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The Heidi Thorne Show

Self publishing news and insight. Hosted by Dr. Heidi Thorne, MBA/DBA

Ranked #1

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Selling Books at Events and Expos | Episode 94

Selling Books at Events and Expos | Episode 94

Live in-person events, expos, and trade shows seem like a great way to connect with readers and make self published book... Read more

25 Jun 2019

10mins

Ranked #2

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Does Your Book Need Its Own Website? | Episode 89

Does Your Book Need Its Own Website? | Episode 89

Authors can often be tempted to create a separate website for their books. Seems cheap and easy to do until... well, I e... Read more

21 May 2019

9mins

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Ranked #3

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Get Off the Self Publishing Hamster Wheel! | Episode 123

Get Off the Self Publishing Hamster Wheel! | Episode 123

Will your self published book sales grow in the coming year? I discuss the product life cycle of books and how it is dif... Read more

7 Jan 2020

8mins

Ranked #4

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Should Self Published Authors be Concerned about Voice Technology? | Episode 119

Should Self Published Authors be Concerned about Voice Technology? | Episode 119

How will emerging voice technologies, such as smart speakers and voice assistants, affect self publishing? What can auth... Read more

10 Dec 2019

11mins

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Ranked #5

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End of Year, End of Decade Publishing Trends and Future Outlook | Episode 122

End of Year, End of Decade Publishing Trends and Future Outlook | Episode 122

As the year and decade come to a close, I take a look at the publishing trends that can impact self published authors. Y... Read more

31 Dec 2019

8mins

Ranked #6

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Does Kindle Unlimited Rob You of Royalties? | Episode 124

Does Kindle Unlimited Rob You of Royalties? | Episode 124

Kindle Unlimited and Kindle Owners' Lending Library are great programs for readers... but maybe not so much for authors.... Read more

14 Jan 2020

17mins

Ranked #7

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Rant: Why I Don't Like Book Launch Teams | Episode 87

Rant: Why I Don't Like Book Launch Teams | Episode 87

I've never used a book launch team, and don't recommend them for self published authors. Not only do they dance on the e... Read more

7 May 2019

14mins

Ranked #8

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What If Amazon Went Away? | Episode 85

What If Amazon Went Away? | Episode 85

There's a scary thought for self published authors! What would you do if Amazon went away? While that's really unlikely ... Read more

23 Apr 2019

14mins

Ranked #9

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Survey: Do Age, Gender and Income Affect Book Discovery Source Choices? | Episode 140

Survey: Do Age, Gender and Income Affect Book Discovery Source Choices? | Episode 140

We've already discussed the overall results of the Book Discovery Survey. But do factors such as age, gender, and income... Read more

5 May 2020

12mins

Ranked #10

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Book Discovery Survey Results Revealed | Episode 138

Book Discovery Survey Results Revealed | Episode 138

The results of the 2020 Book Discovery Survey are in! Find out how real book readers really discover books (like yours) ... Read more

21 Apr 2020

15mins

Ranked #11

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Are Amazon Ads Still Worth Doing for Self Published Books? | Episode 136

Are Amazon Ads Still Worth Doing for Self Published Books? | Episode 136

I've loved using Amazon Marketing Services (AMS) ads on Amazon for my self published books, but maybe not so much now. I... Read more

7 Apr 2020

10mins

Ranked #12

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Audiobook News: Audible Captions Case Update and New ACX Audio Analysis Tool | Episode 130

Audiobook News: Audible Captions Case Update and New ACX Audio Analysis Tool | Episode 130

Audiobook news for authors! The Audible Captions case has settled (well, mostly). And the new ACX Audio Analysis Tool ca... Read more

25 Feb 2020

7mins

Ranked #13

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Has Your Self Published Book Become Irrelevant? | Episode 128

Has Your Self Published Book Become Irrelevant? | Episode 128

Are sales for your self published book lagging? Is that just the natural falloff that happens with books? Or is it a sig... Read more

11 Feb 2020

11mins

Ranked #14

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Kindle Create New Features for 2020 | Episode 127

Kindle Create New Features for 2020 | Episode 127

The Kindle Create ebook and print book formatting tool from Kindle Direct Publishing (KDP) just keeps getting better and... Read more

4 Feb 2020

10mins

Ranked #15

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Amazon 4-Star Store First Impressions | Episode 117

Amazon 4-Star Store First Impressions | Episode 117

So what is an Amazon 4-Star Store? Does it mean anything for self published authors? I share my first impressions of the... Read more

26 Nov 2019

9mins

Ranked #16

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Facebook Ads vs. Amazon Ads for Books? | Episode 115

Facebook Ads vs. Amazon Ads for Books? | Episode 115

Are Facebook ads or ads on Amazon better for books? I share my experience with both. YouTube video: https://youtu.be/UjE... Read more

12 Nov 2019

12mins

Ranked #17

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Should You Worry About Your Book Idea Being Stolen? | Episode 114

Should You Worry About Your Book Idea Being Stolen? | Episode 114

Self published authors may be overly concerned about their book ideas getting stolen. I address these concerns... and wh... Read more

5 Nov 2019

9mins

Ranked #18

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Surprising Book Reading Statistics You Need to Know | Episode 111

Surprising Book Reading Statistics You Need to Know | Episode 111

Are people reading more or less? And what book format (print, eBook, or audio book) do they prefer? I think you'll be su... Read more

15 Oct 2019

7mins

Ranked #19

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What is TikTok? | Episode 110

What is TikTok? | Episode 110

TikTok is an emerging social media (?) platform that is short, vertical video content. It's gaining a lot of popularity ... Read more

8 Oct 2019

22mins

Ranked #20

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What are Low Content Books? | Episode 108

What are Low Content Books? | Episode 108

They sound like a self published author's dream! Low content books can be an alternative self publishing profit center t... Read more

24 Sep 2019

10mins

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