Current news-cycles are filled with a lot of hype around Generative AI, but there are a number of subfields of AI that are not “generative.” In this episode, hosts Chris Boyer and Reed Smith discuss the various subfields of AI and how they have been used in healthcare for years. Then, Ed Bennett joins to share his hot take on AI and provides guidance on what healthcare marketing and communication professionals should consider in their AI strategies. Mentions from the Show: MarTech.Health SuperTools: Best AI Tools Guide Ed Bennett on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Reed Smith on Threads Chris Boyer on Threads Chris Boyer website  Learn more about your ad choices. Visit megaphone.fm/adchoices

Current news-cycles are filled with a lot of hype around Generative AI, but there are a number of subfields of AI that are not “generative.” In this episode, hosts Chris Boyer and Reed Smith discuss the various subfields of AI and how they have been used in healthcare for years. Then, Ed Bennett joins to share his hot take on AI and provides guidance on what healthcare marketing and communication professionals should consider in their AI strategies. Mentions from the Show:<ul> <li><a href="https://martech.health/" rel="nofollow" target="_blank">MarTech.Health</a></li> <li><a href="https://supertools.therundown.ai/" rel="nofollow" target="_blank">SuperTools: Best AI Tools Guide</a></li> <li><a href="https://www.linkedin.com/in/edbennett/" rel="nofollow" target="_blank">Ed Bennett on LinkedIn</a></li> <li><a href="https://www.linkedin.com/in/reedtsmith/" rel="nofollow" target="_blank">Reed Smith on LinkedIn</a></li> <li><a href="https://www.linkedin.com/in/chrisboyer/" rel="nofollow" target="_blank">Chris Boyer on LinkedIn</a></li> <li><a href="https://www.threads.net/@reedsmith" rel="nofollow" target="_blank">Reed Smith on Threads</a></li> <li><a href="https://www.threads.net/@chrisboyer" rel="nofollow" target="_blank">Chris Boyer on Threads</a></li> <li><a href="http://www.christopherboyer.com/" rel="nofollow" target="_blank">Chris Boyer website</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP341 - There is More to AI than Just Generative

Today, health systems are faced with a myriad of challenges to improving patient satisfaction, outcomes, and delivering more effective and patient-centered healthcare experiences. In this episode, hosts Reed Smith and Chris Boyer discuss how the Jobs to Done framework is important to user-experience design (UXD), and then are joined by hosts Steve Koch and Jonathan Pathuis from Cast and Hue who share how they work with health systems to cut through the data to get to know our consumers as people. Mentions from the Show: CastandHue.com Steve Koch on LinkedIn Jonathan Pathuis on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Reed Smith on Threads Chris Boyer on Threads Chris Boyer website  Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, health systems are faced with a myriad of challenges to improving patient satisfaction, outcomes, and delivering more effective and patient-centered healthcare experiences. In this episode, hosts Reed Smith and Chris Boyer discuss how the Jobs to Done framework is important to user-experience design (UXD), and then are joined by hosts Steve Koch and Jonathan Pathuis from Cast and Hue who share how they work with health systems to cut through the data to get to know our consumers as people. Mentions from the Show:<ul> <li><a href="https://www.castandhue.com/" rel="nofollow" target="_blank">CastandHue.com</a></li> <li><a href="https://www.linkedin.com/in/stevepkoch/" rel="nofollow" target="_blank">Steve Koch on LinkedIn</a></li> <li><a href="https://www.linkedin.com/in/jpathuis/" rel="nofollow" target="_blank">Jonathan Pathuis on LinkedIn</a></li> <li><a href="https://www.linkedin.com/in/reedtsmith/" rel="nofollow" target="_blank">Reed Smith on LinkedIn</a></li> <li><a href="https://www.linkedin.com/in/chrisboyer/" rel="nofollow" target="_blank">Chris Boyer on LinkedIn</a></li> <li><a href="https://www.threads.net/@reedsmith" rel="nofollow" target="_blank">Reed Smith on Threads</a></li> <li><a href="https://www.threads.net/@chrisboyer" rel="nofollow" target="_blank">Chris Boyer on Threads</a></li> <li><a href="http://www.christopherboyer.com/" rel="nofollow" target="_blank">Chris Boyer website</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP340 - User Centered Design and Jobs-to-Be-Done

When developing experience and digital strategies for health systems, the value of research is important - but what is the difference between market research, marketing research and consumer insights research? In this episode, hosts Reed Smith and Chris Boyer outline the different types of research that can inform an experience strategy, and share the benefits of consumer insights research that can apply to the entire enterprise - including strategic planning, marketing and operations. Mentions from the Show:  Consumer Insights - article by Sprinklr What are consumer insights and how do I use them? An introduction Reed Smith on Threads Chris Boyer on Threads Chris Boyer website  Learn more about your ad choices. Visit megaphone.fm/adchoices

When developing experience and digital strategies for health systems, the value of research is important - but what is the difference between market research, marketing research and consumer insights research? In this episode, hosts Reed Smith and Chris Boyer outline the different types of research that can inform an experience strategy, and share the benefits of consumer insights research that can apply to the entire enterprise - including strategic planning, marketing and operations.  Mentions from the Show:<ul> <li> <a href="https://www.sprinklr.com/cxm/consumer-insights/" rel="nofollow" target="_blank">Consumer Insights</a> - article by Sprinklr</li> <li><a href="https://business.trustpilot.com/reviews/learn-from-customers/what-are-consumer-insights-and-how-do-i-use-them" rel="nofollow" target="_blank">What are consumer insights and how do I use them? An introduction</a></li> <li><a href="https://www.threads.net/@reedsmith" rel="nofollow" target="_blank">Reed Smith on Threads</a></li> <li><a href="https://www.threads.net/@chrisboyer" rel="nofollow" target="_blank">Chris Boyer on Threads</a></li> <li><a href="http://www.christopherboyer.com/" rel="nofollow" target="_blank">Chris Boyer website</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP339 - Why Consumer Insights Are Critical for Experience Strategies

In this encore episode (which originally aired in July, 2022), Chris Boyer and Reed Smith discuss the concept of the “Digital Front Door” and attempt to define and outline the various technologies and approaches that comprise typical health system front door initiatives. Ben Dillon shares his expertise in the “Ask the Expert” segment of the show. Overall, they conclude that perhaps the challenge with trying to define the “Digital Front Door” is that perhaps instead of defining it as a technology strategy, it should be defined as an experience strategy. Mentions from the Show:  TP90 – Enter Through the Digital Front Door Oct 2018  TP183 – The Digital Front Door is Neither the “Front” Nor a “Door” Aug 2020  TP208 – When One Digital Front Door Closes, Another Opens, Jan 2021  TP247 – The Digital “Revolving” Door, Oct 2021 Digital Front Door 2021: A View Through the Eyes of Market Leaders - 2021 KLAS report The evolution of the digital front door in healthcare What’s Behind Your Digital Front Door? Ben Dillon on LinkedIn Ben Dillon on Twitter Geonetric.com Reimagining the Healthcare Digital Experience Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this encore episode (which originally aired in July, 2022), Chris Boyer and Reed Smith discuss the concept of the “Digital Front Door” and attempt to define and outline the various technologies and approaches that comprise typical health system front door initiatives. Ben Dillon shares his expertise in the “Ask the Expert” segment of the show. Overall, they conclude that perhaps the challenge with trying to define the “Digital Front Door” is that perhaps instead of defining it as a technology strategy, it should be defined as an experience strategy. Mentions from the Show:<ul> <li> <a href="https://touchpoint.health/podcast/tp90-enter-through-the-digital-front-door/" rel="nofollow" target="_blank">TP90 – Enter Through the Digital Front Door</a> Oct 2018</li> <li> <a href="https://touchpoint.health/podcast/tp183-the-digital-front-door-is-neither-the-front-nor-a-door/" rel="nofollow" target="_blank">TP183 – The Digital Front Door is Neither the “Front” Nor a “Door”</a> Aug 2020</li> <li> <a href="https://touchpoint.health/podcast/tp208-when-one-digital-front-door-closes-another-opens/" rel="nofollow" target="_blank">TP208 – When One Digital Front Door Closes, Another Opens</a>, Jan 2021</li> <li> <a href="https://touchpoint.health/podcast/tp247-the-digital-revolving-door/" rel="nofollow" target="_blank">TP247 – The Digital “Revolving” Door</a>, Oct 2021</li> <li><a href="https://klasresearch.com/report/digital-front-door-2021-a-view-through-the-eyes-of-market-leaders/1830" rel="nofollow" target="_blank">Digital Front Door 2021: A View Through the Eyes of Market Leaders - 2021 KLAS report</a></li> <li><a href="https://league.com/blog/evolution-digital-front-door-healthcare/" rel="nofollow" target="_blank">The evolution of the digital front door in healthcare</a></li> <li><a href="https://www.healthtechmagazines.com/whats-behind-your-digital-front-door/" rel="nofollow" target="_blank">What’s Behind Your Digital Front Door?</a></li> <li><a href="https://www.linkedin.com/in/benjamindillon/" rel="nofollow" target="_blank">Ben Dillon on LinkedIn</a></li> <li><a href="https://twitter.com/benatgeo" rel="nofollow" target="_blank">Ben Dillon on Twitter</a></li> <li><a href="https://www.geonetric.com/" rel="nofollow" target="_blank">Geonetric.com</a></li> <li><a href="https://www.geonetric.com/digital-strategy/reimagining-the-healthcare-digital-experience/" rel="nofollow" target="_blank">Reimagining the Healthcare Digital Experience</a></li> <li><a href="https://twitter.com/touchpointpcast" rel="nofollow" target="_blank">Touchpoint podcast Twitter</a></li> <li><a href="http://www.twitter.com/reedsmith" rel="nofollow" target="_blank">Reed Smith Twitter</a></li> <li><a href="http://www.twitter.com/chrisboyer" rel="nofollow" target="_blank">Chris Boyer Twitter</a></li> <li><a href="http://www.christopherboyer.com/" rel="nofollow" target="_blank">Chris Boyer website</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP338 – ICYMI: The Digital Front Door is an Experience Strategy, Not a Technology One

