Surprise! Contrary to popular belief, many clients LIKE slide-deck style reports. In this Conversations episode, Research Rockstar Lead Instructor Kathryn Korostoff shares two important reasons why many clients like slide-style reports, and insider tips for how to structure a slide-style report (including 3 options for structuring qualitative research reports in a way that will show your clients that you understand their needs and aren’t just generating a cookie-cutter report). So let’s jump in and make sure your next qual report really shows your clients and colleagues that you are a Research Rockstar.  This Conversation is an excerpt from the Research Rockstar eLearning course on Writing Qualitative Research Reports, available at Training.ResearchRockstar.com.   Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ Market Research eLearning classes are offered in an on-demand format, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRockstarTraining Twitter - https://twitter.com/ResearchRocks LinkedIn - https://www.linkedin.com/company/2038750 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

Surprise! Contrary to popular belief, many clients LIKE slide-deck style reports. In this Conversations episode, Research Rockstar Lead Instructor Kathryn Korostoff shares two important reasons why many clients like slide-style reports, and insider tips for how to structure a slide-style report (including 3 options for structuring qualitative research reports in a way that will show your clients that you understand their needs and aren’t just generating a cookie-cutter report). So let’s jump in and make sure your next qual report really shows your clients and colleagues that you are a Research Rockstar.  This Conversation is an excerpt from the Research Rockstar eLearning course on Writing Qualitative Research Reports, available at <a href="http://Training.ResearchRockstar.com" rel="nofollow" target="_blank">Training.ResearchRockstar.com</a>. Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ Market Research eLearning classes are offered in an on-demand format, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars. <a href="http://www.researchrockstar.com/" rel="nofollow" target="_blank">http://www.researchrockstar.com/</a> Facebook - <a href="https://www.facebook.com/ResearchRockstarTraining" rel="nofollow" target="_blank">https://www.facebook.com/ResearchRockstarTraining</a> Twitter - <a href="https://twitter.com/ResearchRocks" rel="nofollow" target="_blank">https://twitter.com/ResearchRocks</a> LinkedIn - <a href="https://www.linkedin.com/company/2038750" rel="nofollow" target="_blank">https://www.linkedin.com/company/2038750</a> 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

The Enduring Appeal of Slide-style Reports in Qualitative Research

Lilah Raynor

Have you ever conducted market research in support of Thought Leadership (TL) programs? Thought Leadership programs are used by companies in many industries, especially in B2B, and can be used to establish or strengthen their visibility in their market. Within TL programs, conducting survey research is very popular, as it provides a quick and compelling way to showcase data-driven insights. After all, there's nothing like a little data sound bite about what percentage of people have a specific attitude, need, or behavior to catch an eye or get an article in a newspaper. But designing a questionnaire for a TL project is very different than designing a questionnaire for other market research purposes, such as market segmentation, message testing, product concept testing, or satisfaction studies. In this interview, Kathryn Korostoff speaks with Lilah Raynor, CEO of Logica Research, who generously provides practical tips for mitigating known risks when conducting TL research, as well as specific guidance for crafting questions and scales. Researchers who see Thought Leadership work in their future won't want to miss this episode! About Our Guest: Lilah Raynor is the founder and CEO of Logica Research. Logica Research excels in creating customized marketing research solutions for complex business questions. Logica provides financial services companies, fintech companies, and growing organizations the insights they need for product development, service enhancements, and communications that will improve people's financial lives, deepen brand engagement, and drive business growth.  Visit their website: Logica Research Connect with Lilah Raynor on LinkedIn: Lilah Raynor   Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ Market Research eLearning classes are offered in an on-demand format, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.  We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoyed this episode of Conversations for Research Rockstars. Research Rockstar | Facebook | Twitter | LinkedIn 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

Have you ever conducted market research in support of Thought Leadership (TL) programs? Thought Leadership programs are used by companies in many industries, especially in B2B, and can be used to establish or strengthen their visibility in their market. Within TL programs, conducting survey research is very popular, as it provides a quick and compelling way to showcase data-driven insights. After all, there's nothing like a little data sound bite about what percentage of people have a specific attitude, need, or behavior to catch an eye or get an article in a newspaper. But designing a questionnaire for a TL project is very different than designing a questionnaire for other market research purposes, such as market segmentation, message testing, product concept testing, or satisfaction studies. In this interview, Kathryn Korostoff speaks with Lilah Raynor, CEO of Logica Research, who generously provides practical tips for mitigating known risks when conducting TL research, as well as specific guidance for crafting questions and scales. Researchers who see Thought Leadership work in their future won't want to miss this episode! About Our Guest: Lilah Raynor is the founder and CEO of Logica Research. Logica Research excels in creating customized marketing research solutions for complex business questions. Logica provides financial services companies, fintech companies, and growing organizations the insights they need for product development, service enhancements, and communications that will improve people's financial lives, deepen brand engagement, and drive business growth.  Visit their website: <a href="https://logicaresearch.com/" rel="noopener nofollow" target="_blank">Logica Research</a> Connect with Lilah Raynor on LinkedIn: <a href="https://www.linkedin.com/in/lilah-raynor-104a86/" rel="noopener nofollow" target="_blank">Lilah Raynor</a> Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ Market Research eLearning classes are offered in an on-demand format, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.  We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoyed this episode of Conversations for Research Rockstars. <a href="https://www.researchrockstar.com/" rel="noopener nofollow" target="_blank">Research Rockstar</a> | <a href="https://www.facebook.com/ResearchRockstarTraining" rel="noopener nofollow" target="_blank">Facebook</a> | <a href="https://twitter.com/ResearchRocks" rel="noopener nofollow" target="_blank">Twitter</a> | <a href="https://www.linkedin.com/company/research-rockstar/mycompany/" rel="noopener nofollow" target="_blank">LinkedIn</a> 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

Using Market Research for Thought Leadership Programs (with Lilah Raynor)

How do you handle over-rationalized and contradictory responses in research interviews? For the sake of high-quality qualitative data, we strive to recognize and resolve these issues, but doing so in a real-time conversation can be tricky. In this Conversation, Lead Instructor Kathryn Korostoff shares some tips and tricks to turn these sticky situations into insights gold.  Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.  We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/  Facebook - https://www.facebook.com/ResearchRockstarTraining  Twitter - https://www.twitter.com/ResearchRocks  LinkedIn - https://www.linkedin.com/company/2038750  877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

How do you handle over-rationalized and contradictory responses in research interviews? For the sake of high-quality qualitative data, we strive to recognize and resolve these issues, but doing so in a real-time conversation can be tricky. In this Conversation, Lead Instructor Kathryn Korostoff shares some tips and tricks to turn these sticky situations into insights gold.  Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.  We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars. <a href="http://www.researchrockstar.com/" rel="nofollow" target="_blank">http://www.researchrockstar.com/</a> Facebook - <a href="https://www.facebook.com/ResearchRockstarTraining" rel="nofollow" target="_blank">https://www.facebook.com/ResearchRockstarTraining</a> Twitter - <a href="https://www.twitter.com/ResearchRocks" rel="nofollow" target="_blank">https://www.twitter.com/ResearchRocks</a> LinkedIn - <a href="https://www.linkedin.com/company/2038750" rel="nofollow" target="_blank">https://www.linkedin.com/company/2038750</a> 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

