Brie E Anderson

In episode 118, Brie Anderson of BEAST Analytics joins the show to talk Google Analytics 4 (GA4) and its impact on SEO.Brie shares thoughts on the issues with GA4 auto-migration and discusses how to rethink measuring your digital presence.We also explore the fundamental differences between Universal Analytics (UA) and GA4 and discuss the most important aspects of GA4 that every SEO should be aware of.(0:00) Intro(2:52) GA4 Auto-Migration(5:25) Rethinking How You Measure Your Digital Presence(9:35) GA4 Reporting for SEO(12:42) Why SEOs Should Learn GA4(15:04) Fundamental Differences Between UA and GA4(18:09) Is GA4 for Everybody?(21:28) How to Approach Attribution in 2023(27:26) The Most Important Things SEOs Should Know About GA4(29:51) Rapid Fire RankingsTop 3 of anything:Wyatt’s song, The Wonder YearsMiserable at best, Mayday ParadeIf it means a lot to you, A Day to RememberRank your best SEO marketing win:Finding thousands of dollars of waste in a campaign because the client had the same name as an action figure and plumbing product - CPA went way down after excluding a bunch of keywords.Rank your top 3 SEO tools:Search ConsoleScreaming FrogMozRank your best SEO or trick or tactic:Actually looking at SERPs .Rank what you love most about the SEO industry:It’s always changing.Rank your top 1-3 marketers:Marie HayesCharles FarinaRand FishkinRank your best SEO learning resource:YouTube &amp; Twitter.Rank your top cause or charity:To Write Love On Her Arms

In episode 118, Brie Anderson of BEAST Analytics joins the show to talk Google Analytics 4 (GA4) and its impact on SEO.Brie shares thoughts on the issues with GA4 auto-migration and discusses how to rethink measuring your digital presence.We also explore the fundamental differences between Universal Analytics (UA) and GA4 and discuss the most important aspects of GA4 that every SEO should be aware of.(0:00) Intro(2:52) GA4 Auto-Migration(5:25) Rethinking How You Measure Your Digital Presence(9:35) GA4 Reporting for SEO(12:42) Why SEOs Should Learn GA4(15:04) Fundamental Differences Between UA and GA4(18:09) Is GA4 for Everybody?(21:28) How to Approach Attribution in 2023(27:26) The Most Important Things SEOs Should Know About GA4(29:51) Rapid Fire RankingsTop 3 of anything:<ul><li>Wyatt’s song, The Wonder Years</li><li>Miserable at best, Mayday Parade</li><li>If it means a lot to you, A Day to Remember</li></ul>Rank your best SEO marketing win:Finding thousands of dollars of waste in a campaign because the client had the same name as an action figure and plumbing product - CPA went way down after excluding a bunch of keywords.Rank your top 3 SEO tools:<ul><li>Search Console</li><li>Screaming Frog</li><li>Moz</li></ul>Rank your best SEO or trick or tactic:Actually looking at SERPs .Rank what you love most about the SEO industry:It’s always changing.Rank your top 1-3 marketers:<ul><li>Marie Hayes</li><li>Charles Farina</li><li>Rand Fishkin</li></ul>Rank your best SEO learning resource:YouTube &amp; Twitter.Rank your top cause or charity:<a href="https://twloha.com/" rel="nofollow" target="_blank">To Write Love On Her Arms</a>

A Crash Course in GA4 Management for SEO ft Brie E Anderson

Jason Tatum

In episode 117, Jason Tatum, VP of Product at CallRail, joins the show to discuss AI-Powered call tracking and how it can be used to uplift your SEO efforts.Jason highlights the valuable relationship between AI-powered call tracking and SEO, emphasizing the identification of patterns and trends.We also glimpse into the future of AI at CallRail and discuss the ways that organizations are seamlessly implementing the technology into SEO and marketing processes.(0:00) Intro(10:20) AI-Powered Call Tracking and the Relationship to SEO(15:15) How to Identify Patterns and Trends(17:02) How Marketing Teams are Using CallRail Summaries(18:31) How Marketers Apply Brand Sentiment Insights from Summaries(20:51) The Future of AI at CallRail(25:38) How to Implement This Technology into SEO Processes(27:30) Conversation Intelligence with CallRail(30:50) Rapid Fire RankingsTop 3 of anything:CyclingGreat BritainLifeRank your best Product marketing win:When Google Data Studio was first released, we got invited to be a part of the beta. We got the CallRail link up on the Google Studio page. That's my best win.Rank your top 3 Product tools:Pen &amp; PaperAtlasHeyRank your best SEO or Product trick or tactic:Have call summaries setup.Rank what you love most about being in the Product industry:Making people's businesses and days better.Rank your top 1-3 marketers:Laura BeussmanMarie Pat DonallenAndy PowellRank your best SEO or Product learning resource:Neil Patel &amp; Rand FishkinRank your top cause or charity:Bike Law

In episode 117, Jason Tatum, VP of Product at CallRail, joins the show to discuss AI-Powered call tracking and how it can be used to uplift your SEO efforts.Jason highlights the valuable relationship between AI-powered call tracking and SEO, emphasizing the identification of patterns and trends.We also glimpse into the future of AI at CallRail and discuss the ways that organizations are seamlessly implementing the technology into SEO and marketing processes.(0:00) Intro(10:20) AI-Powered Call Tracking and the Relationship to SEO(15:15) How to Identify Patterns and Trends(17:02) How Marketing Teams are Using CallRail Summaries(18:31) How Marketers Apply Brand Sentiment Insights from Summaries(20:51) The Future of AI at CallRail(25:38) How to Implement This Technology into SEO Processes(27:30) Conversation Intelligence with CallRail(30:50) Rapid Fire RankingsTop 3 of anything:<ul><li>Cycling</li><li>Great Britain</li><li>Life</li></ul>Rank your best Product marketing win:When Google Data Studio was first released, we got invited to be a part of the beta. We got the CallRail link up on the Google Studio page. That's my best win.Rank your top 3 Product tools:<ul><li>Pen &amp; Paper</li><li><a href="https://www.atlassian.com/software/atlas" rel="nofollow" target="_blank">Atlas</a></li><li><a href="https://www.hey.com/" rel="nofollow" target="_blank">Hey</a></li></ul>Rank your best SEO or Product trick or tactic:Have call summaries setup.Rank what you love most about being in the Product industry:Making people's businesses and days better.Rank your top 1-3 marketers:<ul><li><a href="https://www.linkedin.com/in/laura-beussman-54b4a515/" rel="nofollow" target="_blank">Laura Beussman</a></li><li>Marie Pat Donallen</li><li><a href="https://www.linkedin.com/in/apowellgt/" rel="nofollow" target="_blank">Andy Powell</a></li></ul>Rank your best SEO or Product learning resource:Neil Patel &amp; Rand FishkinRank your top cause or charity:Bike Law

AI-Powered Conversation Intelligence for SEO ft Jason Tatum

In episode 116, Lyndon Nelson-Allen stops by the show to have an in-depth discussion about search intent.Lyndon sheds light on what SEOs often misunderstand about search intent and provides insights into how Google approaches and evaluates intent using various signals and factors.We also chat about the reasons why Google may not always provide the "best" answer and the challenges surrounding content quality on the web.(0:00) Intro(2:30) What Do SEOs Get Wrong About Search Intent?(3:40) How Does Google Think About Intent?(4:43) Signals and Factors(6:25) How Should SEOs Approach Content?(8:27) Why Doesn’t Google Provide the Best Answer?(10:22) SEO is Relative(11:58) Original Content vs Replication(13:53) SERP Volatility(15:55) Have Results Improved?(17:48) Are We Being Retrained by Google?(21:25) The Issue with Content Quality on the Web(24:20) Creativity vs Information(26:12) How SGE Will Impact List(28:33) Will Google Get Transactions Right?(30:03) Rapid Fire RankingsTop 3 of anything:My kidsCoconutSupernaturalRank your best SEO marketing win:16%+ CTR on Google Ads is likely my favorite (as it's just such a stupidly high figure).Rank your top 3 SEO tools:Google Search ConsoleSemrushPHP &amp; MySQLRank your best SEO trick or tactic:Building out content stacks.Rank what you love most about SEO as an industry:Winning!Being able to apply knowledge/skills/experience from numerous jobs.Rank your top 1-3 marketers:David OgilvyShaun Anderson (HoboWeb)Ann SmartyRank your best SEO learning resource:Forums.Rank your top cause or charity:Women in Tech SEOTwitter: @techseowomen

