FLASH

Flash briefings are a greenfield in terms of opportunity. Want to be on the leading edge of brand building? Here's why you should consider starting a flash briefing.Erik Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.Find Erik online at:* LinkedIn: https://www.linkedin.com/in/iamerikjolson* Twitter: https://twitter.com/iamerikjolson* Instagram: https://instagram.com/iamerikjolson* Facebook: https://facebook.com/iamerikjolson* Medium: https://medium.com/@iamerikjolson* Quora:  https://www.quora.com/profile/Erik-J-OlsonKevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.Find Kevin online at:* LinkedIn: https://www.linkedin.com/in/kevindaisey/* Instagram: https://www.instagram.com/kevindaisey/* Facebook: https://www.facebook.com/kevin.daisey* Quora:  https://www.quora.com/profile/Kevin-Daisey

Flash briefings are a greenfield in terms of opportunity. Want to be on the leading edge of brand building? Here's why you should consider starting a flash briefing. Erik Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. Find Erik online at: * LinkedIn: <a href="https://www.linkedin.com/in/iamerikjolson" rel="nofollow" target="_blank">https://www.linkedin.com/in/iamerikjolson</a> * Twitter: <a href="https://twitter.com/iamerikjolson" rel="nofollow" target="_blank">https://twitter.com/iamerikjolson</a> * Instagram: <a href="https://instagram.com/iamerikjolson" rel="nofollow" target="_blank">https://instagram.com/iamerikjolson</a> * Facebook: <a href="https://facebook.com/iamerikjolson" rel="nofollow" target="_blank">https://facebook.com/iamerikjolson</a> * Medium: <a href="https://medium.com/@iamerikjolson" rel="nofollow" target="_blank">https://medium.com/@iamerikjolson</a> * Quora: <a href="https://www.quora.com/profile/Erik-J-Olson" rel="nofollow" target="_blank">https://www.quora.com/profile/Erik-J-Olson</a> Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities. Find Kevin online at: * LinkedIn: <a href="https://www.linkedin.com/in/kevindaisey/" rel="nofollow" target="_blank">https://www.linkedin.com/in/kevindaisey/</a> * Instagram: <a href="https://www.instagram.com/kevindaisey/" rel="nofollow" target="_blank">https://www.instagram.com/kevindaisey/</a> * Facebook: <a href="https://www.facebook.com/kevin.daisey" rel="nofollow" target="_blank">https://www.facebook.com/kevin.daisey</a> * Quora: <a href="https://www.quora.com/profile/Kevin-Daisey" rel="nofollow" target="_blank">https://www.quora.com/profile/Kevin-Daisey</a>

Being an Amazon Flash Briefing Early Adopter

Ever feel like you're wasting your money on advertising? How do you even know what's working and what's not. The better you segment and track your ads, the better you'll do.Erik Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.Find Erik online at:* LinkedIn: https://www.linkedin.com/in/iamerikjolson* Twitter: https://twitter.com/iamerikjolson* Instagram: https://instagram.com/iamerikjolson* Facebook: https://facebook.com/iamerikjolson* Medium: https://medium.com/@iamerikjolson* Quora:  https://www.quora.com/profile/Erik-J-OlsonKevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.Find Kevin online at:* LinkedIn: https://www.linkedin.com/in/kevindaisey/* Instagram: https://www.instagram.com/kevindaisey/* Facebook: https://www.facebook.com/kevin.daisey* Quora:  https://www.quora.com/profile/Kevin-Daisey

Ever feel like you're wasting your money on advertising? How do you even know what's working and what's not. The better you segment and track your ads, the better you'll do. Erik Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. Find Erik online at: * LinkedIn: <a href="https://www.linkedin.com/in/iamerikjolson" rel="nofollow" target="_blank">https://www.linkedin.com/in/iamerikjolson</a> * Twitter: <a href="https://twitter.com/iamerikjolson" rel="nofollow" target="_blank">https://twitter.com/iamerikjolson</a> * Instagram: <a href="https://instagram.com/iamerikjolson" rel="nofollow" target="_blank">https://instagram.com/iamerikjolson</a> * Facebook: <a href="https://facebook.com/iamerikjolson" rel="nofollow" target="_blank">https://facebook.com/iamerikjolson</a> * Medium: <a href="https://medium.com/@iamerikjolson" rel="nofollow" target="_blank">https://medium.com/@iamerikjolson</a> * Quora: <a href="https://www.quora.com/profile/Erik-J-Olson" rel="nofollow" target="_blank">https://www.quora.com/profile/Erik-J-Olson</a> Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities. Find Kevin online at: * LinkedIn: <a href="https://www.linkedin.com/in/kevindaisey/" rel="nofollow" target="_blank">https://www.linkedin.com/in/kevindaisey/</a> * Instagram: <a href="https://www.instagram.com/kevindaisey/" rel="nofollow" target="_blank">https://www.instagram.com/kevindaisey/</a> * Facebook: <a href="https://www.facebook.com/kevin.daisey" rel="nofollow" target="_blank">https://www.facebook.com/kevin.daisey</a> * Quora: <a href="https://www.quora.com/profile/Kevin-Daisey" rel="nofollow" target="_blank">https://www.quora.com/profile/Kevin-Daisey</a>

Stop. Advertising. To. Everyone.

