Ranked #1
EPISODE 11: 'The Most Quoted Man In Advertising' Tips His Hand on Media's Future
EPISODE 11: 'The Most Quoted Man In Advertising' Tips His Hand on Media's Future
In the final episode of 2020, Gordon & Corey interview GroupM's Brian Wieser, president of business intelligence at ... Read more
9 Dec 2019
•
21mins
Ranked #2
Episode 8: TV Takes On Digital: 'Our Impressions Are Better Than Yours'
Episode 8: TV Takes On Digital: 'Our Impressions Are Better Than Yours'
TV budgets have become "the elephant to target," which has spurred the broadcast TV industry to take the gloves off. Ho... Read more
28 Oct 2019
•
19mins
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Ranked #3
Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining
Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining
Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining, and an Interview with J... Read more
19 Aug 2019
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19mins
Ranked #4
Episode 6: Is the Future of Local Broadcast TV Troubling or Exciting? Plus, What CEO Perry Sook Says Nexstar Will Look Like in 2025
Episode 6: Is the Future of Local Broadcast TV Troubling or Exciting? Plus, What CEO Perry Sook Says Nexstar Will Look Like in 2025
This episode includes stand-in guest host Jim Brown, president of Borrell Associates, and Gordon's interview with Nexsta... Read more
30 Sep 2019
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21mins
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Ranked #5
Episode 9: Fat Thanksgiving Newspapers, the Amazon Boogeyman, and Why You Should Be Thinking About Weed
Episode 9: Fat Thanksgiving Newspapers, the Amazon Boogeyman, and Why You Should Be Thinking About Weed
With shopping season upon us, Gordon and Corey discuss the media industry's obsession with protecting its news franchise... Read more
11 Nov 2019
•
22mins
Ranked #6
Episode 13: Tough Lessons on Transformation from a Guy in the Hotseat - Thryv CEO Joe Walsh
Episode 13: Tough Lessons on Transformation from a Guy in the Hotseat - Thryv CEO Joe Walsh
This episode features hosts Gordon & Corey taking on the issue of media transformation and how most companies seem t... Read more
20 Jan 2020
•
22mins
Ranked #7
Episode 12: Those Whippersnapper Millennials Are Making Content the New Advertising
Episode 12: Those Whippersnapper Millennials Are Making Content the New Advertising
Gordon & Corey suddenly realize that the "younger generation" have become an economic force and are influencing new ... Read more
6 Jan 2020
•
21mins
Ranked #8
Episode 4: A Smarty Pants Ad-Buyer Weighs In On What Doesn't Work Anymore
Episode 4: A Smarty Pants Ad-Buyer Weighs In On What Doesn't Work Anymore
Gordon & Corey rate 10 things in the news on whether they'll affect advertisers or whether they're just hyped-up hea... Read more
3 Sep 2019
•
23mins
Ranked #9
Episode 5: Why the Oldest Ad Medium On Earth Continues to Grow
Episode 5: Why the Oldest Ad Medium On Earth Continues to Grow
Before tackling the main topic, Gordon and Corey kick off this episode by distilling the results of their annual survey ... Read more
16 Sep 2019
•
20mins
Ranked #10
EPISODE 10: Giving Thanks for Goofy Things the Media Industry Does (Makes Great Podcast Fodder)
EPISODE 10: Giving Thanks for Goofy Things the Media Industry Does (Makes Great Podcast Fodder)
Gordon & Corey tackle "stupid things that make life entertaining." Like crazy uncles at the Thanksgiving table, they... Read more
25 Nov 2019
•
18mins
Ranked #11
EPISODE 7: Disruption Expert Clark Gilbert Gets Frank About The Fate of Print & Broadcast Media
EPISODE 7: Disruption Expert Clark Gilbert Gets Frank About The Fate of Print & Broadcast Media
It's been 5 years since Clark Gilbert was CEO of Deseret Media's print, broadcast & digital operations, and he has n... Read more
14 Oct 2019
•
19mins
Ranked #12
EPISODE 15 - Amazon's Inevitable Entry into Local Marketing
EPISODE 15 - Amazon's Inevitable Entry into Local Marketing
Is Amazon the next boogeyman? Gordon & Corey lay out the hard evidence -- including a recent survey showing how loca... Read more
17 Feb 2020
•
22mins
Ranked #13
Episode 14: Brace Yourself -- 'The Golden Age of Video' Is Arriving, Says New Comscore CEO
Episode 14: Brace Yourself -- 'The Golden Age of Video' Is Arriving, Says New Comscore CEO
In this episode, Gordon and Corey bat around a few fun facts about video viewing before an intriguing interview with Com... Read more
3 Feb 2020
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20mins
Ranked #14
Sappy Messaging and Warning Signs: COVID-19's Effect on Marketing
Sappy Messaging and Warning Signs: COVID-19's Effect on Marketing
(Cue the maudlin piano music) In these unprecedented times, Gordon & Corey are here for you. That's why they've team... Read more
11 May 2020
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23mins
Ranked #15
Episode 20: A Grand Reopening or Bland Reopening for Local Businesses?
Episode 20: A Grand Reopening or Bland Reopening for Local Businesses?
Fresh off a late-April survey of local businesses, Gordon & Corey debate what's in store as they plan to hit re-star... Read more
27 Apr 2020
•
17mins
Ranked #16
EPISODE 19: There's No Hand-Wringing Among the Masters of Local Marketing
EPISODE 19: There's No Hand-Wringing Among the Masters of Local Marketing
Gordon & Corey take a look at a recent survey of local marketing activity amid the COVID-19 crisis and find that sma... Read more
13 Apr 2020
•
22mins
Ranked #17
EPISODE 18: CRISIS MARKETING: WHY 'IDEAS' ARE THE NEW CURRENCY
EPISODE 18: CRISIS MARKETING: WHY 'IDEAS' ARE THE NEW CURRENCY
Amid our pandemic paralysis, local marketers are self-isolating into one of two categories: Those who see an opportunity... Read more
30 Mar 2020
•
25mins
Ranked #18
Episode 17: Biggest WOWs from #BorrellMiami2020 Conference
Episode 17: Biggest WOWs from #BorrellMiami2020 Conference
Youth marketing, hulu's local sales effort, mushrooming OTT, branded content, an explosion in podcasting -- the biggest... Read more
16 Mar 2020
•
18mins
Ranked #19
Episode 16 - OTT & Targeted TV: A Massive 'Green Field' of Opportunity
Episode 16 - OTT & Targeted TV: A Massive 'Green Field' of Opportunity
Gordon & Corey discuss programmatic buying at the local level, identifying the hottest growth areas: OTT, targeted T... Read more
2 Mar 2020
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21mins
Ranked #20
Episode 2: The State of Email Marketing
Episode 2: The State of Email Marketing
Episode 2: Where 80% of Social Media 'Likes' Come From, Newspaper Megamerger, & Why Email is So PowerfulIn this ep... Read more
5 Aug 2019
•
19mins
