Pretty regularly, I come across a post from an author on social media where they’re crying about their low book sales. After reviewing many of these posts, I’d like to share some general observations about what ails these authors, their books, and their book sales. YouTube video: https://youtu.be/4MGWnxTayEY Timestamp show notes (click on timestamp to view segment on YouTube): 0:15 Let the crying begin 0:37 Sneaky self promos 1:24 Pity pleas 2:38 Keyword stuffing 4:05 Unrealistic advertising expectations 5:20 It's not the book 6:28 No author platform, no sales 8:32 How to connect with Heidi You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 254.

Pretty regularly, I come across a post from an author on social media where they’re crying about their low book sales. After reviewing many of these posts, I’d like to share some general observations about what ails these authors, their books, and their book sales. YouTube video: <a href="https://youtu.be/4MGWnxTayEY" rel="nofollow" target="_blank">https://youtu.be/4MGWnxTayEY</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=4MGWnxTayEY&amp;t=15s" rel="nofollow" target="_blank">0:15</a> Let the crying begin <a href="https://www.youtube.com/watch?v=4MGWnxTayEY&amp;t=37s" rel="nofollow" target="_blank">0:37</a> Sneaky self promos <a href="https://www.youtube.com/watch?v=4MGWnxTayEY&amp;t=84s" rel="nofollow" target="_blank">1:24</a> Pity pleas <a href="https://www.youtube.com/watch?v=4MGWnxTayEY&amp;t=158s" rel="nofollow" target="_blank">2:38</a> Keyword stuffing <a href="https://www.youtube.com/watch?v=4MGWnxTayEY&amp;t=245s" rel="nofollow" target="_blank">4:05</a> Unrealistic advertising expectations <a href="https://www.youtube.com/watch?v=4MGWnxTayEY&amp;t=320s" rel="nofollow" target="_blank">5:20</a> It's not the book <a href="https://www.youtube.com/watch?v=4MGWnxTayEY&amp;t=388s" rel="nofollow" target="_blank">6:28</a> No author platform, no sales <a href="https://www.youtube.com/watch?v=4MGWnxTayEY&amp;t=512s" rel="nofollow" target="_blank">8:32</a> How to connect with Heidi You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 254.

Help! My Self Published Book Has No Sales | Episode 254

Common videos on TikTok and Instagram are those showing creators packaging up arts, crafts, or book orders for their customers. Then there are the follow-up videos in which those customers unbox these orders, delighting in all the extra goodies and packaging they receive with their orders. I just cringe when I see these videos. Let’s discuss why over-delivering will under-cut your creative income, and why it’s a behavior you need to stop immediately. YouTube video: Timestamp show notes (click timestamp to view segment on YouTube): 0:15 The boxing and unboxing videos on TikTok and Instagram 1:47 Why do creators feel the need to offer more than they should? 3:40 Why over-delivering is so bad for creative businesses 5:18 Saying "No, thank you" to thank you notes 6:39 Do the math 7:43 "But it's branding" 9:30 How to connect with Heidi You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 253.

Common videos on TikTok and Instagram are those showing creators packaging up arts, crafts, or book orders for their customers. Then there are the follow-up videos in which those customers unbox these orders, delighting in all the extra goodies and packaging they receive with their orders. I just cringe when I see these videos. Let’s discuss why over-delivering will under-cut your creative income, and why it’s a behavior you need to stop immediately. YouTube video: Timestamp show notes (click timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=ZxTEmCsf8KI&amp;t=15s" rel="nofollow" target="_blank">0:15</a> The boxing and unboxing videos on TikTok and Instagram <a href="https://www.youtube.com/watch?v=ZxTEmCsf8KI&amp;t=107s" rel="nofollow" target="_blank">1:47</a> Why do creators feel the need to offer more than they should? <a href="https://www.youtube.com/watch?v=ZxTEmCsf8KI&amp;t=220s" rel="nofollow" target="_blank">3:40</a> Why over-delivering is so bad for creative businesses <a href="https://www.youtube.com/watch?v=ZxTEmCsf8KI&amp;t=318s" rel="nofollow" target="_blank">5:18</a> Saying "No, thank you" to thank you notes <a href="https://www.youtube.com/watch?v=ZxTEmCsf8KI&amp;t=399s" rel="nofollow" target="_blank">6:39</a> Do the math <a href="https://www.youtube.com/watch?v=ZxTEmCsf8KI&amp;t=463s" rel="nofollow" target="_blank">7:43</a> "But it's branding" <a href="https://www.youtube.com/watch?v=ZxTEmCsf8KI&amp;t=570s" rel="nofollow" target="_blank">9:30</a> How to connect with Heidi You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 253.

Saying ”No, Thank You” to Thank You Goodies | Episode 253

Authors may have concerns about protecting their writing work, but want to build fans for their work, prior to publishing. Lots to unpack here! Blog: Protecting Your Book Idea While Building Fans Before Publishing http://hub.me/apd4Z YouTube video: https://youtu.be/MrzYr1tyB8M Timestamp show notes (click on timestamp to view segment on YouTube): 0:16 Author concern about protecting work 1:07 Traditional or self publishing decision 2:22 How do you build an author platform before publishing? 4:29 Your book idea cannot be protected... and why that's okay 6:07 How to connect with Heidi You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 252.

Authors may have concerns about protecting their writing work, but want to build fans for their work, prior to publishing. Lots to unpack here! Blog: Protecting Your Book Idea While Building Fans Before Publishing <a href="http://hub.me/apd4Z" rel="nofollow" target="_blank">http://hub.me/apd4Z</a> YouTube video: <a href="https://youtu.be/MrzYr1tyB8M" rel="nofollow" target="_blank">https://youtu.be/MrzYr1tyB8M</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=MrzYr1tyB8M&amp;t=16s" rel="nofollow" target="_blank">0:16</a> Author concern about protecting work <a href="https://www.youtube.com/watch?v=MrzYr1tyB8M&amp;t=67s" rel="nofollow" target="_blank">1:07</a> Traditional or self publishing decision <a href="https://www.youtube.com/watch?v=MrzYr1tyB8M&amp;t=142s" rel="nofollow" target="_blank">2:22</a> How do you build an author platform before publishing? <a href="https://www.youtube.com/watch?v=MrzYr1tyB8M&amp;t=269s" rel="nofollow" target="_blank">4:29</a> Your book idea cannot be protected... and why that's okay <a href="https://www.youtube.com/watch?v=MrzYr1tyB8M&amp;t=367s" rel="nofollow" target="_blank">6:07</a> How to connect with Heidi You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 252.

Protecting Your Book Idea While Building Fans BEFORE Publishing | Episode 252

Some customers will be disappointed with what they purchase, regardless of what you offer. Admit it, you’re not happy with everything you buy. I don’t fret that somehow my books or content are bad if they are returned for refund. Here’s why you shouldn’t worry about it either. Blog: Why You Shouldn't Worry About Returns and Refunds of Your Self Published Book http://hub.me/apcgR YouTube video: https://youtu.be/dmMSzcIi05k Timestamp show notes (click on timestamp to view segment on YouTube): 0:15 The horrible review I got on Udemy 1:20 Business as usual... and getting worse 2:55 "Library-ing" 4:00 How many of your books have actually been returned? 5:56 The realities of returns and refunds 6:44 How to connect with Heidi You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 251.

Some customers will be disappointed with what they purchase, regardless of what you offer. Admit it, you’re not happy with everything you buy. I don’t fret that somehow my books or content are bad if they are returned for refund. Here’s why you shouldn’t worry about it either. Blog: Why You Shouldn't Worry About Returns and Refunds of Your Self Published Book <a href="http://hub.me/apcgR" rel="nofollow" target="_blank">http://hub.me/apcgR</a> YouTube video: <a href="https://youtu.be/dmMSzcIi05k" rel="nofollow" target="_blank">https://youtu.be/dmMSzcIi05k</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=dmMSzcIi05k&amp;t=15s" rel="nofollow" target="_blank">0:15</a> The horrible review I got on Udemy <a href="https://www.youtube.com/watch?v=dmMSzcIi05k&amp;t=80s" rel="nofollow" target="_blank">1:20</a> Business as usual... and getting worse <a href="https://www.youtube.com/watch?v=dmMSzcIi05k&amp;t=175s" rel="nofollow" target="_blank">2:55</a> "Library-ing" <a href="https://www.youtube.com/watch?v=dmMSzcIi05k&amp;t=240s" rel="nofollow" target="_blank">4:00</a> How many of your books have actually been returned? <a href="https://www.youtube.com/watch?v=dmMSzcIi05k&amp;t=356s" rel="nofollow" target="_blank">5:56</a> The realities of returns and refunds <a href="https://www.youtube.com/watch?v=dmMSzcIi05k&amp;t=404s" rel="nofollow" target="_blank">6:44</a> How to connect with Heidi You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 251.