Arguably the most important data for health systems developing Digital Front Door (or Side Door) solutions is standardized provider data - yet, many organizations still struggle in developing a single source of truth. In this episode, hosts Chris Boyer and Reed Smith discuss the various ways that provider data is used within a health system, and the challenges that organizations are facing in standardizing it. They are joined by Cynthia Newton, who shares her experience with not only helping organizations develop a Provider Data Warehouse (PDW) solution, but also the heightened complexity when extending outside the health system and including NPI and other third-party data sources. Mentions from the Show: Pledge to Advance Healthcare Operations Is Your Provider Data Helping or Hurting You? Cynthia Newton on LinkedIn CynthiaNewtonConsulting.com Reed Smith Twitter Chris Boyer Twitter Chris Boyer website  Learn more about your ad choices. Visit megaphone.fm/adchoices

Arguably the most important data for health systems developing Digital Front Door (or Side Door) solutions is standardized provider data - yet, many organizations still struggle in developing a single source of truth. In this episode, hosts Chris Boyer and Reed Smith discuss the various ways that provider data is used within a health system, and the challenges that organizations are facing in standardizing it. They are joined by Cynthia Newton, who shares her experience with not only helping organizations develop a Provider Data Warehouse (PDW) solution, but also the heightened complexity when extending outside the health system and including NPI and other third-party data sources.  Mentions from the Show:<ul> <li><a href="https://www.symplr.com/healthcare-operations-pledge" rel="nofollow" target="_blank">Pledge to Advance Healthcare Operations</a></li> <li><a href="https://www.intersystems.com/resources/is-your-provider-data-helping-or-hurting-you/" rel="nofollow" target="_blank">Is Your Provider Data Helping or Hurting You?</a></li> <li><a href="https://www.linkedin.com/in/cynthialnewton/" rel="nofollow" target="_blank">Cynthia Newton on LinkedIn</a></li> <li><a href="https://cynthianewtonconsulting.com/" rel="nofollow" target="_blank">CynthiaNewtonConsulting.com</a></li> <li><a href="http://www.twitter.com/reedsmith" rel="nofollow" target="_blank">Reed Smith Twitter</a></li> <li><a href="http://www.twitter.com/chrisboyer" rel="nofollow" target="_blank">Chris Boyer Twitter</a></li> <li><a href="http://www.christopherboyer.com/" rel="nofollow" target="_blank">Chris Boyer website</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP337 - Provider Data is Still a Challenge for Health Systems

The adage “perfect is the enemy of good” is more than just a saying - it has become a design principle. In this episode, hosts Reed Smith and Chris Boyer explore when “good enough” is good enough, and share ways individuals and organizations can move away from the desire of perfectionism and embrace the 80/20 rule, while still ensuring they are meeting customer (patient) and business strategies. Mentions from the Show: Good Enough is Good Enough: Let Go of Perfectionism to Get Things Done How to Cure Design Perfectionism with The 80/20 Rule Perfectionism vs. Thoroughness How to overcome perfectionism in design Reed Smith Twitter Chris Boyer Twitter Chris Boyer website  Learn more about your ad choices. Visit megaphone.fm/adchoices

The adage “perfect is the enemy of good” is more than just a saying - it has become a design principle. In this episode, hosts Reed Smith and Chris Boyer explore when “good enough” is good enough, and share ways individuals and organizations can move away from the desire of perfectionism and embrace the 80/20 rule, while still ensuring they are meeting customer (patient) and business strategies. Mentions from the Show:<ul> <li><a href="https://effectiviology.com/good-enough-is-good-enough-letting-go-of-perfectionism-to-get-things-done/" rel="nofollow" target="_blank">Good Enough is Good Enough: Let Go of Perfectionism to Get Things Done</a></li> <li><a href="https://tomkenny.design/articles/how-to-cure-design-perfectionism-with-the-8020-rule" rel="nofollow" target="_blank">How to Cure Design Perfectionism with The 80/20 Rule</a></li> <li><a href="https://uxplanet.org/perfectionism-vs-thoroughness-709d3fa0ab88" rel="nofollow" target="_blank">Perfectionism vs. Thoroughness</a></li> <li><a href="https://uxdesign.cc/how-to-overcome-perfectionism-in-design-96200bfaa3ad" rel="nofollow" target="_blank">How to overcome perfectionism in design</a></li> <li><a href="http://www.twitter.com/reedsmith" rel="nofollow" target="_blank">Reed Smith Twitter</a></li> <li><a href="http://www.twitter.com/chrisboyer" rel="nofollow" target="_blank">Chris Boyer Twitter</a></li> <li><a href="http://www.christopherboyer.com/" rel="nofollow" target="_blank">Chris Boyer website</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP336 - When is “Good Enough” Good Enough

The advancement of AI in healthcare is seemingly moving at a very fast rate. In this episode, hosts Chris Boyer and Reed Smith discuss how AI and Machine Learning could be applied in telemedicine, and then are joined by Svein Willassen of Daily.co who shares his experience with telemedicine adoption in the UK and outlines some significant ways AI could be used to enhance video visits. Mentions from the Show: Svein Willassen on LinkedIn Daily.Co Reed Smith Twitter Chris Boyer Twitter Chris Boyer website  Learn more about your ad choices. Visit megaphone.fm/adchoices

The advancement of AI in healthcare is seemingly moving at a very fast rate. In this episode, hosts Chris Boyer and Reed Smith discuss how AI and Machine Learning could be applied in telemedicine, and then are joined by Svein Willassen of <a href="http://Daily.co" rel="nofollow" target="_blank">Daily.co</a> who shares his experience with telemedicine adoption in the UK and outlines some significant ways AI could be used to enhance video visits.  Mentions from the Show:<ul> <li><a href="https://www.linkedin.com/in/sventy/" rel="nofollow" target="_blank">Svein Willassen on LinkedIn</a></li> <li><a href="https://www.daily.co/" rel="nofollow" target="_blank">Daily.Co</a></li> <li><a href="http://www.twitter.com/reedsmith" rel="nofollow" target="_blank">Reed Smith Twitter</a></li> <li><a href="http://www.twitter.com/chrisboyer" rel="nofollow" target="_blank">Chris Boyer Twitter</a></li> <li><a href="http://www.christopherboyer.com/" rel="nofollow" target="_blank">Chris Boyer website</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP335 - AI in Telemedicine

Join hosts Chris Boyer and Reed Smith in an engaging episode of the Touch Point podcast as they revamp the format and bring you a curated selection of vital news stories and articles. Tailored specifically for professionals in health systems and hospitals, this episode covers diverse topics, including the AHA letter to the OCA on the HIPAA Privacy Rule, insights on patient experience, and the significance of ratings. Stay informed with this week's news round-up on Touch Point.Mentions from the Show: AHA Letter to OCR on HIPAA Privacy Rule, Online Tracking Guidance Patients Need More in Digital Patient Experience, Patient Access Healthcare Ratings and Rankings Remain Valuable Tool for Improving Quality as Adverse Events Skyrocket Reed Smith Twitter Chris Boyer Twitter Chris Boyer website  Learn more about your ad choices. Visit megaphone.fm/adchoices

Join hosts Chris Boyer and Reed Smith in an engaging episode of the Touch Point podcast as they revamp the format and bring you a curated selection of vital news stories and articles. Tailored specifically for professionals in health systems and hospitals, this episode covers diverse topics, including the AHA letter to the OCA on the HIPAA Privacy Rule, insights on patient experience, and the significance of ratings. Stay informed with this week's news round-up on Touch Point.Mentions from the Show:<ul> <li><a href="https://www.aha.org/lettercomment/2023-05-22-aha-letter-ocr-hipaa-privacy-rule-online-tracking-guidance" rel="nofollow" target="_blank">AHA Letter to OCR on HIPAA Privacy Rule, Online Tracking Guidance</a></li> <li><a href="https://patientengagementhit.com/news/patients-need-more-in-digital-patient-experience-patient-access" rel="nofollow" target="_blank">Patients Need More in Digital Patient Experience, Patient Access</a></li> <li><a href="https://www.linkedin.com/pulse/healthcare-ratings-rankings-remain-valuable-tool-improving/" rel="nofollow" target="_blank">Healthcare Ratings and Rankings Remain Valuable Tool for Improving Quality as Adverse Events Skyrocket</a></li> <li><a href="http://www.twitter.com/reedsmith" rel="nofollow" target="_blank">Reed Smith Twitter</a></li> <li><a href="http://www.twitter.com/chrisboyer" rel="nofollow" target="_blank">Chris Boyer Twitter</a></li> <li><a href="http://www.christopherboyer.com/" rel="nofollow" target="_blank">Chris Boyer website</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP334 - A News Round-up

