Phil Barden
8 Podcast Episodes
Phil Barden - MD, Decode Marketing Ltd., Author of 'Decoded: The Science of Why We Buy'
Phil Barden - MD, Decode Marketing Ltd., Author of 'Decoded: The Science of Why We Buy'
Phil Barden is an author, speaker and consultant in the field of marketing, innovation and customer experience. He has o... Read more
17 Jan 2023
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1hr 6mins
412 Decoded by Phil Barden
412 Decoded by Phil Barden
Decoded: The Science Behind Why We Buy by Phil Barden About the Book: A groundbreaking exploration of purchasing behavio... Read more
2 Dec 2022
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1hr 24mins
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Phil Barden on The Six Sells Podcast
Phil Barden on The Six Sells Podcast
Phil Barden is the author of the book Decoded, The Science Behind Why We Buy, and the MD of Decode Marketing, a company ... Read more
29 Sep 2022
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50mins
Phil Barden - Using Gut Reactions to Support your Goals & Brand Strategy
Phil Barden - Using Gut Reactions to Support your Goals & Brand Strategy
In this episode, Phil Barden, author of the book Decoded - the science behind why we buy, discusses brand strategy, goa... Read more
23 Apr 2021
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44mins
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#076 Decoded: The Science Behind Why We Buy | Phil Barden
#076 Decoded: The Science Behind Why We Buy | Phil Barden
A conversation about the science why we buy to inspire businesses. Phil Barden, MD of DECODE marketing ltd. Author of '... Read more
13 Jan 2021
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51mins
Phil Barden - The science behind why we buy
Phil Barden - The science behind why we buy
We talk about:HeuristicsThinking fast & slow by Danial Kahneman: bookPhil's book: Decoded, the science behind why we... Read more
16 Mar 2020
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49mins
32: Phil Barden
32: Phil Barden
This week we’ve muscled past the marketing mafia to shakedown the Don of decision science; Phil Barden. His client-side ... Read more
6 Mar 2020
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1hr 7mins
Customer service and customer loyalty can be improved by using decision science - Interview with Phil Barden
Customer service and customer loyalty can be improved by using decision science - Interview with Phil Barden
Today’s interview is with Phil Barden, MD of decode marketing ltd and author of 'Decoded. The Science Behind Why We Buy'... Read more
19 Jan 2020
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34mins
