Ranked #1
Life After Third-Party Cookies, With The Director Of Product For Privacy Sandbox
Life After Third-Party Cookies, With The Director Of Product For Privacy Sandbox
It’s happening folks. The Chrome Privacy Sandbox is going live, third-party cookies will be phased out on Chrome by the ... Read more
25 Jul 2023
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44mins
Ranked #2
Moving The Monetization Needle, With Meta’s New VP Of Global Business
Moving The Monetization Needle, With Meta’s New VP Of Global Business
When will Meta monetize Threads, its new text-based app? Too soon to say, according to Alvin Bowles, Meta’s new sales le... Read more
18 Jul 2023
•
50mins
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Ranked #3
Addressing Content Quality Concerns With Taboola’s CEO
Addressing Content Quality Concerns With Taboola’s CEO
Taboola CEO Adam Singolda bristles at the terms “clickbait” and “chumbox.” Quality is subjective, he says. Also: Inside ... Read more
11 Jul 2023
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51mins
Ranked #4
The Advertising Industry Needs To Invest More In Hispanic Audiences
The Advertising Industry Needs To Invest More In Hispanic Audiences
One-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so ... Read more
27 Jun 2023
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59mins
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Ranked #5
Why Privacy Lawyers Also Need To Be Technologists
Why Privacy Lawyers Also Need To Be Technologists
Data privacy law is becoming more technically complex, and enforcers are getting increasingly savvy about how online tra... Read more
20 Jun 2023
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56mins
Ranked #6
Calculating CAC With An Eye On Retention
Calculating CAC With An Eye On Retention
The cost of customer acquisition (CAC) is about more than what a brand pays to get someone to visit a website or downloa... Read more
13 Jun 2023
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1hr 1min
Ranked #7
Why All The Drama About Disintermediation?
Why All The Drama About Disintermediation?
There’s a prevailing narrative that supply-side platforms are releasing tools to cut out demand-side platforms in a desp... Read more
6 Jun 2023
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1hr 8mins
Ranked #8
Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around
Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around
Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean ... Read more
31 May 2023
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1hr
Ranked #9
Innovation Is The Only Rational Response To The End Of Third-Party Cookies
Innovation Is The Only Rational Response To The End Of Third-Party Cookies
The end of third-party cookies isn’t “Armageddon for marketers,” says Wendi Dunlap, Mediahub’s newly appointed EVP of bu... Read more
23 May 2023
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52mins
Ranked #10
It’s Time To Defund Misinformation And Take A More Rational Approach To Brand Safety
It’s Time To Defund Misinformation And Take A More Rational Approach To Brand Safety
Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great business,” says L. Gordon ... Read more
16 May 2023
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52mins
