 Kara Moncrief, International Speaker &amp; Director of Clinical Communications for Sinclair North America, joins Audrey Neff to share her expert knowledge around the top three categories of skin aging and how identifying these can dramatically assist your consultation process when building value in long-term treatment plans &amp; combination therapy approaches. Plus - the pair dive into several key topics surrounding capital device investments and discuss what men &amp; Millennials are seeking in aesthetic medicine.

Kara Moncrief, International Speaker &amp; Director of Clinical Communications for Sinclair North America, joins Audrey Neff to share her expert knowledge around the top three categories of skin aging and how identifying these can dramatically assist your consultation process when building value in long-term treatment plans &amp; combination therapy approaches. Plus - the pair dive into several key topics surrounding capital device investments and discuss what men &amp; Millennials are seeking in aesthetic medicine.

The 3 Types of Aging & Maximizing ROI with Energy Based Devices

 Katie Martin, PA-C -- VP of Clinical Operations at Holden Timeless Beauty, Galderma GAIN Trainer, and national speaker -- joins True to Form to break down HTB's unique interviewing &amp; hiring process for providers based on their mission, vision, and core values. Not only that, Katie dives into how to master the non-surgical aesthetic consultation to build lasting relationships, instill patient confidence, achieve better outcomes, and drive lifetime value. This is an episode you won't want to miss!

Katie Martin, PA-C -- VP of Clinical Operations at Holden Timeless Beauty, Galderma GAIN Trainer, and national speaker -- joins True to Form to break down HTB's unique interviewing &amp; hiring process for providers based on their mission, vision, and core values. Not only that, Katie dives into how to master the non-surgical aesthetic consultation to build lasting relationships, instill patient confidence, achieve better outcomes, and drive lifetime value. This is an episode you won't want to miss!

Hiring for Core Values & Mastering the Consultation

 Patrick Tighe and Kimberly DeOrsey, Founder &amp; President of CoverWell, join Audrey Neff on True to Form to discuss the driving factors behind launching the medical aesthetic industry's first pay-per-procedure insurance offering. Tune into this week's episode to hear a breakdown of how to effectively mitigate risk in your medical spa, adding extra safety nets for both your business and patients, plus how practices can protect themselves against damaging lawsuits related to aesthetic treatment complications.

Patrick Tighe and Kimberly DeOrsey, Founder &amp; President of CoverWell, join Audrey Neff on True to Form to discuss the driving factors behind launching the medical aesthetic industry's first pay-per-procedure insurance offering. Tune into this week's episode to hear a breakdown of how to effectively mitigate risk in your medical spa, adding extra safety nets for both your business and patients, plus how practices can protect themselves against damaging lawsuits related to aesthetic treatment complications.

Mitigating Risk in Your Aesthetic Practice

 Audrey Neff sits down with Dr. Amanda Holden -- Mom, wife, speaker, trainer, master injector, and owner of 5-location practice, Holden Timeless Beauty -- who shares gem after gem in this power-packed episode all around finding &amp; reaching your true potential both in business and life. Tune in to hear the importance of having a growth mindset, finding your balance, removing negativity, and the power of surrounding yourself with people who are not just unconditional supporters of your ambitions &amp; dreams, but people who are going -- or have already gone -- where you want to go.

Audrey Neff sits down with Dr. Amanda Holden -- Mom, wife, speaker, trainer, master injector, and owner of 5-location practice, Holden Timeless Beauty -- who shares gem after gem in this power-packed episode all around finding &amp; reaching your true potential both in business and life. Tune in to hear the importance of having a growth mindset, finding your balance, removing negativity, and the power of surrounding yourself with people who are not just unconditional supporters of your ambitions &amp; dreams, but people who are going -- or have already gone -- where you want to go.

Building a 10X Mindset in Business & Life

Audrey Neff sits down with Managing Partner &amp; Owner of L-Aesthetics &amp; Longevity, Josh Iffla, to unpack his journey from corporate America to aesthetic medicine. Josh unveils the most critical KPI's (key performance indicators) practices should be tracking on a daily basis, effective strategies to increase revenue per appointment, why you need to hold your team accountable for hitting sales numbers, plus the pair dive into a detailed discussion around the retail skincare opportunity in aesthetics to elevate patient experiences and practice profitability. 

Audrey Neff sits down with Managing Partner &amp; Owner of L-Aesthetics &amp; Longevity, Josh Iffla, to unpack his journey from corporate America to aesthetic medicine. Josh unveils the most critical KPI's (key performance indicators) practices should be tracking on a daily basis, effective strategies to increase revenue per appointment, why you need to hold your team accountable for hitting sales numbers, plus the pair dive into a detailed discussion around the retail skincare opportunity in aesthetics to elevate patient experiences and practice profitability.

