Reggie Brock

Reggie Brock joined the Hook Better Leads Podcast to discuss hostility in the roofing industry, roofing claims fights, the history of insurance and more! He also spoke to the Hook team about personal development which we are grateful for!Find more about Reggie at https://www.reggiebrock.com/ See more from us at: https://hookagency.com/ &amp; @HookAgency on all socials.

Reggie Brock joined the Hook Better Leads Podcast to discuss hostility in the roofing industry, roofing claims fights, the history of insurance and more! He also spoke to the Hook team about personal development which we are grateful for!Find more about Reggie at <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbEZRakNXVjdIVnUydk80R3dyZUJFVFl0NVNwd3xBQ3Jtc0tsVGhITVRRV3lRUmJxeEJ2UTZNT21Pc2hiSUQ5Y09NVHdhbjMxcUV0c0hiV0ROeXRNVzlDbGtOdklqcTdaYjNuRWRKWWpfLXViY3VIM2M4djRFY1ZWOERobWFDd2Nmd0FSN2xrdDNxTmxZUFNsalNLVQ&amp;q=https%3A%2F%2Fwww.reggiebrock.com%2F&amp;v=c8psTKKLDTI" rel="nofollow" target="_blank">https://www.reggiebrock.com/</a> See more from us at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqazdKVVF5dF9kbWpLQmxjbTh6Ym92eHpNLU93d3xBQ3Jtc0trMkZRZ0VUcFc4OFZXb3VVSUhzZVFFeS1Lb0h4RWRBWUhReFN0M2w0clhXTnczZHp2VkxKNlB3VGR2U0psc0tfY2RfWW4ycXliUHRKWGMtRmFVMDNZdl9IN01pSkdKTmtRejRxb0w2VFJqSWItRE9YQQ&amp;q=https%3A%2F%2Fhookagency.com%2F&amp;v=c8psTKKLDTI" rel="nofollow" target="_blank">https://hookagency.com/</a> &amp; @HookAgency on all socials.

Why Insurance Carriers Do What They Do w/ Reggie Brock

Kirt Linington

Kirt Linington joins the Hook Better Leads podcast to discuss his journey through fitness to roofing, and his strong leadership techniques!Learn more about Kirt at: https://www.linearroofing.com/ &amp; https://poweredbystronghouse.com/See more from us at:  https://hookagency.com/ &amp; @HookAgency  on all socials

Kirt Linington joins the Hook Better Leads podcast to discuss his journey through fitness to roofing, and his strong leadership techniques!Learn more about Kirt at: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqblE5X1FhQWNrczBzanJJTGpTQWNyZ045bjlOd3xBQ3Jtc0tuUmV6Y0QyNUVFaE0yMXhtdDRyc09FQ1R1ekVkS3FWUUc2ZVVQa092TmlyeERtcGpmU0g1a0o1cFFDX2MyWE95QlJ1ZDd0TXN4UjA3bTYyeVU5amRoQUFWMkE0alBSbjI0UEVHam1JSW96VFk4dnptaw&amp;q=https%3A%2F%2Fwww.linearroofing.com%2F&amp;v=Jywe-71zYyw" rel="nofollow" target="_blank">https://www.linearroofing.com/</a> &amp; <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0JPbDQ0V2l5R2gyTk5YYlU0MzhVOE1JSGhwUXxBQ3Jtc0trS19ia1JlRm4tUDFhNHplWnRULS1XRXpYQVF4YzlpNDJfc2FrZ3E3NmlPQ1d3Zko3NkdhWkduRE1kS1BUaFlFTWdkRGRseHA1bDlXaVFlX2dsMHFPdUtvOFdHUGl5U0g3T2xBWFpxdnpiRUJiYWRyYw&amp;q=https%3A%2F%2Fpoweredbystronghouse.com%2F&amp;v=Jywe-71zYyw" rel="nofollow" target="_blank">https://poweredbystronghouse.com/</a>See more from us at:  <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbjI2eEdMZ1NjNXp4QjY2bTNEYXBlVjFHT0EzUXxBQ3Jtc0ttOVVVVHJJM3pEQUY0TlNkM3F5RUpwQWZzR3lqN2hpZXRyTWVkRFRJdWlfNWwwTHZ0OVp3US11QlRhNXlMazFrNGZjYmZYakVXYjhkb0xtSnJadTh5NmdBWVAtSG82VTZFSGRWMllhMk9PWWdRWjVRbw&amp;q=https%3A%2F%2Fhookagency.com%2F&amp;v=Jywe-71zYyw" rel="nofollow" target="_blank">https://hookagency.com/</a> &amp; <a href="https://www.youtube.com/channel/UCeO2QdRNK3y6Srm8SpFaeTw" rel="nofollow" target="_blank">@HookAgency</a>  on all socials