Health systems today are facing ongoing pressure to become more consumeristic and act with speed, in order to be more competitive and stay fiscally solvent in today’s industry. In this episode, hosts Chris Boyer and Reed Smith discuss the how structural and organizational health system strategies may be part of the challenges faced when implementing change management at an organization. Mentions from the Show: Organizational Structure of Hospitals The gathering storm: An opportunity to reorder the healthcare industry The role of identity in a modern CDP Reed Smith Twitter Chris Boyer Twitter Chris Boyer website  Learn more about your ad choices. Visit megaphone.fm/adchoices

Health systems today are facing ongoing pressure to become more consumeristic and act with speed, in order to be more competitive and stay fiscally solvent in today’s industry. In this episode, hosts Chris Boyer and Reed Smith discuss the how structural and organizational health system strategies may be part of the challenges faced when implementing change management at an organization. Mentions from the Show:<ul> <li><a href="https://smallbusiness.chron.com/organizational-structure-hospitals-3811.html" rel="nofollow" target="_blank">Organizational Structure of Hospitals</a></li> <li><a href="https://www.mckinsey.com/industries/healthcare/our-insights/the-gathering-storm-an-opportunity-to-reorder-the-healthcare-industry" rel="nofollow" target="_blank">The gathering storm: An opportunity to reorder the healthcare industry</a></li> <li><a href="https://medium.com/snowflake/the-role-of-identity-in-a-modern-cdp-a6c036642f1b" rel="nofollow" target="_blank">The role of identity in a modern CDP</a></li> <li><a href="http://www.twitter.com/reedsmith" rel="nofollow" target="_blank">Reed Smith Twitter</a></li> <li><a href="http://www.twitter.com/chrisboyer" rel="nofollow" target="_blank">Chris Boyer Twitter</a></li> <li><a href="http://www.christopherboyer.com/" rel="nofollow" target="_blank">Chris Boyer website</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP333 - Why It’s Hard for Health Systems to Act Like a Business

Health systems are beginning to realize that developing a first-party data strategy is becoming one of the most critical things to do to support marketing, operations and clinical success. In this episode, hosts Reed Smith and Chris Boyer discuss first-party data efforts, how health systems are realizing they are important to engage (re-engage) patients and employees, and why CDP’s are the key technology platform to support these initiatives. Mentions from the Show: First-Party Data Strategy: Trends and Tips in 2023 The Value of First-Party Data in Communicating with Patients The role of identity in a modern CDP Reed Smith Twitter Chris Boyer Twitter Chris Boyer website  Learn more about your ad choices. Visit megaphone.fm/adchoices

Health systems are beginning to realize that developing a first-party data strategy is becoming one of the most critical things to do to support marketing, operations and clinical success. In this episode, hosts Reed Smith and Chris Boyer discuss first-party data efforts, how health systems are realizing they are important to engage (re-engage) patients and employees, and why CDP’s are the key technology platform to support these initiatives.  Mentions from the Show:<ul> <li><a href="https://www.vaimo.com/blog/first-party-data-strategy-trends/" rel="nofollow" target="_blank">First-Party Data Strategy: Trends and Tips in 2023</a></li> <li><a href="https://medium.com/cured-healthcare/the-value-of-first-party-data-in-communicating-with-patients-9ecc88662c75" rel="nofollow" target="_blank">The Value of First-Party Data in Communicating with Patients</a></li> <li><a href="https://medium.com/snowflake/the-role-of-identity-in-a-modern-cdp-a6c036642f1b" rel="nofollow" target="_blank">The role of identity in a modern CDP</a></li> <li><a href="http://www.twitter.com/reedsmith" rel="nofollow" target="_blank">Reed Smith Twitter</a></li> <li><a href="http://www.twitter.com/chrisboyer" rel="nofollow" target="_blank">Chris Boyer Twitter</a></li> <li><a href="http://www.christopherboyer.com/" rel="nofollow" target="_blank">Chris Boyer website</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP332 - Why First-Party Data Needs to Come First

touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

Reed and Chris perfectly explain the ‘why’ behind what makes working in Healthcare the most rewarding career in the world. As a designer in the healthcare space, it can be hard to find valuable resources or references to help inspire. Most ‘design inspiration’ is about lofty artwork or overcomplicated compositions that don’t fit in our industry. These two really lay out what’s important to the digital space in healthcare and how achievable it is.

Entertaining Experts

Reed and Chris bring decades of experince to the table - a must listen for healtcare marketing, digital and commuinications professionals!

Broad expertise in a narrow niche

touch point podcast

This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain &amp; dotHealth.Measuring ROI is not for the faint of heart. However for hospital and healthcare marketers, it is one of the most important KPIs that they can track. In this episode, hosts Chris Boyer and Reed Smith discuss the difficulty many in the industry face when trying to track the financial return of their efforts. With tips on how to use CRM, marketing automation, websites and other digital tactics to measure ROI, the hosts discuss the pros and cons of how we’re currently using these tools to track our financial impact. Featuring an expert interview with David Marlowe, owner of Strategic Marketing Concepts, in which he shares his 30+ years experience helping hospitals in their measurement strategies. Mentions from the Show:Michael Venske’s website: michaelvenske.comFormula for ROI: https://www.investopedia.com/terms/r/returnoninvestment.aspTracking Goals/conversions in Analytics: https://support.google.com/analytics/answer/1012040?hl=enPPC - https://www.searchenginejournal.com/5-essential-roi-formulas-every-ppc-manager-really-needs-know/157051/Marketing Automation ROI: https://www.newfangled.com/roi-measurement-with-marketing-automation-6/Website ROI: https://www.growthlabs.marketing/blog/how-to-measure-roi-websiteSocial media: https://www.slideshare.net/ChrisBoyer/texas-hospital-association-social-media-roi-reform-presentationPR Barcelona Principles: http://www.prnewsonline.com/barcelona-principles-2-0/David Marlowe LinkedIn - https://www.linkedin.com/in/david-marlowe-8041b46/Touch•point Podcast End-of-year Survey: https://reedsmith.typeform.com/to/MH3lLvRadan A22 Carry-on Luggage: https://www.raden.com/products/a22-carry?product_1_color_name=black&amp;product_1_finish_name=glossMoo Cards:  https://www.moo.com/us/Find Us Online: Touchpoint podcast Twitter: https://twitter.com/touchpointpcastReed Smith Twitter: http://www.twitter.com/reedsmithChris Boyer Twitter: http://www.twitter.com/chrisboyer  Chris Boyer website: http://www.christopherboyer.com/Social Health Institute: http://www.socialhealthinstitute.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain &amp; dotHealth. Measuring ROI is not for the faint of heart. However for hospital and healthcare marketers, it is one of the most important KPIs that they can track. In this episode, hosts Chris Boyer and Reed Smith discuss the difficulty many in the industry face when trying to track the financial return of their efforts. With tips on how to use CRM, marketing automation, websites and other digital tactics to measure ROI, the hosts discuss the pros and cons of how we’re currently using these tools to track our financial impact. Featuring an expert interview with David Marlowe, owner of Strategic Marketing Concepts, in which he shares his 30+ years experience helping hospitals in their measurement strategies. Mentions from the Show: Michael Venske’s website: <a href="http://michaelvenske.com" rel="nofollow" target="_blank">michaelvenske.com</a> Formula for ROI: <a href="https://www.investopedia.com/terms/r/returnoninvestment.asp" rel="nofollow" target="_blank">https://www.investopedia.com/terms/r/returnoninvestment.asp</a> Tracking Goals/conversions in Analytics: <a href="https://support.google.com/analytics/answer/1012040?hl=en" rel="nofollow" target="_blank">https://support.google.com/analytics/answer/1012040?hl=en</a> PPC - <a href="https://www.searchenginejournal.com/5-essential-roi-formulas-every-ppc-manager-really-needs-know/157051/" rel="nofollow" target="_blank">https://www.searchenginejournal.com/5-essential-roi-formulas-every-ppc-manager-really-needs-know/157051/</a> Marketing Automation ROI: <a href="https://www.newfangled.com/roi-measurement-with-marketing-automation-6/" rel="nofollow" target="_blank">https://www.newfangled.com/roi-measurement-with-marketing-automation-6/</a> Website ROI: https://www.growthlabs.marketing/blog/how-to-measure-roi-website Social media: <a href="https://www.slideshare.net/ChrisBoyer/texas-hospital-association-social-media-roi-reform-presentation" rel="nofollow" target="_blank">https://www.slideshare.net/ChrisBoyer/texas-hospital-association-social-media-roi-reform-presentation</a> PR Barcelona Principles: <a href="http://www.prnewsonline.com/barcelona-principles-2-0/" rel="nofollow" target="_blank">http://www.prnewsonline.com/barcelona-principles-2-0/</a> David Marlowe LinkedIn - <a href="https://www.linkedin.com/in/david-marlowe-8041b46/" rel="nofollow" target="_blank">https://www.linkedin.com/in/david-marlowe-8041b46/</a> Touch•point Podcast End-of-year Survey: <a href="https://reedsmith.typeform.com/to/MH3lLv" rel="nofollow" target="_blank">https://reedsmith.typeform.com/to/MH3lLv</a> Radan A22 Carry-on Luggage: <a href="https://www.raden.com/products/a22-carry?product_1_color_name=black&amp;product_1_finish_name=gloss" rel="nofollow" target="_blank">https://www.raden.com/products/a22-carry?product_1_color_name=black&amp;product_1_finish_name=gloss</a> Moo Cards:  <a href="https://www.moo.com/us/" rel="nofollow" target="_blank">https://www.moo.com/us/</a> Find Us Online: Touchpoint podcast Twitter: <a href="https://twitter.com/touchpointpcast" rel="nofollow" target="_blank">https://twitter.com/touchpointpcast</a> Reed Smith Twitter: <a href="http://www.twitter.com/reedsmith" rel="nofollow" target="_blank">http://www.twitter.com/reedsmith</a> Chris Boyer Twitter: <a href="http://www.twitter.com/chrisboyer" rel="nofollow" target="_blank">http://www.twitter.com/chrisboyer</a>   Chris Boyer website: <a href="http://www.christopherboyer.com/" rel="nofollow" target="_blank">http://www.christopherboyer.com/</a> Social Health Institute: <a href="http://www.socialhealthinstitute.com/" rel="nofollow" target="_blank">http://www.socialhealthinstitute.com/</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP46 - The How and Why of ROI