In episode 116, Lyndon Nelson-Allen stops by the show to have an in-depth discussion about search intent.Lyndon sheds light on what SEOs often misunderstand about search intent and provides insights into how Google approaches and evaluates intent using various signals and factors.We also chat about the reasons why Google may not always provide the "best" answer and the challenges surrounding content quality on the web.(0:00) Intro(2:30) What Do SEOs Get Wrong About Search Intent?(3:40) How Does Google Think About Intent?(4:43) Signals and Factors(6:25) How Should SEOs Approach Content?(8:27) Why Doesn’t Google Provide the Best Answer?(10:22) SEO is Relative(11:58) Original Content vs Replication(13:53) SERP Volatility(15:55) Have Results Improved?(17:48) Are We Being Retrained by Google?(21:25) The Issue with Content Quality on the Web(24:20) Creativity vs Information(26:12) How SGE Will Impact List(28:33) Will Google Get Transactions Right?(30:03) Rapid Fire RankingsTop 3 of anything:<ul><li>My kids</li><li>Coconut</li><li>Supernatural</li></ul>Rank your best SEO marketing win:16%+ CTR on Google Ads is likely my favorite (as it's just such a stupidly high figure).Rank your top 3 SEO tools:<ul><li>Google Search Console</li><li>Semrush</li><li>PHP &amp; MySQL</li></ul>Rank your best SEO trick or tactic:Building out content stacks.Rank what you love most about SEO as an industry:Winning!Being able to apply knowledge/skills/experience from numerous jobs.Rank your top 1-3 marketers:<ul><li>David Ogilvy</li><li>Shaun Anderson (HoboWeb)</li><li>Ann Smarty</li></ul>Rank your best SEO learning resource:Forums.Rank your top cause or charity:<a href="https://www.womenintechseo.com/" rel="nofollow" target="_blank">Women in Tech SEO</a>Twitter: @techseowomen

SEO is Relative: Modern Search Intent ft Lyndon Nelson-Allen

In episode 115, Jack Chambers-Ward of Candour joins the show to chat about bias in Google search results and how these results are influenced by our own biases.We discuss the influence of language in search queries and examine the potential biases associated with Large Language Models.We also tackle the important question of Google's responsibility in surfacing diverse content and discuss approaches that both individuals and organizations can take when handling existing biases.(0:00) Intro(3:25) Are Google Search Results Biased?(5:05) The Influence of Language in Queries(9:49) Are LLMs Biased?(13:30) Checking Your Own Biases When Searching with Google(21:45) What is Google’s Responsibility in Surfacing Diverse Content?(25:15) How to Handle Existing Biases(28:11) Rapid Fire RankingsRank your top 3 anything:Ahab - The Coral TombsKatatonia - Sky Void of StarsPeriphery - Djent is Not a GenreRank your best SEO marketing win:Resolving hreflang tag &amp; canonical issues on an international ecommerce site. Traffic is now up by more than 600% as the international pages are now ranking in the correct regions!Rank your top 3 SEO tools:SistrixAlsoAskedSitebulbRank your best SEO trick or tactic:Internal links - especially with ecommerce - are hugely underrated. Guiding users through a purchase journey, in every stage of that journey, can be really powerful.Rank what you love most about SEO as an industry:The variety of challenges and topics - there's always something new to learn!Rank your top 1-3 marketers:Mark Williams-CookAreej AbuAliMordy ObersteinRank your best SEO learning resource:Aleyda Solis' Learning SEO Rank your top cause or charity:The Hamlet. A charity that supports people ages 0-29 with special educational needs and disabilities.

In episode 115, Jack Chambers-Ward of Candour joins the show to chat about bias in Google search results and how these results are influenced by our own biases.We discuss the influence of language in search queries and examine the potential biases associated with Large Language Models.We also tackle the important question of Google's responsibility in surfacing diverse content and discuss approaches that both individuals and organizations can take when handling existing biases.(0:00) Intro(3:25) Are Google Search Results Biased?(5:05) The Influence of Language in Queries(9:49) Are LLMs Biased?(13:30) Checking Your Own Biases When Searching with Google(21:45) What is Google’s Responsibility in Surfacing Diverse Content?(25:15) How to Handle Existing Biases(28:11) Rapid Fire RankingsRank your top 3 anything:<ol><li>Ahab - The Coral Tombs</li><li>Katatonia - Sky Void of Stars</li><li>Periphery - Djent is Not a Genre</li></ol>Rank your best SEO marketing win:Resolving hreflang tag &amp; canonical issues on an international ecommerce site. Traffic is now up by more than 600% as the international pages are now ranking in the correct regions!Rank your top 3 SEO tools:<ul><li><a href="https://www.sistrix.com/" rel="nofollow" target="_blank">Sistrix</a></li><li><a href="https://alsoasked.com/" rel="nofollow" target="_blank">AlsoAsked</a></li><li><a href="https://sitebulb.com/" rel="nofollow" target="_blank">Sitebulb</a></li></ul>Rank your best SEO trick or tactic:Internal links - especially with ecommerce - are hugely underrated. Guiding users through a purchase journey, in every stage of that journey, can be really powerful.Rank what you love most about SEO as an industry:The variety of challenges and topics - there's always something new to learn!Rank your top 1-3 marketers:<ul><li><a href="https://www.linkedin.com/in/markseo/" rel="nofollow" target="_blank">Mark Williams-Cook</a></li><li><a href="https://twitter.com/areej_abuali" rel="nofollow" target="_blank">Areej AbuAli</a></li><li><a href="https://twitter.com/MordyOberstein" rel="nofollow" target="_blank">Mordy Oberstein</a></li></ul>Rank your best SEO learning resource:Aleyda Solis' <a href="https://learningseo.io/" rel="nofollow" target="_blank">Learning SEO</a> Rank your top cause or charity:<a href="https://thehamletcharity.org.uk/home/" rel="nofollow" target="_blank">The Hamlet</a>. A charity that supports people ages 0-29 with special educational needs and disabilities.

Google Bias Under the Microscope ft Jack Chambers-Ward - Part 1

In episode 114, Christoph Cemper, founder of prompt library AIPRM, stops by to talk ChatGPT, AIPRM, and the power small business can harness with generative AI.Christoph sheds light on what small businesses need to understand about how these generative AI tools work and emphasizes the importance of a well-crafted prompt to unleash their full potential.We also explore the barriers preventing SMBs from utilizing generative AI and uncover the remarkable productivity boost the tool offers.(0:00) Intro(2:22) The World of AI(5:55) ChatGPT for SEO(7:42) What Small Businesses Need to Understand about ChatGPT(12:18) The Importance of Having a Good Prompt(14:38) Recommendations for Small Businesses(20:24) What’s Stopping SMBs From Using Generative AI?(23:45) The Efficiency of Generative AI(27:30) The Future of Generative AI(33:52) Rapid Fire RankingsRank your best SEO marketing win:AIPRM by far.Rank your top 3 SEO tools:SystrixAhrefsSemrushRank your best SEO trick or tactic:Use a brandable name.Rank what you love most about SEO as an industry:The reverse engineering part. Investigative, experimental, testing.Rank your top 1-3 marketers:Jim BoykinFrank KernMike KingRank your best SEO learning resource:Forums.Rank your top cause or charity:SOS Children's Villages

In episode 114, <a href="https://www.linkedin.com/in/cemper/" rel="nofollow" target="_blank">Christoph Cemper</a>, founder of prompt library <a href="https://www.aiprm.com/" rel="nofollow" target="_blank">AIPRM</a>, stops by to talk ChatGPT, AIPRM, and the power small business can harness with generative AI.Christoph sheds light on what small businesses need to understand about how these generative AI tools work and emphasizes the importance of a well-crafted prompt to unleash their full potential.We also explore the barriers preventing SMBs from utilizing generative AI and uncover the remarkable productivity boost the tool offers.(0:00) Intro(2:22) The World of AI(5:55) ChatGPT for SEO(7:42) What Small Businesses Need to Understand about ChatGPT(12:18) The Importance of Having a Good Prompt(14:38) Recommendations for Small Businesses(20:24) What’s Stopping SMBs From Using Generative AI?(23:45) The Efficiency of Generative AI(27:30) The Future of Generative AI(33:52) Rapid Fire RankingsRank your best SEO marketing win:AIPRM by far.Rank your top 3 SEO tools:<ul><li>Systrix</li><li>Ahrefs</li><li>Semrush</li></ul>Rank your best SEO trick or tactic:Use a brandable name.Rank what you love most about SEO as an industry:The reverse engineering part. Investigative, experimental, testing.Rank your top 1-3 marketers:<ul><li><a href="https://twitter.com/jimboykin" rel="nofollow" target="_blank">Jim Boykin</a></li><li><a href="https://twitter.com/Frank_Kern" rel="nofollow" target="_blank">Frank Kern</a></li><li><a href="https://twitter.com/iPullRank" rel="nofollow" target="_blank">Mike King</a></li></ul>Rank your best SEO learning resource:Forums.Rank your top cause or charity:<a href="https://www.sos-childrensvillages.org/where-we-help/europe/austria" rel="nofollow" target="_blank">SOS Children's Villages</a>