Level Up Your Leadership w/ Kirt Linington

Great People + Automation = Profit in Roofing. w/Jake Brydon

Insurance Claims Are Going Away w/ Chad Michael

Why 10/50/50 Roofing Sales Commission Splits are Broken (w/ Dr. Jessica Stah)

6 Cashflow Tips for Roofing Companies (w/ Ben Feick of iink Finance)

How Ferocious Branding Helps w Sales, Recruiting & Leadership (w/ Ben Tiger)

Not Getting Youtube Views- Roofer Reveals Secrets That 5X’d Leads

Stan Bastek

Homeowners Don’t Care About Shingle Brands (w/ Stan Bastek)

When Is It Time to Go On Your Own.(w/ Amanda Veinott-Praml)

✔ Only for roofers and other contractors✔ Amazing tips for hooking better leads✔ Leadership, tools, and mindset as well!

i really enjoyed the branding episode of the podcast and feel like Tim does a great job sharing important info for a small biz!

Great Info for Small Biz

Insightful and concise about a subject that often gets overly-drawn-out. Well done.

Interesting take on the subject!

✔ Only for roofers and other contractors ✔ Amazing tips for hooking better leads ✔ Leadership, tools, and mindset as well!

Roofing Podcast: Hook Better Leads

Tony Booth

✓Put the right people, with the right tools, on the right projects, for the right clients.✓Right People- Build a team that has the knowledge and expertise to deliver✓Make sure they know what’s expected of them✓Right Tools- The systems and tools to perform their job✓The support they need✓Right Projects- Not every job is right for you - do projects that fit✓Project type, scope, size, schedule, requirements - stay in your lane✓Right Clients- Clients that work with you for your unique services - not low price✓Clients that are willing to pay for services provided

✓Put the right people, with the right tools, on the right projects, for the right clients. ✓Right People- Build a team that has the knowledge and expertise to deliver ✓Make sure they know what’s expected of them ✓Right Tools- The systems and tools to perform their job ✓The support they need ✓Right Projects- Not every job is right for you - do projects that fit ✓Project type, scope, size, schedule, requirements - stay in your lane ✓Right Clients- Clients that work with you for your unique services - not low price ✓Clients that are willing to pay for services provided

Success Formula for Contractors - (Tony Booth, ContractingCoach.com)

✔ SEO helps you build a long-term marketing 'flywheel'✔ With PPC you can get immediate leads and make improvements to your testing on conversion-rate and click through-rate more quickly. ✔ Pay attention to your Google maps ranking, and also pay for Google Maps listing ads.✔ Spend time getting good Google reviews, which helps with organic search ranking and helps your PPC ads as well.✔ Occasionally use ‘high intent’ (meaning possible lead or purchase at the end) terms to write content that you can promote with PPC and have a lead form at the end of the content.Use paid ads to promote your best content and videos on Facebook.✔ Use data from PPC to identify terms and content that are working well for click-through-rate and create more content for SEO purposes that way.