No matter how ambitiously you are trying to grow your company, you should always leave room for personal touch. It might not scale, but it's far more effective.Erik Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.Find Erik online at:* LinkedIn: https://www.linkedin.com/in/iamerikjolson* Twitter: https://twitter.com/iamerikjolson* Instagram: https://instagram.com/iamerikjolson* Facebook: https://facebook.com/iamerikjolson* Medium: https://medium.com/@iamerikjolson* Quora:  https://www.quora.com/profile/Erik-J-OlsonKevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.Find Kevin online at:* LinkedIn: https://www.linkedin.com/in/kevindaisey/* Instagram: https://www.instagram.com/kevindaisey/* Facebook: https://www.facebook.com/kevin.daisey* Quora:  https://www.quora.com/profile/Kevin-Daisey

No matter how ambitiously you are trying to grow your company, you should always leave room for personal touch. It might not scale, but it's far more effective. Erik Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. Find Erik online at: * LinkedIn: <a href="https://www.linkedin.com/in/iamerikjolson" rel="nofollow" target="_blank">https://www.linkedin.com/in/iamerikjolson</a> * Twitter: <a href="https://twitter.com/iamerikjolson" rel="nofollow" target="_blank">https://twitter.com/iamerikjolson</a> * Instagram: <a href="https://instagram.com/iamerikjolson" rel="nofollow" target="_blank">https://instagram.com/iamerikjolson</a> * Facebook: <a href="https://facebook.com/iamerikjolson" rel="nofollow" target="_blank">https://facebook.com/iamerikjolson</a> * Medium: <a href="https://medium.com/@iamerikjolson" rel="nofollow" target="_blank">https://medium.com/@iamerikjolson</a> * Quora: <a href="https://www.quora.com/profile/Erik-J-Olson" rel="nofollow" target="_blank">https://www.quora.com/profile/Erik-J-Olson</a> Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities. Find Kevin online at: * LinkedIn: <a href="https://www.linkedin.com/in/kevindaisey/" rel="nofollow" target="_blank">https://www.linkedin.com/in/kevindaisey/</a> * Instagram: <a href="https://www.instagram.com/kevindaisey/" rel="nofollow" target="_blank">https://www.instagram.com/kevindaisey/</a> * Facebook: <a href="https://www.facebook.com/kevin.daisey" rel="nofollow" target="_blank">https://www.facebook.com/kevin.daisey</a> * Quora: <a href="https://www.quora.com/profile/Kevin-Daisey" rel="nofollow" target="_blank">https://www.quora.com/profile/Kevin-Daisey</a>

Why You Should Do Things That DON'T sCale

Smart speaker adoption is surpassing even smart phones in terms of how quickly the American population is purchasing them. What opportunity lies in the world of voice?

Why Alexa Is Worth Betting On

LEAD

Don't waste your time and get unstable customers. These two steps will qualify leads not just financially but for stability as well.

The Best 2 Steps to Qualify a Lead

Erik Goes

Erik met up with some leading voice innovators at AlexaConf in Chattanooga. Here's a snippet of his feature on a podcast while he was there.

Erik Goes to AlexaConf

Success is tied to who you know. If you know gatekeepers that interact with a wide array of your ideal prospects, here's how to approach them.

Networking with Gatekeepers

Erik interviews Chad Stenzel, a professional sales and organizational trainer on how he finds B2B leads on LinkedIn.

The Secret Sauce for LinkedIn Prospecting

This one change has had the biggest impact on our close rate. Instead of a "yes or no" questions, it's a "which one?"

Offer Multiple Plans

The Marketers Anonymous daily podcast is getting rebranded! On Monday, look for "Journey to $100 Million", our new audio home!

The Pivot

Accelerate your entrepreneurial journey by learning from our mistakes instead of making them yourself. Join Erik J. Olson and Kevin Daisey, the founders of Array Digital, through their ups and downs and lessons learned as they grow their digital marketing agency to $100 million in revenue. In each daily episode they'll discuss what's working now, and what's not. They'll share entrepreneurial and marketing tips and tricks picked up while becoming a dominant player in the ever changing digital marketing industry.

Erik has great knowledge for anybody looking to learn in the marketing field. Keep it up.

Great.

Fun and full of helpful tips!

Accelerate your entrepreneurial journey by learning from our mistakes instead of making them yourself. Join Erik J. Olson and Kevin Daisey, the founders of Array Digital, through their ups and downs and lessons learned as they grow their digital marketing agency to $100 million in revenue. In each daily episode they'll discuss what's working now, and what's not. They'll share entrepreneurial and marketing tips and tricks picked up while becoming a dominant player in the ever changing digital marketing industry.