Unlocking Small Business ChatGPT Superpowers ft Christoph Cemper

Adriana Stein

In episode 113, Adriana Stein stops by the show to dispel misconceptions and explore the dynamic relationship between UX and SEO.Adriana shares some thoughts on the impact of popups &amp; paywall sites on rankings and the importance of audience research when it comes to the success of your product.We also surface some valuable insights around optimizing UX, readability, and the role that generative AI will play in the future.(0:00) Intro(2:37) Misconceptions Around UX as a Ranking Factor(4:49) Do Popups Impact Rankings?(6:55) Paywall Sites(8:14) Educating Clients on SEO &amp; UX(11:17) How SEO &amp; UX Work Together(14:15) The Importance of Audience Research(16:22) Online Shopping vs Brick &amp; Mortar(17:54) Best Practices for UX &amp; SEO(20:37) The Importance of Readability(22:35) Are Consumers UX Expectations Changing?(28:00) Rapid Fire RankingsRank your top anything:SloveniaSouth AfricaNorwayRank your best SEO marketing win:I got a single content piece to generate around 840 natural backlinks.Rank your top 3 SEO tools:Google Search ConsoleSemrushScreaming FrogRank your best SEO trick or tactic:Keyword localization for multi-language SEO success.Rank what you love most about SEO as an industry:The supportive community within it, especially Women in Tech SEO.When you see your content is generating conversions and driving revenue.Brainstorming the unique story within the brand.Rank your top 1-3 marketers:Areej AbuAliChris WalkerChristopher LochheadRank your best SEO learning resource:Real websites with real data!Rank your top cause or charity:Rise Up Together

In episode 113, Adriana Stein stops by the show to dispel misconceptions and explore the dynamic relationship between UX and SEO.Adriana shares some thoughts on the impact of popups &amp; paywall sites on rankings and the importance of audience research when it comes to the success of your product.We also surface some valuable insights around optimizing UX, readability, and the role that generative AI will play in the future.(0:00) Intro(2:37) Misconceptions Around UX as a Ranking Factor(4:49) Do Popups Impact Rankings?(6:55) Paywall Sites(8:14) Educating Clients on SEO &amp; UX(11:17) How SEO &amp; UX Work Together(14:15) The Importance of Audience Research(16:22) Online Shopping vs Brick &amp; Mortar(17:54) Best Practices for UX &amp; SEO(20:37) The Importance of Readability(22:35) Are Consumers UX Expectations Changing?(28:00) Rapid Fire RankingsRank your top anything:<ul><li>Slovenia</li><li>South Africa</li><li>Norway</li></ul>Rank your best SEO marketing win:I got a single content piece to generate around 840 natural backlinks.Rank your top 3 SEO tools:<ul><li>Google Search Console</li><li><a href="https://www.semrush.com/" rel="nofollow" target="_blank">Semrush</a></li><li><a href="https://www.screamingfrog.co.uk/" rel="nofollow" target="_blank">Screaming Frog</a></li></ul>Rank your best SEO trick or tactic:Keyword localization for multi-language SEO success.Rank what you love most about SEO as an industry:<ol><li>The supportive community within it, especially <a href="https://www.womenintechseo.com/" rel="nofollow" target="_blank">Women in Tech SEO</a>.</li><li>When you see your content is generating conversions and driving revenue.</li><li>Brainstorming the unique story within the brand.</li></ol>Rank your top 1-3 marketers:<ul><li><a href="https://twitter.com/areej_abuali" rel="nofollow" target="_blank">Areej AbuAli</a></li><li>Chris Walker</li><li><a href="https://twitter.com/lochhead?s=20" rel="nofollow" target="_blank">Christopher Lochhead</a></li></ul>Rank your best SEO learning resource:Real websites with real data!Rank your top cause or charity:<a href="https://riseuptogether.org/" rel="nofollow" target="_blank">Rise Up Together</a>

The Misunderstood Intersection of SEO and UX ft Adriana Stein

In episode 112, Tess Voecks of Local SEO Guide joins the show for a discussion about the importance of project management and how it relates to SEO.Tess emphasizes the need for businesses to organize themselves effectively before starting any project and highlights a few common mistakes that businesses make in their operations.We also chat about why communication is a superpower in project management and the need to identify and manage potential risks to ensure project success.(0:00) Intro(1:25) Why is Project Management Important?(2:50) Why Project Management Matters for SEO(6:40) Organizing Your Business Before You Start(8:43) What Do Most Businesses Get Wrong About Operations?(11:14) Adaptability and Communication(15:05) Risk Mitigation(18:01) Change Management(20:15) Controlling People is Hard(22:00) Rapid Fire RankingsRank your top anything:My kidshome decor/decorating my homehiking/walkingRank your best SEO marketing win:Creating and scaling a business at LSG. Playing an integral part in how business processes and teams function day to day and year to year is something I'm super proud of. It's allowed me to meet so many people, build a business I care about, and build my own freelance business.Rank your top 3 SEO tools:SemrushSquerylClickUpRank your best SEO trick or tactic:Internal linking. It's soooo underrated but effectiveRank what you love most about SEO as an industry:1. The challenge of having a non-routine job/industry2. Building relationships (clients, colleagues, coworkers)3. Building a robust set of skillsRank your top 1-3 marketers:Nick EubanksBlake DenmanAmanda NatividadRank your best SEO learning resource:Twitter/LinkedInBlogs/roundtablesPodcastsColleagues and coworkersRank your top cause or charity:The BackPack Program at our school helps kids fight hunger. There is no link for the program, but you could reach out to: https://www.trf.k12.mn.us/

In episode 112, Tess Voecks of Local SEO Guide joins the show for a discussion about the importance of project management and how it relates to SEO.Tess emphasizes the need for businesses to organize themselves effectively before starting any project and highlights a few common mistakes that businesses make in their operations.We also chat about why communication is a superpower in project management and the need to identify and manage potential risks to ensure project success.(0:00) Intro(1:25) Why is Project Management Important?(2:50) Why Project Management Matters for SEO(6:40) Organizing Your Business Before You Start(8:43) What Do Most Businesses Get Wrong About Operations?(11:14) Adaptability and Communication(15:05) Risk Mitigation(18:01) Change Management(20:15) Controlling People is Hard(22:00) Rapid Fire RankingsRank your top anything:<ul><li>My kids</li><li>home decor/decorating my home</li><li>hiking/walking</li></ul>Rank your best SEO marketing win:Creating and scaling a business at LSG. Playing an integral part in how business processes and teams function day to day and year to year is something I'm super proud of. It's allowed me to meet so many people, build a business I care about, and build my own freelance business.Rank your top 3 SEO tools:<ul><li><a href="https://www.semrush.com/" rel="nofollow" target="_blank">Semrush</a></li><li>Squeryl</li><li>ClickUp</li></ul>Rank your best SEO trick or tactic:Internal linking. It's soooo underrated but effectiveRank what you love most about SEO as an industry:1. The challenge of having a non-routine job/industry2. Building relationships (clients, colleagues, coworkers)3. Building a robust set of skillsRank your top 1-3 marketers:<ul><li>Nick Eubanks</li><li>Blake Denman</li><li>Amanda Natividad</li></ul>Rank your best SEO learning resource:<ul><li>Twitter/LinkedIn</li><li>Blogs/roundtables</li><li>Podcasts</li><li>Colleagues and coworkers</li></ul>Rank your top cause or charity:The BackPack Program at our school helps kids fight hunger. There is no link for the program, but you could reach out to: <a href="https://www.trf.k12.mn.us/" rel="nofollow" target="_blank">https://www.trf.k12.mn.us/</a>

Change Management, Operations, and SEO ft Tess Voecks

Jacob Clarke

In episode 111, Jacob Clarke of NerdWallet stops by for an insightful discussion exploring the key elements of a successful SEO content strategy.Jacob shares the most important factor to prioritize in your SEO content strategy and practical tips on how to get started effectively.We discuss clear communication with stakeholders and finding the right balance.We also explore valuable techniques for ensuring your content demonstrates experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) and the role of structured data plays in enhancing these qualities.(0:00) Intro(3:21) The Most Important Thing to Get Right in Your SEO Content Strategy(5:19) How to Get Started With Your SEO Content Strategy(7:43) How to Speak to Stakeholders(9:13) In-house vs Agency(10:27) Fluid vs Rigid Strategy(12:46) Refreshing High Ranking Content(15:20) How to Sell Content Internally(20:23) How to Ensure E-E-A-T is Baked Into Your Content Strategy(22:33) The Role of Structured Data in E-E-A-T(24:16) The Future of Structured Data(26:00) Rapid Fire RankingsRank your top anything:Spider-Man: No Way HomeAvengers: Infinity WarCaptain America: Civil WarRank your best SEO marketing win:Earned high-DA backlinks by creating an updated statistics page before a competitor.Rank your top 3 SEO tools:SemrushScreaming FrogGoogle search resultsRank your best SEO trick or tactic:Looking at all the keywords a URL ranks for in the top 3 to learn the total search potential of a topic, instead of just a single keyword.Rank what you love most about SEO as an industry:The SEO Community on LinkedIn.Rank your top 1-3 marketers:Matt DiggityEli SchwartzMarie HaynesRank your best SEO learning resource:Youtube &amp; LinkedIn.

