12 Podcast Episodes
How to be a Better Storyteller, Paul Feldwick (re-run)
How to be a Better Storyteller, Paul Feldwick (re-run)
Last week, we explored the importance of storytelling. This week, we thought we’d continue this theme but from the persp... Read more
23 Jan 2023
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47mins
27. Paul Feldwick challenges the ad industry to think differently about the brief and creativity.
27. Paul Feldwick challenges the ad industry to think differently about the brief and creativity.
Paul Feldwick rose to Head of Planning at famed London ad agency BMP, where he worked for over 30 years. Since leaving t... Read more
13 Jan 2023
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1hr 2mins
How to be a Better Storyteller, Paul Feldwick
How to be a Better Storyteller, Paul Feldwick
This week, on APG Grow Op Summer School, as part of our Strategy Masterclass, we spoke to Paul Feldwick on How to be a B... Read more
8 Aug 2022
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47mins
Paul Feldwick and Faris Yakob on the nature of fame and attention
Paul Feldwick and Faris Yakob on the nature of fame and attention
For this latest MediaCat Magazine podcast our Editor Mike Piggott spoke to two big brains: Paul Feldwick, author of The ... Read more
16 Jun 2022
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74: Paul Feldwick
74: Paul Feldwick
This week, baited by a Bedouin birthing blanket, we caught big thinker and bestselling author, Paul Feldwick. The man b... Read more
29 Oct 2021
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54mins
Paul Feldwick - Why does the pedlar sing?
Paul Feldwick - Why does the pedlar sing?
In this episode, I talk with a personal hero, Paul Feldwick. Paul is the author of game-changing books 'The anatomy of H... Read more
4 Oct 2021
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44mins
Marketing Starter For Ten: author Paul Feldwick talks about fame
Marketing Starter For Ten: author Paul Feldwick talks about fame
In the first of a new series of ten-minute talks for The Marketing Society podcast, author of Anatomy of Humbug and Why ... Read more
24 May 2021
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12mins
Why Does The Pedlar Sing? - Paul Feldwick
Why Does The Pedlar Sing? - Paul Feldwick
“the buying of time or space is not the taking out of a hunting license on someone’s private preserve, but it is the ren... Read more
6 May 2021
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1hr 44mins
Paul Feldwick on his new book and why our industry has lost its desire to make work that works
Paul Feldwick on his new book and why our industry has lost its desire to make work that works
Paul worked for 15 years at the legendary planning agency BMP in London. In his new book "Why does the Pedlar Sing" he e... Read more
15 Apr 2021
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38mins
Humbug, the lost art of showmanship and covid communications, with author Paul Feldwick
Humbug, the lost art of showmanship and covid communications, with author Paul Feldwick
In this latest pod (just before the coronavirus hit) Marketing Society Editor, Michael Piggott, sat down with author of ... Read more
23 Mar 2020
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44mins