Cambridge Judge Business School Discussions on Marketing & Strategy

Dr Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge Business School, says a strong brand implies a q... Read more

Research by Dr Ben Barry, an Ogilvy Foundation scholar at Cambridge Judge Business School, into the way fashion brands u... Read more

Luck, he says, is all about working hard to create certain capabilities so that when the opportunities arise you are the... Read more

Consumers, believing they have been empowered, are now harnessing social media to build up and tear down brands. But man... Read more

Five years ago Dr Kamal Munir, who has followed American company Kodak's fortunes for more than a decade, warned the com... Read more

Ginni Rometty, IBM's Senior Vice President and Group Executive, Sales, Marketing and Strategy, on addressing risk, ineff... Read more

Yaver Abidi, Managing Director, Halcrow and Fional Capstick, Chief Executive Officer, Southwest One set out their case s... Read more

A new study, 'Behemoths at the Gate', offers incumbents strategies to react positively to firms who are muscling their w... Read more

New research into relationships between the arts and humanities and the UK economy has revealed far greater interaction ... Read more

Why "tomorrow's regulators" involved in providing public goods will need more partnerships, less red tape, and more cust... Read more