In episode 111, Jacob Clarke of NerdWallet stops by for an insightful discussion exploring the key elements of a successful SEO content strategy.Jacob shares the most important factor to prioritize in your SEO content strategy and practical tips on how to get started effectively.We discuss clear communication with stakeholders and finding the right balance.We also explore valuable techniques for ensuring your content demonstrates experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) and the role of structured data plays in enhancing these qualities.(0:00) Intro(3:21) The Most Important Thing to Get Right in Your SEO Content Strategy(5:19) How to Get Started With Your SEO Content Strategy(7:43) How to Speak to Stakeholders(9:13) In-house vs Agency(10:27) Fluid vs Rigid Strategy(12:46) Refreshing High Ranking Content(15:20) How to Sell Content Internally(20:23) How to Ensure E-E-A-T is Baked Into Your Content Strategy(22:33) The Role of Structured Data in E-E-A-T(24:16) The Future of Structured Data(26:00) Rapid Fire RankingsRank your top anything:<ul><li>Spider-Man: No Way Home</li><li>Avengers: Infinity War</li><li>Captain America: Civil War</li></ul>Rank your best SEO marketing win:Earned high-DA backlinks by creating an updated statistics page before a competitor.Rank your top 3 SEO tools:<ul><li>Semrush</li><li>Screaming Frog</li><li>Google search results</li></ul>Rank your best SEO trick or tactic:Looking at all the keywords a URL ranks for in the top 3 to learn the total search potential of a topic, instead of just a single keyword.Rank what you love most about SEO as an industry:The SEO Community on LinkedIn.Rank your top 1-3 marketers:<ul><li>Matt Diggity</li><li>Eli Schwartz</li><li>Marie Haynes</li></ul>Rank your best SEO learning resource:Youtube &amp; LinkedIn.

Building Out Your SEO-Driven Content Strategy ft Jacob Clarke

In episode 110, Anna Uss joins the show to explore the fascinating world of programmatic SEO.We discuss the most common use cases of programmatic SEO and its immense value in transforming your digital strategy.Anna shares practical steps to implement programmatic SEO within your organization, ensuring that your content catches the attention of Google's crawlers.We also delve into the exciting future of enhancing programmatic SEO with generative AI, unlocking new possibilities for your content.(0:00) Intro(3:58) The Most Common Use Cases of Programmatic SEO(5:32) The Value of Programmatic SEO(9:27) How to Implement Programmatic SEO in Your Organization(12:20) How to Make Sure Google Crawls Your Programmatic Production(15:43) How Long Does It Take to See Results?(19:32) Enhancing Programmatic SEO with Generative AI(22:27) How to Get Buy-In from the C-Suite(29:03) Rapid Fire RankingsRank your top anything:My DogLondonhorse ridingRank your best SEO marketing win:My best win is as the Snyk Advisor, the programmatic SEO asset that we have designed from scratch. It currently drives 1M clicks and we have achieved +500% growth through additional tech SEO changes. I am also proud of another project that was a site section (millions of pages) migration to a subdomain with a +50% traffic increase after the migration.Rank your top 3 SEO tools:AhrefsGSC extension for google sheetsKeywords EverywhereRank your best SEO trick or tactic:Right now, I'm deep into programmatic pages/content automation.Rank what you love most about SEO as an industry:I just came from Brighton SEO, can’t help but mention how vibrant, positive, fun, and exciting the industry is. So many areas to focus on (technical, content, whatnot). So many new trends to explore. It is never boring. Also really enjoy the people, always very open, positive, and simply fun. Amazing to be a part of this community.Rank your top 1-3 marketers:Kevin IndigRand FishkinRank your best SEO learning resource:LinkedIn.

In episode 110, Anna Uss joins the show to explore the fascinating world of programmatic SEO.We discuss the most common use cases of programmatic SEO and its immense value in transforming your digital strategy.Anna shares practical steps to implement programmatic SEO within your organization, ensuring that your content catches the attention of Google's crawlers.We also delve into the exciting future of enhancing programmatic SEO with generative AI, unlocking new possibilities for your content.(0:00) Intro(3:58) The Most Common Use Cases of Programmatic SEO(5:32) The Value of Programmatic SEO(9:27) How to Implement Programmatic SEO in Your Organization(12:20) How to Make Sure Google Crawls Your Programmatic Production(15:43) How Long Does It Take to See Results?(19:32) Enhancing Programmatic SEO with Generative AI(22:27) How to Get Buy-In from the C-Suite(29:03) Rapid Fire RankingsRank your top anything:<ul><li>My Dog</li><li>London</li><li>horse riding</li></ul>Rank your best SEO marketing win:My best win is as the Snyk Advisor, the programmatic SEO asset that we have designed from scratch. It currently drives 1M clicks and we have achieved +500% growth through additional tech SEO changes. I am also proud of another project that was a site section (millions of pages) migration to a subdomain with a +50% traffic increase after the migration.Rank your top 3 SEO tools:<ul><li>Ahrefs</li><li>GSC extension for google sheets</li><li>Keywords Everywhere</li></ul>Rank your best SEO trick or tactic:Right now, I'm deep into programmatic pages/content automation.Rank what you love most about SEO as an industry:I just came from Brighton SEO, can’t help but mention how vibrant, positive, fun, and exciting the industry is. So many areas to focus on (technical, content, whatnot). So many new trends to explore. It is never boring. Also really enjoy the people, always very open, positive, and simply fun. Amazing to be a part of this community.Rank your top 1-3 marketers:<ul><li>Kevin Indig</li><li>Rand Fishkin</li></ul>Rank your best SEO learning resource:LinkedIn.

Indexing at Scale with Programmatic SEO ft Anna Uss

Barry Schwartz

In episode 109, Barry Schwartz joins the show to dive deep into the key highlights and takeaways from the recent Google I/O event.We explore the potential impact of Google's new Generative Experience, discuss first impressions from the SEO community, and analyze how these advancements will shape the future of SEO and content creation.Barry also shares thoughts on the delicate balance between factuality and fluidity in AI chatbots and how Google's Perspectives initiative will impact the SERPs. (0:00) Intro(1:46) Biggest Takeaways from Google I/O(3:13) Bard’s True Purpose(5:44) How will the Generative Search Experience Roll Out?(8:47) How Will This Impact Ads?(10:25) Factuality vs Fluidity in AI Chatbots(13:07) Are Perspectives an Answer to the Issue of Factuality?(15:35) How Does the SEO Community Feel About the Google I/O event?(19:37) How Can Google Balance It All?(21:00) How Will This Impact eCommerce?(23:55) What Should SEOs be Paying Attention to?(25:53) The Opportunities in Google’s AI Ecosystem(27:45) How Will AI Make SEOs Jobs Easier &amp; Harder(29:28) Biggest Surprises from Google I/O(32:16) Mobile vs Desktop Experience(36:13) Improvements and Reporting for Google Search Console(38:22) Will Google Continue to Dominate the Market(40:47) Rapid Fire RankingsRank your top anything:SEODevelopmentAppsRank what you love most about SEO as an industry:The community.Rank your top 1-3 marketers:Danny SullivanMatt CuttsRank your top cause or charity: Anybody that feeds people who can't afford to put food on the table.

In episode 109, Barry Schwartz joins the show to dive deep into the key highlights and takeaways from the recent Google I/O event.We explore the potential impact of Google's new Generative Experience, discuss first impressions from the SEO community, and analyze how these advancements will shape the future of SEO and content creation.Barry also shares thoughts on the delicate balance between factuality and fluidity in AI chatbots and how Google's Perspectives initiative will impact the SERPs. (0:00) Intro(1:46) Biggest Takeaways from Google I/O(3:13) Bard’s True Purpose(5:44) How will the Generative Search Experience Roll Out?(8:47) How Will This Impact Ads?(10:25) Factuality vs Fluidity in AI Chatbots(13:07) Are Perspectives an Answer to the Issue of Factuality?(15:35) How Does the SEO Community Feel About the Google I/O event?(19:37) How Can Google Balance It All?(21:00) How Will This Impact eCommerce?(23:55) What Should SEOs be Paying Attention to?(25:53) The Opportunities in Google’s AI Ecosystem(27:45) How Will AI Make SEOs Jobs Easier &amp; Harder(29:28) Biggest Surprises from Google I/O(32:16) Mobile vs Desktop Experience(36:13) Improvements and Reporting for Google Search Console(38:22) Will Google Continue to Dominate the Market(40:47) Rapid Fire RankingsRank your top anything:<ul><li>SEO</li><li>Development</li><li>Apps</li></ul>Rank what you love most about SEO as an industry:The community.Rank your top 1-3 marketers:<ul><li>Danny Sullivan</li><li>Matt Cutts</li></ul>Rank your top cause or charity: Anybody that feeds people who can't afford to put food on the table.

The New Google Search Generative Experience ft Barry Schwartz

Welcome to iPullRank's Rankable Podcast, where we discuss various hot topics regarding SEO and digital marketing with esteemed members of the marketing community.