In Episode 4 of the TouchPoint podcast, Reed Smith and Chris Boyer take on the topic of CRM’s use in hospitals and health systems. They discuss the history of CRM in hospitals, briefly touch on the complementary technologies of marketing automation and PRM, and how hospitals are now moving the CRM out of the marketing suite to be used across the enterprise. They even cover some of the top reasons why CRM’s fail, and interview CRM expert Justin Rodriguez on the future of CRM in healthcare. An informative episode that only begins to scratch the surface of this critical technology. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode 4 of the TouchPoint podcast, Reed Smith and Chris Boyer take on the topic of CRM’s use in hospitals and health systems. They discuss the history of CRM in hospitals, briefly touch on the complementary technologies of marketing automation and PRM, and how hospitals are now moving the CRM out of the marketing suite to be used across the enterprise. They even cover some of the top reasons why CRM’s fail, and interview CRM expert Justin Rodriguez on the future of CRM in healthcare. An informative episode that only begins to scratch the surface of this critical technology. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP4 - Customer Relationship Management

Welcome to the TPS 5 for the week of March 9. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.This week’s TPS5:-      Beyond the Obvious: Four Areas that Need Attention in COVID_19 Communications-      Twitter Suggests Appropriate Ways for Brands to Tweet About COVID-19-      Google Maps update lets you know which businesses are affected by coronavirus-      25th Annual Healthcare Marketing &amp; Physician Strategies Summit update regarding the CO-VID 19 outbreak-      Touch point podcast 162: Blockchain and Healthcare Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the TPS 5 for the week of March 9. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at <a href="http://touchpoint.health" rel="nofollow" target="_blank">http://touchpoint.health</a>. This week’s TPS5:-      <a href="https://jarrardinc.com/high-stakes/2020/03/beyond-the-obvious-four-areas-that-need-attention-in-covid-19-communications/" rel="nofollow" target="_blank">Beyond the Obvious: Four Areas that Need Attention in COVID_19 Communications</a>-      <a href="https://www-searchenginejournal-com.cdn.ampproject.org/c/s/www.searchenginejournal.com/twitter-suggests-appropriate-ways-for-brands-to-tweet-about-covid-19/354550/amp/" rel="nofollow" target="_blank">Twitter Suggests Appropriate Ways for Brands to Tweet About COVID-19</a>-      <a href="Google%20Maps%20update%20lets%20you%20know%20which%20businesses%20are%20affected%20by%20coronavirus" rel="nofollow" target="_blank">Google Maps update lets you know which businesses are affected by coronavirus</a>-      <a href="https://www.healthcarestrategy.com/summit/update-coronavirus/" rel="nofollow" target="_blank">25th Annual Healthcare Marketing &amp; Physician Strategies Summit update regarding the CO-VID 19 outbreak</a>-      <a href="https://touchpoint.health/podcast/tp162-blockchain-and-healthcare/" rel="nofollow" target="_blank">Touch point podcast 162: Blockchain and Healthcare</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

The TPS5 - Week of March 9, 2020

Hospital and health system marketers are facing more and more pressure to measure and track their efforts. The need for data fluency is becoming critical for CMOs and marketing professionals. In this episode, hosts Reed Smith and Chris Boyer are joined by Greg Matthews, host of Touch Point Media’s new show DataPoint, in which they discuss their experience in becoming more familiar with analyzing data and how to become more fluent with applying metrics for business success. Mentions from the Show:Marketing Data Fluency for CMOsDataPoint PodcastGreg Matthews on LinkedInGreg Matthews on TwitterFind Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health InstituteThis episode is made possible by our sponsors, Loyal, Influence Health, &amp; Binary Fountain Learn more about your ad choices. Visit megaphone.fm/adchoices

Hospital and health system marketers are facing more and more pressure to measure and track their efforts. The need for data fluency is becoming critical for CMOs and marketing professionals. In this episode, hosts Reed Smith and Chris Boyer are joined by Greg Matthews, host of Touch Point Media’s new show DataPoint, in which they discuss their experience in becoming more familiar with analyzing data and how to become more fluent with applying metrics for business success. Mentions from the Show: Marketing Data Fluency for CMOs DataPoint Podcast Greg Matthews on LinkedIn Greg Matthews on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, &amp; Binary Fountain Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP91 - Marketing Data Fluency

Blockchain is an important technology that is being used in many different industries, but what is its application in healthcare? In this episode, hosts Chris boyer and Reed Smith do their best to define what blockchain means, and then discuss the opportunities that blockchain has in the healthcare industry - from improving financial transactions, to securely storing confidential information and even driving efficiencies in the supply-chain. They even discuss how blockchain is being used to help with the coronavirus pandemic. They are then joined by Charlie Lougheed of Axuall, who shares how his company is using this technology to improve credentialing in the healthcare space. Mentions from the Show: Blockchain Explained Blockchain Adoption in Healthcare Primed to Explode, New Report Finds Blockchain professor shares blockchain application examples, future options Blockchain as a Tool to Combat Coronavirus Axuall.com Axuall on LinkedIn Charlie Lougheed on LinkedIn Axuall on Twitter Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute  Learn more about your ad choices. Visit megaphone.fm/adchoices

Blockchain is an important technology that is being used in many different industries, but what is its application in healthcare? In this episode, hosts Chris boyer and Reed Smith do their best to define what blockchain means, and then discuss the opportunities that blockchain has in the healthcare industry - from improving financial transactions, to securely storing confidential information and even driving efficiencies in the supply-chain. They even discuss how blockchain is being used to help with the coronavirus pandemic. They are then joined by Charlie Lougheed of Axuall, who shares how his company is using this technology to improve credentialing in the healthcare space. Mentions from the Show:<ul> <li><a href="https://www.investopedia.com/terms/b/blockchain.asp" rel="nofollow" target="_blank">Blockchain Explained</a></li> <li><a href="https://beincrypto.com/blockchain-adoption-in-healthcare-primed-to-explode-new-report-finds/" rel="nofollow" target="_blank">Blockchain Adoption in Healthcare Primed to Explode, New Report Finds</a></li> <li><a href="https://talkbusiness.net/2020/03/blockchain-professor-shares-blockchain-application-examples-future-options/" rel="nofollow" target="_blank">Blockchain professor shares blockchain application examples, future options</a></li> <li><a href="https://cointelegraph.com/news/blockchain-as-a-tool-to-combat-coronavirus" rel="nofollow" target="_blank">Blockchain as a Tool to Combat Coronavirus</a></li> <li><a href="https://www.axuall.com/" rel="nofollow" target="_blank">Axuall.com</a></li> <li><a href="https://www.linkedin.com/company/axuall/" rel="nofollow" target="_blank">Axuall on LinkedIn</a></li> <li><a href="https://www.linkedin.com/in/lougheed/" rel="nofollow" target="_blank">Charlie Lougheed on LinkedIn</a></li> <li><a href="https://twitter.com/axuallproof" rel="nofollow" target="_blank">Axuall on Twitter</a></li> </ul> Find Us Online: <ul> <li><a href="https://twitter.com/touchpointpcast" rel="nofollow" target="_blank">Touchpoint podcast Twitter</a></li> <li><a href="http://www.twitter.com/reedsmith" rel="nofollow" target="_blank">Reed Smith Twitter</a></li> <li><a href="http://www.twitter.com/chrisboyer" rel="nofollow" target="_blank">Chris Boyer Twitter</a></li> <li><a href="http://www.christopherboyer.com/" rel="nofollow" target="_blank">Chris Boyer website</a></li> <li><a href="http://www.socialhealthinstitute.com/" rel="nofollow" target="_blank">Social Health Institute</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP162 - Blockchain and Healthcare

In this episode, hosts Reed Smith and Chris Boyer dive into the the latest study from Greystone/Klein Partners:”The 4th Annual State of Digital Marketing for Hospitals,” an annual survey or more than 200 healthcare marketers and digital professionals from various healthcare organizations. From websites, social media and CRM, the hosts discuss their perspective on how digital has evolved over the years and their analysis on why certain digital strategies are gaining momentum and others might be failing. They are joined by Mike Schneider, partner at Greystone in which he shares the history behind this annual study and how organizations can participate in the future. Mentions from the Show:Greystone Partners4th Annual State of Digital Marketing for Hospitals studyMike Schneider on LinkedInMike Schneider on TwitterFind Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health InstituteThis episode is made possible by our sponsors, Loyal, Influence Health, &amp; Binary Fountain Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, hosts Reed Smith and Chris Boyer dive into the the latest study from Greystone/Klein Partners:”The 4th Annual State of Digital Marketing for Hospitals,” an annual survey or more than 200 healthcare marketers and digital professionals from various healthcare organizations. From websites, social media and CRM, the hosts discuss their perspective on how digital has evolved over the years and their analysis on why certain digital strategies are gaining momentum and others might be failing. They are joined by Mike Schneider, partner at Greystone in which he shares the history behind this annual study and how organizations can participate in the future. Mentions from the Show: Greystone Partners 4th Annual State of Digital Marketing for Hospitals study Mike Schneider on LinkedIn Mike Schneider on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, &amp; Binary Fountain Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP107 - The State of Digital Marketing for Hospitals	

