Alec Burns - Applying The Pareto Principle to Amazon Advertising
Alec Burns - Applying The Pareto Principle to Amazon Advertising
Recently crowned the third largest digital ad platform behind only Google and Facebook, Amazon Advertising is growing ra... Read more
11 Nov 2019
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18mins
Kirk Williams - My Top Shopping Ad Tips for 2019, Building & Managing
Kirk Williams - My Top Shopping Ad Tips for 2019, Building & Managing
Whether you are in in-house, or at an agency, chances are you've noticed that Shopping Ads are pretty significant for an... Read more
11 Nov 2019
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24mins
Duane Brown - Make More Money By Building Sexy AF PPC Landing Pages For Your Brand
Duane Brown - Make More Money By Building Sexy AF PPC Landing Pages For Your Brand
Customer insights; the missing ingredient in your PPC landing pages. Without doing the research to understand a brand’s ... Read more
11 Nov 2019
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23mins
Louise Childs - Supercharging PPC performance with GA
Louise Childs - Supercharging PPC performance with GA
Using various techniques to maximise the performance across PPC. Combining the power of Google Analytics and Machine Lea... Read more
10 Nov 2019
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17mins
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Corey Lendrum - De-Junking Google Ads Accounts
Corey Lendrum - De-Junking Google Ads Accounts
My talk will go in to detail on how best to sweep up troublesome Google Ads Accounts. This talk will go over correct str... Read more
10 Nov 2019
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21mins
Rob Watson - After 12 months of testing, why I’m moving all campaigns over to Smart bidding
Rob Watson - After 12 months of testing, why I’m moving all campaigns over to Smart bidding
This talk will firstly give some background on why AI has improved so much over the last 2 years - it truly is staggerin... Read more
10 Nov 2019
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20mins
James Murray - The Great Balancing Act: Walking the tightrope between Google parity and innovation
James Murray - The Great Balancing Act: Walking the tightrope between Google parity and innovation
Whenever we ask clients for feedback on how to improve Bing and Microsoft Advertising, typically we get two contradictor... Read more
9 Nov 2019
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21mins
Richard Falconer - Stacking the Adwords deck
Richard Falconer - Stacking the Adwords deck
Google's advertising revenue has grown exponentially over the last few years. There are numerous reasons for this but he... Read more
9 Nov 2019
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20mins
Nadya Birca - The use of PPC for multi-channel audience management
Nadya Birca - The use of PPC for multi-channel audience management
The benefits of leveraging PPC audiences across other online and terrestrial (offline channels): I'll be discussing abou... Read more
9 Nov 2019
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19mins
Matthew Soakell - The Future Is Here – A Paid Search Perspective On Automation
Matthew Soakell - The Future Is Here – A Paid Search Perspective On Automation
Matthew’s talk will centre around automation and the future of Google Ads. Using every day, real life examples of how we... Read more
8 Nov 2019
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23mins