Journey to $100 Million: Entrepreneurship & Digital Marketing

Erik has never been a big fan of discounting his rates. He is a strong believer that when you set a price for something you should stick to it. In fact, we have written it into the sales process that we will not discount our rates. We've done it in the past and often it ended up causing problems down the road. At the time of this recording in March of 2020, we are in the middle of the Coronavirus crisis.  This is unlike any time we’ve ever seen before and it's requiring us to re-evaluate business.  Erik recently looked at our competitors' social media posts and found that many of them haven't posted since all of this started, or they’ve re-posted the information everyone else seems to be posting about, like washing your hands and funny pictures of telecommuting. There doesn’t seem to be a lot of action geared toward getting new customers. Erik thinks this is a mistake.Erik is super focused on getting new business right now.  As a result we have decided to offer our first month of service fees FREE to any new client who signs with us now.  We've never done anything like this before but we think it's the right time, while the economy gets back on its feet.  We are appropriately calling it the Array Digital Emergency Stimulus Package.  We're going to keep going and we hope others will join us.What do you think about our plan? Is it a good idea or not? Let Erik know on Twitter at @iamerikjolson—Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!

Erik has never been a big fan of discounting his rates. He is a strong believer that when you set a price for something you should stick to it. In fact, we have written it into the sales process that we will not discount our rates. We've done it in the past and often it ended up causing problems down the road. At the time of this recording in March of 2020, we are in the middle of the Coronavirus crisis. This is unlike any time we’ve ever seen before and it's requiring us to re-evaluate business. Erik recently looked at our competitors' social media posts and found that many of them haven't posted since all of this started, or they’ve re-posted the information everyone else seems to be posting about, like washing your hands and funny pictures of telecommuting. There doesn’t seem to be a lot of action geared toward getting new customers. Erik thinks this is a mistake. Erik is super focused on getting new business right now. As a result we have decided to offer our first month of service fees FREE to any new client who signs with us now. We've never done anything like this before but we think it's the right time, while the economy gets back on its feet. We are appropriately calling it the Array Digital Emergency Stimulus Package. We're going to keep going and we hope others will join us. What do you think about our plan? Is it a good idea or not? Let Erik know on Twitter at @iamerikjolson — Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to <a href="http://journeyto100million.com" rel="nofollow" target="_blank">journeyto100million.com</a>!

Emergency Stimulus Package

At the beginning of the year Kevin had a goal of booking 12 public speaking engagements in 2020. With the Coronavirus that has changed a bit.  No one is going out anymore and gatherings of large groups of people are no longer allowed. Up until now he was doing pretty good. He had booked three or four public speaking engagements, but he's had to change his goal.He decided to tweak his goal to book 12 online interviews for the rest of the year.  He is actively seeking opportunities to speak on others’ Zoom learning events, podcasts, livestreams, or Facebook videos. At Array Digital we do our own weekly livestreams, but this doesn't count. He is looking to get in front of other audiences aside from our own.Think about the goals you had for 2020 and how you can still reach them, even if you need to tweak them.—Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!

At the beginning of the year Kevin had a goal of booking 12 public speaking engagements in 2020. With the Coronavirus that has changed a bit. No one is going out anymore and gatherings of large groups of people are no longer allowed. Up until now he was doing pretty good. He had booked three or four public speaking engagements, but he's had to change his goal. He decided to tweak his goal to book 12 online interviews for the rest of the year. He is actively seeking opportunities to speak on others’ Zoom learning events, podcasts, livestreams, or Facebook videos. At Array Digital we do our own weekly livestreams, but this doesn't count. He is looking to get in front of other audiences aside from our own. Think about the goals you had for 2020 and how you can still reach them, even if you need to tweak them. — Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to <a href="http://journeyto100million.com" rel="nofollow" target="_blank">journeyto100million.com</a>!

2020 Goal: Book 12 Online Speaking Engagements

A good part of our monthly revenue comes from client ads spend. This is client money that we use to buy ads on Google and Facebook. In the past we used a debit card to make these media purchases. The debit card was linked to the checking account where all the client ad spend sits. One day we met with our American Express representative to talk about things. We have had an American Express credit card that we use to pay for things we need for the company. Our representative asked if we use the credit card for our client ad spend. Erik told her we didn't.  She asked him why not. He replied that it wasn't really our money to spend so he felt more comfortable paying for the ads directly with a debit card then getting a big bill and paying it later. He asked the representative what the benefit would be to use a credit card and she pointed out a kind of obvious fact - that we would accumulate points that could be used for travel.Since that conversation we now have another American Express card that we use solely for client ad spend. The Google and Facebook expenses quickly add up on that card but the money is always there in the client ad spend account to pay the bill. The points have really added up too. We're up to about 450,000 points. Those are points we can use to travel just about anywhere for free. It really opens up the possibilities of meeting new high value prospects face to face they are not nearby.—Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!