Krista Doyle

In episode 108, Krista Doyle of Jasper stops by to discuss how SEOs and Content Marketers should be using generative AI while trying to maintain brand consistency.Krista gives some great advice for those looking to stay ahead of the curve in AI and shares some insight into how generative AI can be used responsibly for content.We also dive into some emerging tools that are making an impact in the AI space and whether the AI takeover will lead to a positive future in the long run.(0:00) Intro(3:35) How AI is Impacting Jasper(5:53) Staying Ahead of the AI Curve(9:01) How is the Conversation around AI Different for Marketers vs Developers(10:47) How Will Generative AI Impact SEO?(16:23) Jasper’s Philosophy on Generative AI(20:04) Using Jasper to Create Content(24:26) Emerging AI Tools to Pay Attention To(28:10) The Future of AI: Positive or Negative?(30:55) Rapid Fire RankingsRank your top anything:• Fountain Diet Coke from McDonald's• Cold can over ice.• Fountain from anywhere elseRank your best SEO marketing win:It was my first job in SEO and I did not yet know what attribution was from content. We were trying to outrank one of our major affiliates for a bunch of keywords. We did it and it worked fast. We were pulling in about $10K a month off one piece of content. There's nothing like that first super fun &amp; exciting win.Rank your top 3 SEO tools:• GSC• Ahrefs• JasperRank your best SEO trick or tactic: Right now, I'm deep into programmatic pages/content automation.Rank what you love most about SEO as an industry:It keeps me on my toes. With SEO, you're forced to always be learning, testing, and tinkering. There's nothing better!Rank your top 1-3 marketers:• Chris Tweten• Tracey Wallace• John-Henry ScherckRank your best SEO learning resource: • Twitter• Aleyda Solis' #SEOFOMO newsletterRank your top cause or charity:The Alexandria Zoo, near my hometown in Louisiana. It was a special place to my Dad, who I lost last year, and it's still repairing some damage from a bad hurricane two years ago, so I always try to find ways to support them when I can.

In episode 108, Krista Doyle of Jasper stops by to discuss how SEOs and Content Marketers should be using generative AI while trying to maintain brand consistency.Krista gives some great advice for those looking to stay ahead of the curve in AI and shares some insight into how generative AI can be used responsibly for content.We also dive into some emerging tools that are making an impact in the AI space and whether the AI takeover will lead to a positive future in the long run.(0:00) Intro(3:35) How AI is Impacting Jasper(5:53) Staying Ahead of the AI Curve(9:01) How is the Conversation around AI Different for Marketers vs Developers(10:47) How Will Generative AI Impact SEO?(16:23) Jasper’s Philosophy on Generative AI(20:04) Using Jasper to Create Content(24:26) Emerging AI Tools to Pay Attention To(28:10) The Future of AI: Positive or Negative?(30:55) Rapid Fire RankingsRank your top anything:• Fountain Diet Coke from McDonald's• Cold can over ice.• Fountain from anywhere elseRank your best SEO marketing win:It was my first job in SEO and I did not yet know what attribution was from content. We were trying to outrank one of our major affiliates for a bunch of keywords. We did it and it worked fast. We were pulling in about $10K a month off one piece of content. There's nothing like that first super fun &amp; exciting win.Rank your top 3 SEO tools:• GSC• Ahrefs• JasperRank your best SEO trick or tactic: Right now, I'm deep into programmatic pages/content automation.Rank what you love most about SEO as an industry:It keeps me on my toes. With SEO, you're forced to always be learning, testing, and tinkering. There's nothing better!Rank your top 1-3 marketers:• Chris Tweten• Tracey Wallace• John-Henry ScherckRank your best SEO learning resource: • Twitter• Aleyda Solis' #SEOFOMO newsletterRank your top cause or charity:The Alexandria Zoo, near my hometown in Louisiana. It was a special place to my Dad, who I lost last year, and it's still repairing some damage from a bad hurricane two years ago, so I always try to find ways to support them when I can.

Brand Consistency in Generative AI Content Marketing and SEO ft Krista Doyle

In episode 107, Marianne Sweeny joins the shows to discuss the ways in which SEOs are misunderstanding LLMs and how you can look at things differently to achieve success.Marianne shares thoughts on how SEOs should be using some of these generative AI tools like ChatGPT and whether SEOs can do anything to future-proof their careers.We also talk briefly about what the future of LLMs and generative AI could look like a year from now as new projects like Google's Magi begin to roll out.(0:00) Intro(2:20) What SEOs Need to Pay Attention To(4:27) Are the SERPs Getting Better or Worse?(6:13) The Most Common Misconceptions from SEOs Regarding LLMs(8:20) The Implications of Deep Mind’s Integration Into Project Magi(10:40) How Should SEOs be Using These Chatbots?(12:35) How to Handle The Trust Factor(14:20) Who is Responsible for Diversity in Generative AI?(18:15) Can a Group Come Together in the Name of Generative AI?(20:20) Can SEOs Future Proof Their Role in the Industry?(23:30) Predictions for the Next Year(28:00) Rapid Fire RankingsRank your top anything:Cooking competition showsLearning new things (especially in AI)Sport DiningRank your best SEO marketing win:I got a finance client to rank for subprime loans with blog comments. To my defense, my comments were relevant to the posts.Rank your top 3 SEO tools:ranks.nlSEO tools for ExcelGoogle Developers ConsoleRank your best SEO trick or tactic:Client site rank landscape.Rank what you love most about SEO as an industry:That it is cross-functional and that it is immediate.Rank your top 1-3 marketers:Mike KingLily RayBritney MullerBONUS:Bill SlawskiLyndonRank your best SEO learning resource:TwitterRank your top cause or charity:Doctors Without Borders

In episode 107, Marianne Sweeny joins the shows to discuss the ways in which SEOs are misunderstanding LLMs and how you can look at things differently to achieve success.Marianne shares thoughts on how SEOs should be using some of these generative AI tools like ChatGPT and whether SEOs can do anything to future-proof their careers.We also talk briefly about what the future of LLMs and generative AI could look like a year from now as new projects like Google's Magi begin to roll out.(0:00) Intro(2:20) What SEOs Need to Pay Attention To(4:27) Are the SERPs Getting Better or Worse?(6:13) The Most Common Misconceptions from SEOs Regarding LLMs(8:20) The Implications of Deep Mind’s Integration Into Project Magi(10:40) How Should SEOs be Using These Chatbots?(12:35) How to Handle The Trust Factor(14:20) Who is Responsible for Diversity in Generative AI?(18:15) Can a Group Come Together in the Name of Generative AI?(20:20) Can SEOs Future Proof Their Role in the Industry?(23:30) Predictions for the Next Year(28:00) Rapid Fire RankingsRank your top anything:<ul><li>Cooking competition shows</li><li>Learning new things (especially in AI)</li><li>Sport Dining</li></ul>Rank your best SEO marketing win:I got a finance client to rank for subprime loans with blog comments. To my defense, my comments were relevant to the posts.Rank your top 3 SEO tools:<ul><li><a href="http://ranks.nl" rel="nofollow" target="_blank">ranks.nl</a></li><li>SEO tools for Excel</li><li>Google Developers Console</li></ul>Rank your best SEO trick or tactic:Client site rank landscape.Rank what you love most about SEO as an industry:That it is cross-functional and that it is immediate.Rank your top 1-3 marketers:<ul><li><a href="https://twitter.com/iPullRank" rel="nofollow" target="_blank">Mike King</a></li><li><a href="https://twitter.com/lilyraynyc" rel="nofollow" target="_blank">Lily Ray</a></li><li><a href="https://twitter.com/britneymuller?lang=en" rel="nofollow" target="_blank">Britney Muller</a></li></ul>BONUS:<ul><li>Bill Slawski</li><li><a href="https://twitter.com/darth_na" rel="nofollow" target="_blank">Lyndon</a></li></ul>Rank your best SEO learning resource:<ul><li>Twitter</li></ul>Rank your top cause or charity:<a href="https://www.doctorswithoutborders.org/" rel="nofollow" target="_blank">Doctors Without Borders</a>

Misconceptions by SEOs on LLMs and ChatGPT ft Marianne Sweeny 

In episode 106, Jeremy Moser stops by the show to share some insight into how link building for large brands is evolving in the era of generative AI.Jeremy discusses how Google is valuing links as a ranking factor and whether purchasing links is a sustainable strategy in 2023.We also dive into whether big brands really need link building to have success in the SERPs.(0:00) Intro(1:33) uSERP’s Approach to Link Building(2:54) How Much Value Does Google Place On Links(5:46) Content Syndication Links(8:22) Is Paying For Links Sustainable?(11:34) Does Link Building Matter for Big Brands?(13:32) Quality vs Quantity of Links(15:25) How is Generative AI Impacting Link Building(17:07) Will Citations Be Integrated Into LLMs?(18:31) The Future of Search Hot Takes(19:49) Rapid Fire RankingsRank your top anything:• Hawaii• The ocean• TequilaRank your best SEO marketing win:Increasing a brand new fintech startup's traffic from 0 to 70,000 monthly visits in a hyper-competitive consumer fintech space..Rank your top 3 SEO tools:• Ahrefs• Semrush• Screaming FrogRank your best SEO trick or tactic: Digital PR driven content marketing to scale top quality backlinks.Rank what you love most about SEO as an industry:• Link building/pr• Content strategy• Technical SEORank your top 1-3 marketers:• Seth Godin• Ann HandleyRank your best SEO learning resource: learningseo.ioRank your top cause or charity:Wounded Warrior Project