✔ SEO helps you build a long-term marketing 'flywheel' ✔ With PPC you can get immediate leads and make improvements to your testing on conversion-rate and click through-rate more quickly. ✔ Pay attention to your Google maps ranking, and also pay for Google Maps listing ads. ✔ Spend time getting good Google reviews, which helps with organic search ranking and helps your PPC ads as well. ✔ Occasionally use ‘high intent’ (meaning possible lead or purchase at the end) terms to write content that you can promote with PPC and have a lead form at the end of the content. Use paid ads to promote your best content and videos on Facebook. ✔ Use data from PPC to identify terms and content that are working well for click-through-rate and create more content for SEO purposes that way.

PPC vs. SEO (For Small Businesses and Contractors)

LEAD

Matt Diggity - Indepth articles + remarkingBrian Dean - Push on your current email listBritney Miller- Repurpose top contentLarry Kim - chatbotsWill Reynolds - It’s all about good workTim Soulo - Educational content / youtubeJohn Lincoln - Content + paid promotionMatthew Woodward - Competitions / GiveawaysFull Post: https://hookagency.com/get-more-leads-now/

Matt Diggity - Indepth articles + remarking Brian Dean - Push on your current email list Britney Miller- Repurpose top content Larry Kim - chatbots Will Reynolds - It’s all about good work Tim Soulo - Educational content / youtube John Lincoln - Content + paid promotion Matthew Woodward - Competitions / Giveaways Full Post: <a href="https://hookagency.com/get-more-leads-now/" rel="nofollow" target="_blank">https://hookagency.com/get-more-leads-now/</a>

8 Lead Generation Experts Share Their #1 Strategy for 2020

✓ A unrelenting focus on your ideal customer - and making them the hero✓ A super easy to navigate mobile menu, compelling mobile layout✓ Images that draw the reader, help them imagine themselves working with you, and headlines that knock their socks off

✓ A unrelenting focus on your ideal customer - and making them the hero ✓ A super easy to navigate mobile menu, compelling mobile layout ✓ Images that draw the reader, help them imagine themselves working with you, and headlines that knock their socks off

3 Things That Every Website Should Have in 2019

✔ People want to fall in love with your process✔ Create a proven system ✔ More people will refer you because of consistency✔ Jiro Dreams of Sushi - discusses 'Shokunin' - a positive work obsession, that relates to obligation to serve community.✔ Getting your partner on board is important✔ Workaholism = compulsive. Shokunin = enjoying your passion for work, and considering success as your duty.

✔ People want to fall in love with your process ✔ Create a proven system ✔ More people will refer you because of consistency ✔ Jiro Dreams of Sushi - discusses 'Shokunin' - a positive work obsession, that relates to obligation to serve community. ✔ Getting your partner on board is important ✔ Workaholism = compulsive. Shokunin = enjoying your passion for work, and considering success as your duty.

Why Creating Systematic Processes is Important (+Jiro's Shokunin)

✔ Learn why not doing change orders will lose you money✔ Learn better communication will make your clients happier✔ Get better referrals✔ How documentation is crucial✔ Talking to your team

✔ Learn why not doing change orders will lose you money ✔ Learn better communication will make your clients happier ✔ Get better referrals ✔ How documentation is crucial ✔ Talking to your team

Making Sure That You Do Change Orders

✔ Clarify 3-5 core values with your existing team ✔ Offer autonomy, master and purpose ✔ Create 'standard operating procedures' and clarity of expectations ✔ Help your employees identify and move towards goals ✔ Make your employees the hero of each of their stories ✔ Give them the result you want, and let them own that. For more + 4 places to find great employees: https://hookagency.com/find-employees/

✔ Clarify 3-5 core values with your existing team ✔ Offer autonomy, master and purpose ✔ Create 'standard operating procedures' and clarity of expectations ✔ Help your employees identify and move towards goals ✔ Make your employees the hero of each of their stories ✔ Give them the result you want, and let them own that. For more + 4 places to find great employees: <a href="https://hookagency.com/find-employees/" rel="nofollow" target="_blank">https://hookagency.com/find-employees/</a>