A good part of our monthly revenue comes from client ads spend. This is client money that we use to buy ads on Google and Facebook. In the past we used a debit card to make these media purchases. The debit card was linked to the checking account where all the client ad spend sits. One day we met with our American Express representative to talk about things. We have had an American Express credit card that we use to pay for things we need for the company. Our representative asked if we use the credit card for our client ad spend. Erik told her we didn't. She asked him why not. He replied that it wasn't really our money to spend so he felt more comfortable paying for the ads directly with a debit card then getting a big bill and paying it later. He asked the representative what the benefit would be to use a credit card and she pointed out a kind of obvious fact - that we would accumulate points that could be used for travel. Since that conversation we now have another American Express card that we use solely for client ad spend. The Google and Facebook expenses quickly add up on that card but the money is always there in the client ad spend account to pay the bill. The points have really added up too. We're up to about 450,000 points. Those are points we can use to travel just about anywhere for free. It really opens up the possibilities of meeting new high value prospects face to face they are not nearby. — Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to <a href="http://journeyto100million.com" rel="nofollow" target="_blank">journeyto100million.com</a>!

Putting Client Ad Spend On The AmEx

On a regular basis, we evaluate the services we provide to our clients. Around 6 months ago, we added a service which we called call-tracking. On today's episode of Journey to $100 Million, listen in as Erik explains why we recently stopped offering this service to our clients and prospects. Call-tracking is when you list a specific phone number that goes through a third party system on an ad/site page in order to understand where certain calls are coming from. Even though this number is different from the office number (so you understand where these calls are coming from), your office number is still the number that rings. The reason for this is because as a marketer, you want to be able to show that there are calls stemming specifically from your ads or other work you may be providing. The problem with this is that you must verify these calls that are coming in to ensure they are leads, and not just spam or a returning customer. In doing this, it takes an army of employees/interns to do this and listen to every single call. What we found in this verification was that only 1/3 of these calls were actually leads. We were spending an enormous amount of time and money to confirm these leads - and we suspected that our clients did not care. So, we went out and asked if our clients if they cared about this service, and an overwhelming majority of them stated that they didn't care, or just didn't respond - so we dropped the service. Why were we actually tracking phone calls, if we knew a majority of these calls coming in were complete garbage? When you have the opportunity to simplify your offerings, especially if it is not proving value, do it! The last thing you want to do is take on the burden of extra expenses, and carry them with you to every new client/prospect. If no one cares, don't do it!—Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

On a regular basis, we evaluate the services we provide to our clients. Around 6 months ago, we added a service which we called call-tracking. On today's episode of Journey to $100 Million, listen in as Erik explains why we recently stopped offering this service to our clients and prospects. Call-tracking is when you list a specific phone number that goes through a third party system on an ad/site page in order to understand where certain calls are coming from. Even though this number is different from the office number (so you understand where these calls are coming from), your office number is still the number that rings. The reason for this is because as a marketer, you want to be able to show that there are calls stemming specifically from your ads or other work you may be providing. The problem with this is that you must verify these calls that are coming in to ensure they are leads, and not just spam or a returning customer. In doing this, it takes an army of employees/interns to do this and listen to every single call. What we found in this verification was that only 1/3 of these calls were actually leads. We were spending an enormous amount of time and money to confirm these leads - and we suspected that our clients did not care. So, we went out and asked if our clients if they cared about this service, and an overwhelming majority of them stated that they didn't care, or just didn't respond - so we dropped the service. Why were we actually tracking phone calls, if we knew a majority of these calls coming in were complete garbage? When you have the opportunity to simplify your offerings, especially if it is not proving value, do it! The last thing you want to do is take on the burden of extra expenses, and carry them with you to every new client/prospect. If no one cares, don't do it! — Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

