Episode 9 - Culture and Marketing Activities
Episode 9 - Culture and Marketing Activities
Episode 9 analyses Culture and Marketing Activities. This topic explains terms, characteristics and components of cultur... Read more
19 Jun 2015
•
7mins
Episode 8 - Reference Group Influence
Episode 8 - Reference Group Influence
Episode 8 is on Reference Group Influence. Among matters discussed in this topic are definition and types of reference g... Read more
19 Jun 2015
•
4mins
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Episode 2 - Motivation and Consumer Behaviour
Episode 2 - Motivation and Consumer Behaviour
Episode 2 discusses Motivation and Consumer Behaviour. You will need to understand the definition of motivation in order... Read more
19 Jun 2015
•
3mins
Episode 5 - Consumer Learning and Memory
Episode 5 - Consumer Learning and Memory
Episode 5 discusses Consumer Learning and Memory. In this topic, the definition of learning and the main theories in the... Read more
19 Jun 2015
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6mins
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Episode 10 - Consumer Decision-Making and Consumerism Issues
Episode 10 - Consumer Decision-Making and Consumerism Issues
Episode 10 finally discusses Consumer Decision and Consumerism Issues. This topic analyses the stages and processes invo... Read more
19 Jun 2015
•
7mins
Episode 6 - Consumer Attitude
Episode 6 - Consumer Attitude
Episode 6, in turn, discusses Consumer Attitude. In this topic, you will learn concepts, theories and components of atti... Read more
19 Jun 2015
•
4mins
Episode 7 - Communication and Diffusion of Innovations
Episode 7 - Communication and Diffusion of Innovations
Episode 7 discusses Communication Process and Diffusion of Innovations. This topic explains processes as well as the imp... Read more
19 Jun 2015
•
6mins
Episode 4 - Personality and Lifestyle
Episode 4 - Personality and Lifestyle
Episode 4 discusses Personality and Lifestyle. You will be exposed to characteristics, theories and concepts relating to... Read more
19 Jun 2015
•
5mins
Episode 1 - Consumer Behaviour and Marketing Strategy
Episode 1 - Consumer Behaviour and Marketing Strategy
Episode 1 is on Consumer Behaviour and Marketing Strategy which provides a brief overview on the importance of consumer ... Read more
19 Jun 2015
•
4mins
Episode 3 - Consumer Perception
Episode 3 - Consumer Perception
Episode 3 discusses Consumer Perception. This topic touches on concepts and the major components in the perceptual proce... Read more
19 Jun 2015
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4mins