How to Find Good Employees + Keep Them

✓ What does an SEO company do?✓ What is technical SEO?✓ What is on-page SEO?✓ What is content writing, and why is it important to SEO?✓ What are backlinks and why are they important? ✓ What does "montitoring analytics" and why is it important?✓ When do you need an SEO Company?Get a free SEO audit: https://hookagency.com/seo/

✓ What does an SEO company do? ✓ What is technical SEO? ✓ What is on-page SEO? ✓ What is content writing, and why is it important to SEO? ✓ What are backlinks and why are they important? ✓ What does "montitoring analytics" and why is it important? ✓ When do you need an SEO Company? Get a free SEO audit: <a href="https://hookagency.com/seo/" rel="nofollow" target="_blank">https://hookagency.com/seo/</a>

What Does an SEO Company Do? In Simple Terms

David Tal

✓ How is consumer behavior changed? ✓ Businesses haven’t adapted ✓ What is the the best phone etiquette for service providers?✓ What is the text etiquette?✓ How do people get better at qualifying leads?✓ How does Verse.io help companies keep up and close the gap?

✓ How is consumer behavior changed? ✓ Businesses haven’t adapted ✓ What is the the best phone etiquette for service providers? ✓ What is the text etiquette? ✓ How do people get better at qualifying leads? ✓ How does <a href="http://Verse.io" rel="nofollow" target="_blank">Verse.io</a> help companies keep up and close the gap?

The “Lead Conversion Gap” & Changing Customer Expectations (w/ David Tal from Verse.io)

Amplify Rankings

✓ Add a Photo✓ Make the photo file name-like-this.jpg with the keyword phrase in it.✓ Add alt text on that photo, and other photos on that page✓ Add keyword to sub-headings✓ Add “People also ask?” Type words to subheadings✓ Look at “LSI Keywords” and add a few paragraphs to give context on ‘shoulder topics’✓ Add text from other things something is ranking for in Search Console ✓ If you have a ton of autonomy: Can you help better fulfill the user intent? - Write it out, add photos and video✓ Re-structure the images and text to just look natural and engaging. ✓ Link internally to other related, link to it from other pages✓ Link externally to authoritative sources (1 or 2) ✓ Reshaping the theme of the post (making it into a listicle / organizing it better)✓ Tweak the Meta Title to front load the keyword✓ Front load the keyword in the meta description sometimes too so it gets bolded. ✓ Keyword phrase in first and last paragraph, + bold a sentence with it in there

✓ Add a Photo ✓ Make the photo file name-like-this.jpg with the keyword phrase in it. ✓ Add alt text on that photo, and other photos on that page ✓ Add keyword to sub-headings ✓ Add “People also ask?” Type words to subheadings ✓ Look at “LSI Keywords” and add a few paragraphs to give context on ‘shoulder topics’ ✓ Add text from other things something is ranking for in Search Console ✓ If you have a ton of autonomy: Can you help better fulfill the user intent? - Write it out, add photos and video ✓ Re-structure the images and text to just look natural and engaging. ✓ Link internally to other related, link to it from other pages ✓ Link externally to authoritative sources (1 or 2) ✓ Reshaping the theme of the post (making it into a listicle / organizing it better) ✓ Tweak the Meta Title to front load the keyword ✓ Front load the keyword in the meta description sometimes too so it gets bolded. ✓ Keyword phrase in first and last paragraph, + bold a sentence with it in there

Amplify Rankings with This Easy On-Page SEO Checklist

✓ Competition is fun – but many small business owners and marketing managers get obsessed to the point of ineffective.✓ There's more upside to addressing apathy of existing prospects, and helping people get off the fence.✓Trust yourself since competitors may have already wasted time on something you're copying.

✓ Competition is fun – but many small business owners and marketing managers get obsessed to the point of ineffective. ✓ There's more upside to addressing apathy of existing prospects, and helping people get off the fence. ✓Trust yourself since competitors may have already wasted time on something you're copying.

