Read more &gt;   		         			Listen to the podcast (duration: 19:09) &gt;  		 Building a brand in the digital age is forcing companies to innovate like never before.See www.mckinsey.com/privacy-policy for privacy information

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a3130303030316334713434636668706f65686e&amp;he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d44697363757373696f6e732d696e2d4469676974616c2d537572766579696e672d7468652d6272616e642d6275696c64696e672d6c616e6473636170652e6d7033" rel="nofollow" target="_blank">Read more &gt;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a3130303030316334713434636668706f65686e&amp;he=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" rel="nofollow" target="_blank"> </a><a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a3130303030316334713434636668706f65686e&amp;he=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" rel="nofollow" target="_blank"> 		 			Listen to the podcast (duration: 19:09) &gt; 		</a> Building a brand in the digital age is forcing companies to innovate like never before.See <a href="https://www.mckinsey.com/privacy-policy" rel="nofollow" target="_blank">www.mckinsey.com/privacy-policy</a> for privacy information

Discussions in Digital: Surveying the brand-building landscape

Read more &gt;   		         			Listen to the podcast (duration: 23:34) &gt;  		 Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.See www.mckinsey.com/privacy-policy for privacy information

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633471316e6663766637376b6a&amp;he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d44697363757373696f6e732d696e2d4469676974616c2d496e666c75656e6365722d6d61726b6574696e672d69732d72656164792d666f722d6974732d636c6f73652d75702e6d7033" rel="nofollow" target="_blank">Read more &gt;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633471316e6663766637376b6a&amp;he=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" rel="nofollow" target="_blank"> </a><a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633471316e6663766637376b6a&amp;he=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" rel="nofollow" target="_blank"> 		 			Listen to the podcast (duration: 23:34) &gt; 		</a> Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.See <a href="https://www.mckinsey.com/privacy-policy" rel="nofollow" target="_blank">www.mckinsey.com/privacy-policy</a> for privacy information

Discussions in Digital: Influencer marketing is ready for its close-up

Read more &gt;   		         			Listen to the podcast (duration: 19:11) &gt;  		 What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.See www.mckinsey.com/privacy-policy for privacy information

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a3130303030316334656565767569617230756b&amp;he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d436f70696e672d776974682d7468652d6e65772d6e6f726d616c2d696e2d6d61726b6574696e672d6167656e63792d72656c6174696f6e73686970732e6d7033" rel="nofollow" target="_blank">Read more &gt;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a3130303030316334656565767569617230756b&amp;he=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" rel="nofollow" target="_blank"> </a><a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a3130303030316334656565767569617230756b&amp;he=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" rel="nofollow" target="_blank"> 		 			Listen to the podcast (duration: 19:11) &gt; 		</a> What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.See <a href="https://www.mckinsey.com/privacy-policy" rel="nofollow" target="_blank">www.mckinsey.com/privacy-policy</a> for privacy information

Coping with the new normal in marketing agency relationships

Read more &gt;   		         			Listen to the podcast (duration: 17:59) &gt;  		 As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.See www.mckinsey.com/privacy-policy for privacy information

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465326c396237343571766d&amp;he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d57686174732d612d6d61726b6574696e672d65636f73797374656d2d616e642d776861742d646f65732d69742d6d65616e2d666f722d6d61726b65746572732e6d7033" rel="nofollow" target="_blank">Read more &gt;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465326c396237343571766d&amp;he=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" rel="nofollow" target="_blank"> </a><a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465326c396237343571766d&amp;he=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" rel="nofollow" target="_blank"> 		 			Listen to the podcast (duration: 17:59) &gt; 		</a> As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.See <a href="https://www.mckinsey.com/privacy-policy" rel="nofollow" target="_blank">www.mckinsey.com/privacy-policy</a> for privacy information

What's a marketing ecosystem and what does it mean for marketers?

Read more &gt;   		         			Listen to the podcast (duration: 19:39) &gt;  		 Digital has already had a big impact on B2B companies. So where does the value lie?See www.mckinsey.com/privacy-policy for privacy information

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465333775393974746c707a&amp;he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d4d6f76696e672d4232422d636f6d70616e6965732d696e746f2d7468652d6469676974616c2d776f726c642e6d7033" rel="nofollow" target="_blank">Read more &gt;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465333775393974746c707a&amp;he=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" rel="nofollow" target="_blank"> </a><a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465333775393974746c707a&amp;he=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" rel="nofollow" target="_blank"> 		 			Listen to the podcast (duration: 19:39) &gt; 		</a> Digital has already had a big impact on B2B companies. So where does the value lie?See <a href="https://www.mckinsey.com/privacy-policy" rel="nofollow" target="_blank">www.mckinsey.com/privacy-policy</a> for privacy information

Moving B2B companies into the digital world

Read more &gt;   		         			Listen to the podcast (duration: 21:32) &gt;  		 In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways.See www.mckinsey.com/privacy-policy for privacy information

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465326c6a31396d37337066&amp;he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d486f772d73747261746567792d69732d65766f6c76696e672d616e642d73746179696e672d7468652d73616d652d696e2d7468652d687970657267726f7774682d6469676974616c2d6167652e6d7033" rel="nofollow" target="_blank">Read more &gt;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465326c6a31396d37337066&amp;he=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" rel="nofollow" target="_blank"> </a><a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465326c6a31396d37337066&amp;he=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" rel="nofollow" target="_blank"> 		 			Listen to the podcast (duration: 21:32) &gt; 		</a> In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways.See <a href="https://www.mckinsey.com/privacy-policy" rel="nofollow" target="_blank">www.mckinsey.com/privacy-policy</a> for privacy information

