Ranked #1
Qualitative Research or Hard core Qualitative Research
Qualitative Research or Hard core Qualitative Research
Qualitative research demand is shifting to more rigorous methods and analysis approaches. My hypothesis is that over the... Read more
11 Feb 2019
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14mins
Ranked #2
Market Research & Insights Job Trends: New titles, new skills
Market Research & Insights Job Trends: New titles, new skills
Market Research & Insights career opportunities are shifting. Do you have the skills employers are seeking? In this ... Read more
16 Apr 2018
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24mins
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Market Research & Insights Team Planning: Strategic Issues for 2020
Market Research & Insights Team Planning: Strategic Issues for 2020
Getting your Market Research & Insights team ready for 2020? Inform your plans by considering the key strategic issu... Read more
6 Jan 2020
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Ranked #4
How to Optimize a Lean Market Research & Insights Team
How to Optimize a Lean Market Research & Insights Team
Running a lean market research & insights team in 2019? While the reality of lean teams exists in many professions, ... Read more
30 Jan 2019
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Are 5 or 7-point rating scales best for survey research?
Are 5 or 7-point rating scales best for survey research?
Scale length is always a hot debate in the world of professional market research. Even versus odd? 5, 7, 10, 11 points? ... Read more
23 Jul 2018
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Market Research Project Management: More Than Tech
Market Research Project Management: More Than Tech
Market research project management has evolved a lot over the past few years, largely thanks to the many online project ... Read more
20 May 2019
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19mins
Ranked #7
Mixed-mode Surveys: When are 2 modes better than one?
Mixed-mode Surveys: When are 2 modes better than one?
Survey researchers know: mixed-mode data collection is gaining popularity in professional market research. And for good ... Read more
10 Oct 2019
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Ranked #8
When did the phrase "Market Segmentation" get hijacked?
When did the phrase "Market Segmentation" get hijacked?
These days, market segmentation means different things to different people. For those of us in market research, we need ... Read more
2 Jul 2018
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20mins
Ranked #9
How will the most disruptive trend in consumer marketing impact market research demand?
How will the most disruptive trend in consumer marketing impact market research demand?
What happens to market research demand if major consumer brands move to Direct-to-Consumer (D2C) business models? D2C is... Read more
7 Aug 2018
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16mins
Ranked #10
How to Use Behavioral Economics to Improve Data Quality
How to Use Behavioral Economics to Improve Data Quality
Care about market research data quality? Lessons from the field of behavioral economics can be used to optimize market r... Read more
9 Apr 2018
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Ranked #11
Writing Qualitative Research Reports
Writing Qualitative Research Reports
7 reasons why writing qualitative market research reports is hard, and what you can do about it. As a market research pr... Read more
26 Feb 2018
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Ranked #12
Market Research Vs Big Data: Who will own the consultative role?
Market Research Vs Big Data: Who will own the consultative role?
Data-centric businesses need data-fluent advisors. Or as Mckinsey likes to call them, "translators." What professionals ... Read more
19 Mar 2018
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15mins
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Data Visualization Examples for Market Research & Insights Professionals
Data Visualization Examples for Market Research & Insights Professionals
A key part of our success in the market research & insights profession is based on how well people comprehend and re... Read more
7 Oct 2019
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Ranked #14
Career Planning for Senior Market Research & Insights Professionals
Career Planning for Senior Market Research & Insights Professionals
In this episode, Kathryn covers important considerations for senior-level market research & insights professionals w... Read more
14 Oct 2019
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Ranked #15
Insights Career Coaching Step 1: Choosing Your Path
Insights Career Coaching Step 1: Choosing Your Path
Now is a great time to refresh your Market Research & Insights Career planning. Do you have a career plan? A goal? I... Read more
29 Jan 2019
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Ranked #16
DIY Research: The Nonsense of Trendy Ambiguity
DIY Research: The Nonsense of Trendy Ambiguity
Rampant in the market research and insights world for a few years now: widespread misuse of a popular piece of research ... Read more
10 Dec 2018
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14mins
Ranked #17
Market Research Identity Crisis!
Market Research Identity Crisis!
Market Research & Insights professionals face a dilemma in social situations: how do you answer the question, "What ... Read more
23 Apr 2018
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10mins
Ranked #18
17 Data Sources Used for Market Research and Customer Insights
17 Data Sources Used for Market Research and Customer Insights
As a Market Research & Insights professional, you likely have clients. They may be internal, or external—but if you ... Read more
3 Dec 2018
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13mins
Ranked #19
What is Market Research? What is Marketing Research?
What is Market Research? What is Marketing Research?
How do you define "Market Research"? What about "Marketing Research"? Are they the same...or meaningfully different? Usi... Read more
18 Jun 2018
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Ranked #20
Hot Market Research Jobs Often Require These Skills
Hot Market Research Jobs Often Require These Skills
Will your next great market research & insights career opportunity require showing that you can work with multiple d... Read more
8 May 2018
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16mins