The Significance of Simplifying Your Offerings 

Do you have certain services that you wish every client had? Today on The Journey to $100 Million Podcast, listen in as Kevin talks about requiring fundamental professional services for each of your clients. We started requiring fundamental professional services about 6-8 months ago here at Array Digital. These professional services are ones that we include in every single contract or proposal that we send to a customer regardless of what other services that they may get from us. We do not do this to make extra money. Instead, we do this to price ourselves out of the small work we don’t want to do, as well as we feel that these services are something we have to provide in order to have a successful relationship with the client.These services include things like the digital agency of record, reporting &amp; reviews, website optimization, advertising optimization, dedicated project managers, as well as other services. This may sound like a lot of stuff, and may not apply to you, but as a digital marketing agency - we feel these are some of the services that must be added in order to have a successful overall strategy. No matter what we sell to a customer, they have to get this service. If they do not want these services, then the client is probably not a good fit anyways. These services truly help us do the best job we can. Some of this stuff takes time, but is always worth it, and you can do a better job for every client you have.—Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Do you have certain services that you wish every client had? Today on The Journey to $100 Million Podcast, listen in as Kevin talks about requiring fundamental professional services for each of your clients. We started requiring fundamental professional services about 6-8 months ago here at Array Digital. These professional services are ones that we include in every single contract or proposal that we send to a customer regardless of what other services that they may get from us. We do not do this to make extra money. Instead, we do this to price ourselves out of the small work we don’t want to do, as well as we feel that these services are something we have to provide in order to have a successful relationship with the client. These services include things like the digital agency of record, reporting &amp; reviews, website optimization, advertising optimization, dedicated project managers, as well as other services. This may sound like a lot of stuff, and may not apply to you, but as a digital marketing agency - we feel these are some of the services that must be added in order to have a successful overall strategy. No matter what we sell to a customer, they have to get this service. If they do not want these services, then the client is probably not a good fit anyways. These services truly help us do the best job we can. Some of this stuff takes time, but is always worth it, and you can do a better job for every client you have. — Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

How Fundamental Professional Services Can Improve Your Business Performance

Have you heard the phrase “drip email marketing”? This is when you provide your email to a company, brand, or influencers and they send you a series of emails over a specified amount of time. The idea here is that you are slowly building up the other person’s level of knowledge as far as what you do and how you can help them. We do that a bit with our own newsletter but Erik also wanted to do it through social media. Erik was able to be notified whenever he got a new follower on LinkedIn or Twitter and would follow up with specific messages to send to these new followers. Often, people will immediately send a long, hard pitch without really introducing themselves, their products, or services and that is a mistake. You have to wine and dine these potential new customers. —Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!

Have you heard the phrase “drip email marketing”? This is when you provide your email to a company, brand, or influencers and they send you a series of emails over a specified amount of time. The idea here is that you are slowly building up the other person’s level of knowledge as far as what you do and how you can help them. We do that a bit with our own newsletter but Erik also wanted to do it through social media. Erik was able to be notified whenever he got a new follower on LinkedIn or Twitter and would follow up with specific messages to send to these new followers. Often, people will immediately send a long, hard pitch without really introducing themselves, their products, or services and that is a mistake. You have to wine and dine these potential new customers. — Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to <a href="http://journeyto100million.com" rel="nofollow" target="_blank">journeyto100million.com</a>!

Drip Campaign for New LinkedIn and Twitter Followers

Thanks to the Coronavirus the purpose of social media changed drastically overnight.At the time of this recording, in March of 2020, we are in the midst of the Coronavirus pandemic. Before now you could say the purpose of social media for a business was to put out content and engage with its audience. Today, in the middle and this pandemic, social media is serving a very different purpose. Today it is being used as a tool for mass communication. Websites only work for communicating information if someone goes to your website.  Email newsletters only work if you’ve invested the time to create one with a big following.  Nothing serves up information quite the way social media does - from informing the public about what's going on with your business, whether you're open or closed, whether you need the public’s help, to using it as a tool to communicate with employees. For many businesses social media is the only method of communication right now. Quite frankly social media has become essential for communicating important information.  That's why it's so important to invest the time to grow your audience so it reaches as many people as possible. History tells us this will not be the last time something like this happens. There will always be something serious that happens that will require being able to put out a message quickly and effectively. Invest in social media!—Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!

Thanks to the Coronavirus the purpose of social media changed drastically overnight. At the time of this recording, in March of 2020, we are in the midst of the Coronavirus pandemic. Before now you could say the purpose of social media for a business was to put out content and engage with its audience. Today, in the middle and this pandemic, social media is serving a very different purpose. Today it is being used as a tool for mass communication. Websites only work for communicating information if someone goes to your website. Email newsletters only work if you’ve invested the time to create one with a big following. Nothing serves up information quite the way social media does - from informing the public about what's going on with your business, whether you're open or closed, whether you need the public’s help, to using it as a tool to communicate with employees. For many businesses social media is the only method of communication right now. Quite frankly social media has become essential for communicating important information. That's why it's so important to invest the time to grow your audience so it reaches as many people as possible. History tells us this will not be the last time something like this happens. There will always be something serious that happens that will require being able to put out a message quickly and effectively. Invest in social media! — Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to <a href="http://journeyto100million.com" rel="nofollow" target="_blank">journeyto100million.com</a>!

Social media IS your communication channel to the world

You are probably on social media. A lot of people tend to accumulate followers or connections on social media and then don’t actually talk to them. They may post on their timeline and hope they see what they’re posting without any kind of engagement.On social media, people try to keep their connections at an arm’s length while still hoping these people will buy from them at some point in the near future. You must try to find some commonality between you and the individual. —Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!

