Episode 5 - The Legal Environment
Episode 5 - The Legal Environment
Episode 5 deals with the impact of the legal environment on business decisions.
24 Mar 2015
•
9mins
Episode 7 - Segmenting the International Market
Episode 7 - Segmenting the International Market
Episode 7 illustrates how the market segmentation process can be applied internationally.
24 Mar 2015
•
6mins
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Episode 3 - Business Customs and Cultural Adaptation
Episode 3 - Business Customs and Cultural Adaptation
Episode 3 directs you to possible ways in which awareness of differences and a willingness to accommodate differences in... Read more
24 Mar 2015
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5mins
Episode 6 - International Marketing Research and Information Systems
Episode 6 - International Marketing Research and Information Systems
Episode 6 focuses on the tools that are available in gathering and analysing information about foreign markets.
24 Mar 2015
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Episode 1 - The Scope and Challenge of International Marketing
Episode 1 - The Scope and Challenge of International Marketing
Episode 1 is an overview of how the internationalisation or globalisation of markets affects the domestic and internatio... Read more
24 Mar 2015
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7mins
Episode 2 - The Cultural Environment
Episode 2 - The Cultural Environment
Episode 2 focuses on how the elements of culture affect buyers and their purchase motivations in different environments.
24 Mar 2015
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4mins
Episode 4 - The Political Environment
Episode 4 - The Political Environment
Episode 4 introduces you to the political environment and political risks.
24 Mar 2015
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8mins