Should You Worry About Book Returns and Refunds? | Episode 251

The audiobook market is still on an upward trajectory, with another year of double digit gains. But the audiobook industry is in somewhat of a practical and existential crisis with Google Play now offering self publishing of audiobooks using text-to-speech (TTS) robot voices. Let’s talk about what auto-narration is, how it will impact audiobooks, and what that means for authors who are self publishing audiobooks. P.S. Did you know that AI narration was used in the Top Gun 2 sequel movie? You'll want to hear about this! YouTube video: https://youtu.be/ovC-0yhL6BQ Timestamp show notes (click on timestamp to view segment on YouTube): 0:17 Growth and challenges for the future of audiobooks 0:56 What are Google Play auto-narration audiobooks? 3:42 The LOL problem 4:34 ISBN and GGKEY numbers for Google Play auto-narration audiobooks 4:59 Exciting and scary future for robot auto-narrating of audiobooks 6:00 How the Top Gun 2 movie used AI narration 7:11 How to connect with Heidi Udemy course: How to Self Publish an Audio Book https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 250.

The audiobook market is still on an upward trajectory, with another year of double digit gains. But the audiobook industry is in somewhat of a practical and existential crisis with Google Play now offering self publishing of audiobooks using text-to-speech (TTS) robot voices. Let’s talk about what auto-narration is, how it will impact audiobooks, and what that means for authors who are self publishing audiobooks. P.S. Did you know that AI narration was used in the Top Gun 2 sequel movie? You'll want to hear about this! YouTube video: <a href="https://youtu.be/ovC-0yhL6BQ" rel="nofollow" target="_blank">https://youtu.be/ovC-0yhL6BQ</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=ovC-0yhL6BQ&amp;t=17s" rel="nofollow" target="_blank">0:17</a> Growth and challenges for the future of audiobooks <a href="https://www.youtube.com/watch?v=ovC-0yhL6BQ&amp;t=56s" rel="nofollow" target="_blank">0:56</a> What are Google Play auto-narration audiobooks? <a href="https://www.youtube.com/watch?v=ovC-0yhL6BQ&amp;t=222s" rel="nofollow" target="_blank">3:42</a> The LOL problem <a href="https://www.youtube.com/watch?v=ovC-0yhL6BQ&amp;t=274s" rel="nofollow" target="_blank">4:34</a> ISBN and GGKEY numbers for Google Play auto-narration audiobooks <a href="https://www.youtube.com/watch?v=ovC-0yhL6BQ&amp;t=299s" rel="nofollow" target="_blank">4:59</a> Exciting and scary future for robot auto-narrating of audiobooks <a href="https://www.youtube.com/watch?v=ovC-0yhL6BQ&amp;t=360s" rel="nofollow" target="_blank">6:00</a> How the Top Gun 2 movie used AI narration <a href="https://www.youtube.com/watch?v=ovC-0yhL6BQ&amp;t=431s" rel="nofollow" target="_blank">7:11</a> How to connect with Heidi Udemy course: How to Self Publish an Audio Book <a href="https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C" rel="nofollow" target="_blank">https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C</a> You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 250.

Google Play Auto-Narration Audiobooks for Self Publishing | Episode 250

Do you always have to get professional photos for your author headshots? Can you use selfies? Are there any rules for using photos in books? I share what you need to know about author headshot photos for your books. Blog: Author Headshot Photos: What You Need to Know http://hub.me/apako YouTube video: https://youtu.be/Kq0U_aO-ig4 Timestamp show notes (click timestamp to view segment on YouTube): 0:15 Author questions about headshot photos for books 0:42 Legal concerns of working with photographers 3:30 Tips for working with professional photographers 6:08 Selfies as headshots? 10:43 Tips for using selfies for your books 12:18 How to connect with Heidi To connect with editor and author, Shayla Raquel, visit her website at https://www.shaylaraquel.com/ You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 249.

Do you always have to get professional photos for your author headshots? Can you use selfies? Are there any rules for using photos in books? I share what you need to know about author headshot photos for your books. Blog: Author Headshot Photos: What You Need to Know <a href="http://hub.me/apako" rel="nofollow" target="_blank">http://hub.me/apako</a> YouTube video: <a href="https://youtu.be/Kq0U_aO-ig4" rel="nofollow" target="_blank">https://youtu.be/Kq0U_aO-ig4</a> Timestamp show notes (click timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=Kq0U_aO-ig4&amp;t=15s" rel="nofollow" target="_blank">0:15</a> Author questions about headshot photos for books <a href="https://www.youtube.com/watch?v=Kq0U_aO-ig4&amp;t=42s" rel="nofollow" target="_blank">0:42</a> Legal concerns of working with photographers <a href="https://www.youtube.com/watch?v=Kq0U_aO-ig4&amp;t=210s" rel="nofollow" target="_blank">3:30</a> Tips for working with professional photographers <a href="https://www.youtube.com/watch?v=Kq0U_aO-ig4&amp;t=368s" rel="nofollow" target="_blank">6:08</a> Selfies as headshots? <a href="https://www.youtube.com/watch?v=Kq0U_aO-ig4&amp;t=643s" rel="nofollow" target="_blank">10:43</a> Tips for using selfies for your books <a href="https://www.youtube.com/watch?v=Kq0U_aO-ig4&amp;t=738s" rel="nofollow" target="_blank">12:18</a> How to connect with Heidi To connect with editor and author, Shayla Raquel, visit her website at <a href="https://www.shaylaraquel.com/" rel="nofollow" target="_blank">https://www.shaylaraquel.com/</a> You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 249.

Author Headshot Photos: What You Need to Know | Episode 249

I'm known for saying that book covers aren't as important as authors think. But what if the book cover is the real value of the book, and not the writing in it? I discuss the emerging and disturbing "books as decor" trend and what it means for authors. YouTube video: https://youtu.be/o7ez2za_lJo Timestamp show notes (click on timestamp to view segment on YouTube): 0:16 Maybe book covers do matter? 0:44 Books for "shelf esteem" 2:55 What are book stylists? 4:05 What would you think if your book was a prop? 5:51 How to connect with Heidi You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 246.

I'm known for saying that book covers aren't as important as authors think. But what if the book cover is the real value of the book, and not the writing in it? I discuss the emerging and disturbing "books as decor" trend and what it means for authors. YouTube video: <a href="https://youtu.be/o7ez2za_lJo" rel="nofollow" target="_blank">https://youtu.be/o7ez2za_lJo</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=o7ez2za_lJo&amp;t=16s" rel="nofollow" target="_blank">0:16</a> Maybe book covers do matter? <a href="https://www.youtube.com/watch?v=o7ez2za_lJo&amp;t=44s" rel="nofollow" target="_blank">0:44</a> Books for "shelf esteem" <a href="https://www.youtube.com/watch?v=o7ez2za_lJo&amp;t=175s" rel="nofollow" target="_blank">2:55</a> What are book stylists? <a href="https://www.youtube.com/watch?v=o7ez2za_lJo&amp;t=245s" rel="nofollow" target="_blank">4:05</a> What would you think if your book was a prop? <a href="https://www.youtube.com/watch?v=o7ez2za_lJo&amp;t=351s" rel="nofollow" target="_blank">5:51</a> How to connect with Heidi You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 246.

Books as Decor Trend - What Authors Need to Know About It | Episode 248

If you self publish journal books on KDP, listen up! Kindle Direct Publishing has made some BIG changes to low content and journal publishing. I share the changes and what that means for you. Blog: What are Low Content Books? http://hub.me/amYE6 YouTube video: https://youtu.be/iFArTGMCGas Timestamp show notes (click on timestamp to view segment on YouTube): 0:15 Heads up, journal publishers! 0:48 New definition of low content on KDP 3:04 Low content product categories 4:28 No ISBN or your ISBN? 7:30 No Look Inside preview for low content books 11:00 How to connect with Heidi You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 247.

If you self publish journal books on KDP, listen up! Kindle Direct Publishing has made some BIG changes to low content and journal publishing. I share the changes and what that means for you. Blog: What are Low Content Books? <a href="http://hub.me/amYE6" rel="nofollow" target="_blank">http://hub.me/amYE6</a> YouTube video: <a href="https://youtu.be/iFArTGMCGas" rel="nofollow" target="_blank">https://youtu.be/iFArTGMCGas</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=iFArTGMCGas&amp;t=15s" rel="nofollow" target="_blank">0:15</a> Heads up, journal publishers! <a href="https://www.youtube.com/watch?v=iFArTGMCGas&amp;t=48s" rel="nofollow" target="_blank">0:48</a> New definition of low content on KDP <a href="https://www.youtube.com/watch?v=iFArTGMCGas&amp;t=184s" rel="nofollow" target="_blank">3:04</a> Low content product categories <a href="https://www.youtube.com/watch?v=iFArTGMCGas&amp;t=268s" rel="nofollow" target="_blank">4:28</a> No ISBN or your ISBN? <a href="https://www.youtube.com/watch?v=iFArTGMCGas&amp;t=450s" rel="nofollow" target="_blank">7:30</a> No Look Inside preview for low content books <a href="https://www.youtube.com/watch?v=iFArTGMCGas&amp;t=660s" rel="nofollow" target="_blank">11:00</a> How to connect with Heidi You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 247.