Handling Contradictory and Over-Rationalized Responses in IDIs

What makes a market research objective "good"? What makes it precise enough to guide a project such that, at the conclusion, the project will be likely to be perceived as successful? In this video, Research Rockstar Lead Instructor Kathryn Korostoff teaches the 4 components used to assess objectives. Too often, market research projects start with vague objectives that lead to operational delays or onerous research instrument iterations. Don't let this happen to you! Learn how to write objectives that ensure team coordination and market research success.    Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.  We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars.  http://www.researchrockstar.com/  Facebook - http://www.facebook.com/ResearchRockstarTraining  Twitter - https://twitter.com/ResearchRocks  LinkedIn - https://www.linkedin.com/company/2038750  877-Rocks10 ext 703 for Support, 701 for Sales  Info@ResearchRockstar.com

What makes a market research objective "good"? What makes it precise enough to guide a project such that, at the conclusion, the project will be likely to be perceived as successful? In this video, Research Rockstar Lead Instructor Kathryn Korostoff teaches the 4 components used to assess objectives. Too often, market research projects start with vague objectives that lead to operational delays or onerous research instrument iterations. Don't let this happen to you! Learn how to write objectives that ensure team coordination and market research success.  Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.  We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars.  <a href="http://www.researchrockstar.com/" rel="nofollow" target="_blank">http://www.researchrockstar.com/</a> Facebook - <a href="http://www.facebook.com/ResearchRockstarTraining" rel="nofollow" target="_blank">http://www.facebook.com/ResearchRockstarTraining</a> Twitter - <a href="https://twitter.com/ResearchRocks" rel="nofollow" target="_blank">https://twitter.com/ResearchRocks</a> LinkedIn - <a href="https://www.linkedin.com/company/2038750" rel="nofollow" target="_blank">https://www.linkedin.com/company/2038750</a> 877-Rocks10 ext 703 for Support, 701 for Sales  Info@ResearchRockstar.com

Setting Useful Objectives

Thor Olof Philogène

As a Market Research &amp; Insights professional, you have likely heard the term "insights democratization." The phrase invokes a vision of organizations that have numerous data sources, and data-based findings, that are seamlessly shared within and between various functional areas in a friction-free manner. Everyone with appropriate permissions has access to all the customer data they need--whether from behavioral data, transactional data, syndicated data, or primary market research data. In this episode, Research Rockstar President Kathryn Korostoff interviews Thor Olof Philogene on this important topic, and they also discuss some of the innovative things his company, Stravito, is doing to advance this concept from aspiration to reality.  Mentioned in this Conversation: -- 2016 use of the term "Insights Democratization": "Keynote presentation by Ray Poynter (Excellent!) #MRIA16 #NewMR @raypoynter", https://lovestats.wordpress.com/tag/ray-poynter/  -- Thor Olof Philogene's, CEO of Stravito, LinkedIn: https://www.linkedin.com/in/thorolof/ and company Twitter: https://twitter.com/StravitoAB  -- Ray Poynter, Chief Research Officer, Platform One, LinkedIn: https://www.linkedin.com/in/raypoynter/ and Twitter: https://twitter.com/RayPoynter  -- Annie Pettit, Chief Research Officer, E2E Research, LinkedIn: https://www.linkedin.com/in/anniepettit/?originalSubdomain=ca and Twitter: https://twitter.com/LoveStats  -- Burberry study mentioned in the episode:  https://www.stravito.com/resources/burberry-mixes-creativity-with-data-to-design-an-insights-driven-future  -- Forrester data mentioned in the episode:  https://www.stravito.com/resources/forrester-tei-study-illustrates-stravitos-business-impact Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars.  https://www.researchrockstar.com/  Facebook: https://www.facebook.com/ResearchRockstarTraining  Twitter: https://twitter.com/ResearchRocks  LinkedIn: https://www.linkedin.com/company/2038750  877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

As a Market Research &amp; Insights professional, you have likely heard the term "insights democratization." The phrase invokes a vision of organizations that have numerous data sources, and data-based findings, that are seamlessly shared within and between various functional areas in a friction-free manner. Everyone with appropriate permissions has access to all the customer data they need--whether from behavioral data, transactional data, syndicated data, or primary market research data. In this episode, Research Rockstar President Kathryn Korostoff interviews Thor Olof Philogene on this important topic, and they also discuss some of the innovative things his company, Stravito, is doing to advance this concept from aspiration to reality.  Mentioned in this Conversation: -- 2016 use of the term "Insights Democratization": "Keynote presentation by Ray Poynter (Excellent!) #MRIA16 #NewMR @raypoynter", <a href="https://lovestats.wordpress.com/tag/ray-poynter/" rel="nofollow" target="_blank">https://lovestats.wordpress.com/tag/ray-poynter/</a> -- Thor Olof Philogene's, CEO of Stravito, LinkedIn: <a href="https://www.linkedin.com/in/thorolof/" rel="nofollow" target="_blank">https://www.linkedin.com/in/thorolof/</a> and company Twitter: <a href="https://twitter.com/StravitoAB" rel="nofollow" target="_blank">https://twitter.com/StravitoAB</a> -- Ray Poynter, Chief Research Officer, Platform One, LinkedIn: <a href="https://www.linkedin.com/in/raypoynter/" rel="nofollow" target="_blank">https://www.linkedin.com/in/raypoynter/</a> and Twitter: <a href="https://twitter.com/RayPoynter" rel="nofollow" target="_blank">https://twitter.com/RayPoynter</a> -- Annie Pettit, Chief Research Officer, E2E Research, LinkedIn: <a href="https://www.linkedin.com/in/anniepettit/?originalSubdomain=ca" rel="nofollow" target="_blank">https://www.linkedin.com/in/anniepettit/?originalSubdomain=ca</a> and Twitter: <a href="https://twitter.com/LoveStats" rel="nofollow" target="_blank">https://twitter.com/LoveStats</a> -- Burberry study mentioned in the episode: <a href="https://www.stravito.com/resources/burberry-mixes-creativity-with-data-to-design-an-insights-driven-future" rel="nofollow" target="_blank"> https://www.stravito.com/resources/burberry-mixes-creativity-with-data-to-design-an-insights-driven-future</a> -- Forrester data mentioned in the episode: <a href="https://www.stravito.com/resources/forrester-tei-study-illustrates-stravitos-business-impact" rel="nofollow" target="_blank"> https://www.stravito.com/resources/forrester-tei-study-illustrates-stravitos-business-impact</a> Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars.  <a href="https://www.researchrockstar.com/" rel="nofollow" target="_blank">https://www.researchrockstar.com/</a> Facebook: <a href="https://www.facebook.com/ResearchRockstarTraining" rel="nofollow" target="_blank">https://www.facebook.com/ResearchRockstarTraining</a> Twitter: <a href="https://twitter.com/ResearchRocks" rel="nofollow" target="_blank">https://twitter.com/ResearchRocks</a> LinkedIn: <a href="https://www.linkedin.com/company/2038750" rel="nofollow" target="_blank">https://www.linkedin.com/company/2038750</a> 877-Rocks10 ext 703 for Support, 701 for Sales <a href="mailto:Info@ResearchRockstar.com">Info@ResearchRockstar.com</a>

