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Paleo Ad Tech

Weekly in depth interviews with the pioneers who built the first two decades of advertising technology

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64. Greg Smith – Boomerang-ing through DoubleClick, EchoTarget and Aniview

64. Greg Smith – Boomerang-ing through DoubleClick, EchoTarget and Aniview

Greg joined DoubleClick in 1998 as a product manager after a stop in management consulting, and he became passionate abo... Read more

21 Jun 2023

26mins

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63. Jason Fairchild – developing GoTo, OpenX and tvScientific

63. Jason Fairchild – developing GoTo, OpenX and tvScientific

Jason was the co-founder with his fellow Yahoo veteran Tim Cadogan of OpenX, a pioneering ad server and then programmati... Read more

6 Jun 2023

29mins

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62. John Nardone – Flashtalking about Modem Media and [x+1]

62. John Nardone – Flashtalking about Modem Media and [x+1]

John is President at Mediaocean and former CEO of Flashtalking, which Mediaocean acquired in 2021 for a reported $500 mi... Read more

24 May 2023

31mins

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61. Jonah Goodhart – Colonize-ing Right Media and building a Moat

61. Jonah Goodhart – Colonize-ing Right Media and building a Moat

Jonah Goodhart is a co-founder of Montauk Labs, a technology venture studio. Jonah was the CEO and co-founder of Moat (a... Read more

16 May 2023

37mins

Most Popular Podcasts

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60. Katrin Ribant – giving us the data on Datorama

60. Katrin Ribant – giving us the data on Datorama

Katrin was a co-founder of Datorama in 2012, and the platform was acquired by Salesforce in 2018 for a reported $800 mil... Read more

9 May 2023

28mins

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59. Andy Atherton – optimizing Yahoo, Brand.net and AppNexus

59. Andy Atherton – optimizing Yahoo, Brand.net and AppNexus

Andy was VP of pricing and yield management at Yahoo and helped lead a revamp and professionalization of the portal’s ap... Read more

2 May 2023

30mins

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58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. He was later the CRO and then CEO at Audie... Read more

25 Apr 2023

29mins

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57. Mike Yavonditte – optimizing Alta Vista, Quigo and Yieldmo

57. Mike Yavonditte – optimizing Alta Vista, Quigo and Yieldmo

Mike Yavonditte is the CEO and co-founder of Yieldmo, an advertising platform specializing in mobile, optimization and c... Read more

18 Apr 2023

32mins

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56. Tom Chavez – giving us the Rapt on Krux and data

56. Tom Chavez – giving us the Rapt on Krux and data

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became par... Read more

4 Apr 2023

28mins

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55. Ari Paparo – influencing DoubleClick, Beeswax and more

55. Ari Paparo – influencing DoubleClick, Beeswax and more

Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-abou... Read more

17 Mar 2023

34mins

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