Ranked #1
TP46 - The How and Why of ROI
TP46 - The How and Why of ROI
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.Measuring ROI is... Read more
27 Dec 2017
•
1hr 2mins
Ranked #2
TP4 - Customer Relationship Management
TP4 - Customer Relationship Management
In Episode 4 of the TouchPoint podcast, Reed Smith and Chris Boyer take on the topic of CRM’s use in hospitals and healt... Read more
1 Mar 2017
•
48mins
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Ranked #3
The TPS5 - Week of March 9, 2020
The TPS5 - Week of March 9, 2020
Welcome to the TPS 5 for the week of March 9. TPS5 is a weekly recap of the latest in marketing, communications and digi... Read more
13 Mar 2020
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6mins
Ranked #4
TP91 - Marketing Data Fluency
TP91 - Marketing Data Fluency
Hospital and health system marketers are facing more and more pressure to measure and track their efforts. The need for ... Read more
31 Oct 2018
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45mins
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TP162 - Blockchain and Healthcare
TP162 - Blockchain and Healthcare
Blockchain is an important technology that is being used in many different industries, but what is its application in he... Read more
11 Mar 2020
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59mins
Ranked #6
TP107 - The State of Digital Marketing for Hospitals
TP107 - The State of Digital Marketing for Hospitals
In this episode, hosts Reed Smith and Chris Boyer dive into the the latest study from Greystone/Klein Partners:”The 4th ... Read more
20 Feb 2019
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1hr 1min
Ranked #7
TP37 - Are Machines Taking Over Healthcare?
TP37 - Are Machines Taking Over Healthcare?
With Artificial Intelligence, Machine Learning and the rise of computer-assisted technologies, hosts Reed Smith and Chri... Read more
18 Oct 2017
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1hr 5mins
Ranked #8
The TPS5 - Week of April 13, 2020
The TPS5 - Week of April 13, 2020
Welcome to the TPS 5 for the week of April 13, 2020. TPS5 is a weekly recap of the latest in marketing, communications a... Read more
17 Apr 2020
•
8mins
Ranked #9
TP79 - The Demise of Ad Agencies
TP79 - The Demise of Ad Agencies
With the advancements of advertising and marketing in hospitals and health systems over the last decade has had tremendo... Read more
8 Aug 2018
•
1hr 3mins
Ranked #10
TP96 - Marketing Automation is Not a Roomba
TP96 - Marketing Automation is Not a Roomba
Hospitals are eager to use marketing automation as part of their technology stack, but are they doing so correctly? In t... Read more
5 Dec 2018
•
1hr 1min
Ranked #11
TP81 - Data Personalization: When Useful Becomes Creepy
TP81 - Data Personalization: When Useful Becomes Creepy
With the introduction of HIPAA (Health Insurance Portability and Accountability Act of 1996), health systems, researcher... Read more
22 Aug 2018
•
1hr 7mins
Ranked #12
TP84 - The Audience is a Segment
TP84 - The Audience is a Segment
How hospitals and health systems engage in targeted communications and marketing, they use a variety of tools to help th... Read more
12 Sep 2018
•
58mins
Ranked #13
TP41 - Defining Consumerism in Healthcare
TP41 - Defining Consumerism in Healthcare
It’s clear that marketing and patient experience efforts in hospitals are trying to address an unparalleled shift to con... Read more
15 Nov 2017
•
1hr 4mins
Ranked #14
TP97 - Is Social Media Relevant to Your Brand?
TP97 - Is Social Media Relevant to Your Brand?
Hospital and health system marketers realize that social media is an important part of their digital efforts, but given ... Read more
12 Dec 2018
•
56mins
Ranked #15
TP102 - The Impact of the Digital Native on Healthcare
TP102 - The Impact of the Digital Native on Healthcare
With the increasing impact consumerism is having on health systems, hosts Chris Boyer and Reed Smith weigh in on the pot... Read more
16 Jan 2019
•
54mins
Ranked #16
TP122 - The High Stakes of Digital Marketing In Healthcare
TP122 - The High Stakes of Digital Marketing In Healthcare
For all organizations, an effective digital marketing strategy is important. For those of us practicing digital marketin... Read more
5 Jun 2019
•
58mins
Ranked #17
TP139 - Why is Digital Strategy So Hard?
TP139 - Why is Digital Strategy So Hard?
In hospitals and health systems, it is often a struggle for a digital technologist to remain strategic. Perhaps this is ... Read more
2 Oct 2019
•
59mins
Ranked #18
TP138 - Stacking Up Your Martech Stack
TP138 - Stacking Up Your Martech Stack
The technology stack is the hidden workhorse of a modern marketing team. Yet, to many, the concept of a synchronous mart... Read more
25 Sep 2019
•
53mins
Ranked #19
TP117 - The Customer Journey is Not Linear
TP117 - The Customer Journey is Not Linear
In healthcare, the consumer journey in pursuing care is far from a linear funnel. In this episode, hosts Reed Smith and ... Read more
1 May 2019
•
58mins
Ranked #20
TP147 - Structuring Social Media for your Organization
TP147 - Structuring Social Media for your Organization
As health system social media strategies evolve and change due to internal and external factors, the need to understand ... Read more
27 Nov 2019
•
1hr