Insights Democratization with Guest Thor Olof Philogène

Planning your first multinational survey research project? Let's make sure you avoid 3 common newbie mistakes that can cost you money, time, and (frankly) credibility. These are three common, REAL WORLD mistakes-- let's help you to avoid them! Multinational market research projects are always fascinating learning opportunities, but they can be a bit tricky. Start by making deliberate decisions about how to maximize data quality on a per-country basis (hint: the best options for data collection mode may not be universal for your populations of interest). Enjoy this conversation to learn more about global market research.    Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researchers staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.  We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars.  http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRockstarTraining Twitter - https://www.twitter.com/ResearchRocks LinkedIn - https://www.linkedin.com/company/2038750 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

Planning your first multinational survey research project? Let's make sure you avoid 3 common newbie mistakes that can cost you money, time, and (frankly) credibility. These are three common, REAL WORLD mistakes-- let's help you to avoid them! Multinational market research projects are always fascinating learning opportunities, but they can be a bit tricky. Start by making deliberate decisions about how to maximize data quality on a per-country basis (hint: the best options for data collection mode may not be universal for your populations of interest). Enjoy this conversation to learn more about global market research.  Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researchers staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.  We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars.  <a href="http://www.researchrockstar.com/Facebook-" rel="nofollow" target="_blank">http://www.researchrockstar.com/</a> Facebook - <a href="https://www.facebook.com/ResearchRockstarTraining" rel="nofollow" target="_blank">https://www.facebook.com/ResearchRockstarTraining</a> Twitter - <a href="https://www.twitter.com/ResearchRocks" rel="nofollow" target="_blank">https://www.twitter.com/ResearchRocks</a> LinkedIn - <a href="https://www.linkedin.com/company/2038750" rel="nofollow" target="_blank">https://www.linkedin.com/company/2038750</a> 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

How to Avoid 3 Newbie Mistakes in Multinational Survey Research

As market researchers, we often have projects where we are gathering data about emotions. But identifying and describing emotions can be tricky. This Conversation will help researchers who have experienced the common challenge of how to accurately report emotion-related research results in a way that will be useful to research clients. Emotional content relates to many types of market research studies, most commonly those related to product testing, ad testing and brand perceptions. For an image of the emotions model referenced, visit: https://bit.ly/3w0evtW   Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRockstarTraining Twitter - https://twitter.com/ResearchRocks LinkedIn - https://www.linkedin.com/company/2038750 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

As market researchers, we often have projects where we are gathering data about emotions. But identifying and describing emotions can be tricky. This Conversation will help researchers who have experienced the common challenge of how to accurately report emotion-related research results in a way that will be useful to research clients. Emotional content relates to many types of market research studies, most commonly those related to product testing, ad testing and brand perceptions. For an image of the emotions model referenced, visit: <a href="https://bit.ly/3w0evtW" rel="nofollow" target="_blank">https://bit.ly/3w0evtW</a> Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars. <a href="http://www.researchrockstar.com/" rel="nofollow" target="_blank">http://www.researchrockstar.com/</a> Facebook - <a href="https://www.facebook.com/ResearchRockstarTraining" rel="nofollow" target="_blank">https://www.facebook.com/ResearchRockstarTraining</a> Twitter - <a href="https://twitter.com/ResearchRocks" rel="nofollow" target="_blank">https://twitter.com/ResearchRocks</a> LinkedIn - <a href="https://www.linkedin.com/company/2038750" rel="nofollow" target="_blank">https://www.linkedin.com/company/2038750</a> 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

Identifying Research Participant Emotions

Want to feel more confident in your ability to optimize survey data quality? In this Conversation, Research Rockstar instructors Kathryn Korostoff and Julie Worwa share some of the key steps professional survey researchers take to optimize data quality. Even if you are new to professional-level market research, or feel uncertain about your statistical knowledge, these topics will help amp up your research success. Topics in this conversation are also covered in more depth in Research Rockstar's eLearning courses on Quantitative Data Analysis, Questionnaire Design and SPSS. Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.   Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.   We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRockstarTraining Twitter - https://twitter.com/ResearchRocks LinkedIn - https://www.linkedin.com/company/2038750 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

Want to feel more confident in your ability to optimize survey data quality? In this Conversation, Research Rockstar instructors Kathryn Korostoff and Julie Worwa share some of the key steps professional survey researchers take to optimize data quality. Even if you are new to professional-level market research, or feel uncertain about your statistical knowledge, these topics will help amp up your research success. Topics in this conversation are also covered in more depth in Research Rockstar's eLearning courses on Quantitative Data Analysis, Questionnaire Design and SPSS. Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars. <a href="http://www.researchrockstar.com/" rel="nofollow" target="_blank">http://www.researchrockstar.com/</a> Facebook - <a href="https://www.facebook.com/ResearchRockstarTraining" rel="nofollow" target="_blank">https://www.facebook.com/ResearchRockstarTraining</a> Twitter - <a href="https://twitter.com/ResearchRocks" rel="nofollow" target="_blank">https://twitter.com/ResearchRocks</a> LinkedIn - <a href="https://www.linkedin.com/company/2038750" rel="nofollow" target="_blank">https://www.linkedin.com/company/2038750</a> 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

Data Quality Research For Survey Research

Please enjoy this conversation with Kathryn Korostoff and Jeffrey Henning as they tackle the question, “What did we learn (about our own skill/knowledge needs) in 2021 that we should leverage as we plan for 2022?”  As Market Research &amp; Insights professionals, what do we need to know to be effective in 2022? And what knowledge gaps exist that warrant prioritization? So, what are the hot skills for Market Researchers in 2022? In this episode, Korostoff and Henning get into the details on what they see as the most-have skills to rise to the demand of 2022.   Welcome to Part 4 of our 4-part series: Prepping Your Market Research &amp; Insights Team for 2022. Previous episodes tackled improving methodology choices, survey data quality, and WFH effectiveness.   Thank you to Jeffrey Henning, a true Research Rockstar, for being part of the conversation! https://researchscape.com/ jhenning@researchscape.com @jhenning on Twitter https://linkedin.com/in/jhenning The 4-part series is available on  YouTube,  Apple Podcasts, and Audible (Amazon).