You are probably on social media. A lot of people tend to accumulate followers or connections on social media and then don’t actually talk to them. They may post on their timeline and hope they see what they’re posting without any kind of engagement. On social media, people try to keep their connections at an arm’s length while still hoping these people will buy from them at some point in the near future. You must try to find some commonality between you and the individual. — Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to <a href="http://journeyto100million.com" rel="nofollow" target="_blank">journeyto100million.com</a>!

Don't Just Connect on Social Media. Engage!

If you are an observant individual, you may have picked up on the fact that Erik is now referring to himself as Erik J. Olson. On episode 165 of Journey to $100 Million, listen in as Erik explains why it is important to differentiate yourself from others for the sake of personal branding. Erik’s name has actually deviated quite a bit over the years. Sometimes he would just say Erik, sometimes Erik Olson, and he has always signed his name as Erik J. Olson - but he rarely referred to himself that way.The reason he uses his first name, last name, and middle initial is because he needs to distinguish himself from the other Erik Olsons in the world. Ironically, just down the street from Erik, there is an owner of a construction company by the name of Erik Olson. Not even a week ago, someone asked if Erik ran that company. Erik realized that when it came to his name, there was brand confusion.Erik has been referring to himself this way on this podcast, as well as social media. Even though the spelling might not be exactly the same as his name for some people, it is close enough to confuse people. If you have a name that is somewhat common, or other well-known people in the world have the same name, think about using your middle initial - some people actually use their middle name and don’t use their first name at all.The point here is to stand out. Refer to yourself in a name that is as unique as possible. What you want to do is narrow down the number of people it could be a match to. There are hundreds of Erik Olsons running around, but far fewer Erik J. Olsons. Think about how you refer to yourself, what your personal brand name is, and refer to yourself in a name that people will remember and won’t get confused about.—Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

If you are an observant individual, you may have picked up on the fact that Erik is now referring to himself as Erik J. Olson. On episode 165 of Journey to $100 Million, listen in as Erik explains why it is important to differentiate yourself from others for the sake of personal branding. Erik’s name has actually deviated quite a bit over the years. Sometimes he would just say Erik, sometimes Erik Olson, and he has always signed his name as Erik J. Olson - but he rarely referred to himself that way. The reason he uses his first name, last name, and middle initial is because he needs to distinguish himself from the other Erik Olsons in the world. Ironically, just down the street from Erik, there is an owner of a construction company by the name of Erik Olson. Not even a week ago, someone asked if Erik ran that company. Erik realized that when it came to his name, there was brand confusion. Erik has been referring to himself this way on this podcast, as well as social media. Even though the spelling might not be exactly the same as his name for some people, it is close enough to confuse people. If you have a name that is somewhat common, or other well-known people in the world have the same name, think about using your middle initial - some people actually use their middle name and don’t use their first name at all. The point here is to stand out. Refer to yourself in a name that is as unique as possible. What you want to do is narrow down the number of people it could be a match to. There are hundreds of Erik Olsons running around, but far fewer Erik J. Olsons. Think about how you refer to yourself, what your personal brand name is, and refer to yourself in a name that people will remember and won’t get confused about. — Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Creating a Unique Personal Brand Name

Today on Journey to $100 Million, Erik brings you back to a big lesson learned. A little while back, an email from a prospective client ended up going into the spam folder of Erik's email, almost causing us to lose a deal. Luckily, the client followed up by phone call which allowed us to realize what had been going on. This goes to show, do not always assume that when you send an email that it is received. Pick up the phone and follow up!—Erik Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities.— Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.

Today on Journey to $100 Million, Erik brings you back to a big lesson learned. A little while back, an email from a prospective client ended up going into the spam folder of Erik's email, almost causing us to lose a deal. Luckily, the client followed up by phone call which allowed us to realize what had been going on. This goes to show, do not always assume that when you send an email that it is received. Pick up the phone and follow up! — Erik Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups in multiple cities. — Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups in multiple cities.

Why Following Up is Essential in Business

Erik recently guest-hosted another podcast/flash briefing called The Instagram Stories by Daniel Hill. Daniel has done this in the past when he goes on vacation and either doesn’t want to record or can’t. It was, of course, great exposure for us but also for Daniel because he got exposure through our audience which he doesn’t always have access to. This is something that Erik has ripped off and replicated and so you will hear more and more often that we’ve invited guest hosts on the podcast. —Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!

Erik recently guest-hosted another podcast/flash briefing called The Instagram Stories by Daniel Hill. Daniel has done this in the past when he goes on vacation and either doesn’t want to record or can’t. It was, of course, great exposure for us but also for Daniel because he got exposure through our audience which he doesn’t always have access to. This is something that Erik has ripped off and replicated and so you will hear more and more often that we’ve invited guest hosts on the podcast. — Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to <a href="http://journeyto100million.com" rel="nofollow" target="_blank">journeyto100million.com</a>!