KDP Low Content Changes for Journal Books | Episode 247

As you’re shopping on Amazon, you may have run across product pages that include additional photos and content to help promote the product. I don’t know about you, but I was puzzled about how it all worked… and kind of jealous since I’d love to have that capability for my books. This additional content is referred to as A+ Content on Amazon. It’s now available for authors who self publish on KDP, Kindle Direct Publishing. I’m testing the waters. Here’s what I’ve discovered about it. Blog: Amazon A+ Content for Self Published Authors on KDP http://hub.me/ap8JE YouTube video: https://youtu.be/3hyhM5iUl1s Timestamp show notes (click on timestamp to view segment on YouTube): 0:15 KDP rolls out A+ Content for authors 0:47 What is A+ Content on Amazon? 2:37 How can authors create A+ Content? 4:41 Crossing language barriers 6:40 Is A+ Content effective for selling books? 7:30 How to connect with Heidi You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 246.

As you’re shopping on Amazon, you may have run across product pages that include additional photos and content to help promote the product. I don’t know about you, but I was puzzled about how it all worked… and kind of jealous since I’d love to have that capability for my books. This additional content is referred to as A+ Content on Amazon. It’s now available for authors who self publish on KDP, Kindle Direct Publishing. I’m testing the waters. Here’s what I’ve discovered about it. Blog: Amazon A+ Content for Self Published Authors on KDP <a href="http://hub.me/ap8JE" rel="nofollow" target="_blank">http://hub.me/ap8JE</a> YouTube video: <a href="https://youtu.be/3hyhM5iUl1s" rel="nofollow" target="_blank">https://youtu.be/3hyhM5iUl1s</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=3hyhM5iUl1s&amp;t=15s" rel="nofollow" target="_blank">0:15</a> KDP rolls out A+ Content for authors <a href="https://www.youtube.com/watch?v=3hyhM5iUl1s&amp;t=47s" rel="nofollow" target="_blank">0:47</a> What is A+ Content on Amazon? <a href="https://www.youtube.com/watch?v=3hyhM5iUl1s&amp;t=157s" rel="nofollow" target="_blank">2:37</a> How can authors create A+ Content? <a href="https://www.youtube.com/watch?v=3hyhM5iUl1s&amp;t=281s" rel="nofollow" target="_blank">4:41</a> Crossing language barriers <a href="https://www.youtube.com/watch?v=3hyhM5iUl1s&amp;t=400s" rel="nofollow" target="_blank">6:40</a> Is A+ Content effective for selling books? <a href="https://www.youtube.com/watch?v=3hyhM5iUl1s&amp;t=450s" rel="nofollow" target="_blank">7:30</a> How to connect with Heidi You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 246.

Amazon A+ Content for Self Publishing on KDP | Episode 246

Keywords are important for marketing your self published books on Amazon. But choosing the right keywords is not guarantee your books will sell. I explain why. Blog: Marketing Your Book on Amazon with Keywords http://hub.me/ap84A YouTube video: https://youtu.be/AixJm9hbhhc Timestamp show notes (click on timestamp to view segment on YouTube): 0:16 Author frustrations with keywords on Amazon 1:05 SEO ain't what it used to be... but it's still important 4:42 Think like your readers 7:19 Readers should go to Amazon to buy your book, not to search 8:48 How to connect with Heidi You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 245.  Udemy course: How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

Keywords are important for marketing your self published books on Amazon. But choosing the right keywords is not guarantee your books will sell. I explain why. Blog: Marketing Your Book on Amazon with Keywords <a href="http://hub.me/ap84A" rel="nofollow" target="_blank">http://hub.me/ap84A</a> YouTube video: <a href="https://youtu.be/AixJm9hbhhc" rel="nofollow" target="_blank">https://youtu.be/AixJm9hbhhc</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=AixJm9hbhhc&amp;t=16s" rel="nofollow" target="_blank">0:16</a> Author frustrations with keywords on Amazon <a href="https://www.youtube.com/watch?v=AixJm9hbhhc&amp;t=65s" rel="nofollow" target="_blank">1:05</a> SEO ain't what it used to be... but it's still important <a href="https://www.youtube.com/watch?v=AixJm9hbhhc&amp;t=282s" rel="nofollow" target="_blank">4:42</a> Think like your readers <a href="https://www.youtube.com/watch?v=AixJm9hbhhc&amp;t=439s" rel="nofollow" target="_blank">7:19</a> Readers should go to Amazon to buy your book, not to search <a href="https://www.youtube.com/watch?v=AixJm9hbhhc&amp;t=528s" rel="nofollow" target="_blank">8:48</a> How to connect with Heidi You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 245. Udemy course: How to Sell Your Self Published Book on Amazon <a href="https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE" rel="nofollow" target="_blank">https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE</a>

Marketing Your Self Published Book on Amazon with Keywords | Episode 245

Self publishing news and insight. Hosted by Dr. Heidi Thorne, MBA/DBA

If you&#39;re thinking about self-publishing, this would be a great podcast to listen to. Heidi has wonderful tips and information for people that wish to publish. 

Additionally, if you&#39;re never planning to publish, she has great ideas for entrepreneurs.

Great Tips for Publishers

Like chatting with a friend. I enjoy the “inside scoop” on editing and publishing—as well as marketing/branding tips and ideas—and Heidi’s open, enthusiastic discussions. Check her out if you’re looking to get into self-publishing or simply want a better idea of the work involved behind various entrepreneurial pursuits!

Practical friendly advice!

The Heidi Thorne Show

Live in-person events, expos, and trade shows seem like a great way to connect with readers and make self published book sales. But since they can be a substantial financial investment, you need to know how to assess if it's right for you. In this podcast, I share my experience from working in the trade show industry, as well as an exhibitor at smaller networking events and expos. Blog: Selling Your Self Published Book at Events and Expos http://hub.me/amPjI YouTube video: https://youtu.be/DjIva7AFp5s Timestamp show notes (click on timestamp to view segment on YouTube): 0:31 2 Types of value you can get from events and expos 0:42 PR value of events and expos 1:04 Sales value of events and expos 2:27 Sales and income tax issues of selling at events and expos 4:37 Event organizers don't know who attends their events 5:19 Why you should attend event first before exhibiting 7:40 Attendees may want to buy, just not at the event 8:20 How do you find events?

Live in-person events, expos, and trade shows seem like a great way to connect with readers and make self published book sales. But since they can be a substantial financial investment, you need to know how to assess if it's right for you. In this podcast, I share my experience from working in the trade show industry, as well as an exhibitor at smaller networking events and expos. Blog: Selling Your Self Published Book at Events and Expos <a href="http://hub.me/amPjI" rel="nofollow" target="_blank">http://hub.me/amPjI</a> YouTube video: <a href="https://youtu.be/DjIva7AFp5s" rel="nofollow" target="_blank">https://youtu.be/DjIva7AFp5s</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=DjIva7AFp5s&amp;t=31s" rel="nofollow" target="_blank">0:31</a> 2 Types of value you can get from events and expos <a href="https://www.youtube.com/watch?v=DjIva7AFp5s&amp;t=42s" rel="nofollow" target="_blank">0:42</a> PR value of events and expos <a href="https://www.youtube.com/watch?v=DjIva7AFp5s&amp;t=64s" rel="nofollow" target="_blank">1:04</a> Sales value of events and expos <a href="https://www.youtube.com/watch?v=DjIva7AFp5s&amp;t=147s" rel="nofollow" target="_blank">2:27</a> Sales and income tax issues of selling at events and expos <a href="https://www.youtube.com/watch?v=DjIva7AFp5s&amp;t=277s" rel="nofollow" target="_blank">4:37</a> Event organizers don't know who attends their events <a href="https://www.youtube.com/watch?v=DjIva7AFp5s&amp;t=319s" rel="nofollow" target="_blank">5:19</a> Why you should attend event first before exhibiting <a href="https://www.youtube.com/watch?v=DjIva7AFp5s&amp;t=460s" rel="nofollow" target="_blank">7:40</a> Attendees may want to buy, just not at the event <a href="https://www.youtube.com/watch?v=DjIva7AFp5s&amp;t=500s" rel="nofollow" target="_blank">8:20</a> How do you find events?

