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Pipeline Visionaries

CMOs and demand gen leaders dive head-first into their strategies and tactics for building a demand gen machine.

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Ranked #1

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Generating Pipeline Through Authentic Partner Relationships

Generating Pipeline Through Authentic Partner Relationships

This episode features an interview with Christopher Willis, CMO and self-proclaimed Chief Pipeline Officer at Acrolinx, ... Read more

8 Aug 2023

44mins

Ranked #2

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Unleashing the Power of a Video First Marketing Strategy

Unleashing the Power of a Video First Marketing Strategy

In this episode, Theo shares Brightcove’s holistic go to market strategy, how and why to create a Netflix style experien... Read more

1 Aug 2023

45mins

Ranked #3

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Systematically Approaching Your Win-Loss Strategy

Systematically Approaching Your Win-Loss Strategy

In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help com... Read more

25 Jul 2023

38mins

Ranked #4

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Embracing an Outside-In Marketing Perspective

Embracing an Outside-In Marketing Perspective

Episode Summary:In this episode, Johann shares how he and his team are approaching spend management in a holistic way, t... Read more

18 Jul 2023

49mins

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Ranked #5

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Leveraging Connections and Emotion for Marketing Campaign Success

Leveraging Connections and Emotion for Marketing Campaign Success

In this episode, Thomas Gröhl, VP of Marketing at DocuWare, shares the three methods DocuWare focuses on for marketing c... Read more

11 Jul 2023

33mins

Ranked #6

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Staying on Top of Industry Dynamics Through Innovation & Efficiency

Staying on Top of Industry Dynamics Through Innovation & Efficiency

This episode features an interview with Stevie Case, CRO at Vanta. Vanta is the leading trust management platform that h... Read more

5 Jul 2023

51mins

Ranked #7

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Harnessing the Power of First-Party Data

Harnessing the Power of First-Party Data

This episode features an interview with Megan McDonagh, CMO at Amperity. Amperity is a customer data platform company th... Read more

27 Jun 2023

39mins

Ranked #8

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The Evolutionary Marketing Advantage

The Evolutionary Marketing Advantage

This episode features an interview with Carmen Williams, Co-CMO and Head of Product Marketing at Zuper. Zuper builds dig... Read more

20 Jun 2023

27mins

Ranked #9

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The Power of Segmentation and Experimentation in Saturated Markets

The Power of Segmentation and Experimentation in Saturated Markets

Martha Aviles, formerly VP of Marketing at Talroo, shares how the company leverages dynamic market segmentation to meet ... Read more

13 Jun 2023

29mins

Ranked #10

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Utilizing Data Insights for Product Marketing Success

Utilizing Data Insights for Product Marketing Success

Priya Gill, VP of Product Marketing, shares how Momentive.ai utilizes data-driven insights to captivate its target audie... Read more

6 Jun 2023

32mins

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