In episode 106, Jeremy Moser stops by the show to share some insight into how link building for large brands is evolving in the era of generative AI.Jeremy discusses how Google is valuing links as a ranking factor and whether purchasing links is a sustainable strategy in 2023.We also dive into whether big brands really need link building to have success in the SERPs.(0:00) Intro(1:33) uSERP’s Approach to Link Building(2:54) How Much Value Does Google Place On Links(5:46) Content Syndication Links(8:22) Is Paying For Links Sustainable?(11:34) Does Link Building Matter for Big Brands?(13:32) Quality vs Quantity of Links(15:25) How is Generative AI Impacting Link Building(17:07) Will Citations Be Integrated Into LLMs?(18:31) The Future of Search Hot Takes(19:49) Rapid Fire RankingsRank your top anything:• Hawaii• The ocean• TequilaRank your best SEO marketing win:Increasing a brand new fintech startup's traffic from 0 to 70,000 monthly visits in a hyper-competitive consumer fintech space..Rank your top 3 SEO tools:• Ahrefs• Semrush• Screaming FrogRank your best SEO trick or tactic: Digital PR driven content marketing to scale top quality backlinks.Rank what you love most about SEO as an industry:• Link building/pr• Content strategy• Technical SEORank your top 1-3 marketers:• Seth Godin• Ann HandleyRank your best SEO learning resource: <a href="http://learningseo.io" rel="nofollow" target="_blank">learningseo.io</a>Rank your top cause or charity:Wounded Warrior Project

Big Brand Link Building in the Age of Generative AI ft Jeremy Moser - Episode 106

Jamie Indigo

In this episode, Jamie Indigo joins the show to share some thoughts on how you should communicate and engage with your dev team to improve your JavaScript SEO.Jamie gives some insight into where most SEOs go wrong with JavaScript and the approach you should be taking to identify and analyze JS SEO issues.We also chat about the impact that LLMS and generative AI tools like ChatGPT and Bard could have on JavaScript SEO in the not-so-distant future.(0:00) Intro(1:25)How ‘Not a Robot’ Came to Be(2:45) Jamie’s Big Picture Philosophy on Javascript SEO(3:50) How to Keep Your Developers from Bloating Your Site(7:21) How to Win the Hearts &amp; Minds of Marketers and Devs(11:29) Where Do SEOs Go Wrong With JS(13:06) How to Investigate &amp; Diagnose JS SEO Issues(14:58) The Most Fun JS Problems to Solve(17:13) Can You Trust Google Documentation?(19:45) How Will Generative AI Impact JS SEO?(26:31) Rapid Fire RankingsRapid Fire RankingsRank your top anything:Moon DruidArcane Trickster RogueGrave ClericRank your best SEO marketing win: Mentoring the Freelance Coalition for Developing Countries Not Bots Cohort.Rank your top 3 SEO tools:A good crawlerA good source of truthOne variable tool depending on what you want to achieve.Rank your best SEO trick or tactic: Just talking to people.Rank what you love most about SEO as an industry: I'm not so sure I love it anymore. I love the clever minds it's brought into my life. We used to be obscure. Now we're ubiquitous and that's problematic because real humans reach into their pockets and inherently trust what we've manipulated-- the search engine results-- everyday.Rank your top 1-3 marketers:Ian LurieAshley Berman HaleAreej AbualiBONUS: Hamlet BautistaRank your best SEO learning resource: Is it a cop-out to say Rich Snippets? I guess it's not really shameless because writing it each week makes me read and research.Rank your top cause or charity: Little Free Library

In this episode, Jamie Indigo joins the show to share some thoughts on how you should communicate and engage with your dev team to improve your JavaScript SEO.Jamie gives some insight into where most SEOs go wrong with JavaScript and the approach you should be taking to identify and analyze JS SEO issues.We also chat about the impact that LLMS and generative AI tools like ChatGPT and Bard could have on JavaScript SEO in the not-so-distant future.(0:00) Intro(1:25)How ‘Not a Robot’ Came to Be(2:45) Jamie’s Big Picture Philosophy on Javascript SEO(3:50) How to Keep Your Developers from Bloating Your Site(7:21) How to Win the Hearts &amp; Minds of Marketers and Devs(11:29) Where Do SEOs Go Wrong With JS(13:06) How to Investigate &amp; Diagnose JS SEO Issues(14:58) The Most Fun JS Problems to Solve(17:13) Can You Trust Google Documentation?(19:45) How Will Generative AI Impact JS SEO?(26:31) Rapid Fire RankingsRapid Fire RankingsRank your top anything:<ul><li>Moon Druid</li><li>Arcane Trickster Rogue</li><li>Grave Cleric</li></ul>Rank your best SEO marketing win: Mentoring the <a href="https://freelancecoalition.org/" rel="nofollow" target="_blank">Freelance Coalition for Developing Countries</a> Not Bots Cohort.Rank your top 3 SEO tools:<ul><li>A good crawler</li><li>A good source of truth</li><li>One variable tool depending on what you want to achieve.</li></ul>Rank your best SEO trick or tactic: Just talking to people.Rank what you love most about SEO as an industry: I'm not so sure I love it anymore. I love the clever minds it's brought into my life. We used to be obscure. Now we're ubiquitous and that's problematic because real humans reach into their pockets and inherently trust what we've manipulated-- the search engine results-- everyday.Rank your top 1-3 marketers:<ul><li><a href="https://twitter.com/IanLurie" rel="nofollow" target="_blank">Ian Lurie</a></li><li><a href="https://twitter.com/BermanHale" rel="nofollow" target="_blank">Ashley Berman Hale</a></li><li><a href="https://twitter.com/areej_abuali" rel="nofollow" target="_blank">Areej Abuali</a></li><li>BONUS: Hamlet Bautista</li></ul>Rank your best SEO learning resource: Is it a cop-out to say <a href="https://trafficthinktank.com/rich-snippets/" rel="nofollow" target="_blank">Rich Snippets</a>? I guess it's not really shameless because writing it each week makes me read and research.Rank your top cause or charity: <a href="https://littlefreelibrary.org/" rel="nofollow" target="_blank">Little Free Library</a>

Working with Your Devs on JavaScript SEO Bugs ft. Jamie Indigo - Episode 105

In episode 104, SEO consultant Jess Joyce stops by the show to ease our minds in the race to migrate to GA4 before Google sunsets Universal Analytics in July of this year.Jess shares the key differences that SEOs need to be paying attention to within the GA4 dashboard and the ways in which reporting will be different.We also discuss what other alternatives are that are currently out in the wild and how they stack up against GA4.(0:00) Intro(4:03) Key Differences Between GA4 and Universal Analytics(8:02) SEO Reporting in GA4(9:24) The Best Migration to GA4(11:47) How to Do It Yourself(13:12) What New Data Can SEOs Surface in GA4?(16:19) Things Are Going to Look Different(18:27) Alternatives to GA4(21:20) Improving Your SEO with GA4(22:45) Install It and Start Now(24:37) Rapid Fire RankingsRank your top anything:My daughter &amp; my partnerMusicThe SimpsonsBONUS: Instant ramen noodlesRank your best SEO marketing win:Ranked for "content marketing software" many years ago.Rank your top 3 SEO tools:AhrefsScreaming FrogKeyword InsightsRank your best SEO trick or tactic:Harness the power of the domain, and optimize all the subdomains for crawling!Rank what you love most about SEO as an industry:It feels like a superpower but it's logic.Rank your top 1-3 marketers:Glen AllsoppAreej AbualiVanessa FoxRank your best SEO learning resource:https://learningseo.io/Rank your top cause or charity: CamH - mental health in Canada

In episode 104, SEO consultant Jess Joyce stops by the show to ease our minds in the race to migrate to GA4 before Google sunsets Universal Analytics in July of this year.Jess shares the key differences that SEOs need to be paying attention to within the GA4 dashboard and the ways in which reporting will be different.We also discuss what other alternatives are that are currently out in the wild and how they stack up against GA4.(0:00) Intro(4:03) Key Differences Between GA4 and Universal Analytics(8:02) SEO Reporting in GA4(9:24) The Best Migration to GA4(11:47) How to Do It Yourself(13:12) What New Data Can SEOs Surface in GA4?(16:19) Things Are Going to Look Different(18:27) Alternatives to GA4(21:20) Improving Your SEO with GA4(22:45) Install It and Start Now(24:37) Rapid Fire RankingsRank your top anything:<ul><li>My daughter &amp; my partner</li><li>Music</li><li>The Simpsons</li><li>BONUS: Instant ramen noodles</li></ul>Rank your best SEO marketing win:Ranked for "content marketing software" many years ago.Rank your top 3 SEO tools:<ul><li><a href="https://ahrefs.com/" rel="nofollow" target="_blank">Ahrefs</a></li><li><a href="https://www.screamingfrog.co.uk/" rel="nofollow" target="_blank">Screaming Frog</a></li><li><a href="https://www.keywordinsights.ai/" rel="nofollow" target="_blank">Keyword Insights</a></li></ul>Rank your best SEO trick or tactic:Harness the power of the domain, and optimize all the subdomains for crawling!Rank what you love most about SEO as an industry:It feels like a superpower but it's logic.Rank your top 1-3 marketers:<ul><li><a href="https://twitter.com/ViperChill" rel="nofollow" target="_blank">Glen Allsopp</a></li><li><a href="https://twitter.com/areej_abuali" rel="nofollow" target="_blank">Areej Abuali</a></li><li><a href="https://twitter.com/vanessafox" rel="nofollow" target="_blank">Vanessa Fox</a></li></ul>Rank your best SEO learning resource:<a href="https://learningseo.io/" rel="nofollow" target="_blank">https://learningseo.io/</a>Rank your top cause or charity: <a href="https://www.camh.ca/" rel="nofollow" target="_blank">CamH - mental health in Canada</a>