Selling Books at Events and Expos | Episode 94

Authors can often be tempted to create a separate website for their books. Seems cheap and easy to do until... well, I explain in this episode. YouTube video: https://youtu.be/S91mnrSGW6E Timestamp show notes (click on timestamp to view segment on YouTube): 0:29 Does your book need a separate webpage, website, or Facebook page? 1:57 The real cost of setting up a separate web presence for your book 6:24 What do big name authors do for their books? 7:04 Get your free Amazon author page on Author Central Blog: Should You Set Up a Book Page on Your Website? http://hub.me/amkDQ Should You Buy a Domain Name for Your Book Title? http://hub.me/ajd3k

Authors can often be tempted to create a separate website for their books. Seems cheap and easy to do until... well, I explain in this episode. YouTube video: <a href="https://youtu.be/S91mnrSGW6E" rel="nofollow" target="_blank">https://youtu.be/S91mnrSGW6E</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=S91mnrSGW6E&amp;t=29s" rel="nofollow" target="_blank">0:29</a> Does your book need a separate webpage, website, or Facebook page? <a href="https://www.youtube.com/watch?v=S91mnrSGW6E&amp;t=117s" rel="nofollow" target="_blank">1:57</a> The real cost of setting up a separate web presence for your book <a href="https://www.youtube.com/watch?v=S91mnrSGW6E&amp;t=384s" rel="nofollow" target="_blank">6:24</a> What do big name authors do for their books? <a href="https://www.youtube.com/watch?v=S91mnrSGW6E&amp;t=424s" rel="nofollow" target="_blank">7:04</a> Get your free Amazon author page on Author Central Blog: Should You Set Up a Book Page on Your Website? <a href="http://hub.me/amkDQ" rel="nofollow" target="_blank">http://hub.me/amkDQ</a> Should You Buy a Domain Name for Your Book Title? <a href="http://hub.me/ajd3k" rel="nofollow" target="_blank">http://hub.me/ajd3k</a>

Does Your Book Need Its Own Website? | Episode 89

Will your self published book sales grow in the coming year? I discuss the product life cycle of books and how it is different than that for regular products. I also discuss a mindset that keeps authors on an unproductive self publishing hamster wheel, and what to do instead. YouTube video: https://youtu.be/7KB297gCvGE Timestamp show notes (click timestamp to view segment on YouTube): 0:10 Normal product life cycles doesn't apply to books 1:11 The waterfall sales cycle for books 2:13 Why churning out new books doesn't build sales 5:32 Maintaining peak book sales is expensive 6:44 2 things you can do to expand book sales Blog: Will Your Self Published Book Sales Grow Over Time? Udemy course, "How to Sell Your Self Published Book on Amazon" https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

Will your self published book sales grow in the coming year? I discuss the product life cycle of books and how it is different than that for regular products. I also discuss a mindset that keeps authors on an unproductive self publishing hamster wheel, and what to do instead. YouTube video: <a href="https://youtu.be/7KB297gCvGE" rel="nofollow" target="_blank">https://youtu.be/7KB297gCvGE</a> Timestamp show notes (click timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=7KB297gCvGE&amp;t=10s" rel="nofollow" target="_blank">0:10</a> Normal product life cycles doesn't apply to books <a href="https://www.youtube.com/watch?v=7KB297gCvGE&amp;t=71s" rel="nofollow" target="_blank">1:11</a> The waterfall sales cycle for books <a href="https://www.youtube.com/watch?v=7KB297gCvGE&amp;t=133s" rel="nofollow" target="_blank">2:13</a> Why churning out new books doesn't build sales <a href="https://www.youtube.com/watch?v=7KB297gCvGE&amp;t=332s" rel="nofollow" target="_blank">5:32</a> Maintaining peak book sales is expensive <a href="https://www.youtube.com/watch?v=7KB297gCvGE&amp;t=404s" rel="nofollow" target="_blank">6:44</a> 2 things you can do to expand book sales Blog: <a href="http://hub.me/and8f" rel="nofollow" target="_blank">Will Your Self Published Book Sales Grow Over Time?</a> Udemy course, "How to Sell Your Self Published Book on Amazon" <a href="https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE" rel="nofollow" target="_blank">https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE</a>

Get Off the Self Publishing Hamster Wheel! | Episode 123

How will emerging voice technologies, such as smart speakers and voice assistants, affect self publishing? What can authors do to prepare for a voice enabled future? Here's what you need to know. YouTube video: https://youtu.be/UBdKTVjE078 Timestamp show notes (click on timestamp to view segment on YouTube): 1:07 Why authors need to be concerned about voice technology 1:50 Authors needs to be more concerned with audio books than print 4:11 How voice shopping with affect authors 7:02 Voice technology stats that'll shock you Blog: How Will Voice Technology Affect Self Published Authors http://hub.me/an99j Udemy Course "How to Self Publish an Audio Book": https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C

How will emerging voice technologies, such as smart speakers and voice assistants, affect self publishing? What can authors do to prepare for a voice enabled future? Here's what you need to know. YouTube video: <a href="https://youtu.be/UBdKTVjE078" rel="nofollow" target="_blank">https://youtu.be/UBdKTVjE078</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=UBdKTVjE078&amp;t=67s" rel="nofollow" target="_blank">1:07</a> Why authors need to be concerned about voice technology <a href="https://www.youtube.com/watch?v=UBdKTVjE078&amp;t=110s" rel="nofollow" target="_blank">1:50</a> Authors needs to be more concerned with audio books than print <a href="https://www.youtube.com/watch?v=UBdKTVjE078&amp;t=251s" rel="nofollow" target="_blank">4:11</a> How voice shopping with affect authors <a href="https://www.youtube.com/watch?v=UBdKTVjE078&amp;t=422s" rel="nofollow" target="_blank">7:02</a> Voice technology stats that'll shock you Blog: How Will Voice Technology Affect Self Published Authors <a href="http://hub.me/an99j" rel="nofollow" target="_blank">http://hub.me/an99j</a> Udemy Course "How to Self Publish an Audio Book": <a href="https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C" rel="nofollow" target="_blank">https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C</a>

Should Self Published Authors be Concerned about Voice Technology? | Episode 119

As the year and decade come to a close, I take a look at the publishing trends that can impact self published authors. YouTube video: https://youtu.be/PFIMi53nGb4 Timestamp show notes (click on timestamp to view segment on YouTube): 0:44 Largest selling book of 2010 decade 2:19 Print and eBook sales stats for 2010 decade 3:24 Growth of audio books 4:31 Fiction and nonfiction sales stats 5:26 Growth in voice technology

As the year and decade come to a close, I take a look at the publishing trends that can impact self published authors. YouTube video: <a href="https://youtu.be/PFIMi53nGb4" rel="nofollow" target="_blank">https://youtu.be/PFIMi53nGb4</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=PFIMi53nGb4&amp;t=44s" rel="nofollow" target="_blank">0:44</a> Largest selling book of 2010 decade <a href="https://www.youtube.com/watch?v=PFIMi53nGb4&amp;t=139s" rel="nofollow" target="_blank">2:19</a> Print and eBook sales stats for 2010 decade <a href="https://www.youtube.com/watch?v=PFIMi53nGb4&amp;t=204s" rel="nofollow" target="_blank">3:24</a> Growth of audio books <a href="https://www.youtube.com/watch?v=PFIMi53nGb4&amp;t=271s" rel="nofollow" target="_blank">4:31</a> Fiction and nonfiction sales stats <a href="https://www.youtube.com/watch?v=PFIMi53nGb4&amp;t=326s" rel="nofollow" target="_blank">5:26</a> Growth in voice technology

End of Year, End of Decade Publishing Trends and Future Outlook | Episode 122

Kindle Unlimited and Kindle Owners' Lending Library are great programs for readers... but maybe not so much for authors. I discuss what these subscription and lending programs mean for your self published royalties. YouTube video: https://youtu.be/C6ufXH1FY1U Timestamp show notes (click on timestamp to view segment on YouTube): 0:33 What is Kindle Unlimited? 5:03 What is Kindle Owners Lending Library? 6:28 What is Amazon Prime Reading? 8:43 What is Kindle Lending Library? 10:30 Did I lose book sales with these programs? My results! 12:04 Why authors need to rethink subscription programs Blog: KDP Select, Kindle Unlimited, and Kindle Lending Programs Explained http://hub.me/alEgQ Udemy course, How to Sell Your Self Published Book on Amazon: https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE Get Apple Podcasts and The Heidi Thorne Show on your Alexa device! https://support.apple.com/en-us/HT210759

