Cover image of Filling Seats: The State of Enrollment Marketing in Higher Ed

Filling Seats: The State of Enrollment Marketing in Higher Ed

Learn what’s working to grow, shape, and sustain enrollment at colleges and universities, directly from marketers, thought leaders, and ed tech innovators. Because anyone can design a brochure, but no... Read more

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Ranked #1

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14. Shaping enrollment through social media with Chelsea Holley at Spelman College

14. Shaping enrollment through social media with Chelsea Holley at Spelman College

In this episode, you’ll hear from Chelsea Holley who is the Director of Admissions at Spelman College. You'll hear her t... Read more

5 Jul 2022

23mins

Ranked #2

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13. Live chat on websites and why it converts with Ben Congleton, CEO of Olark

13. Live chat on websites and why it converts with Ben Congleton, CEO of Olark

In this episode, you’ll hear from Ben Congleton who is the CEO of Olark, which provides live chat for university website... Read more

21 Jun 2022

26mins

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Ranked #3

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12. Law school marketing and what's changing with Hillary Kane, CMO at Southwestern Law School

12. Law school marketing and what's changing with Hillary Kane, CMO at Southwestern Law School

In this episode, you’ll hear from Hillary Kane who is the Chief Communications & Marketing Officer at Southwestern L... Read more

7 Jun 2022

32mins

Ranked #4

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11. Website homepages, program pages, and inquiry outreach with Bob Johnson

11. Website homepages, program pages, and inquiry outreach with Bob Johnson

In this episode, you’ll hear from Bob Johnson who has been a consultant in higher ed since 2006 helping schools develop ... Read more

24 May 2022

34mins

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Ranked #5

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10. University marketing and storytelling with Megan Moloney, VP at Transylvania University

10. University marketing and storytelling with Megan Moloney, VP at Transylvania University

In this episode, you’ll hear from Megan Moloney who is the Vice President for Marketing and Communications at Transylvan... Read more

10 May 2022

29mins

Ranked #6

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9. Creating a better culture in enrollment with Jeremy Tiers of Tudor Collegiate Strategies

9. Creating a better culture in enrollment with Jeremy Tiers of Tudor Collegiate Strategies

In this episode, you’ll hear from Jeremy Tiers who oversees Admissions Services at Tudor Collegiate Stratgies, which pro... Read more

26 Apr 2022

39mins

Ranked #7

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8. Social ads and streaming ads that get results with LaNelda Rolley, CMO at Nevada State College

8. Social ads and streaming ads that get results with LaNelda Rolley, CMO at Nevada State College

In this episode, you’ll hear from LaNelda Rolley who is the CMO at Nevada State College. You'll hear her talk about: th... Read more

12 Apr 2022

20mins

Ranked #8

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7. A view from the outside with Kevin Renton of eCity Interactive

7. A view from the outside with Kevin Renton of eCity Interactive

In this episode, you’ll hear from Kevin Renton who is a Principal at eCity Interactive, a digital design and marketing a... Read more

29 Mar 2022

25mins

Ranked #9

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6. Enrollment from multiple perspectives with Tyler Peterson, SACAC President and Executive Director at UAB

6. Enrollment from multiple perspectives with Tyler Peterson, SACAC President and Executive Director at UAB

In this episode, you’ll hear from Tyler Peterson, Executive Director of Admissions & Financial Assistance at the Uni... Read more

15 Mar 2022

28mins

Ranked #10

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5. Using robust personas to recruit for graduate programs with Judith Stockmon of American University

5. Using robust personas to recruit for graduate programs with Judith Stockmon of American University

In this episode, you’ll hear from Judith Stockmon who is the Assistant Dean for Graduate Enrollment at American Universi... Read more

1 Mar 2022

30mins

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