Richard Shotton

31 Podcast Episodes

483: The Illusion of Choice with Richard Shotton

483: The Illusion of Choice with Richard Shotton

The Illusion of Choice identifies the 16 1/2 most important psychological quirks that everyone in business needs to bear... Read more

11 Jul 2023

45mins

Building Value-Driven Brand Experiences #1: Richard Shotton

Building Value-Driven Brand Experiences #1: Richard Shotton

To kick off the new series, Nick Hague is joined by Richard Shotton, behavioral science expert and author of the hugely ... Read more

31 May 2023

51mins

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#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses

#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses

Richard Shotton is a behavioural scientist, Founder of Astroten and an author.Humans are predictably irrational. By stud... Read more

11 May 2023

1hr 32mins

Why Random Rewards Feel So Much Better Than Earned Ones with Richard Shotton

Why Random Rewards Feel So Much Better Than Earned Ones with Richard Shotton

Earning your 10th cup of coffee for free isn’t nearly as satisfying as being randomly awarded a free coffee from your ba... Read more

8 May 2023

1hr 11mins

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133. Psychologist Expert Reveals Top Secret Techniques to Be More Persuasive | Richard Shotton

133. Psychologist Expert Reveals Top Secret Techniques to Be More Persuasive | Richard Shotton

Richard is a behavior scientist, consultant, and the author of Illusion of Choice, and The Choice Factory, a best-sellin... Read more

13 Apr 2023

1hr 2mins

"The Illusion of Choice: 16 ½ psychological biases that influence what we buy" - Richard Shotton

"The Illusion of Choice: 16 ½ psychological biases that influence what we buy" - Richard Shotton

Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my fi... Read more

22 Feb 2023

21mins

"The Choice Factory" Author Richard Shotton Compares Notes About Going Out On His Own On Our Fifth Anniversary

"The Choice Factory" Author Richard Shotton Compares Notes About Going Out On His Own On Our Fifth Anniversary

Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead.  I was doing talks up the... Read more

20 Feb 2023

34mins

25 Thiên Hướng Hành Vi Ảnh Hưởng Đến Quyết Định Mua Hàng - Richard Shotton

25 Thiên Hướng Hành Vi Ảnh Hưởng Đến Quyết Định Mua Hàng - Richard Shotton

Sưu tầm

16 Mar 2022

5hr 12mins

Dave Dye talks to Richard Shotton about behavioural science

Dave Dye talks to Richard Shotton about behavioural science

One of my favourite tweeters.Always insightful, but more than that, Richard always seems so excited to share each idea o... Read more

17 Jun 2021

1hr 39mins

Richard Shotton - IS IT TIME TO DITCH THE JARGON?

Richard Shotton - IS IT TIME TO DITCH THE JARGON?

In the inaugural episode author and behavioral scientist, Richard Shotton describes three of his worst insight industry ... Read more

20 May 2021

29mins

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