Kindle Unlimited and Kindle Owners' Lending Library are great programs for readers... but maybe not so much for authors. I discuss what these subscription and lending programs mean for your self published royalties. YouTube video: <a href="https://youtu.be/C6ufXH1FY1U" rel="nofollow" target="_blank">https://youtu.be/C6ufXH1FY1U</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=C6ufXH1FY1U&amp;t=33s" rel="nofollow" target="_blank">0:33</a> What is Kindle Unlimited? <a href="https://www.youtube.com/watch?v=C6ufXH1FY1U&amp;t=303s" rel="nofollow" target="_blank">5:03</a> What is Kindle Owners Lending Library? <a href="https://www.youtube.com/watch?v=C6ufXH1FY1U&amp;t=388s" rel="nofollow" target="_blank">6:28</a> What is Amazon Prime Reading? <a href="https://www.youtube.com/watch?v=C6ufXH1FY1U&amp;t=523s" rel="nofollow" target="_blank">8:43</a> What is Kindle Lending Library? <a href="https://www.youtube.com/watch?v=C6ufXH1FY1U&amp;t=630s" rel="nofollow" target="_blank">10:30</a> Did I lose book sales with these programs? My results! <a href="https://www.youtube.com/watch?v=C6ufXH1FY1U&amp;t=724s" rel="nofollow" target="_blank">12:04</a> Why authors need to rethink subscription programs Blog: KDP Select, Kindle Unlimited, and Kindle Lending Programs Explained <a href="http://hub.me/alEgQ" rel="nofollow" target="_blank">http://hub.me/alEgQ</a> Udemy course, How to Sell Your Self Published Book on Amazon: <a href="https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE" rel="nofollow" target="_blank">https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE</a> Get Apple Podcasts and The Heidi Thorne Show on your Alexa device! <a href="https://support.apple.com/en-us/HT210759" rel="nofollow" target="_blank">https://support.apple.com/en-us/HT210759</a>

Does Kindle Unlimited Rob You of Royalties? | Episode 124

I've never used a book launch team, and don't recommend them for self published authors. Not only do they dance on the edge of Amazon policy violations and ethics, they could impact your early book sales, too. I rant on why in this episode. Got an opinion? Connect with me on Twitter (@heidithorne). YouTube video: https://youtu.be/0Cxp93R5mcc Timestamp show notes (click timestamp to view segment on YouTube): 0:11 What is a book launch team? 1:33 Why book launch teams may violate Amazon policy 2:41 Book launch teams use the guilt factor 3:44 Book launch teams are not beta readers 4:08 Gaming the system with book launch teams 6:35 Most unethical use of a book launch team 7:22 How book launch teams hurt your book sales 8:25 Problems with sending PDFs to reviewers 10:07 Alternatives to book launch teams 13:54 New audio book, Blogging for Money If you'd rather read my rant, here ya go: https://toughnickel.com/self-employment/Book-Launch-Teams-Why-I-Dont-Recommend-Them-for-Self-Publishing And here's the link to listen to a FREE sample of my new audio book on Audible, Blogging for Money: Myths and Mistakes to Avoid When Writing a Blog for Profit: https://www.audible.com/pd/B07R43RXQK/?source_code=AUDFPWS0223189MWT-BK-ACX0-149948&amp;ref=acx_bty_BK_ACX0_149948_rh_us You can also get the new audio book on Amazon and iTunes Audio Books.

I've never used a book launch team, and don't recommend them for self published authors. Not only do they dance on the edge of Amazon policy violations and ethics, they could impact your early book sales, too. I rant on why in this episode. Got an opinion? Connect with me on Twitter (<a href="https://twitter.com/heidithorne" rel="nofollow" target="_blank">@heidithorne</a>). YouTube video: <a href="https://youtu.be/0Cxp93R5mcc" rel="nofollow" target="_blank">https://youtu.be/0Cxp93R5mcc</a> Timestamp show notes (click timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=0Cxp93R5mcc&amp;t=11s" rel="nofollow" target="_blank">0:11</a> What is a book launch team? <a href="https://www.youtube.com/watch?v=0Cxp93R5mcc&amp;t=93s" rel="nofollow" target="_blank">1:33</a> Why book launch teams may violate Amazon policy <a href="https://www.youtube.com/watch?v=0Cxp93R5mcc&amp;t=161s" rel="nofollow" target="_blank">2:41</a> Book launch teams use the guilt factor <a href="https://www.youtube.com/watch?v=0Cxp93R5mcc&amp;t=224s" rel="nofollow" target="_blank">3:44</a> Book launch teams are not beta readers <a href="https://www.youtube.com/watch?v=0Cxp93R5mcc&amp;t=248s" rel="nofollow" target="_blank">4:08</a> Gaming the system with book launch teams <a href="https://www.youtube.com/watch?v=0Cxp93R5mcc&amp;t=395s" rel="nofollow" target="_blank">6:35</a> Most unethical use of a book launch team <a href="https://www.youtube.com/watch?v=0Cxp93R5mcc&amp;t=442s" rel="nofollow" target="_blank">7:22</a> How book launch teams hurt your book sales <a href="https://www.youtube.com/watch?v=0Cxp93R5mcc&amp;t=505s" rel="nofollow" target="_blank">8:25</a> Problems with sending PDFs to reviewers <a href="https://www.youtube.com/watch?v=0Cxp93R5mcc&amp;t=607s" rel="nofollow" target="_blank">10:07</a> Alternatives to book launch teams <a href="https://www.youtube.com/watch?v=0Cxp93R5mcc&amp;t=834s" rel="nofollow" target="_blank">13:54</a> New audio book, Blogging for Money If you'd rather read my rant, here ya go: <a href="https://toughnickel.com/self-employment/Book-Launch-Teams-Why-I-Dont-Recommend-Them-for-Self-Publishing" rel="nofollow" target="_blank">https://toughnickel.com/self-employment/Book-Launch-Teams-Why-I-Dont-Recommend-Them-for-Self-Publishing</a> And here's the link to listen to a FREE sample of my new audio book on Audible, Blogging for Money: Myths and Mistakes to Avoid When Writing a Blog for Profit: <a href="https://www.audible.com/pd/B07R43RXQK/?source_code=AUDFPWS0223189MWT-BK-ACX0-149948&amp;ref=acx_bty_BK_ACX0_149948_rh_us" rel="nofollow" target="_blank">https://www.audible.com/pd/B07R43RXQK/?source_code=AUDFPWS0223189MWT-BK-ACX0-149948&amp;ref=acx_bty_BK_ACX0_149948_rh_us</a> You can also get the new audio book on Amazon and iTunes Audio Books.

Rant: Why I Don't Like Book Launch Teams | Episode 87

There's a scary thought for self published authors! What would you do if Amazon went away? While that's really unlikely for the foreseeable future, it doesn't hurt to think about it. I offer tips for future-proofing your self published books. Blog: https://toughnickel.com/self-employment/Self-Published-Authors-What-If-There-Was-No-Amazon YouTube video: https://youtu.be/BvsGt82vc6w Timestamp show notes (click on timestamp to view segment on YouTube): 0:13 Why Amazon and KDP are excellent for self publishing 1:31 What if Amazon went away? Lessons from Sears 3:12 How can you protect your book investment in Amazon and KDP? 4:34 ISBN number issues in a non-Amazon future 7:20 Look for non-exclusive agreements and copyright protections on non-KDP platforms 7:59 Selling your books in a non-Amazon world 9:28 2 ways to future-proof your self publishing investments 11:43 Announcing Udemy course, How to Sell Your Self Published Books on Amazon Link to Udemy course, How to Sell Your Self Published Books on Amazon (note that the discount mentioned in the episode has since expired): https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

There's a scary thought for self published authors! What would you do if Amazon went away? While that's really unlikely for the foreseeable future, it doesn't hurt to think about it. I offer tips for future-proofing your self published books. Blog: <a href="https://toughnickel.com/self-employment/Self-Published-Authors-What-If-There-Was-No-Amazon" rel="nofollow" target="_blank">https://toughnickel.com/self-employment/Self-Published-Authors-What-If-There-Was-No-Amazon</a> YouTube video: <a href="https://youtu.be/BvsGt82vc6w" rel="nofollow" target="_blank">https://youtu.be/BvsGt82vc6w</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=BvsGt82vc6w&amp;t=13s" rel="nofollow" target="_blank">0:13</a> Why Amazon and KDP are excellent for self publishing <a href="https://www.youtube.com/watch?v=BvsGt82vc6w&amp;t=91s" rel="nofollow" target="_blank">1:31</a> What if Amazon went away? Lessons from Sears <a href="https://www.youtube.com/watch?v=BvsGt82vc6w&amp;t=192s" rel="nofollow" target="_blank">3:12</a> How can you protect your book investment in Amazon and KDP? <a href="https://www.youtube.com/watch?v=BvsGt82vc6w&amp;t=274s" rel="nofollow" target="_blank">4:34</a> ISBN number issues in a non-Amazon future <a href="https://www.youtube.com/watch?v=BvsGt82vc6w&amp;t=440s" rel="nofollow" target="_blank">7:20</a> Look for non-exclusive agreements and copyright protections on non-KDP platforms <a href="https://www.youtube.com/watch?v=BvsGt82vc6w&amp;t=479s" rel="nofollow" target="_blank">7:59</a> Selling your books in a non-Amazon world <a href="https://www.youtube.com/watch?v=BvsGt82vc6w&amp;t=568s" rel="nofollow" target="_blank">9:28</a> 2 ways to future-proof your self publishing investments <a href="https://www.youtube.com/watch?v=BvsGt82vc6w&amp;t=703s" rel="nofollow" target="_blank">11:43</a> Announcing Udemy course, How to Sell Your Self Published Books on Amazon Link to Udemy course, How to Sell Your Self Published Books on Amazon (note that the discount mentioned in the episode has since expired): <a href="https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE" rel="nofollow" target="_blank">https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE</a>