Please enjoy this conversation with Kathryn Korostoff and Jeffrey Henning as they tackle the question, “What did we learn (about our own skill/knowledge needs) in 2021 that we should leverage as we plan for 2022?”  As Market Research &amp; Insights professionals, what do we need to know to be effective in 2022? And what knowledge gaps exist that warrant prioritization? So, what are the hot skills for Market Researchers in 2022? In this episode, Korostoff and Henning get into the details on what they see as the most-have skills to rise to the demand of 2022. Welcome to Part 4 of our 4-part series: Prepping Your Market Research &amp; Insights Team for 2022. Previous episodes tackled improving methodology choices, survey data quality, and WFH effectiveness. Thank you to Jeffrey Henning, a true Research Rockstar, for being part of the conversation! <a href="https://researchscape.com/" rel="noopener nofollow" target="_blank">https://researchscape.com/</a> <a href="mailto:jhenning@researchscape.com" rel="noopener">jhenning@researchscape.com</a> @jhenning on Twitter <a href="https://linkedin.com/in/jhenning" rel="noopener nofollow" target="_blank">https://linkedin.com/in/jhenning</a> The 4-part series is available on <a href="https://www.youtube.com/playlist?list=PLDCOHJpY2TFuTMfvFyEjgBx5Yts2rT5Km" rel="nofollow" target="_blank"> YouTube</a>, <a href="https://podcasts.apple.com/us/podcast/conversations-for-research-rockstars/id1252409521" rel="nofollow" target="_blank"> Apple Podcasts</a>, and <a href="https://www.amazon.com/item_name/dp/B08K598YQ6" rel="nofollow" target="_blank">Audible (Amazon).</a>

(Part 4) What Did We Learn About Our Own Skill/Knowledge Needs In 2021?

Will WFH

The Work from Home (WFH) phenomenon has impacted Market Researchers from two very different angles: first as employees/workers ourselves, and second as research methodologists. In this episode, the discussion tackles both:  What does ongoing full or partial WFH mean for our profession, our teams, our collaborations, our career paths? What skills may need to get amped up in 2022 to be successful in a WFH-heavy profession? What have we learned about doing research on WFH topics? Are some methodologies better suited for understanding hot WFH-related research topics better than others? For example, what methodologies are best for research on what new behaviors are here to stay and which ones will likely return to pre-COVID norms?  Welcome to Part 3 of our “look ahead” for 2022. In this episode Kathryn Korostoff is joined by true Research Rockstars Cindy Casper and Michelle LeGros—experienced Market Research &amp; Insights leaders with both client-side and supplier-side roles. Both are also Research Rockstar instructors: https://training.researchrockstar.com/pages/all-instructors   About This 4-part series asks the question, “What did we learn in 2021 that we should leverage as we plan for 2022?” This is a real-world, “brass tacks” look at what we, as Market Research &amp; Insights professionals, learned about our own work in 2021.   The 4-part series is being released weekly starting November 2 on  YouTube,  Apple Podcasts, and Audible (Amazon).    What did we learn (about research methodology choices) in 2021 that we should leverage as we plan for 2022? What did we learn (about improving survey data quality) in 2021 that we should leverage as we plan for 2022? What did we learn (about WFH as a research topic and as it pertains to our own work/teams) in 2021 that we should leverage as we plan for 2022? What did we learn (about our own skill/knowledge needs) in 2021 that we should leverage as we plan for 2022? 

The Work from Home (WFH) phenomenon has impacted Market Researchers from two very different angles: first as employees/workers ourselves, and second as research methodologists. In this episode, the discussion tackles both: <ul> <li>What does ongoing full or partial WFH mean for our profession, our teams, our collaborations, our career paths? What skills may need to get amped up in 2022 to be successful in a WFH-heavy profession?</li> <li>What have we learned about doing research on WFH topics? Are some methodologies better suited for understanding hot WFH-related research topics better than others? For example, what methodologies are best for research on what new behaviors are here to stay and which ones will likely return to pre-COVID norms?</li> </ul> Welcome to Part 3 of our “look ahead” for 2022. In this episode Kathryn Korostoff is joined by true Research Rockstars Cindy Casper and Michelle LeGros—experienced Market Research &amp; Insights leaders with both client-side and supplier-side roles. Both are also Research Rockstar instructors: <a href="https://training.researchrockstar.com/pages/all-instructors" rel="nofollow" target="_blank">https://training.researchrockstar.com/pages/all-instructors</a> About This 4-part series asks the question, “What did we learn in 2021 that we should leverage as we plan for 2022?” This is a real-world, “brass tacks” look at what we, as Market Research &amp; Insights professionals, learned about our own work in 2021. The 4-part series is being released weekly starting November 2 on <a href="https://www.youtube.com/playlist?list=PLDCOHJpY2TFuTMfvFyEjgBx5Yts2rT5Km" rel="nofollow" target="_blank"> YouTube</a>, <a href="https://podcasts.apple.com/us/podcast/conversations-for-research-rockstars/id1252409521" rel="nofollow" target="_blank"> Apple Podcasts</a>, and <a href="https://www.amazon.com/item_name/dp/B08K598YQ6" rel="nofollow" target="_blank">Audible (Amazon).</a> <ul> <li>What did we learn (about research methodology choices) in 2021 that we should leverage as we plan for 2022?</li> <li>What did we learn (about improving survey data quality) in 2021 that we should leverage as we plan for 2022?</li> <li>What did we learn (about WFH as a research topic and as it pertains to our own work/teams) in 2021 that we should leverage as we plan for 2022?</li> <li>What did we learn (about our own skill/knowledge needs) in 2021 that we should leverage as we plan for 2022?</li> </ul>

(Part 3) How Will WFH Trends Impact Market Research & Insights Work in 2022?

Conversations &amp; guest lectures on market research methods, analysis optimization, career trends, and anything else related to advancing customer insights. Hosted weekly by Kathryn Korostoff.

Excellent, timely information, explained in a clear and concise way. Great information on everything from methodology, to creating memorable presentations to career choices in the industry. I’ve been in market research for 20 years and I always pick up valuable information from this podcast, which I started listening to about 8 weeks ago. Congrats on your one year anniversary. Please continue this valuable podcast!

Valuable information for market researchers and users of market research

This is a must listen for Market Researchers that want to stay current. Research Rockstar explains, in efficient detail, what you need to know for all things MR.

Great info for Market Researchers!

