Generating Pipeline Through Authentic Partner Relationships
Generating Pipeline Through Authentic Partner Relationships
This episode features an interview with Christopher Willis, CMO and self-proclaimed Chief Pipeline Officer at Acrolinx, ... Read more
8 Aug 2023
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44mins
Unleashing the Power of a Video First Marketing Strategy
Unleashing the Power of a Video First Marketing Strategy
In this episode, Theo shares Brightcove’s holistic go to market strategy, how and why to create a Netflix style experien... Read more
1 Aug 2023
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45mins
Systematically Approaching Your Win-Loss Strategy
Systematically Approaching Your Win-Loss Strategy
In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help com... Read more
25 Jul 2023
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38mins
Embracing an Outside-In Marketing Perspective
Embracing an Outside-In Marketing Perspective
Episode Summary:In this episode, Johann shares how he and his team are approaching spend management in a holistic way, t... Read more
18 Jul 2023
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49mins
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Leveraging Connections and Emotion for Marketing Campaign Success
Leveraging Connections and Emotion for Marketing Campaign Success
In this episode, Thomas Gröhl, VP of Marketing at DocuWare, shares the three methods DocuWare focuses on for marketing c... Read more
11 Jul 2023
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33mins
Staying on Top of Industry Dynamics Through Innovation & Efficiency
Staying on Top of Industry Dynamics Through Innovation & Efficiency
This episode features an interview with Stevie Case, CRO at Vanta. Vanta is the leading trust management platform that h... Read more
5 Jul 2023
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51mins
Harnessing the Power of First-Party Data
Harnessing the Power of First-Party Data
This episode features an interview with Megan McDonagh, CMO at Amperity. Amperity is a customer data platform company th... Read more
27 Jun 2023
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39mins
The Evolutionary Marketing Advantage
The Evolutionary Marketing Advantage
This episode features an interview with Carmen Williams, Co-CMO and Head of Product Marketing at Zuper. Zuper builds dig... Read more
20 Jun 2023
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27mins
The Power of Segmentation and Experimentation in Saturated Markets
The Power of Segmentation and Experimentation in Saturated Markets
Martha Aviles, formerly VP of Marketing at Talroo, shares how the company leverages dynamic market segmentation to meet ... Read more
13 Jun 2023
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29mins
Utilizing Data Insights for Product Marketing Success
Utilizing Data Insights for Product Marketing Success
Priya Gill, VP of Product Marketing, shares how Momentive.ai utilizes data-driven insights to captivate its target audie... Read more
6 Jun 2023
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32mins