Keep Calm and GA4 (Or Lose Your Mind in July) ft. Jess Joyce - Episode 104

Sridhar Ramaswamy

In episode 103, Neeva Co-Founder &amp; CEO, Sridhar Ramaswamy sits down with Mike King to explain the inner workings of search engines fueled by AI technology. Sridhar shares thoughts on SEO in relation to LLM search as well as the recent petition from Elon Musk and others to halt AI development. Mike and Sridhar also discuss the difference in Neeva’s approach to AI and why it may be difficult for others to replicate.(0:00) Intro(1:42) How Can Neeva Compete with Google?(5:53) Will Answer Based Search Replace Traditional Search?(12:25) How Neeva is leveraging AI to build a better search engine(17:01) Did Dense Embeddings Change Everything for Information Retrieval?(19:09) Google’s Techniques for Information Retrieval(20:45) Neeva’s Difference in Approach to AI - Retrieval Augmented Generation(24:34) Why is Closed Loop So Difficult?(28:00) What Place Does SEO Have in the LLM Search Environment(31:16) Creating a Feedback Loop for Users(32:40) The Petition to Halt AI Development (35:35) What is Gist? (38:15) How Neeva makes your life better

In episode 103, <a href="https://neeva.com/index" rel="nofollow" target="_blank">Neeva</a> Co-Founder &amp; CEO, Sridhar Ramaswamy sits down with Mike King to explain the inner workings of search engines fueled by AI technology. Sridhar shares thoughts on SEO in relation to LLM search as well as <a href="https://futureoflife.org/open-letter/pause-giant-ai-experiments/" rel="nofollow" target="_blank">the recent petition</a> from Elon Musk and others to halt AI development. Mike and Sridhar also discuss the difference in Neeva’s approach to AI and why it may be difficult for others to replicate.(0:00) Intro(1:42) How Can Neeva Compete with Google?(5:53) Will Answer Based Search Replace Traditional Search?(12:25) How <a href="https://neeva.com/blog/introducing-neevaai" rel="nofollow" target="_blank">Neeva is leveraging AI</a> to build a better search engine(17:01) Did Dense Embeddings Change Everything for Information Retrieval?(19:09) Google’s Techniques for Information Retrieval(20:45) Neeva’s Difference in Approach to AI - Retrieval Augmented Generation(24:34) Why is Closed Loop So Difficult?(28:00) What Place Does SEO Have in the LLM Search Environment(31:16) Creating a Feedback Loop for Users(32:40) The Petition to Halt AI Development (35:35) What is <a href="https://neeva.com/gist" rel="nofollow" target="_blank">Gist</a>? (38:15) How Neeva makes your life better

Under the Hood of an AI Powered Search Engine ft. Sridhar Ramaswamy - Episode 103

Jeff Coyle

In episode 102, Jeff Coyle of MarketMuse stops by to discuss the past, present, and future of Natural Language Generation (NLG) content for SEO.Jeff shares his thoughts on how long it might be before we see consistency in the factual accuracy and quality of NLG outputs and how important content quality is within search rankings.We also chat about how Google can keep up with competitors in the AI space and if their current approach is the right one.(0:00) Intro(1:45) The History of NLG for Content Marketing(16:25) Content Quality(21:34) Can Google Keep Up?(30:08) The Present &amp; Future of NLG for Content(34:45) How Far Away Are We From Reliable NLG Outputs?(40:15) How to Future Proof Your SEO Strategy &amp; Content

In episode 102, Jeff Coyle of MarketMuse stops by to discuss the past, present, and future of Natural Language Generation (NLG) content for SEO.Jeff shares his thoughts on how long it might be before we see consistency in the factual accuracy and quality of NLG outputs and how important content quality is within search rankings.We also chat about how Google can keep up with competitors in the AI space and if their current approach is the right one.(0:00) Intro(1:45) The History of NLG for Content Marketing(16:25) Content Quality(21:34) Can Google Keep Up?(30:08) The Present &amp; Future of NLG for Content(34:45) How Far Away Are We From Reliable NLG Outputs?(40:15) How to Future Proof Your SEO Strategy &amp; Content

The History and Future of NLG Content ft. Jeff Coyle - Episode 102

In episode 101, Devin Pickell joins the show to discuss some of the uncomfortable facts about SEO that every marketer should be aware of.Devin shares his thoughts on when and how you should be prioritizing SEO and how to identify if you're making the right decision.We also chat about what you can do to ensure that you're on the same page across multiple teams to get your projects across the finish line.(0:00) Intro(1:45) What are the Unsexy Truths of SEO?(2:30) How to Prioritize SEO(4:35) Planting the Seeds for Your SEO Strategy(7:09) SEO Attribution May Be Scrutinized(8:45) How to Iterate on Attribution(11:40) Thinking Outside of Boring Content(13:18) The Varied Perspectives Around SEO(16:55) Communicating and Collaborating Across Teams(17:40) There’s No One-Size-Fits-All Solution to SEO(21:47) Rapid Fire RankingsRank your top anything: Breaking BadSopranosLast of UsRank your best SEO marketing win:We created a public landing page for a click-to-copy template for SMS marketing that is still one of the top results on Google.Rank your top 3 SEO tools: AhrefsGoogle Search ConsoleHot JarRank your best SEO trick or tactic:Leading with value.Rank what you love most about SEO as an industry:It's always changing and I'm always learning.Rank your best SEO learning resource:Andy CrestodinaAdam GoyetteEddie Shleyner Rank your top cause or charity: Habitat for Humanity

In episode 101, Devin Pickell joins the show to discuss some of the uncomfortable facts about SEO that every marketer should be aware of.Devin shares his thoughts on when and how you should be prioritizing SEO and how to identify if you're making the right decision.We also chat about what you can do to ensure that you're on the same page across multiple teams to get your projects across the finish line.(0:00) Intro(1:45) What are the Unsexy Truths of SEO?(2:30) How to Prioritize SEO(4:35) Planting the Seeds for Your SEO Strategy(7:09) SEO Attribution May Be Scrutinized(8:45) How to Iterate on Attribution(11:40) Thinking Outside of Boring Content(13:18) The Varied Perspectives Around SEO(16:55) Communicating and Collaborating Across Teams(17:40) There’s No One-Size-Fits-All Solution to SEO(21:47) Rapid Fire RankingsRank your top anything: <ul><li>Breaking Bad</li><li>Sopranos</li><li>Last of Us</li></ul>Rank your best SEO marketing win:We created a public landing page for a click-to-copy template for SMS marketing that is still one of the top results on Google.Rank your top 3 SEO tools: <ul><li><a href="https://ahrefs.com/" rel="nofollow" target="_blank">Ahrefs</a></li><li><a href="https://search.google.com/search-console/about" rel="nofollow" target="_blank">Google Search Console</a></li><li><a href="https://www.hotjar.com/" rel="nofollow" target="_blank">Hot Jar</a></li></ul>Rank your best SEO trick or tactic:Leading with value.Rank what you love most about SEO as an industry:It's always changing and I'm always learning.Rank your best SEO learning resource:<ul><li><a href="https://www.linkedin.com/in/andycrestodina?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAAna5QB5dG9-03T4tQuzWxL_XgZk3bpiFE" rel="nofollow" target="_blank">Andy Crestodina</a></li><li><a href="https://www.linkedin.com/in/adam-goyette/" rel="nofollow" target="_blank">Adam Goyette</a></li><li><a href="https://www.linkedin.com/in/eshleyner?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAgt0aUB9WFTLInmf0DGeZprFtq-pKk5WgI" rel="nofollow" target="_blank">Eddie Shleyner</a> </li></ul>Rank your top cause or charity: <a href="https://www.habitat.org/" rel="nofollow" target="_blank">Habitat for Humanity</a>