What If Amazon Went Away? | Episode 85

We've already discussed the overall results of the Book Discovery Survey. But do factors such as age, gender, and income affect the ways readers discovery books to read? You might be surprised at which of these factors has the most impact. YouTube video: https://youtu.be/xDNU2UPuuYg Timestamp show notes (click on timestamp to view segment on YouTube): 0:11 Revisiting the 2020 Book Discovery Survey results 1:14 Most often used sources for book discovery by demographic breakdown 3:45 Most occasionally used sources for book discovery by demographic breakdown 5:20 Never used sources for book discovery by demographic breakdown 5:40 Why age had most influence on book discovery source choices 8:35 What does all this mean for self published authors' book marketing? In case you missed the earlier episodes about the Book Discovery Survey... Book Discovery Survey Results Revealed | Episode 138 Survey: Do Fiction Readers Discovery Books Differently than Nonfiction | Episode 139

We've already discussed the overall results of the Book Discovery Survey. But do factors such as age, gender, and income affect the ways readers discovery books to read? You might be surprised at which of these factors has the most impact. YouTube video: <a href="https://youtu.be/xDNU2UPuuYg" rel="nofollow" target="_blank">https://youtu.be/xDNU2UPuuYg</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=xDNU2UPuuYg&amp;t=11s" rel="nofollow" target="_blank">0:11</a> Revisiting the 2020 Book Discovery Survey results <a href="https://www.youtube.com/watch?v=xDNU2UPuuYg&amp;t=74s" rel="nofollow" target="_blank">1:14</a> Most often used sources for book discovery by demographic breakdown <a href="https://www.youtube.com/watch?v=xDNU2UPuuYg&amp;t=225s" rel="nofollow" target="_blank">3:45</a> Most occasionally used sources for book discovery by demographic breakdown <a href="https://www.youtube.com/watch?v=xDNU2UPuuYg&amp;t=320s" rel="nofollow" target="_blank">5:20</a> Never used sources for book discovery by demographic breakdown <a href="https://www.youtube.com/watch?v=xDNU2UPuuYg&amp;t=340s" rel="nofollow" target="_blank">5:40</a> Why age had most influence on book discovery source choices <a href="https://www.youtube.com/watch?v=xDNU2UPuuYg&amp;t=515s" rel="nofollow" target="_blank">8:35</a> What does all this mean for self published authors' book marketing? In case you missed the earlier episodes about the Book Discovery Survey... <a href="/heidithorne/episode/Book%20Discovery%20Survey%20Results%20Revealed%20%7C%20Episode%20138" rel="nofollow" target="_blank">Book Discovery Survey Results Revealed | Episode 138</a> <a href="https://www.podbean.com/eu/pb-cc3ni-da56c4" rel="nofollow" target="_blank">Survey: Do Fiction Readers Discovery Books Differently than Nonfiction | Episode 139</a>

Survey: Do Age, Gender and Income Affect Book Discovery Source Choices? | Episode 140

The results of the 2020 Book Discovery Survey are in! Find out how real book readers really discover books (like yours) to read. You might be surprised. YouTube video: https://youtu.be/h0FQqzjqxZU Timestamp show notes (click on timestamp to view segment on YouTube): 0:11 Thanks for supporting the 2020 Book Discovery Survey 0:32 About the 2020 Book Discovery Survey 2:06 The Survey questions 3:47 Most often-used sources to discover books to read 8:03 Most occasionally-used sources to discover books to read 9:47 Never-used sources to discover books to read 11:52 Summary of survey research

The results of the 2020 Book Discovery Survey are in! Find out how real book readers really discover books (like yours) to read. You might be surprised. YouTube video: <a href="https://youtu.be/h0FQqzjqxZU" rel="nofollow" target="_blank">https://youtu.be/h0FQqzjqxZU</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=h0FQqzjqxZU&amp;t=11s" rel="nofollow" target="_blank">0:11</a> Thanks for supporting the 2020 Book Discovery Survey <a href="https://www.youtube.com/watch?v=h0FQqzjqxZU&amp;t=32s" rel="nofollow" target="_blank">0:32</a> About the 2020 Book Discovery Survey <a href="https://www.youtube.com/watch?v=h0FQqzjqxZU&amp;t=126s" rel="nofollow" target="_blank">2:06</a> The Survey questions <a href="https://www.youtube.com/watch?v=h0FQqzjqxZU&amp;t=227s" rel="nofollow" target="_blank">3:47</a> Most often-used sources to discover books to read <a href="https://www.youtube.com/watch?v=h0FQqzjqxZU&amp;t=483s" rel="nofollow" target="_blank">8:03</a> Most occasionally-used sources to discover books to read <a href="https://www.youtube.com/watch?v=h0FQqzjqxZU&amp;t=587s" rel="nofollow" target="_blank">9:47</a> Never-used sources to discover books to read <a href="https://www.youtube.com/watch?v=h0FQqzjqxZU&amp;t=712s" rel="nofollow" target="_blank">11:52</a> Summary of survey research

Book Discovery Survey Results Revealed | Episode 138

I've loved using Amazon Marketing Services (AMS) ads on Amazon for my self published books, but maybe not so much now. I explain what's happening with the AMS advertising platform now and how it impacts your campaigns for promoting your self published books. YouTube video: https://youtu.be/eNYwxkh-FHw Timestamp show notes (click on timestamp to view segment on YouTube): 0:56 Amazon ads for books used to be good 1:23 How Amazon (AMS) advertising changed 4:43 Don't increase ad spend and lose money! 7:10 Why Amazon ads are still good 8:12 2 types of advertising and when to use each one Blog: Using Amazon Marketing Services for Advertising Kindle eBooks: What I've Learned http://hub.me/alEwV Amazon Marketing Services Advertising for Kindle eBooks: Are You Winning Ad Bids, but Losing Money? http://hub.me/am716  Udemy Course: How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

I've loved using Amazon Marketing Services (AMS) ads on Amazon for my self published books, but maybe not so much now. I explain what's happening with the AMS advertising platform now and how it impacts your campaigns for promoting your self published books. YouTube video: <a href="https://youtu.be/eNYwxkh-FHw" rel="nofollow" target="_blank">https://youtu.be/eNYwxkh-FHw</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=eNYwxkh-FHw&amp;t=56s" rel="nofollow" target="_blank">0:56</a> Amazon ads for books used to be good <a href="https://www.youtube.com/watch?v=eNYwxkh-FHw&amp;t=83s" rel="nofollow" target="_blank">1:23</a> How Amazon (AMS) advertising changed <a href="https://www.youtube.com/watch?v=eNYwxkh-FHw&amp;t=283s" rel="nofollow" target="_blank">4:43</a> Don't increase ad spend and lose money! <a href="https://www.youtube.com/watch?v=eNYwxkh-FHw&amp;t=430s" rel="nofollow" target="_blank">7:10</a> Why Amazon ads are still good <a href="https://www.youtube.com/watch?v=eNYwxkh-FHw&amp;t=492s" rel="nofollow" target="_blank">8:12</a> 2 types of advertising and when to use each one Blog: <ul><li>Using Amazon Marketing Services for Advertising Kindle eBooks: What I've Learned <a href="http://hub.me/alEwV" rel="nofollow" target="_blank">http://hub.me/alEwV</a></li> <li>Amazon Marketing Services Advertising for Kindle eBooks: Are You Winning Ad Bids, but Losing Money? <a href="http://hub.me/am716" rel="nofollow" target="_blank">http://hub.me/am716</a></li> </ul> Udemy Course: How to Sell Your Self Published Book on Amazon <a href="https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE" rel="nofollow" target="_blank">https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE</a>

Are Amazon Ads Still Worth Doing for Self Published Books? | Episode 136

Audiobook news for authors! The Audible Captions case has settled (well, mostly). And the new ACX Audio Analysis Tool can help you publish your audio book more confidently. YouTube video: https://youtu.be/70VtJfBJaSo Timestamp show notes (click timestamp to view segment on YouTube): 0:10 Update on Audible Captions case 3:19 New ACX Audio Analysis Tool Previous YouTube video for background on the Audible Captions case: https://youtu.be/QPXFYs7DH7Q Udemy course, How to Self Publish an Audio Book https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C Networking for Authors audiobook and Kindle eBook on Amazon, Audible and Apple Books https://www.amazon.com/gp/product/B084D4HZTR

