Jacob Clarke's guest appearances

Jacob Clarke

Pop Culture Worst To First

How the Fxck SEO Podcast

Rankable

OwlTail

In episode 111, Jacob Clarke of NerdWallet stops by for an insightful discussion exploring the key elements of a successful SEO content strategy.Jacob shares the most important factor to prioritize in your SEO content strategy and practical tips on how to get started effectively.We discuss clear communication with stakeholders and finding the right balance.We also explore valuable techniques for ensuring your content demonstrates experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) and the role of structured data plays in enhancing these qualities.(0:00) Intro(3:21) The Most Important Thing to Get Right in Your SEO Content Strategy(5:19) How to Get Started With Your SEO Content Strategy(7:43) How to Speak to Stakeholders(9:13) In-house vs Agency(10:27) Fluid vs Rigid Strategy(12:46) Refreshing High Ranking Content(15:20) How to Sell Content Internally(20:23) How to Ensure E-E-A-T is Baked Into Your Content Strategy(22:33) The Role of Structured Data in E-E-A-T(24:16) The Future of Structured Data(26:00) Rapid Fire RankingsRank your top anything:Spider-Man: No Way HomeAvengers: Infinity WarCaptain America: Civil WarRank your best SEO marketing win:Earned high-DA backlinks by creating an updated statistics page before a competitor.Rank your top 3 SEO tools:SemrushScreaming FrogGoogle search resultsRank your best SEO trick or tactic:Looking at all the keywords a URL ranks for in the top 3 to learn the total search potential of a topic, instead of just a single keyword.Rank what you love most about SEO as an industry:The SEO Community on LinkedIn.Rank your top 1-3 marketers:Matt DiggityEli SchwartzMarie HaynesRank your best SEO learning resource:Youtube &amp; LinkedIn.

In episode 111, Jacob Clarke of NerdWallet stops by for an insightful discussion exploring the key elements of a successful SEO content strategy.Jacob shares the most important factor to prioritize in your SEO content strategy and practical tips on how to get started effectively.We discuss clear communication with stakeholders and finding the right balance.We also explore valuable techniques for ensuring your content demonstrates experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) and the role of structured data plays in enhancing these qualities.(0:00) Intro(3:21) The Most Important Thing to Get Right in Your SEO Content Strategy(5:19) How to Get Started With Your SEO Content Strategy(7:43) How to Speak to Stakeholders(9:13) In-house vs Agency(10:27) Fluid vs Rigid Strategy(12:46) Refreshing High Ranking Content(15:20) How to Sell Content Internally(20:23) How to Ensure E-E-A-T is Baked Into Your Content Strategy(22:33) The Role of Structured Data in E-E-A-T(24:16) The Future of Structured Data(26:00) Rapid Fire RankingsRank your top anything:<ul><li>Spider-Man: No Way Home</li><li>Avengers: Infinity War</li><li>Captain America: Civil War</li></ul>Rank your best SEO marketing win:Earned high-DA backlinks by creating an updated statistics page before a competitor.Rank your top 3 SEO tools:<ul><li>Semrush</li><li>Screaming Frog</li><li>Google search results</li></ul>Rank your best SEO trick or tactic:Looking at all the keywords a URL ranks for in the top 3 to learn the total search potential of a topic, instead of just a single keyword.Rank what you love most about SEO as an industry:The SEO Community on LinkedIn.Rank your top 1-3 marketers:<ul><li>Matt Diggity</li><li>Eli Schwartz</li><li>Marie Haynes</li></ul>Rank your best SEO learning resource:Youtube &amp; LinkedIn.