With Artificial Intelligence, Machine Learning and the rise of computer-assisted technologies, hosts Reed Smith and Chris Boyer dive into an almost philosophical discussion on whether machines are poised to take over healthcare. Is the Singularity upon us? With a discussion on how computers have developed more intelligence and the rise of computer learning, the hosts discuss a number of trends in which computers are becoming smarter than humans (with Natural Language Processing and image identification). This episode features an expert interview with Nathan David of the Cleveland Clinic, in which he discusses how they are using machine learning to help improve their digital advertising to support patient acquisition. Show Notes::- Don't let IBM's blunders in health care blind you to the huge benefits of technology in medicine - https://www.cnbc.com/2017/09/07/ibms-struggle-with-watson-in-health-care-doesnt-mean-tech-cant-help.html - Are Computers Already Smarter Than Humans? - http://time.com/4960778/computers-smarter-than-humans/ - AI tops humans in computer vision, and healthcare will never be the same - https://siliconangle.com/blog/2017/09/27/google-brain-chief-jeff-dean-ai-beats-humans-computer-vision-healthcare-will-never/ - Growing NLP Marketplace Drives Healthcare Machine Learning - https://healthitanalytics.com/news/growing-nlp-marketplace-drives-healthcare-machine-learning - How to Keep Your Marketing Job Through the AI Revolution - https://www.forbes.com/sites/ekaterinawalter/2017/10/09/how-to-keep-your-marketing-job-through-the-ai-revolution/#7a6bcd16331a - Nathan David Twitter - https://twitter.com/nathanpdavid - Nathan David LinkedIn - https://www.linkedin.com/in/nathanpdavid/ Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith- Chris Boyer Twitter: http://www.twitter.com/chrisboyer  - Chris Boyer website: http://www.christopherboyer.com/- Social Health Institute: http://www.socialhealthinstitute.com/Sponsors: - Transparently: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://www.binaryfountain.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

With Artificial Intelligence, Machine Learning and the rise of computer-assisted technologies, hosts Reed Smith and Chris Boyer dive into an almost philosophical discussion on whether machines are poised to take over healthcare. Is the Singularity upon us? With a discussion on how computers have developed more intelligence and the rise of computer learning, the hosts discuss a number of trends in which computers are becoming smarter than humans (with Natural Language Processing and image identification). This episode features an expert interview with Nathan David of the Cleveland Clinic, in which he discusses how they are using machine learning to help improve their digital advertising to support patient acquisition. Show Notes:: - Don't let IBM's blunders in health care blind you to the huge benefits of technology in medicine - <a href="https://www.cnbc.com/2017/09/07/ibms-struggle-with-watson-in-health-care-doesnt-mean-tech-cant-help.html" rel="nofollow" target="_blank">https://www.cnbc.com/2017/09/07/ibms-struggle-with-watson-in-health-care-doesnt-mean-tech-cant-help.html</a> - Are Computers Already Smarter Than Humans? - <a href="http://time.com/4960778/computers-smarter-than-humans/" rel="nofollow" target="_blank">http://time.com/4960778/computers-smarter-than-humans/</a> - AI tops humans in computer vision, and healthcare will never be the same - <a href="https://siliconangle.com/blog/2017/09/27/google-brain-chief-jeff-dean-ai-beats-humans-computer-vision-healthcare-will-never/" rel="nofollow" target="_blank">https://siliconangle.com/blog/2017/09/27/google-brain-chief-jeff-dean-ai-beats-humans-computer-vision-healthcare-will-never/</a> - Growing NLP Marketplace Drives Healthcare Machine Learning - <a href="https://healthitanalytics.com/news/growing-nlp-marketplace-drives-healthcare-machine-learning" rel="nofollow" target="_blank">https://healthitanalytics.com/news/growing-nlp-marketplace-drives-healthcare-machine-learning</a> - How to Keep Your Marketing Job Through the AI Revolution - <a href="https://www.forbes.com/sites/ekaterinawalter/2017/10/09/how-to-keep-your-marketing-job-through-the-ai-revolution/#7a6bcd16331a" rel="nofollow" target="_blank">https://www.forbes.com/sites/ekaterinawalter/2017/10/09/how-to-keep-your-marketing-job-through-the-ai-revolution/#7a6bcd16331a</a> - Nathan David Twitter - <a href="https://twitter.com/nathanpdavid" rel="nofollow" target="_blank">https://twitter.com/nathanpdavid</a> - Nathan David LinkedIn - <a href="https://www.linkedin.com/in/nathanpdavid/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nathanpdavid/</a> Links: - Touchpoint podcast Twitter: <a href="https://twitter.com/touchpointpcast" rel="nofollow" target="_blank">https://twitter.com/touchpointpcast</a> - Reed Smith Twitter: <a href="http://www.twitter.com/reedsmith" rel="nofollow" target="_blank">http://www.twitter.com/reedsmith</a> - Chris Boyer Twitter: <a href="http://www.twitter.com/chrisboyer" rel="nofollow" target="_blank">http://www.twitter.com/chrisboyer</a> - Chris Boyer website: <a href="http://www.christopherboyer.com/" rel="nofollow" target="_blank">http://www.christopherboyer.com/</a> - Social Health Institute: <a href="http://www.socialhealthinstitute.com/" rel="nofollow" target="_blank">http://www.socialhealthinstitute.com/</a> Sponsors: - Transparently: <a href="https://www.transparently.com/" rel="nofollow" target="_blank">https://www.transparently.com/</a> - Influence Health: <a href="http://www.influencehealth.com/" rel="nofollow" target="_blank">http://www.influencehealth.com/</a> - Binary Fountain: <a href="https://www.binaryfountain.com/" rel="nofollow" target="_blank">https://www.binaryfountain.com/</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP37 - Are Machines Taking Over Healthcare?

Welcome to the TPS 5 for the week of April 13, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.This week’s TPS5:-      Answering the 12 Biggest Questions About Google and Apple’s New Coronavirus Tracking Project-      Lawmakers Ask CMS to Expand mHealth Coverage for Mental Health Services-      Assessing Coronavirus’s Impact on Your Business Model-      The Influencer Economy Hurtles Toward Its First Recession-      Introducing: “The New Normal: Conversations About the Future of Healthcare” Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the TPS 5 for the week of April 13, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at <a href="http://touchpoint.health" rel="nofollow" target="_blank">http://touchpoint.health</a>. This week’s TPS5:-      <a href="https://www.theverge.com/2020/4/11/21216803/apple-google-coronavirus-tracking-app-covid-bluetooth-secure" rel="nofollow" target="_blank">Answering the 12 Biggest Questions About Google and Apple’s New Coronavirus Tracking Project</a>-      <a href="https://mhealthintelligence.com/news/lawmakers-ask-cms-to-expand-mhealth-coverage-for-mental-health-services" rel="nofollow" target="_blank">Lawmakers Ask CMS to Expand mHealth Coverage for Mental Health Services</a>-      <a href="https://hbr.org/2020/04/assessing-coronaviruss-impact-on-your-business-model" rel="nofollow" target="_blank">Assessing Coronavirus’s Impact on Your Business Model</a>-      <a href="https://www.wired.com/story/influencer-economy-hurtles-first-recession/" rel="nofollow" target="_blank">The Influencer Economy Hurtles Toward Its First Recession</a>-      <a href="https://touchpoint.health/podcast/introducing-the-new-normal-conversations-about-the-future-of-healthcare/" rel="nofollow" target="_blank">Introducing: “The New Normal: Conversations About the Future of Healthcare”</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

The TPS5 - Week of April 13, 2020

With the advancements of advertising and marketing in hospitals and health systems over the last decade has had tremendous impacts - both within the organization as well as with the agencies they partner with. In this episode, Reed Smith and Chris Boyer talk through the trends and advancements of marketing and advertising, and how these have presented unique challenges for agencies to transform themselves at the risk of losing relevancy. This episode also features an expert interview with Stephen Moegling, Senior Vice President at Hailey Sault, in which he shares first-hand experience at how agencies have evolved to better support their clients’ needs. Mentions from the Show:Death of Advertising AgenciesThe Future Of Ad AgenciesThe Future of Agencies in an AI WorldMedicom WebinarATLAS conference HealthCare Internet ConferenceMayo Clinic Annual Social Media ConferenceStephen Moegling on LinkedInStephen Moegling on TwitterHailey SaultFind Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health InstituteThis episode is made possible by our sponsors, Loyal, Influence Health, &amp; Binary Fountain Learn more about your ad choices. Visit megaphone.fm/adchoices

With the advancements of advertising and marketing in hospitals and health systems over the last decade has had tremendous impacts - both within the organization as well as with the agencies they partner with. In this episode, Reed Smith and Chris Boyer talk through the trends and advancements of marketing and advertising, and how these have presented unique challenges for agencies to transform themselves at the risk of losing relevancy. This episode also features an expert interview with Stephen Moegling, Senior Vice President at Hailey Sault, in which he shares first-hand experience at how agencies have evolved to better support their clients’ needs. Mentions from the Show: Death of Advertising Agencies The Future Of Ad Agencies The Future of Agencies in an AI World Medicom Webinar ATLAS conference HealthCare Internet Conference Mayo Clinic Annual Social Media Conference Stephen Moegling on LinkedIn Stephen Moegling on Twitter Hailey Sault Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, &amp; Binary Fountain Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP79 - The Demise of Ad Agencies