Audiobook news for authors! The Audible Captions case has settled (well, mostly). And the new ACX Audio Analysis Tool can help you publish your audio book more confidently. YouTube video: <a href="https://youtu.be/70VtJfBJaSo" rel="nofollow" target="_blank">https://youtu.be/70VtJfBJaSo</a> Timestamp show notes (click timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=70VtJfBJaSo&amp;t=10s" rel="nofollow" target="_blank">0:10</a> Update on Audible Captions case <a href="https://www.youtube.com/watch?v=70VtJfBJaSo&amp;t=199s" rel="nofollow" target="_blank">3:19</a> New ACX Audio Analysis Tool Previous YouTube video for background on the Audible Captions case: <a href="https://youtu.be/QPXFYs7DH7Q" rel="nofollow" target="_blank">https://youtu.be/QPXFYs7DH7Q</a> Udemy course, How to Self Publish an Audio Book <a href="https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C" rel="nofollow" target="_blank">https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C</a> Networking for Authors audiobook and Kindle eBook on Amazon, Audible and Apple Books <a href="https://www.amazon.com/gp/product/B084D4HZTR" rel="nofollow" target="_blank">https://www.amazon.com/gp/product/B084D4HZTR</a>

Audiobook News: Audible Captions Case Update and New ACX Audio Analysis Tool | Episode 130

Are sales for your self published book lagging? Is that just the natural falloff that happens with books? Or is it a sign that your book is no longer relevant and market-worthy? I explain how books can become irrelevant, and things you can do about it. YouTube video: https://youtu.be/n1uxJAR8S5U Timestamp show notes (click on timestamp to view segment on YouTube): 0:38 Is your book topic outdated? 1:39 Does fiction become irrelevant? 2:48 How do you know if your book is irrelevant? 4:21 Why a book series can become irrelevant 5:27 Is a book the best way to deliver content? 9:30 Taking advantage of hot publishing trends Blog post: Has Your Self Published Book Become Irrelevant? http://hub.me/anjsg

Are sales for your self published book lagging? Is that just the natural falloff that happens with books? Or is it a sign that your book is no longer relevant and market-worthy? I explain how books can become irrelevant, and things you can do about it. YouTube video: <a href="https://youtu.be/n1uxJAR8S5U" rel="nofollow" target="_blank">https://youtu.be/n1uxJAR8S5U</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=n1uxJAR8S5U&amp;t=38s" rel="nofollow" target="_blank">0:38</a> Is your book topic outdated? <a href="https://www.youtube.com/watch?v=n1uxJAR8S5U&amp;t=99s" rel="nofollow" target="_blank">1:39</a> Does fiction become irrelevant? <a href="https://www.youtube.com/watch?v=n1uxJAR8S5U&amp;t=168s" rel="nofollow" target="_blank">2:48</a> How do you know if your book is irrelevant? <a href="https://www.youtube.com/watch?v=n1uxJAR8S5U&amp;t=261s" rel="nofollow" target="_blank">4:21</a> Why a book series can become irrelevant <a href="https://www.youtube.com/watch?v=n1uxJAR8S5U&amp;t=327s" rel="nofollow" target="_blank">5:27</a> Is a book the best way to deliver content? <a href="https://www.youtube.com/watch?v=n1uxJAR8S5U&amp;t=570s" rel="nofollow" target="_blank">9:30</a> Taking advantage of hot publishing trends Blog post: Has Your Self Published Book Become Irrelevant? <a href="http://hub.me/anjsg" rel="nofollow" target="_blank">http://hub.me/anjsg</a>

Has Your Self Published Book Become Irrelevant? | Episode 128

The Kindle Create ebook and print book formatting tool from Kindle Direct Publishing (KDP) just keeps getting better and better... and it's free! I review some of the new features that I discovered and tried while creating my latest book, Networking for Authors (available on Amazon; link below). YouTube video: https://youtu.be/wkc4hr31ysk Timestamp show notes (click on timestamp to view segment on YouTube): 0:39 Kindle Create has been updated 1:51 Front matter features 2:11 New: Book manuscript file should be chapters only 4:10 Changes to chapter formatting 5:20 Back matter features 7:25 Changes to Kindle Create for print editions 9:11 Problems with Kindle Create for print Udemy course, How to Self Publish a Nonfiction Kindle eBook Like a Prohttps://www.udemy.com/course/how-to-self-publish-a-nonfiction-kindle-ebook-like-a-pro/?referralCode=B0919FA7E454FEA26B72 Book: Networking for Authors: How to Build Your Fan Base and Book Sales through Networking (Amazon)

The Kindle Create ebook and print book formatting tool from Kindle Direct Publishing (KDP) just keeps getting better and better... and it's free! I review some of the new features that I discovered and tried while creating my latest book, Networking for Authors (available on Amazon; link below). YouTube video: <a href="https://youtu.be/wkc4hr31ysk" rel="nofollow" target="_blank">https://youtu.be/wkc4hr31ysk</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=wkc4hr31ysk&amp;t=39s" rel="nofollow" target="_blank">0:39</a> Kindle Create has been updated <a href="https://www.youtube.com/watch?v=wkc4hr31ysk&amp;t=111s" rel="nofollow" target="_blank">1:51</a> Front matter features <a href="https://www.youtube.com/watch?v=wkc4hr31ysk&amp;t=131s" rel="nofollow" target="_blank">2:11</a> New: Book manuscript file should be chapters only <a href="https://www.youtube.com/watch?v=wkc4hr31ysk&amp;t=250s" rel="nofollow" target="_blank">4:10</a> Changes to chapter formatting <a href="https://www.youtube.com/watch?v=wkc4hr31ysk&amp;t=320s" rel="nofollow" target="_blank">5:20</a> Back matter features <a href="https://www.youtube.com/watch?v=wkc4hr31ysk&amp;t=445s" rel="nofollow" target="_blank">7:25</a> Changes to Kindle Create for print editions <a href="https://www.youtube.com/watch?v=wkc4hr31ysk&amp;t=551s" rel="nofollow" target="_blank">9:11</a> Problems with Kindle Create for print Udemy course, How to Self Publish a Nonfiction Kindle eBook Like a Pro <a href="https://www.udemy.com/course/how-to-self-publish-a-nonfiction-kindle-ebook-like-a-pro/?referralCode=B0919FA7E454FEA26B72" rel="nofollow" target="_blank">https://www.udemy.com/course/how-to-self-publish-a-nonfiction-kindle-ebook-like-a-pro/?referralCode=B0919FA7E454FEA26B72</a> Book: <a href="https://www.amazon.com/dp/B084D4HZTR" rel="nofollow" target="_blank">Networking for Authors: How to Build Your Fan Base and Book Sales through Networking</a> (Amazon)

Kindle Create New Features for 2020 | Episode 127

So what is an Amazon 4-Star Store? Does it mean anything for self published authors? I share my first impressions of the Amazon 4-Star Store in Oakbrook Center in the Chicago area. YouTube video: https://youtu.be/7Q19l4O9wIM Timestamp show notes (click timestamp to view segment on YouTube): 0:10 My visit to the Amazon 4-Star Store, Oak Brook, IL 2:17 Why 4-Star Store? 3:07 Why your self published book won't be in this store 4:35 Why I wasn't impressed with this Amazon 4-Star Store 4:55 Did Amazon locate here because of other tech stores?

So what is an Amazon 4-Star Store? Does it mean anything for self published authors? I share my first impressions of the Amazon 4-Star Store in Oakbrook Center in the Chicago area. YouTube video: <a href="https://youtu.be/7Q19l4O9wIM" rel="nofollow" target="_blank">https://youtu.be/7Q19l4O9wIM</a> Timestamp show notes (click timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=7Q19l4O9wIM&amp;t=10s" rel="nofollow" target="_blank">0:10</a> My visit to the Amazon 4-Star Store, Oak Brook, IL <a href="https://www.youtube.com/watch?v=7Q19l4O9wIM&amp;t=137s" rel="nofollow" target="_blank">2:17</a> Why 4-Star Store? <a href="https://www.youtube.com/watch?v=7Q19l4O9wIM&amp;t=187s" rel="nofollow" target="_blank">3:07</a> Why your self published book won't be in this store <a href="https://www.youtube.com/watch?v=7Q19l4O9wIM&amp;t=275s" rel="nofollow" target="_blank">4:35</a> Why I wasn't impressed with this Amazon 4-Star Store <a href="https://www.youtube.com/watch?v=7Q19l4O9wIM&amp;t=295s" rel="nofollow" target="_blank">4:55</a> Did Amazon locate here because of other tech stores?