Be Competitive by Not Caring About Competitors

Greta Whittenberg

✓ What is Branding?✓ What does Branding do for you?✓ When is the right time to do a logo refresh?✓ Things that help a company thrive in a downturn✓ Brand✓ Reputation✓ Specialty

✓ What is Branding? ✓ What does Branding do for you? ✓ When is the right time to do a logo refresh? ✓ Things that help a company thrive in a downturn ✓ Brand ✓ Reputation ✓ Specialty

Why Now is The Best Time to Push on Your Brand (w/ Greta Whittenberg of Creativ Endeavor)

✓ What are some of your best tips for getting comfortable on camera?✓ How do you help people get comfortable on camera?✓ How does video make events more impactful?✓ How does video help event attendees get more out of the event?✓ What is an event recap? ✓ What are your suggestions for pre / post event videos?

✓ What are some of your best tips for getting comfortable on camera? ✓ How do you help people get comfortable on camera? ✓ How does video make events more impactful? ✓ How does video help event attendees get more out of the event? ✓ What is an event recap? ✓ What are your suggestions for pre / post event videos?

Getting Comfortable on Video + Combining Video With Events

✓ Simplify the fields - get down to nuts and bolts (you can follow up w a questionnaire)✓ Fields should match the expected size of the answer ✓ Button should Fit it to the current design - but pop out ✓ Skip the phone number or make it obviously optional ✓ Social proof - where, who, what ✓ Explain what happens next - make a promise ✓ Don’t be picky - validation should be looooose✓ Convey the value... your jobs not over when they get to the contact form✓ Indicate required fields✓ Trust, trust, trust✓ Clean it up on mobile✓ Use ‘send message’ or something more personal, the word submit has bad connotations and it actually matters ✓ Make the headline benefit driven - or more personal

✓ Simplify the fields - get down to nuts and bolts (you can follow up w a questionnaire) ✓ Fields should match the expected size of the answer ✓ Button should Fit it to the current design - but pop out ✓ Skip the phone number or make it obviously optional ✓ Social proof - where, who, what ✓ Explain what happens next - make a promise ✓ Don’t be picky - validation should be looooose ✓ Convey the value... your jobs not over when they get to the contact form ✓ Indicate required fields ✓ Trust, trust, trust ✓ Clean it up on mobile ✓ Use ‘send message’ or something more personal, the word submit has bad connotations and it actually matters ✓ Make the headline benefit driven - or more personal

13 Keys for Better Contact forms: Get More Website Form Fills

Pure Practical episode (quick episode/ just the meat &amp; potatoes)✓ Text to image ratio – Ensure you’re not hitting them with wall-of-text✓ Content legibility – 800 px across, 19 pt font, line-height to space out text vertically. ✓ Adding bullet points and headings to key pages✓ Page speed - Optimize your site to load 2 seconds or less - Gzip in htacess.✓ Amplify a few important call-to-actions, play the others down.. user testing example: stop asking me if I have any questions.✓ Swap out your stock images for your own in commonly accessed places on your site, don’t put text in images. ✓ Make sure your header and footer, - your main navigation systems on the site are consistent and provide an easy route to next steps.✓ Consider a prominent search feature✓ TLDR up at the top of articles… bigger first sentence, and author information. (E-A-T and how that effects search)✓ Trust and familiarity. This is where testimonials, badges and other trust factors are important. But also consider making sure that your site feels familiar with the concept of ‘prototypicality’ - don’t make it different just to make it different.  How can you make your site feel a little bit more like something they’ve seen before and know how to interact with.

Pure Practical episode (quick episode/ just the meat &amp; potatoes) ✓ Text to image ratio – Ensure you’re not hitting them with wall-of-text ✓ Content legibility – 800 px across, 19 pt font, line-height to space out text vertically. ✓ Adding bullet points and headings to key pages ✓ Page speed - Optimize your site to load 2 seconds or less - Gzip in htacess. ✓ Amplify a few important call-to-actions, play the others down.. user testing example: stop asking me if I have any questions. ✓ Swap out your stock images for your own in commonly accessed places on your site, don’t put text in images. ✓ Make sure your header and footer, - your main navigation systems on the site are consistent and provide an easy route to next steps. ✓ Consider a prominent search feature ✓ TLDR up at the top of articles… bigger first sentence, and author information. (E-A-T and how that effects search) ✓ Trust and familiarity. This is where testimonials, badges and other trust factors are important. But also consider making sure that your site feels familiar with the concept of ‘prototypicality’ - don’t make it different just to make it different. How can you make your site feel a little bit more like something they’ve seen before and know how to interact with.