Hospitals are eager to use marketing automation as part of their technology stack, but are they doing so correctly? In this episode, hosts Chris Boyer and Reed Smith discuss the history of the marketing automation and share 11 use-cases on how health systems can apply this technology effectively in their efforts. They are joined by Dana Cutter, Sr. Solutions Consultant for Marketo, in which he shares how he helps organizations extend this tool outside the marketing suite to support important business strategies. Mentions from the Show:Defining Marketing automationBrief History of Marketing Automation11 Best Examples of B2C Marketing AutomationTips for Avoiding These 9 Marketing Automation MistakesAcquisition, Experience &amp; Growth: Why Marketing Automation is More Than Just MarketingDana Cutter on LinkedInDana Cutter email Marketo.comFind Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health InstituteThis episode is made possible by our sponsors, Loyal, Influence Health, &amp; Binary Fountain Learn more about your ad choices. Visit megaphone.fm/adchoices

Hospitals are eager to use marketing automation as part of their technology stack, but are they doing so correctly? In this episode, hosts Chris Boyer and Reed Smith discuss the history of the marketing automation and share 11 use-cases on how health systems can apply this technology effectively in their efforts. They are joined by Dana Cutter, Sr. Solutions Consultant for Marketo, in which he shares how he helps organizations extend this tool outside the marketing suite to support important business strategies. Mentions from the Show: Defining Marketing automation Brief History of Marketing Automation 11 Best Examples of B2C Marketing Automation Tips for Avoiding These 9 Marketing Automation Mistakes Acquisition, Experience &amp; Growth: Why Marketing Automation is More Than Just Marketing Dana Cutter on LinkedIn Dana Cutter email <a href="http://Marketo.com" rel="nofollow" target="_blank">Marketo.com</a> Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, &amp; Binary Fountain Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP96  - Marketing Automation is Not a Roomba

With the introduction of HIPAA (Health Insurance Portability and Accountability Act of 1996), health systems, researchers and data scientists were given access to the use of de-identified patient data for a variety of clinical purposes. Over the last 20 years, however, the advancements of digital technologies, social platforms and marketing data analysis have advanced the usefulness of patient data for many purposes. In this episode, hosts Chris Boyer and Reed Smith discuss how hospitals and health systems are using this data for effective marketing and personalization, the potential concern patients have with the use of this data and how retail trends continue to evolve the ability to use this data to develop effective experiences. Featuring an expert interview with CRM expert consultant, Justin Rodriguez, in which he share strategies hospitals can adopt to create a data-first strategy with their marketing. Mentions from the Show:Eaten Alive: A Patients’ Perspective on De-Identification of Personal Health InformationHow Much Personalization is Too Much? The Line Between Cool and Creepy: How Much Personalization is Too Much?Personalization Levels Vary Across Sales ChannelsJustin Rodriguez on LinkedInFind Us Online:Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health InstituteThis episode is made possible by our sponsors, Loyal, Influence Health, &amp; Binary Fountain Learn more about your ad choices. Visit megaphone.fm/adchoices

With the introduction of HIPAA (Health Insurance Portability and Accountability Act of 1996), health systems, researchers and data scientists were given access to the use of de-identified patient data for a variety of clinical purposes. Over the last 20 years, however, the advancements of digital technologies, social platforms and marketing data analysis have advanced the usefulness of patient data for many purposes. In this episode, hosts Chris Boyer and Reed Smith discuss how hospitals and health systems are using this data for effective marketing and personalization, the potential concern patients have with the use of this data and how retail trends continue to evolve the ability to use this data to develop effective experiences. Featuring an expert interview with CRM expert consultant, Justin Rodriguez, in which he share strategies hospitals can adopt to create a data-first strategy with their marketing. Mentions from the Show: Eaten Alive: A Patients’ Perspective on De-Identification of Personal Health Information How Much Personalization is Too Much? The Line Between Cool and Creepy: How Much Personalization is Too Much? Personalization Levels Vary Across Sales Channels Justin Rodriguez on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, &amp; Binary Fountain Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP81 - Data Personalization: When Useful Becomes Creepy

How hospitals and health systems engage in targeted communications and marketing, they use a variety of tools to help them understand their audiences better. In this episode, hosts Reed Smith and Chris Boyer explore how organizations are using market segmentation - along with personas and personalization - to improve their go-to-market strategies. In our expert interview, we are joined by Suzanne Hendery, CHief Marketing Officer at Renown Health, and Linda MacCracken, Sr. Principal of Customer Engagement at Accenture in which they share how their approach to segmentation helped to shape the way they engaged with a critical audience in their market. Mentions from the Show:Definition of Market Segmentation - WikipediaPersonas vs. Segments – What’s the Story?4 types of Market segmentation and how to segment with them?Market Segmentation: You’re Doing it WrongSuzanne Hendery on LinkedInLinda MacCracken on LinkedInFind Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health InstituteThis episode is made possible by our sponsors, Loyal, Influence Health, &amp; Binary Fountain Learn more about your ad choices. Visit megaphone.fm/adchoices

How hospitals and health systems engage in targeted communications and marketing, they use a variety of tools to help them understand their audiences better. In this episode, hosts Reed Smith and Chris Boyer explore how organizations are using market segmentation - along with personas and personalization - to improve their go-to-market strategies. In our expert interview, we are joined by Suzanne Hendery, CHief Marketing Officer at Renown Health, and Linda MacCracken, Sr. Principal of Customer Engagement at Accenture in which they share how their approach to segmentation helped to shape the way they engaged with a critical audience in their market. Mentions from the Show: Definition of Market Segmentation - Wikipedia Personas vs. Segments – What’s the Story? 4 types of Market segmentation and how to segment with them? Market Segmentation: You’re Doing it Wrong Suzanne Hendery on LinkedIn Linda MacCracken on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, &amp; Binary Fountain Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP84 - The Audience is a Segment

It’s clear that marketing and patient experience efforts in hospitals are trying to address an unparalleled shift to consumerism. But is the concept of “consumerism” the same for the healthcare industry as it is for other industries? Can hospitals ever become as “consumer-first” as Amazon, Uber or Disney? In this episode, hosts Reed Smith and Chris Boyer explore the concept of consumerism and address trends that are impacting how hospitals and health systems are transforming their organization to embrace a patient-first mentality. Featuring an expert interview with Gary Frazier of OM Healthcare, in which he shares his perspective on empowering the consumer in healthcare and how his organization seeks to put the consumer first in an open marketplace. Show Notes:- Wikipedia definition of Consumerism: https://en.wikipedia.org/wiki/Consumerism - Advisory Board - How Consumerism is Redefining the Role of the Hospital Strategic Planner:  https://www.advisory.com/research/health-care-industry-committee/the-bridge/2017/01/consumerism-and-the-strategic-planner  - Kaufmann Hall -  2017 State of Healthcare Consumerism study: https://www.kaufmanhall.com/resources/2017-state-consumerism-healthcare - Gary Frazier on LinkedIn: https://www.linkedin.com/in/gary-d-frazier-56113011/- OM Healthcare: https://www.omhealthcare.com/- Crooked Conversations: https://itunes.apple.com/us/podcast/crooked-conversations/id1292665011?mt=2- Foam Acoustic Panels: https://www.amazon.com/Burgundy-Charcoal-Acoustic-Panels-Studio/dp/B01G63LD4Q/ Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith- Chris Boyer Twitter: http://www.twitter.com/chrisboyer  - Chris Boyer website: http://www.christopherboyer.com/- Social Health Institute: http://www.socialhealthinstitute.com/Sponsors: - Loyal: https://loyalhealth.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://binaryfountain.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s clear that marketing and patient experience efforts in hospitals are trying to address an unparalleled shift to consumerism. But is the concept of “consumerism” the same for the healthcare industry as it is for other industries? Can hospitals ever become as “consumer-first” as Amazon, Uber or Disney? In this episode, hosts Reed Smith and Chris Boyer explore the concept of consumerism and address trends that are impacting how hospitals and health systems are transforming their organization to embrace a patient-first mentality. Featuring an expert interview with Gary Frazier of OM Healthcare, in which he shares his perspective on empowering the consumer in healthcare and how his organization seeks to put the consumer first in an open marketplace. Show Notes: - Wikipedia definition of Consumerism: <a href="https://en.wikipedia.org/wiki/Consumerism" rel="nofollow" target="_blank">https://en.wikipedia.org/wiki/Consumerism</a> - Advisory Board - How Consumerism is Redefining the Role of the Hospital Strategic Planner: <a href="https://www.advisory.com/research/health-care-industry-committee/the-bridge/2017/01/consumerism-and-the-strategic-planner" rel="nofollow" target="_blank">https://www.advisory.com/research/health-care-industry-committee/the-bridge/2017/01/consumerism-and-the-strategic-planner</a> - Kaufmann Hall - 2017 State of Healthcare Consumerism study: <a href="https://www.kaufmanhall.com/resources/2017-state-consumerism-healthcare" rel="nofollow" target="_blank">https://www.kaufmanhall.com/resources/2017-state-consumerism-healthcare</a> - Gary Frazier on LinkedIn: <a href="https://www.linkedin.com/in/gary-d-frazier-56113011/" rel="nofollow" target="_blank">https://www.linkedin.com/in/gary-d-frazier-56113011/</a> - OM Healthcare: <a href="https://www.omhealthcare.com/" rel="nofollow" target="_blank">https://www.omhealthcare.com/</a> - Crooked Conversations: <a href="https://itunes.apple.com/us/podcast/crooked-conversations/id1292665011?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/us/podcast/crooked-conversations/id1292665011?mt=2</a> - Foam Acoustic Panels: <a href="https://www.amazon.com/Burgundy-Charcoal-Acoustic-Panels-Studio/dp/B01G63LD4Q/" rel="nofollow" target="_blank">https://www.amazon.com/Burgundy-Charcoal-Acoustic-Panels-Studio/dp/B01G63LD4Q/</a> Links: - Touchpoint podcast Twitter: <a href="https://twitter.com/touchpointpcast" rel="nofollow" target="_blank">https://twitter.com/touchpointpcast</a> - Reed Smith Twitter: <a href="http://www.twitter.com/reedsmith" rel="nofollow" target="_blank">http://www.twitter.com/reedsmith</a> - Chris Boyer Twitter: <a href="http://www.twitter.com/chrisboyer" rel="nofollow" target="_blank">http://www.twitter.com/chrisboyer</a> - Chris Boyer website: <a href="http://www.christopherboyer.com/" rel="nofollow" target="_blank">http://www.christopherboyer.com/</a> - Social Health Institute: <a href="http://www.socialhealthinstitute.com/" rel="nofollow" target="_blank">http://www.socialhealthinstitute.com/</a> Sponsors: - Loyal: <a href="https://loyalhealth.com/" rel="nofollow" target="_blank">https://loyalhealth.com/</a> - Influence Health: <a href="http://www.influencehealth.com/" rel="nofollow" target="_blank">http://www.influencehealth.com/</a> - Binary Fountain: <a href="https://binaryfountain.com/" rel="nofollow" target="_blank">https://binaryfountain.com/</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP41 - Defining Consumerism in Healthcare