The Unsexy Truths of SEO ft. Devin Pickell - Episode 101

In episode 100, iPullRank's Michael Glavac joins the shows to discuss why SEOs should be taking a more specialized approach to their SEO skillset.Michael gives his thoughts on the importance of being a T-Shaped SEO and the necessary knowledge and expertise you'll need to be a killer Technical SEO.We also share some opinions on the hardest industries to work in technical SEO and why you should NOT be cutting your SEO budget right now.(0:00) Intro(2:07) The Value of T-Shaped SEO(4:37) The Necessary Skillsets for Technical SEO(6:29) How to Learn From Building Your Own Stuff(7:33) How to Take Your Skillset to the Next Level(9:13) What is Most Important as an SEO?(12:27) The Morality of Injection(13:08) What is the Hardest Industry to Work in as a Tech SEO?(15:51) The Relationship Between SEO and Enterprise Organizations(17:52) The Unintended Consequences of Replatforming(19:57) Things Take Time in SEO(21:36) Slashing Your SEO Budget During A Recession(23:31) Rapid Fire RankingsRank your top anything: SnowmobilingPaintingArches National ParkRank your best SEO marketing win:First one was the first time I was able to get a clients key page to out rank their main competitor in the SERPs. Second being from a logistics client where I ran an idea by them about some keywords I had seen popping up in GSC around system integrations and only their main competitor had pages for it so I tested a few to see how they would do and they took off. Started with 4 pages and 6 months of testing but they took off in about 2 months and we turned around another 20 pages within the 6 months.Rank your top 3 SEO tools: AhrefsGoogle Search ConsoleScreaming FrogRank your best SEO trick or tactic:I don't have one tip or trick really but I provided advice to small businesses and my main point to most of them is to keep things simple.Rank what you love most about SEO as an industry:I love the uniqueness of SEO.Rank your best SEO learning resource:When I started in SEO it was mostly from Moz but more recently it's been following industry leaders on Linkedin.Rank the top 1-3 SEOs or Marketers that you most look up to: Bill SlawskiHamlet Bautista

In episode 100, iPullRank's Michael Glavac joins the shows to discuss why SEOs should be taking a more specialized approach to their SEO skillset.Michael gives his thoughts on the importance of being a T-Shaped SEO and the necessary knowledge and expertise you'll need to be a killer Technical SEO.We also share some opinions on the hardest industries to work in technical SEO and why you should NOT be cutting your SEO budget right now.(0:00) Intro(2:07) The Value of T-Shaped SEO(4:37) The Necessary Skillsets for Technical SEO(6:29) How to Learn From Building Your Own Stuff(7:33) How to Take Your Skillset to the Next Level(9:13) What is Most Important as an SEO?(12:27) The Morality of Injection(13:08) What is the Hardest Industry to Work in as a Tech SEO?(15:51) The Relationship Between SEO and Enterprise Organizations(17:52) The Unintended Consequences of Replatforming(19:57) Things Take Time in SEO(21:36) Slashing Your SEO Budget During A Recession(23:31) Rapid Fire RankingsRank your top anything: <ul><li>Snowmobiling</li><li>Painting</li><li>Arches National Park</li></ul>Rank your best SEO marketing win:First one was the first time I was able to get a clients key page to out rank their main competitor in the SERPs. Second being from a logistics client where I ran an idea by them about some keywords I had seen popping up in GSC around system integrations and only their main competitor had pages for it so I tested a few to see how they would do and they took off. Started with 4 pages and 6 months of testing but they took off in about 2 months and we turned around another 20 pages within the 6 months.Rank your top 3 SEO tools: <ul><li><a href="https://ahrefs.com/" rel="nofollow" target="_blank">Ahrefs</a></li><li><a href="https://search.google.com/search-console/about" rel="nofollow" target="_blank">Google Search Console</a></li><li><a href="https://www.screamingfrog.co.uk/" rel="nofollow" target="_blank">Screaming Frog</a></li></ul>Rank your best SEO trick or tactic:I don't have one tip or trick really but I provided advice to small businesses and my main point to most of them is to keep things simple.Rank what you love most about SEO as an industry:I love the uniqueness of SEO.Rank your best SEO learning resource:When I started in SEO it was mostly from Moz but more recently it's been following industry leaders on Linkedin.Rank the top 1-3 SEOs or Marketers that you most look up to: <ul><li><a href="https://twitter.com/bill_slawski" rel="nofollow" target="_blank">Bill Slawski</a></li><li>Hamlet Bautista</li></ul>

The Emergence of the T-Shaped SEO ft. Michael Glavac - Episode 100

Lily Ugbaja

In episode 99, Lily Ug stops by to share some thoughts on how brands can win the SERPs through high quality content strategy and content creation.Lily gives insights into the importance of topic clusters and creating content with E-E-A-T in mind to drastically improve your results.We also discuss some opinions on generative AI for SEO content and what steps brands will need to take to compete with AI.(0:00) Intro(2:50) Earning Brand Equity on the SERPs(4:38) Titles &amp; Meta Descriptions(7:44) How to Create Balance with Topic Clusters(8:54) The right approach to E-E-A-T(11:48) Opinions on AI content(16:15) How Brands Can Fend Off AI Content(22:06) Rapid Fire Rankings 🔥Rank your top anything:NatureNotebooksYogurt ParfaitRank your best SEO marketing win:Beat out .gov domains and sites like Korn Ferry for a data keyword. We have less than half their domain authority and basically just aggregated the original data those sites published.Rank your top 3 SEO tools:Keywords EverywhereSemrush / AhrefsGoogle Trends / Glimpse / Exploding TopicsRank your best SEO trick or tactic:This is a trick I don't use much anymore, but if you want traffic fast, steal it from sites in your industry with a skewed traffic graph. i.e the majority of their traffic comes from one blog post.Rank what you love most about SEO as an industry:It compounds. You're not starting from scratch everyday, you don't need to stress about staying 'on' all the time.Rank your best SEO learning resource:Your own site. Build your own site, get skin in the game, nothing will teach you more.Rank the top 1-3 SEOs or Marketers that you most look up to:April DunfordRand FishkinAleyda SolisBONUS: Katelyn BourgoinRank your number one cause/charity that you want to promote:The Freelance Coalition for Developing Countries. I think Chima Mmeje is building something that the marketing world desperately needs here. It's free training, mentorships, and support for BIPOC marketers. A resource like this would have been life-changing when I was just starting out.

In episode 99, Lily Ug stops by to share some thoughts on how brands can win the SERPs through high quality content strategy and content creation.Lily gives insights into the importance of topic clusters and creating content with E-E-A-T in mind to drastically improve your results.We also discuss some opinions on generative AI for SEO content and what steps brands will need to take to compete with AI.(0:00) Intro(2:50) Earning Brand Equity on the SERPs(4:38) Titles &amp; Meta Descriptions(7:44) How to Create Balance with Topic Clusters(8:54) The right approach to E-E-A-T(11:48) Opinions on AI content(16:15) How Brands Can Fend Off AI Content(22:06) Rapid Fire Rankings 🔥Rank your top anything:<ul><li>Nature</li><li>Notebooks</li><li>Yogurt Parfait</li></ul>Rank your best SEO marketing win:Beat out .gov domains and sites like Korn Ferry for a data keyword. We have less than half their domain authority and basically just aggregated the original data those sites published.Rank your top 3 SEO tools:<ul><li><a href="https://keywordseverywhere.com/" rel="nofollow" target="_blank">Keywords Everywhere</a></li><li><a href="https://www.semrush.com/" rel="nofollow" target="_blank">Semrush</a> / <a href="https://ahrefs.com/" rel="nofollow" target="_blank">Ahrefs</a></li><li><a href="https://trends.google.com/trends/?geo=US" rel="nofollow" target="_blank">Google Trends</a> / <a href="https://meetglimpse.com/insights/seo/" rel="nofollow" target="_blank">Glimpse</a> / <a href="https://explodingtopics.com/" rel="nofollow" target="_blank">Exploding Topics</a></li></ul>Rank your best SEO trick or tactic:This is a trick I don't use much anymore, but if you want traffic fast, steal it from sites in your industry with a skewed traffic graph. i.e the majority of their traffic comes from one blog post.Rank what you love most about SEO as an industry:It compounds. You're not starting from scratch everyday, you don't need to stress about staying 'on' all the time.Rank your best SEO learning resource:Your own site. Build your own site, get skin in the game, nothing will teach you more.Rank the top 1-3 SEOs or Marketers that you most look up to:<ul><li><a href="https://twitter.com/aprildunford" rel="nofollow" target="_blank">April Dunford</a></li><li><a href="https://twitter.com/randfish" rel="nofollow" target="_blank">Rand Fishkin</a></li><li><a href="https://twitter.com/aleyda" rel="nofollow" target="_blank">Aleyda Solis</a></li><li>BONUS: <a href="https://twitter.com/KateBour" rel="nofollow" target="_blank">Katelyn Bourgoin</a></li></ul>Rank your number one cause/charity that you want to promote:<a href="https://freelancecoalition.org/" rel="nofollow" target="_blank">The Freelance Coalition for Developing Countries</a>. I think <a href="https://twitter.com/chimammeje" rel="nofollow" target="_blank">Chima Mmeje</a> is building something that the marketing world desperately needs here. It's free training, mentorships, and support for BIPOC marketers. A resource like this would have been life-changing when I was just starting out.

Winning Brand Equity on the SERPs with Remarkable Content ft. Lily Ugbaja - Episode 99

Rankable

The best podcast episodes about true crime. For any thrill seeking podcast listeners who just can't get enough of the captivating stories of murderers and criminals. This topic has all the best episodes from many different true crime podcasts.  Add episodes you're interested into your queue below!

Best True Crime Podcasts

The best podcast episodes on global issues affecting everyone. Covering topics such as the #metoo movement, climate change, the impact of technology and some of the biggest global issues facing us right now. For anyone interested in learning more about the world, and some of the issues we're facing, pick an episode below and start listening! Add episodes you're interested into your queue below!