10 Easy Ways to Make Your Website Easier to Use

Spencer Padgett

✓ Companies aren’t getting the MOST out of their software … which can cause a lot of PAIN…✓ How should construction companies be using their business management systems for SALES?✓ How should construction companies be using their business management systems for FINANCIALS?✓ How should construction companies be using their business management systems for OPERATIONS?✓ How can a construction business management system become a system of record in case of a lawsuit?Other considerations:✓ Is it modifiable - in an obvious way?✓ How easy is to communicate?  — ✓ Jimmy Rigged vs. Wholistic systems

✓ Companies aren’t getting the MOST out of their software … which can cause a lot of PAIN… ✓ How should construction companies be using their business management systems for SALES? ✓ How should construction companies be using their business management systems for FINANCIALS? ✓ How should construction companies be using their business management systems for OPERATIONS? ✓ How can a construction business management system become a system of record in case of a lawsuit? Other considerations: ✓ Is it modifiable - in an obvious way? ✓ How easy is to communicate? — ✓ Jimmy Rigged vs. Wholistic systems

Get The Most Out of Your Construction Business Management Systems (w/ Co-Constructs Spencer Padgett)

I run through each with an example – based on the topic 'kitchen remodeling' - but you can try it for yourself on whatever topic you'd like!✓ Suggested Searches in drop down when searching on Google✓ People Also Ask Boxes on Google✓ Quora - search the topic ✓ Answer The Public - https://answerthepublic.com✓ SEMRush✓ Ahrefs.com and pop in a competitor into site explorer / the first result after searching a hunch✓ Google Keyword Planner - Add the topic + the site

I run through each with an example – based on the topic 'kitchen remodeling' - but you can try it for yourself on whatever topic you'd like! ✓ Suggested Searches in drop down when searching on Google ✓ People Also Ask Boxes on Google ✓ Quora - search the topic ✓ Answer The Public - <a href="https://answerthepublic.com" rel="nofollow" target="_blank">https://answerthepublic.com</a> ✓ SEMRush ✓ <a href="http://Ahrefs.com" rel="nofollow" target="_blank">Ahrefs.com</a> and pop in a competitor into site explorer / the first result after searching a hunch ✓ Google Keyword Planner - Add the topic + the site

7 Quick Ways to Find Topics For Your Blog & Videos

✓ Look for the opportunities amidst Covid.✓ Once you see new surges, push into them.✓ Use the Word “You”✓ Capitalize on FOMO✓ Use Bulleted or Numbered Lists ✓ Support your calls to action with a little explainer text “this is what you can expect next.” ✓ What happens when I submit a contact form? ✓ Go ‘benefit driven’ rather than ‘feature driven’ with it. ✓ Scarcity ✓ Authority ✓ The principle of “Liking” / Writing conversationally - Humor/humanity ✓ Cut out the fluff and be concise ✓Be the challenger. ✓ Write it out with 300 words and then figure out how to say it in 30. ✓ Write to ONE representative ideal prospect.

✓ Look for the opportunities amidst Covid. ✓ Once you see new surges, push into them. ✓ Use the Word “You” ✓ Capitalize on FOMO ✓ Use Bulleted or Numbered Lists ✓ Support your calls to action with a little explainer text “this is what you can expect next.” ✓ What happens when I submit a contact form? ✓ Go ‘benefit driven’ rather than ‘feature driven’ with it. ✓ Scarcity ✓ Authority ✓ The principle of “Liking” / Writing conversationally - Humor/humanity ✓ Cut out the fluff and be concise ✓Be the challenger. ✓ Write it out with 300 words and then figure out how to say it in 30. ✓ Write to ONE representative ideal prospect.