How strategy is evolving - and staying the same - in the hypergrowth digital age

Read more &gt;   		         			Listen to the podcast (duration: 18:43) &gt;  		 In this discussion, McKinsey's Brian Gregg speaks with David Lee (Impossible Foods), Pavan Tapadia (Yammer) and Dianne Esber (McKinsey) about how large companies and startups adjust their cultures to balance agility and stability.See www.mckinsey.com/privacy-policy for privacy information

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465326c7233653537713466&amp;he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d44697363757373696f6e732d6f6e2d6469676974616c2d486f772d6c617267652d616e642d736d616c6c2d636f6d70616e6965732d6275696c642d612d6469676974616c2d63756c747572652e6d7033" rel="nofollow" target="_blank">Read more &gt;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465326c7233653537713466&amp;he=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" rel="nofollow" target="_blank"> </a><a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465326c7233653537713466&amp;he=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" rel="nofollow" target="_blank"> 		 			Listen to the podcast (duration: 18:43) &gt; 		</a> In this discussion, McKinsey's Brian Gregg speaks with David Lee (Impossible Foods), Pavan Tapadia (Yammer) and Dianne Esber (McKinsey) about how large companies and startups adjust their cultures to balance agility and stability.See <a href="https://www.mckinsey.com/privacy-policy" rel="nofollow" target="_blank">www.mckinsey.com/privacy-policy</a> for privacy information

Discussions on digital: How large and small companies build a digital culture

Read more &gt;   		         			Listen to the podcast (duration: 20:16) &gt;  		 In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age.See www.mckinsey.com/privacy-policy for privacy information

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465326c743866343973316e&amp;he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d5265696d6167696e696e672d637573746f6d65722d657870657269656e63652d696e2d6d6f62696c652d6167652e6d7033" rel="nofollow" target="_blank">Read more &gt;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465326c743866343973316e&amp;he=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" rel="nofollow" target="_blank"> </a><a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465326c743866343973316e&amp;he=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" rel="nofollow" target="_blank"> 		 			Listen to the podcast (duration: 20:16) &gt; 		</a> In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age.See <a href="https://www.mckinsey.com/privacy-policy" rel="nofollow" target="_blank">www.mckinsey.com/privacy-policy</a> for privacy information

Reimagining customer experience in mobile age

Read more &gt;   		         			Listen to the podcast (duration: 21:27) &gt;  		 In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Jennifer Betka (Stubhub), Robert Chatwani (Teespring), Dianne Esber (McKinsey), Peter Kim (Might Hive), and Mark Phillips (Hotel Tonight) to discuss how marketing has changed, and what it means to business.See www.mckinsey.com/privacy-policy for privacy information

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a31303030303163346533376a6b397471757564&amp;he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d5468652d6e65772d776f726c642d6f662d6d61726b6574696e672e6d7033" rel="nofollow" target="_blank">Read more &gt;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a31303030303163346533376a6b397471757564&amp;he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d5468652d6e65772d776f726c642d6f662d6d61726b6574696e672e6d7033253236706e2533445468652532426e6577253242776f726c642532426f662532426d61726b6574696e67" rel="nofollow" target="_blank"> </a><a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a31303030303163346533376a6b397471757564&amp;he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d5468652d6e65772d776f726c642d6f662d6d61726b6574696e672e6d7033253236706e2533445468652532426e6577253242776f726c642532426f662532426d61726b6574696e67" rel="nofollow" target="_blank"> 		 			Listen to the podcast (duration: 21:27) &gt; 		</a> In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Jennifer Betka (Stubhub), Robert Chatwani (Teespring), Dianne Esber (McKinsey), Peter Kim (Might Hive), and Mark Phillips (Hotel Tonight) to discuss how marketing has changed, and what it means to business.See <a href="https://www.mckinsey.com/privacy-policy" rel="nofollow" target="_blank">www.mckinsey.com/privacy-policy</a> for privacy information

The new world of marketing

Read more &gt;   		         			Listen to the podcast (duration: 20:37) &gt;  		 In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Nicolas Franchet (Facebook) and Rebecca Wahl (Google) to discuss the ROI of digital advertising and marketingSee www.mckinsey.com/privacy-policy for privacy information

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a31303030303163346533376c3276693664707a&amp;he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d4d6561737572696e672d6d61726b6574696e67732d696d706163742e6d7033" rel="nofollow" target="_blank">Read more &gt;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a31303030303163346533376c3276693664707a&amp;he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d4d6561737572696e672d6d61726b6574696e67732d696d706163742e6d7033253236706e2533444d6561737572696e672532426d61726b6574696e67253235323773253242696d70616374" rel="nofollow" target="_blank"> </a><a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a31303030303163346533376c3276693664707a&amp;he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d4d6561737572696e672d6d61726b6574696e67732d696d706163742e6d7033253236706e2533444d6561737572696e672532426d61726b6574696e67253235323773253242696d70616374" rel="nofollow" target="_blank"> 		 			Listen to the podcast (duration: 20:37) &gt; 		</a> In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Nicolas Franchet (Facebook) and Rebecca Wahl (Google) to discuss the ROI of digital advertising and marketingSee <a href="https://www.mckinsey.com/privacy-policy" rel="nofollow" target="_blank">www.mckinsey.com/privacy-policy</a> for privacy information

Measuring marketing's impact

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

These podcasts are full of great insights and perspectives from high level profiles. Definitely recommend for any GM, Marketing, Commercial, Ops or Financial execs. Actually for anyone looking to advance their career...

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Discussion in Digital

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