How Guest-Hosting Benefits Both Parties

Be bold and declare yourself an expert even if you’re still learning in your field; this will force you to learn that much faster. If you say this to people, they’re going to believe what you say but you do need to back that up. I don’t know about you but marketing constantly changes so for us to be experts, we have to constantly be learning and studying. Just claim it and you will become the expert you dreamed of becoming.—Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!

Be bold and declare yourself an expert even if you’re still learning in your field; this will force you to learn that much faster. If you say this to people, they’re going to believe what you say but you do need to back that up. I don’t know about you but marketing constantly changes so for us to be experts, we have to constantly be learning and studying. Just claim it and you will become the expert you dreamed of becoming. — Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to <a href="http://journeyto100million.com" rel="nofollow" target="_blank">journeyto100million.com</a>!

Declare Yourself the Expert

In this episode, Erik shows the power of personal gifts in business through his own recent personal experience.

The Power of Personal Gifts

On episode 164 of Journey to $100 Million, listen in as Kevin talks about everything new dealing with sales going on here at Array Digital. As you may already know, Kevin’s main focus of the company is to bring in new revenue. Recently, we hired a sales manager to bring on to the Array Digital team. Glen, our new sales manager, has had a lot of experience in the sales world, while also building large sales teamsGlen has surprised Kevin over the past couple of months. This is because Kevin did not have that high of expectations when hiring a new sales manager. He assumed that no salesperson could bring in more revenue than himself or Erik. This is because Kevin and Erik know their business the best, sell hard, are confident and passionate, and feel that their expertise allows them to make the most sales. With Glen, this was not the case whatsoever.Kevin and Erik don’t do cold calls, they don’t prospect, and they are not sales people - but Glen embodies all of this. Glen has been with us for about 2 and a half months, and was given a quota with 3 months to get up to speed. He has now hit his quota for the quarter as well as each month, and has already broken his quota for June halfway through the month! To date, he has brought in $11,850 of monthly recurring revenue. That is amazing, and Glen is just getting warmed up.So far, Kevin is very impressed and excited having Glen on our team as we grow our sales process. We are going to need sales professionals if we are going to hit our $100 million dollar goal. Glen has been putting together some really good content for not just the sales team, but for operations as well. Kevin will be coming at you with a lot of sales information as we go through this new process, and is excited to share the progress and success, as well as failures. Be sure to tune in to future episodes to learn more about all we are doing with sales!—Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

On episode 164 of Journey to $100 Million, listen in as Kevin talks about everything new dealing with sales going on here at Array Digital. As you may already know, Kevin’s main focus of the company is to bring in new revenue. Recently, we hired a sales manager to bring on to the Array Digital team. Glen, our new sales manager, has had a lot of experience in the sales world, while also building large sales teams Glen has surprised Kevin over the past couple of months. This is because Kevin did not have that high of expectations when hiring a new sales manager. He assumed that no salesperson could bring in more revenue than himself or Erik. This is because Kevin and Erik know their business the best, sell hard, are confident and passionate, and feel that their expertise allows them to make the most sales. With Glen, this was not the case whatsoever. Kevin and Erik don’t do cold calls, they don’t prospect, and they are not sales people - but Glen embodies all of this. Glen has been with us for about 2 and a half months, and was given a quota with 3 months to get up to speed. He has now hit his quota for the quarter as well as each month, and has already broken his quota for June halfway through the month! To date, he has brought in $11,850 of monthly recurring revenue. That is amazing, and Glen is just getting warmed up. So far, Kevin is very impressed and excited having Glen on our team as we grow our sales process. We are going to need sales professionals if we are going to hit our $100 million dollar goal. Glen has been putting together some really good content for not just the sales team, but for operations as well. Kevin will be coming at you with a lot of sales information as we go through this new process, and is excited to share the progress and success, as well as failures. Be sure to tune in to future episodes to learn more about all we are doing with sales! — Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

The Need for Building a Sales Team

Something we've found a little challenging is how to increase rates for our older clients. New customers don't really have an issue with our current rates and value proposition, but we have several clients that have been with us for years who pay lower rates.  There are two main schools of thought when it comes to this: standardized pricing for everyone across the board or grandfather in older clients with lower rates. We have chosen to grandfather in older clients, and there are a couple of benefits to doing so.  One, it rewards loyalty for those who have been with us for awhile. Two, we avoid issues that might come up from moving to higher rates.  This matters because in some cases we have raised rates substantially to coincide with the value proposition we now offer.What we do instead is implement minor yearly increases to those who have been with us for at least 12 months. Our minimum commitment terms are 12 months so we look at anyone who has fulfilled their minimum commitment and assess a slight increase. This is easier to justify and helps close the gap between some of the old and new rates.We have a process in place to look at who needs an increase at the end of the year.  Last year we started off a bit late and ran into some minor issues when trying to implement new rates with not a lot of notice.  This year we will begin that process in September, giving the account manager plenty of time to call their clients and give them a heads up before they receive their letter.Erik recommends you decide how to handle legacy clients, and put a process in place for how you will raise rates when the time comes.—Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!

