Cover image of Cambridge Judge Business School Discussions on Marketing & Strategy

Cambridge Judge Business School Discussions on Marketing & Strategy

Cutting-edge expert commentary, analysis and business insights on the marketing and strategic issues of the day from Cambridge Judge Business School's global faculty, associates and guest speakers.

Ranked #1

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A system of systems

A system of systems

Ginni Rometty, IBM's Senior Vice President and Group Executive, Sales, Marketing and Strategy, on addressing risk, ineff... Read more

8 Nov 2011

11mins

Ranked #2

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Through thick and thin

Through thick and thin

Yaver Abidi, Managing Director, Halcrow and Fional Capstick, Chief Executive Officer, Southwest One set out their case s... Read more

14 Oct 2011

12mins

Ranked #3

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Radically optimistic

Radically optimistic

Believing you can make a difference using inclusive capitalism, where the post-crisis role of business is an obligation ... Read more

12 Oct 2010

12mins

Ranked #4

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The new normal!

The new normal!

After the era of indulgence has come the era of consequences. Andrew Morgan explains the challenge for businesses now is... Read more

13 Aug 2010

8mins

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Ranked #5

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A brave new world

A brave new world

In today's fast moving technological world, successful companies will be those brave enough to invest in start-ups and c... Read more

15 Jun 2010

15mins

Ranked #6

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Don't fight a giant

Don't fight a giant

A new study, 'Behemoths at the Gate', offers incumbents strategies to react positively to firms who are muscling their w... Read more

4 Oct 2011

9mins

Ranked #7

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Hidden connections

Hidden connections

New research into relationships between the arts and humanities and the UK economy has revealed far greater interaction ... Read more

9 Jun 2011

11mins

Ranked #8

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Body beautiful

Body beautiful

Advertisers need to re-think that perfect body image says PhD Ben Barry: "Women are rebelling; it is not the end of size... Read more

16 Jul 2010

10mins

Ranked #9

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Can human behaviour be quantified?

Can human behaviour be quantified?

Rory Sutherland, Vice-Chairman of Ogilvy Group, says we've got too hung up on trying to quantify human behaviour. We nee... Read more

18 Jun 2010

12mins

Ranked #10

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Lessons from failure and success

Lessons from failure and success

Sir Stuart Rose, Chairman of Marks & Spencer, and Ms Miranda Curtis, President of Liberty Global Japan, give their t... Read more

14 Oct 2010

11mins

Ranked #11

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New retailing realities

New retailing realities

In a post-crisis and interconnected world, successful retailers will need to maximise 'trust' as well as the new buzzwor... Read more

13 Aug 2010

5mins

Ranked #12

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A new world order

A new world order

Kevin Roberts, CEO, Saatchi & Saatchi, believes we are seeing not a global recession but a global catastrophe and a ... Read more

15 Jun 2010

13mins

Ranked #13

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Don't cut the budget

Don't cut the budget

Dr Eden Yin and Dr Omar Merlo discuss the importance of marketing and brand building during a recession and warn that lo... Read more

15 Jun 2010

30mins

Ranked #14

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Not all you read is true

Not all you read is true

Not everything you read in management thinking is true in fact guru advice needs an overhaul says Professor Alain Verbek... Read more

15 Jun 2010

13mins

Ranked #15

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Brand building programme for Cambridge Judge Business School

Brand building programme for Cambridge Judge Business School

Dr Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge Business School, says a strong brand implies a q... Read more

8 Nov 2013

8mins

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