Conversations for Research Rockstars

Qualitative research demand is shifting to more rigorous methods and analysis approaches. My hypothesis is that over the next year, we will see strong demand for qualitative research…but it will skew to what we might call hard-core qual. Thus, market researchers will be expected to deliver projects that meet the ever-increasing needs for scale and speed, while also being rigorous. What do you think? Are you seeing something similar...or different? In this conversation, Kathryn Korostoff shares her observations on this important market research trend...and its implications. This episode relates to a detailed article, Rigor, Speed &amp; Scale for Hard-core Qualitative Research, published last week: https://www.researchrockstar.com/qual...

Qualitative research demand is shifting to more rigorous methods and analysis approaches. My hypothesis is that over the next year, we will see strong demand for qualitative research…but it will skew to what we might call hard-core qual. Thus, market researchers will be expected to deliver projects that meet the ever-increasing needs for scale and speed, while also being rigorous. What do you think? Are you seeing something similar...or different? In this conversation, Kathryn Korostoff shares her observations on this important market research trend...and its implications. This episode relates to a detailed article, Rigor, Speed &amp; Scale for Hard-core Qualitative Research, published last week: <a href="https://www.youtube.com/redirect?redir_token=LzZRAQv1fiP_bFtfIVbYS48Vixh8MTU1MDQ4NDE2NkAxNTUwMzk3NzY2&amp;event=video_description&amp;v=mNeXX1ENH_I&amp;q=https%3A%2F%2Fwww.researchrockstar.com%2Fqualitative-research-demand%2F" rel="nofollow noopener" target="_blank">https://www.researchrockstar.com/qual...</a>

Qualitative Research or Hard core Qualitative Research

Market Research &amp; Insights career opportunities are shifting. Do you have the skills employers are seeking? In this conversation, Kathryn illustrates new skills trends by looking at recent job postings from leading companies.

Market Research &amp; Insights career opportunities are shifting. Do you have the skills employers are seeking? In this conversation, Kathryn illustrates new skills trends by looking at recent job postings from leading companies.

Market Research & Insights Job Trends: New titles, new skills

Getting your Market Research &amp; Insights team ready for 2020? Inform your plans by considering the key strategic issues your clients face. In this Conversation, host Kathryn Korostoff shares her research on key challenges faced by marketing executives and how the Market Research &amp; Insights function can prepare to help. The referenced infographic can be downloaded for free here: https://www.researchrockstar.com/mrx2... Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ eLearning classes are offered in both real-time and on-demand formats and include options to earn IA Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars.

Getting your Market Research &amp; Insights team ready for 2020? Inform your plans by considering the key strategic issues your clients face. In this Conversation, host Kathryn Korostoff shares her research on key challenges faced by marketing executives and how the Market Research &amp; Insights function can prepare to help. The referenced infographic can be downloaded for free here: <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.researchrockstar.com%2Fmrx2020%2F&amp;redir_token=cqWWarGwL1diEGh0pYUWPe1rss18MTU3ODQyMzIwOUAxNTc4MzM2ODA5&amp;event=video_description&amp;v=xnridy9EC1Y" rel="nofollow noopener" target="_blank">https://www.researchrockstar.com/mrx2...</a> Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ eLearning classes are offered in both real-time and on-demand formats and include options to earn IA Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars.

Market Research & Insights Team Planning: Strategic Issues for 2020

Running a lean market research &amp; insights team in 2019? While the reality of lean teams exists in many professions, market research &amp; insights teams have some unique conflicts that exacerbate the challenges. That’s because some of the big trends for our profession in 2018 continue to be strong in 2019. Specifically, these three: 1. Advancing consultative skills 2. Advancing data fluency 3. Shrinking the “need-to-insight” lifecycle Running lean while achieving such notable advances is no mean feat. In this episode, let's take a closer look at how some team leaders are doing so. Note: this episode was inspired by a detailed article, published HERE

Running a lean market research &amp; insights team in 2019? While the reality of lean teams exists in many professions, market research &amp; insights teams have some unique conflicts that exacerbate the challenges. That’s because some of the big trends for our profession in 2018 continue to be strong in 2019. Specifically, these three: 1. Advancing consultative skills 2. Advancing data fluency 3. Shrinking the “need-to-insight” lifecycle Running lean while achieving such notable advances is no mean feat. In this episode, let's take a closer look at how some team leaders are doing so. Note: this episode was inspired by a detailed article, published <a href="https://www.researchrockstar.com/running-lean-in-2019-strategies-for-market-research-insights-team-leaders/" rel="nofollow" target="_blank">HERE</a>

How to Optimize a Lean Market Research & Insights Team

Scale length is always a hot debate in the world of professional market research. Even versus odd? 5, 7, 10, 11 points? The best advice: do an experiment to see what provides the best data for your topics, and from your populations, of interest. Link to the PDF mentioned on scales research HERE

Scale length is always a hot debate in the world of professional market research. Even versus odd? 5, 7, 10, 11 points? The best advice: do an experiment to see what provides the best data for your topics, and from your populations, of interest. Link to the PDF mentioned on scales research <a href="https://bit.ly/2O3lM4g" rel="nofollow" target="_blank">HERE</a>

Are 5 or 7-point rating scales best for survey research?

Market research project management has evolved a lot over the past few years, largely thanks to the many online project management tools now available. But while tech certainly helps, it's only part of the project management success equation for market research &amp; insights professionals. The basics of project management still apply. So how to tell if your basics might need a refresh? A good place to look for evidence is by recalling your last few kickoff meetings. In the past few months, have you found yourself in a kickoff meeting for a new market research study, and none of the attendees were well-prepared? Perhaps, alas, including yourself? The meeting was rocky, and while attendees were polite, you know it left a less-than-ideal impression. In this conversation, let's talk about making sure your kickoff meetings go great! Running great kickoff meetings is an important skill and not one that your project management tool can automate. Episode #79. http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRock... Twitter - https://twitter.com/ResearchRocks LinkedIn - https://www.linkedin.com/company/2038750

Market research project management has evolved a lot over the past few years, largely thanks to the many online project management tools now available. But while tech certainly helps, it's only part of the project management success equation for market research &amp; insights professionals. The basics of project management still apply. So how to tell if your basics might need a refresh? A good place to look for evidence is by recalling your last few kickoff meetings. In the past few months, have you found yourself in a kickoff meeting for a new market research study, and none of the attendees were well-prepared? Perhaps, alas, including yourself? The meeting was rocky, and while attendees were polite, you know it left a less-than-ideal impression. In this conversation, let's talk about making sure your kickoff meetings go great! Running great kickoff meetings is an important skill and not one that your project management tool can automate. Episode #79. <a href="https://www.youtube.com/redirect?event=video_description&amp;v=g1MNC7HIfe4&amp;redir_token=x_L1W85Emix33REk-d-fUNwxRPB8MTU1ODQ0NzE5NkAxNTU4MzYwNzk2&amp;q=http%3A%2F%2Fwww.researchrockstar.com%2F" rel="nofollow noopener" target="_blank">http://www.researchrockstar.com/</a> Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;v=g1MNC7HIfe4&amp;redir_token=x_L1W85Emix33REk-d-fUNwxRPB8MTU1ODQ0NzE5NkAxNTU4MzYwNzk2&amp;q=https%3A%2F%2Fwww.facebook.com%2FResearchRockstarTraining" rel="nofollow noopener" target="_blank">https://www.facebook.com/ResearchRock...</a> Twitter - <a href="https://www.youtube.com/redirect?event=video_description&amp;v=g1MNC7HIfe4&amp;redir_token=x_L1W85Emix33REk-d-fUNwxRPB8MTU1ODQ0NzE5NkAxNTU4MzYwNzk2&amp;q=https%3A%2F%2Ftwitter.com%2FResearchRocks" rel="nofollow noopener" target="_blank">https://twitter.com/ResearchRocks</a> LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;v=g1MNC7HIfe4&amp;redir_token=x_L1W85Emix33REk-d-fUNwxRPB8MTU1ODQ0NzE5NkAxNTU4MzYwNzk2&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2038750" rel="nofollow noopener" target="_blank">https://www.linkedin.com/company/2038750</a>