10 Tips for Persuasive Copy (+Covid Opportunities)

✓ What should we learn from landing page tools like Clickfunnels, LeadPages, Unbounce strengths?✓ Why I don’t suggest building your business ON clickfunnels✓ Why some businesses get confused about Hubspot and Salesforce ✓ When it’s useful to use hubspot / salesforce✓ Why it bothers me so bad that these software companies convince people to waste so much of their marketing budget on them.

✓ What should we learn from landing page tools like Clickfunnels, LeadPages, Unbounce strengths? ✓ Why I don’t suggest building your business ON clickfunnels ✓ Why some businesses get confused about Hubspot and Salesforce ✓ When it’s useful to use hubspot / salesforce ✓ Why it bothers me so bad that these software companies convince people to waste so much of their marketing budget on them.

The Tools Won't Do Marketing For You

✔ Balance - Your website should not feel heavily weighted, it should feel even. This doesn’t happen when you have a heavy dark sidebar for instance, and nothing on the left side to offset. ✔ Repetition - The same types of elements repeated throughout the space take less mental energy from a prospect. You don’t want people going to different pages and experience a Jarring disconnect (the homepage looks great, but all the interior pages look like they’re from 1999. We EXPECT people to come in on other pages beside the home page, things like testimonials, call to actions, and other trust factors can be repeated around the site in a way that increases trust. ✔ Contrast - When there’s sharpness in images, brighter colors, and stronger difference between foreground and background your website benefits from “Contrast.” The most common problem I see is when people try to put an overlay over an image, but its not dark enough, they overlay text and it’s barely readable. Go dark, dark on backgrounds, or go light but don’t go in between if you’re going to overlay text. We’ve been getting around this by using organic shapes to cutout images, - just overlaying less text in general. Modern. 2020 design with white space. ✔ Dominance - A large element that draws you in, followed by clearly smaller elements – this drives engagement. Rather than having elements all be the same size which can be monotonous.✔ Hierarchy - What is the eye drawn to first? Then what… then what. The clearer and more obvious the hierarchy, the more likely someone will be drawn in. No hierarchy = all the text is the same size, all the images are the same size, all the services are just as important on the page. Instead drive interest with -  A beautiful smile, a bright headline, the company logo, and a contrasting color call to action button for instance may be best as your top items in the hierarchy. Two services that stand above the rest – one call to action prominent at the end of the page.

✔ Balance - Your website should not feel heavily weighted, it should feel even. This doesn’t happen when you have a heavy dark sidebar for instance, and nothing on the left side to offset. ✔ Repetition - The same types of elements repeated throughout the space take less mental energy from a prospect. You don’t want people going to different pages and experience a Jarring disconnect (the homepage looks great, but all the interior pages look like they’re from 1999. We EXPECT people to come in on other pages beside the home page, things like testimonials, call to actions, and other trust factors can be repeated around the site in a way that increases trust. ✔ Contrast - When there’s sharpness in images, brighter colors, and stronger difference between foreground and background your website benefits from “Contrast.” The most common problem I see is when people try to put an overlay over an image, but its not dark enough, they overlay text and it’s barely readable. Go dark, dark on backgrounds, or go light but don’t go in between if you’re going to overlay text. We’ve been getting around this by using organic shapes to cutout images, - just overlaying less text in general. Modern. 2020 design with white space. ✔ Dominance - A large element that draws you in, followed by clearly smaller elements – this drives engagement. Rather than having elements all be the same size which can be monotonous. ✔ Hierarchy - What is the eye drawn to first? Then what… then what. The clearer and more obvious the hierarchy, the more likely someone will be drawn in. No hierarchy = all the text is the same size, all the images are the same size, all the services are just as important on the page. Instead drive interest with - A beautiful smile, a bright headline, the company logo, and a contrasting color call to action button for instance may be best as your top items in the hierarchy. Two services that stand above the rest – one call to action prominent at the end of the page.

Five Principles of Design - How They Effect Website Persuasion + Leads

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