Building Out Your SEO-Driven Content Strategy ft Jacob Clarke

We're joined again this week by Jacob from NerdWallet, this week to discuss a VERY important topic: high-converting keywords.  We discuss:   What types of keyword drive conversions? (It's not just bottom-of-funnel!) How to find high-converting keywords in your niche (Full article contains modifiers to use in your research) Why it's important to craft a targeted, compelling offer How to build a web page that converts   Key links:  1. Sponsor #1: uSerp: ⁠⁠⁠⁠⁠⁠⁠⁠userp.io⁠⁠⁠⁠⁠⁠⁠⁠ for a great backlink-building agency 2. ⁠Grab my SEO brief template⁠⁠⁠⁠⁠⁠ - Drive expertise, connection &amp; ranking 3. ⁠Read the ⁠full teardown here.⁠ 4. View sh*t loads of awesome case studies in our ⁠⁠⁠⁠⁠SEO case study library⁠⁠

We're joined again this week by Jacob from NerdWallet, this week to discuss a VERY important topic: high-converting keywords. We discuss: <ul> <li>What types of keyword drive conversions? (It's not just bottom-of-funnel!)</li> <li>How to find high-converting keywords in your niche (Full article contains modifiers to use in your research)</li> <li>Why it's important to craft a targeted, compelling offer</li> <li>How to build a web page that converts</li> </ul> Key links: 1. Sponsor #1: uSerp: <a href="https://podcasters.spotify.com/pod/dashboard/episode/userp.io" rel="nofollow" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠userp.io⁠⁠⁠⁠⁠⁠⁠⁠</a> for a great backlink-building agency 2. <a href="https://seo.thefxck.com/seo-content-brief-template/" rel="nofollow" target="_blank">⁠Grab my SEO brief template⁠⁠⁠⁠⁠⁠</a> - Drive expertise, connection &amp; ranking 3. ⁠Read the ⁠<a href="seo.thefxck.com/high-converting-keywords/" rel="noopener noreferer nofollow" target="_blank">full teardown here.⁠</a> 4. View sh*t loads of awesome case studies in our <a href="https://www.thefxck.com/seo-case-studies" rel="nofollow" target="_blank">⁠⁠⁠⁠⁠SEO case study library⁠⁠</a>

How to Find and Target High Converting Keywords in Your Niche (With Jacob Clarke, Organic Growth @ NerdWallet)

Jacob Clarke joined the show today from NerdWallet's stupidly successful SEO team. He helps us define topical authority and drill down into how to achieve it to accelerate growth results.  In SEO, the concept of topical authority is one that's relatively new in our lexicon. But it's one of THE most powerful tools to have in your belt when building an SEO-driven content strategy.  Topics covered: Why prioritize topical authority? Two tried &amp; tested methods for measuring authority. And a step-by-step for building authority.  Key links:  1. Reduce time and improve rankings: Get the ultimate SEO brief template  2. Sponsor: uSerp: ⁠⁠⁠⁠userp.io⁠⁠⁠⁠ for a great backlink-building agency  3. Read this in article format  4. View sh*t loads of topical authority case studies in our SEO case study library

<a href="https://www.linkedin.com/in/jacob-clarke/" rel="nofollow" target="_blank">Jacob Clarke</a> joined the show today from NerdWallet's stupidly successful SEO team. He helps us define topical authority and drill down into how to achieve it to accelerate growth results. In SEO, the concept of topical authority is one that's relatively new in our lexicon. But it's one of THE most powerful tools to have in your belt when building an SEO-driven content strategy. Topics covered: Why prioritize topical authority? Two tried &amp; tested methods for measuring authority. And a step-by-step for building authority. Key links: 1. Reduce time and improve rankings: Get the <a href="https://seo.thefxck.com/seo-content-brief-template/" rel="nofollow" target="_blank">ultimate SEO brief template</a> 2. Sponsor: uSerp: <a href="https://podcasters.spotify.com/pod/dashboard/episode/userp.io" rel="nofollow" target="_blank">⁠⁠⁠⁠userp.io⁠⁠⁠⁠</a> for a great backlink-building agency 3. <a href="https://seo.thefxck.com/interviews/topical-authority-seo/" rel="noopener noreferer nofollow" target="_blank">Read this in article format</a> 4. View sh*t loads of topical authority case studies in our <a href="https://www.thefxck.com/seo-case-studies" rel="noopener noreferer nofollow" target="_blank">SEO case study library</a>