Hospital and health system marketers realize that social media is an important part of their digital efforts, but given the recent shift in social platforms to a “pay to play” model, are we overstating the importance they have on your brand? In this episode, hosts Chris Boyer and Reed Smith analyze the positive and negative impacts that social media can have on your brand, and are then joined by Cynthia Manley from Vanderbilt University Medical Center, in which she shares how their organization views social as a critical tool to engage and communicate with their customers, physicians and staff. Mentions from the Show:5 Impacts a Social Media Campaign Can Have on Your Brand7 negative effects of social media that may kill your businessHow to Create a Social Media Branding Strategy From ScratchCynthia Manley on LinkedInCynthia Manley on TwitterFind Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health InstituteThis episode is made possible by our sponsors, Loyal, Influence Health, &amp; Binary Fountain Learn more about your ad choices. Visit megaphone.fm/adchoices

Hospital and health system marketers realize that social media is an important part of their digital efforts, but given the recent shift in social platforms to a “pay to play” model, are we overstating the importance they have on your brand? In this episode, hosts Chris Boyer and Reed Smith analyze the positive and negative impacts that social media can have on your brand, and are then joined by Cynthia Manley from Vanderbilt University Medical Center, in which she shares how their organization views social as a critical tool to engage and communicate with their customers, physicians and staff. Mentions from the Show: 5 Impacts a Social Media Campaign Can Have on Your Brand 7 negative effects of social media that may kill your business How to Create a Social Media Branding Strategy From Scratch Cynthia Manley on LinkedIn Cynthia Manley on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, &amp; Binary Fountain Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP97 - Is Social Media Relevant to Your Brand?

With the increasing impact consumerism is having on health systems, hosts Chris Boyer and Reed Smith weigh in on the potential influence “digital natives” can have on new online strategies - both from a consumer and employment perspective. From virtual care offerings to social media training, they even attempt to bust myths about digital natives. They are joined by Dr. Farris Timimi, the Medical Director of the Mayo Clinic Social Media Network, in which he describes their formalized training program to ensure physicians in training are prepared to embrace the benefits of social media in their practice. Mentions from the Show:Digital natives will change the way we think about healthcare delivery'Digital natives' will lead the healthcare consumer revolutionWhen It Comes to Healthcare, Teens and Young Adults are Digital NativesBusting the Myths of the Digital NativeDr. Farris Timimi on LinkedInDr. Farris Timimi on TwitterMayo Clinic Social Media NetworkFind Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices

With the increasing impact consumerism is having on health systems, hosts Chris Boyer and Reed Smith weigh in on the potential influence “digital natives” can have on new online strategies - both from a consumer and employment perspective. From virtual care offerings to social media training, they even attempt to bust myths about digital natives. They are joined by Dr. Farris Timimi, the Medical Director of the Mayo Clinic Social Media Network, in which he describes their formalized training program to ensure physicians in training are prepared to embrace the benefits of social media in their practice. Mentions from the Show: Digital natives will change the way we think about healthcare delivery 'Digital natives' will lead the healthcare consumer revolution When It Comes to Healthcare, Teens and Young Adults are Digital Natives Busting the Myths of the Digital Native Dr. Farris Timimi on LinkedIn Dr. Farris Timimi on Twitter Mayo Clinic Social Media Network Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP102 - The Impact of the Digital Native on Healthcare

For all organizations, an effective digital marketing strategy is important. For those of us practicing digital marketing for hospitals and health systems, the stakes are much higher. In this episode, hosts Reed Smith and Chris Boyer discuss the important role digital marketing has in a purpose-driven industry, and digital tools are not only smart for business but also help us better understand our patients and improve their care. They are joined by Brian Q. Davis, SVP at Scorpion Healthcare in which he shares the importance of building a digital philosophy.  Mentions from the Show:Brian Q. Davis on LinkedInBrian Q. Davis on TwitterScorpion HealthcareStrategic Marketing for Health Care conference SHSMD Connections 2019 2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health InstituteThis episode is made possible by our sponsors, Loyal Health, Influence Health &amp; HealthGrades Learn more about your ad choices. Visit megaphone.fm/adchoices

For all organizations, an effective digital marketing strategy is important. For those of us practicing digital marketing for hospitals and health systems, the stakes are much higher. In this episode, hosts Reed Smith and Chris Boyer discuss the important role digital marketing has in a purpose-driven industry, and digital tools are not only smart for business but also help us better understand our patients and improve their care. They are joined by Brian Q. Davis, SVP at Scorpion Healthcare in which he shares the importance of building a digital philosophy.  Mentions from the Show:<a href="https://www.linkedin.com/in/brianqdavis/" rel="nofollow" target="_blank">Brian Q. Davis on LinkedIn</a><a href="https://twitter.com/brianqdavis?lang=en" rel="nofollow" target="_blank">Brian Q. Davis on Twitter</a><a href="https://www.scorpion.co/healthcare-marketing/" rel="nofollow" target="_blank">Scorpion Healthcare</a><a href="https://www.aliconferences.com/events/best-practices-for-health-care-marketing-chicago/" rel="nofollow" target="_blank">Strategic Marketing for Health Care conference </a><a href="http://www.shsmd.org/education/annualconference.shtml" rel="nofollow" target="_blank">SHSMD Connections 2019</a> <a href="https://socialmedia.mayoclinic.org/2019/04/22/2019-mayo-clinic-social-media-annual-conference/" rel="nofollow" target="_blank">2019 Mayo Clinic Social Media Network Annual Conference</a> <a href="https://www.hcic.net/" rel="nofollow" target="_blank">2019 Healthcare Internet Conference</a> Find Us Online: <a href="https://twitter.com/touchpointpcast" rel="nofollow" target="_blank">Touchpoint podcast Twitter</a><a href="http://www.twitter.com/reedsmith" rel="nofollow" target="_blank">Reed Smith Twitter</a><a href="http://www.twitter.com/chrisboyer" rel="nofollow" target="_blank">Chris Boyer Twitter</a><a href="http://www.christopherboyer.com/" rel="nofollow" target="_blank">Chris Boyer website</a><a href="http://www.socialhealthinstitute.com/" rel="nofollow" target="_blank">Social Health Institute</a>This episode is made possible by our sponsors, Loyal Health, Influence Health &amp; HealthGrades Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP122 - The High Stakes of Digital Marketing In Healthcare

In hospitals and health systems, it is often a struggle for a digital technologist to remain strategic. Perhaps this is why 70% of all digital transformation efforts don’t reach their goals. In this episode, hosts Reed Smith and Chris Boyer discuss the challenges of being strategic, common reasons why digital projects fail and steps digital professionals can’t skip when launching digital projects. They are joined by Jackie Martin, principal at Brand Strategy, in which she shares ways in which health systems can document their brand strategy and vision. Mentions from the Show:How to avoid a marketing technology #FailHere’s Why Most Digital Transformation Projects FailWhy digital transformations fail: 3 steps you can't skipJackie Martin on LinkedInBranchStrategy.com2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices

In hospitals and health systems, it is often a struggle for a digital technologist to remain strategic. Perhaps this is why 70% of all digital transformation efforts don’t reach their goals. In this episode, hosts Reed Smith and Chris Boyer discuss the challenges of being strategic, common reasons why digital projects fail and steps digital professionals can’t skip when launching digital projects. They are joined by Jackie Martin, principal at Brand Strategy, in which she shares ways in which health systems can document their brand strategy and vision. Mentions from the Show:<a href="https://martechtoday.com/how-to-avoid-a-marketing-technology-fail-235731" rel="nofollow" target="_blank">How to avoid a marketing technology #Fail</a><a href="http://customerthink.com/heres-why-most-digital-transformation-projects-fail/" rel="nofollow" target="_blank">Here’s Why Most Digital Transformation Projects Fail</a><a href="https://enterprisersproject.com/article/2019/8/why-digital-transformations-fail" rel="nofollow" target="_blank">Why digital transformations fail: 3 steps you can't skip</a><a href="https://www.linkedin.com/in/jackiermartin/" rel="nofollow" target="_blank">Jackie Martin on LinkedIn</a><a href="https://www.branchstrategy.com/" rel="nofollow" target="_blank">BranchStrategy.com</a><a href="https://socialmedia.mayoclinic.org/2019/04/22/2019-mayo-clinic-social-media-annual-conference/" rel="nofollow" target="_blank">2019 Mayo Clinic Social Media Network Annual Conference</a> <a href="https://www.hcic.net/" rel="nofollow" target="_blank">2019 Healthcare Internet Conference</a> Find Us Online: <a href="https://twitter.com/touchpointpcast" rel="nofollow" target="_blank">Touchpoint podcast Twitter</a><a href="http://www.twitter.com/reedsmith" rel="nofollow" target="_blank">Reed Smith Twitter</a><a href="http://www.twitter.com/chrisboyer" rel="nofollow" target="_blank">Chris Boyer Twitter</a><a href="http://www.christopherboyer.com/" rel="nofollow" target="_blank">Chris Boyer website</a><a href="http://www.socialhealthinstitute.com/" rel="nofollow" target="_blank">Social Health Institute</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP139 - Why is Digital Strategy So Hard?

The technology stack is the hidden workhorse of a modern marketing team. Yet, to many, the concept of a synchronous martech stack is deemed “too techy” (and often relegated to IT). In this episode, hosts Reed Smith and Chris Boyer bust down the myths of the modern technology stack, outline a simple framework for health systems to use when assessing the tools they have available, and even discuss some of the trends facing the martech landscape. They are joined by Ed Bennett, founder of Martech.Health, in which he discusses ways health systems can assess and understand their technology needs. Mentions from the Show:Marketing Technology StackHow to Build an Awesome Marketing Stack With Real Life ExamplesMarTech West 2019 RecapMartech.HealthEd Bennett on LinkedInEd Bennett on Twitter2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices

The technology stack is the hidden workhorse of a modern marketing team. Yet, to many, the concept of a synchronous martech stack is deemed “too techy” (and often relegated to IT). In this episode, hosts Reed Smith and Chris Boyer bust down the myths of the modern technology stack, outline a simple framework for health systems to use when assessing the tools they have available, and even discuss some of the trends facing the martech landscape. They are joined by Ed Bennett, founder of Martech.Health, in which he discusses ways health systems can assess and understand their technology needs. Mentions from the Show:<a href="https://www.optimizely.com/optimization-glossary/marketing-technology-stack/" rel="nofollow" target="_blank">Marketing Technology Stack</a><a href="https://coschedule.com/blog/marketing-technology-stack/" rel="nofollow" target="_blank">How to Build an Awesome Marketing Stack With Real Life Examples</a><a href="https://pantheon.io/blog/martech-west-2019-recap" rel="nofollow" target="_blank">MarTech West 2019 Recap</a><a href="https://martech.health/" rel="nofollow" target="_blank">Martech.Health</a><a href="https://www.linkedin.com/in/edbennett/" rel="nofollow" target="_blank">Ed Bennett on LinkedIn</a><a href="https://twitter.com/edbennett" rel="nofollow" target="_blank">Ed Bennett on Twitter</a><a href="https://socialmedia.mayoclinic.org/2019/04/22/2019-mayo-clinic-social-media-annual-conference/" rel="nofollow" target="_blank">2019 Mayo Clinic Social Media Network Annual Conference</a> <a href="https://www.hcic.net/" rel="nofollow" target="_blank">2019 Healthcare Internet Conference</a> Find Us Online: <a href="https://twitter.com/touchpointpcast" rel="nofollow" target="_blank">Touchpoint podcast Twitter</a><a href="http://www.twitter.com/reedsmith" rel="nofollow" target="_blank">Reed Smith Twitter</a><a href="http://www.twitter.com/chrisboyer" rel="nofollow" target="_blank">Chris Boyer Twitter</a><a href="http://www.christopherboyer.com/" rel="nofollow" target="_blank">Chris Boyer website</a><a href="http://www.socialhealthinstitute.com/" rel="nofollow" target="_blank">Social Health Institute</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP138 - Stacking Up Your Martech Stack 

In healthcare, the consumer journey in pursuing care is far from a linear funnel. In this episode, hosts Reed Smith and Chris Boyer discuss the factors modern hospital and health system professionals need to consider when mapping out customer journeys. They share essential components to consider when evaluating a customer’s journey and are joined by Tom Hileman, president of The Hileman Group, in which he shares his healthcare flywheel model.  Mentions from the Show:How to Create an Effective Customer Journey Map5 Essential Components of Effective Customer Journey MapsTom Hileman on LinkedInHileman Group on TwitterThe Healthcare Marketing FlywheelFind Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health InstituteThis episode is made possible by our sponsors, Loyal Health, Influence Health, Binary Fountain &amp; HealthGrades Learn more about your ad choices. Visit megaphone.fm/adchoices

In healthcare, the consumer journey in pursuing care is far from a linear funnel. In this episode, hosts Reed Smith and Chris Boyer discuss the factors modern hospital and health system professionals need to consider when mapping out customer journeys. They share essential components to consider when evaluating a customer’s journey and are joined by Tom Hileman, president of The Hileman Group, in which he shares his healthcare flywheel model.  Mentions from the Show:<a href="https://blog.hubspot.com/service/customer-journey-map" rel="nofollow" target="_blank">How to Create an Effective Customer Journey Map</a><a href="https://www.tandemseven.com/journey-mapping/5-essentials-for-customer-journey-maps/" rel="nofollow" target="_blank">5 Essential Components of Effective Customer Journey Maps</a><a href="https://www.linkedin.com/in/tomhileman/" rel="nofollow" target="_blank">Tom Hileman on LinkedIn</a><a href="https://twitter.com/HilemanGroup" rel="nofollow" target="_blank">Hileman Group on Twitter</a><a href="http://content.hilemangroup.com/healthcare-marketing-flywheel.html" rel="nofollow" target="_blank">The Healthcare Marketing Flywheel</a>Find Us Online: <a href="https://twitter.com/touchpointpcast" rel="nofollow" target="_blank">Touchpoint podcast Twitter</a><a href="http://www.twitter.com/reedsmith" rel="nofollow" target="_blank">Reed Smith Twitter</a><a href="http://www.twitter.com/chrisboyer" rel="nofollow" target="_blank">Chris Boyer Twitter</a><a href="http://www.christopherboyer.com/" rel="nofollow" target="_blank">Chris Boyer website</a><a href="http://www.socialhealthinstitute.com/" rel="nofollow" target="_blank">Social Health Institute</a>This episode is made possible by our sponsors, Loyal Health, Influence Health, Binary Fountain &amp; HealthGrades Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP117 - The Customer Journey is Not Linear

As health system social media strategies evolve and change due to internal and external factors, the need to understand the right social media structure and approach becomes important to engage with the empowered digital consumer. In this episode, hosts Chris Boyer and Reed Smith share their own unique research on the state of social media, and then share a framework to help hospitals assist with this work. They are joined by Jen Rittenhouse, manager of social media for Multicare Health System who shares her journey in decentralizing social media to support her growing organization. Mentions from the Show: What should your social media team look like? Jen Rittenhouse on LinkedIn Jen Rittenhouse on Twitter Jen Rittenhouse on Instagram ﻿Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute  Learn more about your ad choices. Visit megaphone.fm/adchoices

As health system social media strategies evolve and change due to internal and external factors, the need to understand the right social media structure and approach becomes important to engage with the empowered digital consumer. In this episode, hosts Chris Boyer and Reed Smith share their own unique research on the state of social media, and then share a framework to help hospitals assist with this work. They are joined by Jen Rittenhouse, manager of social media for Multicare Health System who shares her journey in decentralizing social media to support her growing organization. Mentions from the Show:<ul> <li><a href="https://www.originoutside.com/insights/what-should-your-social-media-team-look-like" rel="nofollow" target="_blank">What should your social media team look like?</a></li> <li><a href="https://www.linkedin.com/in/jenrittenhouse/" rel="nofollow" target="_blank">Jen Rittenhouse on LinkedIn</a></li> <li><a href="https://twitter.com/YennyPie" rel="nofollow" target="_blank">Jen Rittenhouse on Twitter</a></li> <li><a href="https://www.instagram.com/yennypie" rel="nofollow" target="_blank">Jen Rittenhouse on Instagram</a></li> </ul> ﻿Find Us Online: <ul> <li><a href="https://twitter.com/touchpointpcast" rel="nofollow" target="_blank">Touchpoint podcast Twitter</a></li> <li><a href="http://www.twitter.com/reedsmith" rel="nofollow" target="_blank">Reed Smith Twitter</a></li> <li><a href="http://www.twitter.com/chrisboyer" rel="nofollow" target="_blank">Chris Boyer Twitter</a></li> <li><a href="http://www.christopherboyer.com/" rel="nofollow" target="_blank">Chris Boyer website</a></li> <li><a href="http://www.socialhealthinstitute.com/" rel="nofollow" target="_blank">Social Health Institute</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

TP147 - Structuring Social Media for your Organization

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The best podcasts about ourselves as well as the world through the lense of Science. Specific topics include things about our brain, emotions to biology, physics and more!