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1hr 9mins
Kevin Maney, Author of Play Bigger and Partner at Category Design Advisors
Kevin Maney, Author of Play Bigger and Partner at Category Design Advisors
In our 30th episode of category creators, Gil talks category creation with Kevin Maney, Author of Play Bigger and Partne... Read more
4 Feb 2022
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53mins
268 - Winner in Chinese with ShaoLan and Author & Columnist Kevin Maney
268 - Winner in Chinese with ShaoLan and Author & Columnist Kevin Maney
Learn to say “winner” in Chinese! Today’s guest is the bestselling author of the book “Play Bigger,” Kevin Maney. Find o... Read more
25 Sep 2021
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8mins
Kevin Maney | How to Develop and Dominate a New Business Category
Kevin Maney | How to Develop and Dominate a New Business Category
Kevin Maney is a founding partner of Category Design Advisors (CDA), a bestselling author, award-winning columnist and T... Read more
21 Sep 2021
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30mins
Kevin Maney on designing your own category
Kevin Maney on designing your own category
We hear it all the time: companies pitching themselves as the Uber of this and the Amazon of that. But rather than going... Read more
16 Sep 2021
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28mins
Episode 2: Kevin Maney on How to Create and Own a Category in Tech
Episode 2: Kevin Maney on How to Create and Own a Category in Tech
On Episode 2, guest Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joins host Bob Geller ... Read more
14 Sep 2021
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32mins
CEO Storytelling: Building a narrative - with Kevin Maney
CEO Storytelling: Building a narrative - with Kevin Maney
In this episode, Kevin Maney, the founding partner at Category Design Advisors (CDA), a bestselling author, and an award... Read more
13 Sep 2021
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51mins