Market Research Project Management: More Than Tech

Survey researchers know: mixed-mode data collection is gaining popularity in professional market research. And for good reason: it can address known survey data quality issues. Market researchers have several data collection options--even if most of us default to online surveys. But, ideally, once a given market research survey project’s objectives and sampling goals are finalized, the next decision is to select the data collection mode that will be the best fit. Often, we assume one mode. For example, many researchers rely heavily on online data collection, others on phone. However, there are cases where more than one mode is optimal. The compendium is here: https://www.researchrockstar.com/mixe... The research mentioned: 1) https://www.researchgate.net/publicat... 2: From the always amazing folks at Pew: https://www.pewresearch.org/methods/2... http://www.researchrockstar.com/ Research Rockstar delivers training and staffing services to busy professionals seeking Market Research excellence. Our 25+ training classes are offered in both online and on-site formats, and include options to earn IA Certificates. Our Rent-a-Researcher staffing services place qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars.

Survey researchers know: mixed-mode data collection is gaining popularity in professional market research. And for good reason: it can address known survey data quality issues. Market researchers have several data collection options--even if most of us default to online surveys. But, ideally, once a given market research survey project’s objectives and sampling goals are finalized, the next decision is to select the data collection mode that will be the best fit. Often, we assume one mode. For example, many researchers rely heavily on online data collection, others on phone. However, there are cases where more than one mode is optimal. The compendium is here: <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.researchrockstar.com%2Fmixedmode&amp;v=y61ogQgBmw8&amp;event=video_description&amp;redir_token=jHEdq38FTSkAc131regoImQGE418MTU3MTMyMDQ5OEAxNTcxMjM0MDk4" rel="nofollow noopener" target="_blank">https://www.researchrockstar.com/mixe...</a> The research mentioned: 1) <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.researchgate.net%2Fpublication%2F275996448_Evaluating_Mode_Effects_in_Mixed-Mode_Survey_Data_Using_Covariate_Adjustment_Models&amp;v=y61ogQgBmw8&amp;event=video_description&amp;redir_token=jHEdq38FTSkAc131regoImQGE418MTU3MTMyMDQ5OEAxNTcxMjM0MDk4" rel="nofollow noopener" target="_blank">https://www.researchgate.net/publicat...</a> 2: From the always amazing folks at Pew: <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.pewresearch.org%2Fmethods%2F2015%2F05%2F13%2Ffrom-telephone-to-the-web-the-challenge-of-mode-of-interview-effects-in-public-opinion-polls%2F&amp;v=y61ogQgBmw8&amp;event=video_description&amp;redir_token=jHEdq38FTSkAc131regoImQGE418MTU3MTMyMDQ5OEAxNTcxMjM0MDk4" rel="nofollow noopener" target="_blank">https://www.pewresearch.org/methods/2...</a> <a href="https://www.youtube.com/redirect?q=http%3A%2F%2Fwww.researchrockstar.com%2F&amp;v=y61ogQgBmw8&amp;event=video_description&amp;redir_token=jHEdq38FTSkAc131regoImQGE418MTU3MTMyMDQ5OEAxNTcxMjM0MDk4" rel="nofollow noopener" target="_blank">http://www.researchrockstar.com/</a> Research Rockstar delivers training and staffing services to busy professionals seeking Market Research excellence. Our 25+ training classes are offered in both online and on-site formats, and include options to earn IA Certificates. Our Rent-a-Researcher staffing services place qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars.

Mixed-mode Surveys: When are 2 modes better than one?

These days, market segmentation means different things to different people. For those of us in market research, we need to be aware! And vigilant about the correct use of the language, to avoid confusing our clients and colleagues. Here is what you need to know.   If you like these conversations, we encourage you to visit our web page and have a look at our courses: https://training.researchrockstar.com/

These days, market segmentation means different things to different people. For those of us in market research, we need to be aware! And vigilant about the correct use of the language, to avoid confusing our clients and colleagues. Here is what you need to know. If you like these conversations, we encourage you to visit our web page and have a look at our courses: <a href="https://training.researchrockstar.com/" rel="nofollow" target="_blank">https://training.researchrockstar.com/</a>

When did the phrase "Market Segmentation" get hijacked?

What happens to market research demand if major consumer brands move to Direct-to-Consumer (D2C) business models? D2C is perhaps the single most disruptive trend in consumer marketing today. In this conversation, I share some fascinating proof points about the D2C trend, and also identify potential implications for the market research and insights profession. This conversation is important for anyone who works on consumer brands—either as part of an in-house insights team or at a research agency.

What happens to market research demand if major consumer brands move to Direct-to-Consumer (D2C) business models? D2C is perhaps the single most disruptive trend in consumer marketing today. In this conversation, I share some fascinating proof points about the D2C trend, and also identify potential implications for the market research and insights profession. This conversation is important for anyone who works on consumer brands—either as part of an in-house insights team or at a research agency.

How will the most disruptive trend in consumer marketing impact market research demand?

Care about market research data quality? Lessons from the field of behavioral economics can be used to optimize market research methodology choice and design. In this conversation, host Kathryn Korostoff reference's Daniel Kahneman's famous book, Thinking Fast &amp; Slow, to show how market researchers can use the concepts of "fast and slow" thinking.

Care about market research data quality? Lessons from the field of behavioral economics can be used to optimize market research methodology choice and design. In this conversation, host Kathryn Korostoff reference's Daniel Kahneman's famous book, Thinking Fast &amp; Slow, to show how market researchers can use the concepts of "fast and slow" thinking.

