Cover image of Launch and Scale™

Launch and Scale™

Launch and Scale™ founder, Khierstyn Ross covers proven strategies to launch and scale a product successfully online through a mix of actionable content, business challenges, and interviews with indus... Read more

Ranked #1

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LS10 - The art of product licensing, with Stephen Key

LS10 - The art of product licensing, with Stephen Key

In today's episode, we bring on one of the world's top product licensing specialists, Stephen Key, to discuss this route... Read more

26 Jun 2019

40mins

Ranked #2

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LS17 - Treating your audience building like a political campaign, with Lisa Myers

LS17 - Treating your audience building like a political campaign, with Lisa Myers

All the free advice on the interwebs can't compare to the actual experience you'll go through while bringing a product t... Read more

28 Aug 2019

59mins

Ranked #3

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LS03 - Going it alone: When (and who) to bring onboard

LS03 - Going it alone: When (and who) to bring onboard

Welcome to The Launch and Scale Podcast. This is episode three and I'm Khierstyn Ross. The first thing I wanted to cover... Read more

29 May 2019

19mins

Ranked #4

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LS15 - Flip the Script: Getting other people to think your idea is their idea, with Oren Klaff

LS15 - Flip the Script: Getting other people to think your idea is their idea, with Oren Klaff

Bestselling author of Pitch Anything, and sales master Oren Klaff uses his decades of pitching, presenting, and closing ... Read more

13 Aug 2019

37mins

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Ranked #5

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LS02 - How to be sure people want your product

LS02 - How to be sure people want your product

Hey guys, welcome to the Launch and Scale podcast, I'm Khierstyn, this is episode two and this episode is covering how t... Read more

15 May 2019

10mins

Ranked #6

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LS04 - My software stack for building a targeted audience

LS04 - My software stack for building a targeted audience

Hey, everyone. Welcome to the Launch and Scale podcast. This is episode four, and I'm Khierstyn Ross. In today's episode... Read more

29 May 2019

11mins

Ranked #7

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LS07 - Amazon first, or Kickstarter?

LS07 - Amazon first, or Kickstarter?

Transcript Hey guys, welcome to Launch and Scale. This is episode seven. In this episode, we are taking a look at what i... Read more

16 Jun 2019

9mins

Ranked #8

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LS08 - Getting your product into retail (+ how to get your products to celebrities like Blake Lively)

LS08 - Getting your product into retail (+ how to get your products to celebrities like Blake Lively)

Regardless of where you are in your online journey, at some point, you'll want to increase your reach by getting your pr... Read more

21 Jun 2019

40mins

Ranked #9

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LS05 - What to do when your pricing structure doesn't support scale, with Marcus Rader of Host Away

LS05 - What to do when your pricing structure doesn't support scale, with Marcus Rader of Host Away

Transcript:  Hey everyone, welcome to the Launch and Scale podcast. This is episode five, and I'm Khierstyn Ross. This e... Read more

5 Jun 2019

44mins

Ranked #10

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LS06 - Niche clarity

LS06 - Niche clarity

Not having a strong understanding of who your customer is, niching down, and focusing on who you want to serve is by far... Read more

11 Jun 2019

9mins

Ranked #11

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LS16 - Campaign failing? Here's what to do

LS16 - Campaign failing? Here's what to do

What do you do when you launch your product and you think it's failing? In this episode, we explore: * how to know for s... Read more

28 Aug 2019

23mins

Ranked #12

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LS09 - Kickstarter video: How to make sure you're hiring the right videographer

LS09 - Kickstarter video: How to make sure you're hiring the right videographer

Hiring a videographer for your Kickstarter product video can be one of the more expensive investments you make in your p... Read more

24 Jun 2019

11mins

Ranked #13

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LS 13 - Hiring A Facebook Ads Expert For Your Launch

LS 13 - Hiring A Facebook Ads Expert For Your Launch

Do you want to be on top of your game? Then paid advertising could be for you! Whether you're launching a new product, a... Read more

5 Aug 2019

12mins

Ranked #14

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LS14: Why people buy results, not features

LS14: Why people buy results, not features

In this episode, Khierstyn will delve into the wonders of leading with the results and how it can captivate, win, and su... Read more

9 Aug 2019

7mins

Ranked #15

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LS11 - Finding untapped potential in your audience, with Ryan Daniel Moran

LS11 - Finding untapped potential in your audience, with Ryan Daniel Moran

In this guest episode with Ryan Daniel Moran, we have a frank conversation about how most entrepreneurs have it backward... Read more

18 Jul 2019

39mins

Ranked #16

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LS12 - Setting your Kickstarter goal -- what agencies won't tell you

LS12 - Setting your Kickstarter goal -- what agencies won't tell you

How much do you set your Kickstarter goal to? What should your public and your private goal be? Here's what you really ... Read more

23 Jul 2019

11mins

Ranked #17

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LS25 - PART 1: How to Launch Your Product Online (Mini Series)

LS25 - PART 1: How to Launch Your Product Online (Mini Series)

Welcome to Part 1 of my 3-part Mini-Series "How to Launch Your Product Online". This Mini-Series is designed to get you ... Read more

27 Feb 2020

19mins

Ranked #18

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LS24 - How To Get Your Food And Beverage Product Into Grocery Stores, with Ainsley Moir

LS24 - How To Get Your Food And Beverage Product Into Grocery Stores, with Ainsley Moir

Are you looking to launch a Food and Beverage (FAB) Startup and want to get your product onto grocery store shelves, but... Read more

25 Feb 2020

33mins

Ranked #19

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LS23 - How To Determine If You Have Effective Ads | Funnel Creation Metrics

LS23 - How To Determine If You Have Effective Ads | Funnel Creation Metrics

How do you know if you’re creating effective ads on Facebook? How can you learn from your data to improve your funnel cr... Read more

24 Feb 2020

13mins

Ranked #20

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LS22 - How to get celebrities to endorse your Kickstarter Launch (without needing to pay them)

LS22 - How to get celebrities to endorse your Kickstarter Launch (without needing to pay them)

Would you like to get a celebrity endorsement or two to help fuel your Kickstarter launch and not have to pay them or gi... Read more

21 Feb 2020

34mins

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