Something we've found a little challenging is how to increase rates for our older clients. New customers don't really have an issue with our current rates and value proposition, but we have several clients that have been with us for years who pay lower rates. There are two main schools of thought when it comes to this: standardized pricing for everyone across the board or grandfather in older clients with lower rates. We have chosen to grandfather in older clients, and there are a couple of benefits to doing so. One, it rewards loyalty for those who have been with us for awhile. Two, we avoid issues that might come up from moving to higher rates. This matters because in some cases we have raised rates substantially to coincide with the value proposition we now offer. What we do instead is implement minor yearly increases to those who have been with us for at least 12 months. Our minimum commitment terms are 12 months so we look at anyone who has fulfilled their minimum commitment and assess a slight increase. This is easier to justify and helps close the gap between some of the old and new rates. We have a process in place to look at who needs an increase at the end of the year. Last year we started off a bit late and ran into some minor issues when trying to implement new rates with not a lot of notice. This year we will begin that process in September, giving the account manager plenty of time to call their clients and give them a heads up before they receive their letter. Erik recommends you decide how to handle legacy clients, and put a process in place for how you will raise rates when the time comes. — Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to <a href="http://journeyto100million.com" rel="nofollow" target="_blank">journeyto100million.com</a>!

The Difficulty In Raising Rates

Recently we had been sending out newsletter emails, but we did not know where exactly these individuals came from, and how they were on our distribution list. We knew a lot of these people were friends and family, and wanted to clean that up because it costs money for each person in the system. Today on Journey to $100 Million, listen in as Erik shares with you our decision to build a concrete email distribution list, as well as adding text messaging to our process. We realized we were not being proactive in reaching out to people that have expressed interest in our services, and knew that needed to change. Erik decided it was time to build up a newsletter distribution list, start giving people valuable info, highlight our services, and build this list up over time! —Erik Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

Recently we had been sending out newsletter emails, but we did not know where exactly these individuals came from, and how they were on our distribution list. We knew a lot of these people were friends and family, and wanted to clean that up because it costs money for each person in the system. Today on Journey to $100 Million, listen in as Erik shares with you our decision to build a concrete email distribution list, as well as adding text messaging to our process. We realized we were not being proactive in reaching out to people that have expressed interest in our services, and knew that needed to change. Erik decided it was time to build up a newsletter distribution list, start giving people valuable info, highlight our services, and build this list up over time! — Erik Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.

The Advantages of Having an Email and Text Message Distribution List

If you’re an entrepreneur and are the face of your business, you - as the business leader - need to be doing video. It should be part of your plan and your social media because you need to be getting your face out there.One of Kevin’s goals is to sit down interview-style with 12 people who are making moves in their industry to get lessons and learn things but at the same time, creating content. You can also do live streams; most social media platforms offer this option. Every Friday during lunchtime, we do a live stream with different members of our team. We have a topic related to our industry and answer questions. —Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!

If you’re an entrepreneur and are the face of your business, you - as the business leader - need to be doing video. It should be part of your plan and your social media because you need to be getting your face out there. One of Kevin’s goals is to sit down interview-style with 12 people who are making moves in their industry to get lessons and learn things but at the same time, creating content. You can also do live streams; most social media platforms offer this option. Every Friday during lunchtime, we do a live stream with different members of our team. We have a topic related to our industry and answer questions. — Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to <a href="http://journeyto100million.com" rel="nofollow" target="_blank">journeyto100million.com</a>!

You Have To Do Video

Whether or not you are experiencing expansion and growth, doesn’t mean you shouldn’t be portraying that. You need to have a job/career page that lays out the job openings for jobs you would normally want to fill even if you are not actively searching for them. It gives people the perception that you are really growing and it’s that perception that helps you stand out and gets people to talk about you, driving business and sales.Other companies want to do business with companies that are stable but are pushing forward and being innovative. If you’re not coming across as if you’re doing that, then people won’t want to work with you. Always be expanding and talking about that expansion. —Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!

Whether or not you are experiencing expansion and growth, doesn’t mean you shouldn’t be portraying that. You need to have a job/career page that lays out the job openings for jobs you would normally want to fill even if you are not actively searching for them. It gives people the perception that you are really growing and it’s that perception that helps you stand out and gets people to talk about you, driving business and sales. Other companies want to do business with companies that are stable but are pushing forward and being innovative. If you’re not coming across as if you’re doing that, then people won’t want to work with you. Always be expanding and talking about that expansion. — Erik J. Olson is an award-winning digital marketer &amp; entrepreneur. The Founder &amp; CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer &amp; entrepreneur. He started his first company when he was just 23, and is the Founder &amp; CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to <a href="http://journeyto100million.com" rel="nofollow" target="_blank">journeyto100million.com</a>!

Always Be Expanding

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