How to Use Behavioral Economics to Improve Data Quality

7 reasons why writing qualitative market research reports is hard, and what you can do about it. As a market research professional, you may need to write reports based on your focus groups, online focus groups, IDIs, ethnography or online qualitative methods. And it's a tough job.  Check out the diagram on page  6 of this PDF for a great example of how to simplify your reporting process by jump-starting your analysis and synthesis. https://goo.gl/AuCfhr

7 reasons why writing qualitative market research reports is hard, and what you can do about it. As a market research professional, you may need to write reports based on your focus groups, online focus groups, IDIs, ethnography or online qualitative methods. And it's a tough job.  Check out the diagram on page  6 of this PDF for a great example of how to simplify your reporting process by jump-starting your analysis and synthesis. <a href="https://goo.gl/AuCfhr" rel="nofollow" target="_blank">https://goo.gl/AuCfhr</a>

Writing Qualitative Research Reports

Data-centric businesses need data-fluent advisors. Or as Mckinsey likes to call them, "translators." What professionals will meet this need? Is it a good career path option? Market researchers seem to assume that people with big data jobs are better positioned. But that is not necessarily so. In this conversation, let's talk about why market research and customer insights professionals are actually well-positioned to take on the new role https://www.researchrockstar.com/

Data-centric businesses need data-fluent advisors. Or as Mckinsey likes to call them, "translators." What professionals will meet this need? Is it a good career path option? Market researchers seem to assume that people with big data jobs are better positioned. But that is not necessarily so. In this conversation, let's talk about why market research and customer insights professionals are actually well-positioned to take on the new role <a href="https://www.researchrockstar.com/" rel="nofollow" target="_blank">https://www.researchrockstar.com/</a>

Market Research Vs Big Data: Who will own the consultative role?

A key part of our success in the market research &amp; insights profession is based on how well people comprehend and retain our results. And a huge aid to comprehension and retention is data visualization. That’s why we teach a course on data visualization and one on infographics. It’s also why I was thrilled for the opportunity to co-present with the amazing Daren Jackson from DisplayR. We held a free webinar on data visualization specifically for market research and insights professionals. If you missed it, some highlights in this episode, and link to the webinar playback below. https://www.displayr.com/ http://www.researchrockstar.com/ Webinar playback: https://q-researchsoftware.wistia.com... Research Rockstar delivers training and staffing services to busy professionals seeking Market Research excellence. Our 25+ training classes are offered in both online and on-site formats and include options to earn IA Certificates. Our Rent-a-Researcher staffing services place qualified market research experts, covering temporary needs due to project fluctuations, family leaves or other staffing needs. http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRock... Twitter - https://twitter.com/ResearchRocks LinkedIn - https://www.linkedin.com/company/2038750

A key part of our success in the market research &amp; insights profession is based on how well people comprehend and retain our results. And a huge aid to comprehension and retention is data visualization. That’s why we teach a course on data visualization and one on infographics. It’s also why I was thrilled for the opportunity to co-present with the amazing Daren Jackson from DisplayR. We held a free webinar on data visualization specifically for market research and insights professionals. If you missed it, some highlights in this episode, and link to the webinar playback below. <a href="https://www.youtube.com/redirect?v=5Hs-m8RwiuQ&amp;redir_token=eUmNAWRTYgugzHbLtJEXyi0vp4N8MTU3MDQ3MzUyNEAxNTcwMzg3MTI0&amp;event=video_description&amp;q=https%3A%2F%2Fwww.displayr.com%2F" rel="nofollow noopener" target="_blank">https://www.displayr.com/</a> <a href="https://www.youtube.com/redirect?v=5Hs-m8RwiuQ&amp;redir_token=eUmNAWRTYgugzHbLtJEXyi0vp4N8MTU3MDQ3MzUyNEAxNTcwMzg3MTI0&amp;event=video_description&amp;q=http%3A%2F%2Fwww.researchrockstar.com%2F" rel="nofollow noopener" target="_blank">http://www.researchrockstar.com/</a> Webinar playback: <a href="https://www.youtube.com/redirect?v=5Hs-m8RwiuQ&amp;redir_token=eUmNAWRTYgugzHbLtJEXyi0vp4N8MTU3MDQ3MzUyNEAxNTcwMzg3MTI0&amp;event=video_description&amp;q=https%3A%2F%2Fq-researchsoftware.wistia.com%2Fmedias%2Fs12nvji1bh%3Fwvideo%3Ds12nvji1bh" rel="nofollow noopener" target="_blank">https://q-researchsoftware.wistia.com...</a> Research Rockstar delivers training and staffing services to busy professionals seeking Market Research excellence. Our 25+ training classes are offered in both online and on-site formats and include options to earn IA Certificates. Our Rent-a-Researcher staffing services place qualified market research experts, covering temporary needs due to project fluctuations, family leaves or other staffing needs. <a href="https://www.youtube.com/redirect?v=5Hs-m8RwiuQ&amp;redir_token=eUmNAWRTYgugzHbLtJEXyi0vp4N8MTU3MDQ3MzUyNEAxNTcwMzg3MTI0&amp;event=video_description&amp;q=http%3A%2F%2Fwww.researchrockstar.com%2F" rel="nofollow noopener" target="_blank">http://www.researchrockstar.com/</a> Facebook - <a href="https://www.youtube.com/redirect?v=5Hs-m8RwiuQ&amp;redir_token=eUmNAWRTYgugzHbLtJEXyi0vp4N8MTU3MDQ3MzUyNEAxNTcwMzg3MTI0&amp;event=video_description&amp;q=https%3A%2F%2Fwww.facebook.com%2FResearchRockstarTraining" rel="nofollow noopener" target="_blank">https://www.facebook.com/ResearchRock...</a> Twitter - <a href="https://www.youtube.com/redirect?v=5Hs-m8RwiuQ&amp;redir_token=eUmNAWRTYgugzHbLtJEXyi0vp4N8MTU3MDQ3MzUyNEAxNTcwMzg3MTI0&amp;event=video_description&amp;q=https%3A%2F%2Ftwitter.com%2FResearchRocks" rel="nofollow noopener" target="_blank">https://twitter.com/ResearchRocks</a> LinkedIn - <a href="https://www.youtube.com/redirect?v=5Hs-m8RwiuQ&amp;redir_token=eUmNAWRTYgugzHbLtJEXyi0vp4N8MTU3MDQ3MzUyNEAxNTcwMzg3MTI0&amp;event=video_description&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2038750" rel="nofollow noopener" target="_blank">https://www.linkedin.com/company/2038750</a>

Data Visualization Examples for Market Research & Insights Professionals

In this episode, Kathryn covers important considerations for senior-level market research &amp; insights professionals who are planning the next phase of their career. If we want to advance and become a consultative advisor to c-suite executives, we have to be able to address their sources of pain. And a big source of pain for c-suite executives is achieving ROI on their many and varied investments in data-driven decision making. You can help them. Here's how. Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ eLearning classes are offered in both real-time and on-demand formats, and include options to earn IA Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. We believe it: Inside every market researcher, is a Research Rockstar!