All Things KPI's, Sales & Skincare

As a growing number of practices raise capital in the race to form nation-wide empires, the aesthetic landscape as we know it is changing. John Wheeler, CEO of Alpha Aesthetic Partners, rejoins True to Form to discuss the paradigm shift the medical aesthetics industry is now experiencing as it moves into the consolidation stage of growth. John unpacks the driving factors behind starting Alpha Aesthetic Partners, a private equity backed med spa platform, and shares his expert advice to practice owners in leveraging this once-in-a-lifetime opportunity in the new era of aesthetics.

As a growing number of practices raise capital in the race to form nation-wide empires, the aesthetic landscape as we know it is changing. John Wheeler, CEO of Alpha Aesthetic Partners, rejoins True to Form to discuss the paradigm shift the medical aesthetics industry is now experiencing as it moves into the consolidation stage of growth. John unpacks the driving factors behind starting Alpha Aesthetic Partners, a private equity backed med spa platform, and shares his expert advice to practice owners in leveraging this once-in-a-lifetime opportunity in the new era of aesthetics.

Demystifying Private Equity in the New Era of Aesthetics

 Audrey Neff sits down with Francis X. Acunzo, CEO of Acara Partners &amp; President of Princeton Medspa Partners, to discuss the past, current, and future state of medical aesthetics. Having successfully launched over 180 medical spas across the U.S, Fran shares the top mistakes aesthetic practices make that hinder growth, opportunities for businesses looking to exit, and predictions on what the industry will see more of as it continues to evolve in 2023 &amp; beyond.

Audrey Neff sits down with Francis X. Acunzo, CEO of Acara Partners &amp; President of Princeton Medspa Partners, to discuss the past, current, and future state of medical aesthetics. Having successfully launched over 180 medical spas across the U.S, Fran shares the top mistakes aesthetic practices make that hinder growth, opportunities for businesses looking to exit, and predictions on what the industry will see more of as it continues to evolve in 2023 &amp; beyond.

The State of Medical Aesthetics in 2023

 Owner of Cavina Med Spa and mom of three, Blair Linsley, appears on this week's episode to share her journey from pediatric nursing to entrepreneurship. Blair delves into the driving factors behind opening her own aesthetic practice, how she balances being a Mom and business owner, plus her advice for the next generation of nurses looking to enter the space.

Owner of Cavina Med Spa and mom of three, Blair Linsley, appears on this week's episode to share her journey from pediatric nursing to entrepreneurship. Blair delves into the driving factors behind opening her own aesthetic practice, how she balances being a Mom and business owner, plus her advice for the next generation of nurses looking to enter the space.

Balancing Motherhood & Entrepreneurship

Host Audrey Neff sits down with aesthetic industry OG, April Linden, in this week's episode of True to Form. April unpacks her 20-year journey in aesthetics and how it's led her to her current management role at La Jolla Cosmetic Surgery Centre &amp; Medical Spa as Director of Patient Experience. Tune in to hear April's bullet-proof tactics she has implemented in their San-Diego based practice to dramtically improve rebooking rates, patient retention, reviews, referrals &amp; lead conversion.

Host Audrey Neff sits down with aesthetic industry OG, April Linden, in this week's episode of True to Form. April unpacks her 20-year journey in aesthetics and how it's led her to her current management role at La Jolla Cosmetic Surgery Centre &amp; Medical Spa as Director of Patient Experience. Tune in to hear April's bullet-proof tactics she has implemented in their San-Diego based practice to dramtically improve rebooking rates, patient retention, reviews, referrals &amp; lead conversion.

Data-Driven Strategies to Improve Rebooking Rates, Retention & Reviews

 John Rodriguez appears as this week's guest on True to Form to discuss his 'ETHOS' behind opening, operating, and scaling Ethos Med Spa, his St. Louis based aesthetic practice. John unpacks the importance of creating a healthy practice culture, how membership programs have increased revenue and retention, plus his expert advice around making the right capital device investments. 

John Rodriguez appears as this week's guest on True to Form to discuss his 'ETHOS' behind opening, operating, and scaling Ethos Med Spa, his St. Louis based aesthetic practice. John unpacks the importance of creating a healthy practice culture, how membership programs have increased revenue and retention, plus his expert advice around making the right capital device investments.

