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Discussion in Digital

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by usi... Read more

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Ranked #1

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Discussions in Digital: Surveying the brand-building landscape

Discussions in Digital: Surveying the brand-building landscape

Read more > Listen to the podcast (duration: 19:09) >  Building a brand in the digital age is f... Read more

26 Jun 2020

19mins

Ranked #2

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Discussions in Digital: Influencer marketing is ready for its close-up

Discussions in Digital: Influencer marketing is ready for its close-up

Read more > Listen to the podcast (duration: 23:34) >  Influencers—consumers who promote produc... Read more

22 Jun 2020

23mins

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Ranked #3

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Coping with the new normal in marketing agency relationships

Coping with the new normal in marketing agency relationships

Read more > Listen to the podcast (duration: 19:11) >  What capabilities should you develop int... Read more

7 Dec 2018

19mins

Ranked #4

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What's a marketing ecosystem and what does it mean for marketers?

What's a marketing ecosystem and what does it mean for marketers?

Read more > Listen to the podcast (duration: 17:59) >  As digital ecosystems expand and the lin... Read more

27 Feb 2018

18mins

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Ranked #5

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Moving B2B companies into the digital world

Moving B2B companies into the digital world

Read more > Listen to the podcast (duration: 19:39) >  Digital has already had a big impact on ... Read more

8 Sep 2017

19mins

Ranked #6

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How strategy is evolving - and staying the same - in the hypergrowth digital age

How strategy is evolving - and staying the same - in the hypergrowth digital age

Read more > Listen to the podcast (duration: 21:32) >  In this discussion, McKinsey's Brian Gre... Read more

18 Jan 2017

21mins

Ranked #7

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Discussions on digital: How large and small companies build a digital culture

Discussions on digital: How large and small companies build a digital culture

Read more > Listen to the podcast (duration: 18:43) >  In this discussion, McKinsey's Brian Gre... Read more

12 Oct 2016

18mins

Ranked #8

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Reimagining customer experience in mobile age

Reimagining customer experience in mobile age

Read more > Listen to the podcast (duration: 20:16) >  In this discussion, McKinsey's Brian Gre... Read more

28 Jun 2016

20mins

Ranked #9

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The new world of marketing

The new world of marketing

Read more > Listen to the podcast (duration: 21:27) >  In this "Discussion on Digital", McKinse... Read more

26 Feb 2016

21mins

Ranked #10

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Measuring marketing's impact

Measuring marketing's impact

Read more > Listen to the podcast (duration: 20:37) >  In this "Discussion on Digital", McKinse... Read more

18 Feb 2016

20mins

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