In this episode, Kathryn covers important considerations for senior-level market research &amp; insights professionals who are planning the next phase of their career. If we want to advance and become a consultative advisor to c-suite executives, we have to be able to address their sources of pain. And a big source of pain for c-suite executives is achieving ROI on their many and varied investments in data-driven decision making. You can help them. Here's how. Conversations for Research Rockstars is produced by Research Rockstar Training &amp; Staffing. Our 25+ eLearning classes are offered in both real-time and on-demand formats, and include options to earn IA Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. We believe it: Inside every market researcher, is a Research Rockstar!

Career Planning for Senior Market Research & Insights Professionals

Now is a great time to refresh your Market Research &amp; Insights Career planning. Do you have a career plan? A goal? It's time to step back from the treadmill of work and deadlines and think about your 2, 3 or even 5 or 10-year career goals. Do you currently have a clear vision of what kind of work you want to be doing 5 years from now? What types of colleagues do you want to be working with? What skills do you hope to be using? If not, no worries. We can start easy—at the highest level. And that starts with this basic question: in an ideal world, are you a market research &amp; insights generalist? Or a specialist? Check out this episode for market research career planning tips and examples.

Now is a great time to refresh your Market Research &amp; Insights Career planning. Do you have a career plan? A goal? It's time to step back from the treadmill of work and deadlines and think about your 2, 3 or even 5 or 10-year career goals. Do you currently have a clear vision of what kind of work you want to be doing 5 years from now? What types of colleagues do you want to be working with? What skills do you hope to be using? If not, no worries. We can start easy—at the highest level. And that starts with this basic question: in an ideal world, are you a market research &amp; insights generalist? Or a specialist? Check out this episode for market research career planning tips and examples.

Insights Career Coaching Step 1: Choosing Your Path

Rampant in the market research and insights world for a few years now: widespread misuse of a popular piece of research lingo. And recently, I notice this misuse is getting even worse. As a profession, I think we would all agree that common market research jargon should be used precisely. But when it comes to the phrase "DIY Research," all bets are off. I commonly see the phrase used to mean 4 very different things: 1.Online surveys 2. Market research conducted by people without skills or training (a la home improvement) 3. Online surveys conducted using platforms such as Decipher, Qualtrics, SurveyGizmo, etc. 4. Market research conducted by corporate researchers Which of these definitions is correct? They can't all be! In this conversation, I share some context about how the term "DIY" Research is commonly used and abused, and share an example from a recent trade show promotion.

Rampant in the market research and insights world for a few years now: widespread misuse of a popular piece of research lingo. And recently, I notice this misuse is getting even worse. As a profession, I think we would all agree that common market research jargon should be used precisely. But when it comes to the phrase "DIY Research," all bets are off. I commonly see the phrase used to mean 4 very different things: 1.Online surveys 2. Market research conducted by people without skills or training (a la home improvement) 3. Online surveys conducted using platforms such as Decipher, Qualtrics, SurveyGizmo, etc. 4. Market research conducted by corporate researchers Which of these definitions is correct? They can't all be! In this conversation, I share some context about how the term "DIY" Research is commonly used and abused, and share an example from a recent trade show promotion.

DIY Research: The Nonsense of Trendy Ambiguity

Market Research &amp; Insights professionals face a dilemma in social situations: how do you answer the question, "What do you do?" So, how do you answer this question?

Market Research &amp; Insights professionals face a dilemma in social situations: how do you answer the question, "What do you do?" So, how do you answer this question?

Market Research Identity Crisis!

As a Market Research &amp; Insights professional, you likely have clients. They may be internal, or external—but if you design and execute projects, your work is likely funded by some kind of client. For many researchers, the client’s job role may be in insights—say, the Insights Manager at a footwear brand. Or the client may be the CMO, or a brand manager or some other business role. So regardless of how many clients you have, or their jobs, let’s think for a minute from their perspective: if I have a client who has a new need for information, for customer insights-related information, where do they go first? Do they come to me? Do they turn to another market research expert or team or agency? Do they have enough knowledge to know there are more than one possible useful data sources to answer their questions? Let’s say your client Jane is the CMO at Cozy Footwear. She has some burning questions about the profile of their most loyal customers. Where would she get that data? Would she know where to get it? How many data sources would she think of? 2 or 3? Or 10 or more? And if she is aware of 10 or more, what implications does that have?   Here is the link to the PDF mentioned in the podcast: https://bit.ly/2DPkmaL

As a Market Research &amp; Insights professional, you likely have clients. They may be internal, or external—but if you design and execute projects, your work is likely funded by some kind of client. For many researchers, the client’s job role may be in insights—say, the Insights Manager at a footwear brand. Or the client may be the CMO, or a brand manager or some other business role. So regardless of how many clients you have, or their jobs, let’s think for a minute from their perspective: if I have a client who has a new need for information, for customer insights-related information, where do they go first? Do they come to me? Do they turn to another market research expert or team or agency? Do they have enough knowledge to know there are more than one possible useful data sources to answer their questions? Let’s say your client Jane is the CMO at Cozy Footwear. She has some burning questions about the profile of their most loyal customers. Where would she get that data? Would she know where to get it? How many data sources would she think of? 2 or 3? Or 10 or more? And if she is aware of 10 or more, what implications does that have? Here is the link to the PDF mentioned in the podcast: <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fbit.ly%2F2DPkmaL&amp;stzid=UgxIXMxzTAOTc77jMbh4AaABAg&amp;event=comments&amp;redir_token=k_A4REYEllwXBPesWGxEh0AOMTp8MTU0MzUwMTgwMEAxNTQzNDE1NDAw" rel="nofollow noopener" target="_blank">https://bit.ly/2DPkmaL</a>

17 Data Sources Used for Market Research and Customer Insights

How do you define "Market Research"? What about "Marketing Research"? Are they the same...or meaningfully different? Using 4 definitions from published sources, let's take a look and decide for ourselves. In this episode, Kathryn uses examples related to product positioning and customer loyalty to see which phrase is most accurate. Disagree with her take? Great! 

How do you define "Market Research"? What about "Marketing Research"? Are they the same...or meaningfully different? Using 4 definitions from published sources, let's take a look and decide for ourselves. In this episode, Kathryn uses examples related to product positioning and customer loyalty to see which phrase is most accurate. Disagree with her take? Great!

What is Market Research? What is Marketing Research?

Will your next great market research &amp; insights career opportunity require showing that you can work with multiple data sources? Demonstrating your ability to find and apply new methods? For many people looking to advance their careers, the answer to both questions will be “yes.” Here’s some proof, and some tips on how to prepare.

Will your next great market research &amp; insights career opportunity require showing that you can work with multiple data sources? Demonstrating your ability to find and apply new methods? For many people looking to advance their careers, the answer to both questions will be “yes.” Here’s some proof, and some tips on how to prepare.

Hot Market Research Jobs Often Require These Skills

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