Matthew Soakell's guest appearances

Matthew Soakell

brightonSEO's podcast

20 Minute Marketing

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Michael Barber

Carrie Rose

David Cooper

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Matt Davies

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Prabhat Shah

OwlTail

This week we chat with Matthew Soakell from Algebra, which is a PPC agency that plans, builds, and manages innovative campaigns that get results. Matthew is a PPC Specialist and has spent over five years working in the industry. We invited him to join us on the show to chat about PPC management and whether brands should go in-house or use an agency. During the episode, Matthew talks us through the pros and cons of in-house PPC management compared with outsourcing to an agency. Matthew talks about the different reasons why businesses might want to move in-house, such as account spend and size. We also talk about how Algebra helps businesses to transition in-house when appropriate and what that onboarding process looks like. Finally, Matthew shares some quick-tips for in-house PPC managers to close out the main section of the episode. Two resources that he mentions are Occam's Razor by Avinash Kaushik and Start With Why by Simon Sinek.

This week we chat with Matthew Soakell from <a href="https://www.algebradigital.co.uk/" rel="nofollow" target="_blank">Algebra</a>, which is a PPC agency that plans, builds, and manages innovative campaigns that get results. Matthew is a PPC Specialist and has spent over five years working in the industry. We invited him to join us on the show to chat about PPC management and whether brands should go in-house or use an agency. During the episode, Matthew talks us through the pros and cons of in-house PPC management compared with outsourcing to an agency. Matthew talks about the different reasons why businesses might want to move in-house, such as account spend and size. We also talk about how Algebra helps businesses to transition in-house when appropriate and what that onboarding process looks like. Finally, Matthew shares some quick-tips for in-house PPC managers to close out the main section of the episode. Two resources that he mentions are <a href="https://www.kaushik.net/avinash/" rel="nofollow" target="_blank">Occam's Razor</a> by Avinash Kaushik and <a href="https://simonsinek.com/product/start-with-why/" rel="nofollow" target="_blank">Start With Why</a> by Simon Sinek.

PPC Management: In-House vs Agency | Matthew Soakell From Algebra | 20 Minute Marketing #74 

Matthew’s talk will centre around automation and the future of Google Ads. Using every day, real life examples of how we use automation to enhance our lives, he will discuss the role automation can play in paid search, and how it should be embraced rather than feared; especially when it comes to time management and creativity within advertising accounts.

Matthew’s talk will centre around automation and the future of Google Ads. Using every day, real life examples of how we use automation to enhance our lives, he will discuss the role automation can play in paid search, and how it should be embraced rather than feared; especially when it comes to time management and creativity within advertising accounts.

Matthew Soakell - The Future Is Here – A Paid Search Perspective On Automation