Amazon 4-Star Store First Impressions | Episode 117

Are Facebook ads or ads on Amazon better for books? I share my experience with both. YouTube video: https://youtu.be/UjEdJrcg_lk Timestamp show notes (click on timestamp to view segment on YouTube): 0:31 When should you use Facebook ads or Amazon ads? 1:15 Why Facebook ads don't work for book ads 4:32 Why I prefer Amazon ads for books 7:24 Why Amazon ad performance for books is slipping 10:00 Amazon ads are difficult to scale

Are Facebook ads or ads on Amazon better for books? I share my experience with both. YouTube video: <a href="https://youtu.be/UjEdJrcg_lk" rel="nofollow" target="_blank">https://youtu.be/UjEdJrcg_lk</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=UjEdJrcg_lk&amp;t=31s" rel="nofollow" target="_blank">0:31</a> When should you use Facebook ads or Amazon ads? <a href="https://www.youtube.com/watch?v=UjEdJrcg_lk&amp;t=75s" rel="nofollow" target="_blank">1:15</a> Why Facebook ads don't work for book ads <a href="https://www.youtube.com/watch?v=UjEdJrcg_lk&amp;t=272s" rel="nofollow" target="_blank">4:32</a> Why I prefer Amazon ads for books <a href="https://www.youtube.com/watch?v=UjEdJrcg_lk&amp;t=444s" rel="nofollow" target="_blank">7:24</a> Why Amazon ad performance for books is slipping <a href="https://www.youtube.com/watch?v=UjEdJrcg_lk&amp;t=600s" rel="nofollow" target="_blank">10:00</a> Amazon ads are difficult to scale

Facebook Ads vs. Amazon Ads for Books? | Episode 115

Self published authors may be overly concerned about their book ideas getting stolen. I address these concerns... and what you should be more concerned about. YouTube video: https://youtu.be/E7hv-e-40sg Timestamp show notes (click on timestamp to view segment on YouTube): 0:11 Author concerns about their book ideas being stolen 0:36 Book ideas are not copyrightable 2:14 Biggest problem with book ideas 3:05 Your book idea isn't original 3:58 What differentiates your book idea 6:06 Why self published books probably won't be counterfeited

Self published authors may be overly concerned about their book ideas getting stolen. I address these concerns... and what you should be more concerned about. YouTube video: <a href="https://youtu.be/E7hv-e-40sg" rel="nofollow" target="_blank">https://youtu.be/E7hv-e-40sg</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=E7hv-e-40sg&amp;t=11s" rel="nofollow" target="_blank">0:11</a> Author concerns about their book ideas being stolen <a href="https://www.youtube.com/watch?v=E7hv-e-40sg&amp;t=36s" rel="nofollow" target="_blank">0:36</a> Book ideas are not copyrightable <a href="https://www.youtube.com/watch?v=E7hv-e-40sg&amp;t=134s" rel="nofollow" target="_blank">2:14</a> Biggest problem with book ideas <a href="https://www.youtube.com/watch?v=E7hv-e-40sg&amp;t=185s" rel="nofollow" target="_blank">3:05</a> Your book idea isn't original <a href="https://www.youtube.com/watch?v=E7hv-e-40sg&amp;t=238s" rel="nofollow" target="_blank">3:58</a> What differentiates your book idea <a href="https://www.youtube.com/watch?v=E7hv-e-40sg&amp;t=366s" rel="nofollow" target="_blank">6:06</a> Why self published books probably won't be counterfeited

Should You Worry About Your Book Idea Being Stolen? | Episode 114

Are people reading more or less? And what book format (print, eBook, or audio book) do they prefer? I think you'll be surprised, even a bit concerned, about the research I report on in this video. But I do offer a way to future proof your self publishing efforts. YouTube video: https://youtu.be/3BVBhpMzGTc Timestamp show notes (click on timestamp to view segment on YouTube): 0:25 Growth in audio books 1:35 Audio books are gaining ground on eBooks 2:28 Print books are still strong 3:22 Book reading overall is falling 3:47 Books aren't books, they're content Link to my Udemy course, "How to Self Publish an Audio Book." NOTE: Discount mentioned in video has expired. https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C

Are people reading more or less? And what book format (print, eBook, or audio book) do they prefer? I think you'll be surprised, even a bit concerned, about the research I report on in this video. But I do offer a way to future proof your self publishing efforts. YouTube video: <a href="https://youtu.be/3BVBhpMzGTc" rel="nofollow" target="_blank">https://youtu.be/3BVBhpMzGTc</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=3BVBhpMzGTc&amp;t=25s" rel="nofollow" target="_blank">0:25</a> Growth in audio books <a href="https://www.youtube.com/watch?v=3BVBhpMzGTc&amp;t=95s" rel="nofollow" target="_blank">1:35</a> Audio books are gaining ground on eBooks <a href="https://www.youtube.com/watch?v=3BVBhpMzGTc&amp;t=148s" rel="nofollow" target="_blank">2:28</a> Print books are still strong <a href="https://www.youtube.com/watch?v=3BVBhpMzGTc&amp;t=202s" rel="nofollow" target="_blank">3:22</a> Book reading overall is falling <a href="https://www.youtube.com/watch?v=3BVBhpMzGTc&amp;t=227s" rel="nofollow" target="_blank">3:47</a> Books aren't books, they're content Link to my Udemy course, "How to Self Publish an Audio Book." NOTE: Discount mentioned in video has expired. <a href="https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C" rel="nofollow" target="_blank">https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C</a>

Surprising Book Reading Statistics You Need to Know | Episode 111

TikTok is an emerging social media (?) platform that is short, vertical video content. It's gaining a lot of popularity with younger audiences. But is it worth using for business and for building your author brand? I share my experience with TikTok so far. YouTube video: https://youtu.be/by4zosSmjjA Timestamp show notes (click on timestamp to view segment on YouTube): 0:29 What is TikTok? 2:55 How is TikTok different from other social media? 8:16 Is TikTok like YouTube or IGTV? 11:52 What type of content is on TikTok? 14:56 How content creation is challenging on TikTok 16:39 Is TikTok good for business? 18:19 What advertising options are on TikTok? Blog: What is TikTok? Is It Worth Using for Business? http://hub.me/amZFA

TikTok is an emerging social media (?) platform that is short, vertical video content. It's gaining a lot of popularity with younger audiences. But is it worth using for business and for building your author brand? I share my experience with TikTok so far. YouTube video: <a href="https://youtu.be/by4zosSmjjA" rel="nofollow" target="_blank">https://youtu.be/by4zosSmjjA</a> Timestamp show notes (click on timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=by4zosSmjjA&amp;t=29s" rel="nofollow" target="_blank">0:29</a> What is TikTok? <a href="https://www.youtube.com/watch?v=by4zosSmjjA&amp;t=175s" rel="nofollow" target="_blank">2:55</a> How is TikTok different from other social media? <a href="https://www.youtube.com/watch?v=by4zosSmjjA&amp;t=496s" rel="nofollow" target="_blank">8:16</a> Is TikTok like YouTube or IGTV? <a href="https://www.youtube.com/watch?v=by4zosSmjjA&amp;t=712s" rel="nofollow" target="_blank">11:52</a> What type of content is on TikTok? <a href="https://www.youtube.com/watch?v=by4zosSmjjA&amp;t=896s" rel="nofollow" target="_blank">14:56</a> How content creation is challenging on TikTok <a href="https://www.youtube.com/watch?v=by4zosSmjjA&amp;t=999s" rel="nofollow" target="_blank">16:39</a> Is TikTok good for business? <a href="https://www.youtube.com/watch?v=by4zosSmjjA&amp;t=1099s" rel="nofollow" target="_blank">18:19</a> What advertising options are on TikTok? Blog: What is TikTok? Is It Worth Using for Business? <a href="http://hub.me/amZFA" rel="nofollow" target="_blank">http://hub.me/amZFA</a>

What is TikTok? | Episode 110

They sound like a self published author's dream! Low content books can be an alternative self publishing profit center that provide additional value for your readers, too. Find out what low content books are in this episode. YouTube video: https://youtu.be/1HIUbw8TUWg Timestamp show notes (click timestamp to view segment on YouTube): 0:11 The low content book trend 0:41 What is a low content book? 1:50 Examples of low content books 5:45 Do low content eBooks work? 7:34 What about low content custom card decks?   Blog: What are Low Content Books? http://hub.me/amYE6

They sound like a self published author's dream! Low content books can be an alternative self publishing profit center that provide additional value for your readers, too. Find out what low content books are in this episode. YouTube video: <a href="https://youtu.be/1HIUbw8TUWg" rel="nofollow" target="_blank">https://youtu.be/1HIUbw8TUWg</a> Timestamp show notes (click timestamp to view segment on YouTube): <a href="https://www.youtube.com/watch?v=1HIUbw8TUWg&amp;t=11s" rel="nofollow" target="_blank">0:11</a> The low content book trend <a href="https://www.youtube.com/watch?v=1HIUbw8TUWg&amp;t=41s" rel="nofollow" target="_blank">0:41</a> What is a low content book? <a href="https://www.youtube.com/watch?v=1HIUbw8TUWg&amp;t=110s" rel="nofollow" target="_blank">1:50</a> Examples of low content books <a href="https://www.youtube.com/watch?v=1HIUbw8TUWg&amp;t=345s" rel="nofollow" target="_blank">5:45</a> Do low content eBooks work? <a href="https://www.youtube.com/watch?v=1HIUbw8TUWg&amp;t=454s" rel="nofollow" target="_blank">7:34</a> What about low content custom card decks? Blog: What are Low Content Books? <a href="http://hub.me/amYE6" rel="nofollow" target="_blank">http://hub.me/amYE6</a>

What are Low Content Books? | Episode 108

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