Defining Your Ethos in Business

Hosted by PatientNow Director of Marketing &amp; International Speaker, Audrey Neff, True to Form is a podcast between leaders making headway in the aesthetic, anti-aging, and elective medical industries. Learn from the experts to discover the secrets to success and the pitfalls to avoid when it comes to growing all aspects of your aesthetic practice this year &amp; beyond.

Love the interview with Dr Steven Nogan! Such an impressive career and love his insight on current clinic issues in Ohio!!

Sticking to your why!

Awesome podcast! I learn so much every week!

Great Show

True to Form Podcast

 Power couple, Rob and Carol Trow, owners of DermaConcepts USA -- the exclusive distributor of Environ Skin Care -- share profound pearls in how to maximize the retail revenue opportunity in your practice. Hear expert advice around choosing a trustworthy skincare partner, the quandaries surrounding private labeling and online retailers, and why the people you hire are just as important as the services you offer.

Power couple, Rob and Carol Trow, owners of DermaConcepts USA -- the exclusive distributor of Environ Skin Care -- share profound pearls in how to maximize the retail revenue opportunity in your practice. Hear expert advice around choosing a trustworthy skincare partner, the quandaries surrounding private labeling and online retailers, and why the people you hire are just as important as the services you offer.

Raising the Bar: Leveraging the Skin Care Opportunity in Your Practice

 This week, we are taking #TrueToForm to another level with special guest, Christy Perry, who brings nearly 30 years of experience working inside several high-profile plastic surgery practices. Christy shares one-of-a-kind insight about her passion for patient care, the most challenging hurdles, and why you should never lose sight of your unique value proposition, no matter how distracting things may get...

This week, we are taking #TrueToForm to another level with special guest, Christy Perry, who brings nearly 30 years of experience working inside several high-profile plastic surgery practices. Christy shares one-of-a-kind insight about her passion for patient care, the most challenging hurdles, and why you should never lose sight of your unique value proposition, no matter how distracting things may get...

What I Learned from Two Decades as a Practice Manager

 Host Tim Sawyer chats with successful aesthetic dentist, Dr. Pauline Le, who shares how Instagram has transformed the way she empowers and connects with patients. Hear her journey behind becoming a social media influencer, retaining a loyal community of followers, and the importance of creating the "power of the moment" with patients -- both in and out of the office.

Host Tim Sawyer chats with successful aesthetic dentist, Dr. Pauline Le, who shares how Instagram has transformed the way she empowers and connects with patients. Hear her journey behind becoming a social media influencer, retaining a loyal community of followers, and the importance of creating the "power of the moment" with patients -- both in and out of the office.

Imperfect Actions Beat Perfect Inactions

 Owner of Rejuvenate Med Spa and successful entrepreneur, Christina Imes, joins host Tim Sawyer to share details inside her journey from stay-at-home Mom to multi-million dollar business owner. Christina sheds light on the key economic drivers of her med spa revenue, the importance of building relationships with your medical reps and staff, and why it's paramount to, "hire for your culture, not for the talent."

Owner of Rejuvenate Med Spa and successful entrepreneur, Christina Imes, joins host Tim Sawyer to share details inside her journey from stay-at-home Mom to multi-million dollar business owner. Christina sheds light on the key economic drivers of her med spa revenue, the importance of building relationships with your medical reps and staff, and why it's paramount to, "hire for your culture, not for the talent."

Leveraging Relationships to Build a Multi-Million Dollar Medical Spa

 In the second episode of #PracticeManagementMonth, respected authority, Terri Wojak, talks in-depth about the significant role skin care plays in the success of any modern aesthetic practice. Hear expert tips for motivating employees to sell value over price, the importance of staff education, and Terri's proven formula for increasing profits through effective retailing.

In the second episode of #PracticeManagementMonth, respected authority, Terri Wojak, talks in-depth about the significant role skin care plays in the success of any modern aesthetic practice. Hear expert tips for motivating employees to sell value over price, the importance of staff education, and Terri's proven formula for increasing profits through effective retailing.

Let's Talk Retail: A Formula for Success

 Kicking off 2020's first episode, Tim Sawyer returns as host and chats with Dr. Edward McLaren, an entrepreneurial Prosthodontist, who talks about the industry-wide convergence of aesthetics &amp; dentistry, and its true relevance to all practices of elective medicine. Hear insightful advice around building self worth, scaling yourself &amp; how we are all wired for growth -- both in business and life.

Kicking off 2020's first episode, Tim Sawyer returns as host and chats with Dr. Edward McLaren, an entrepreneurial Prosthodontist, who talks about the industry-wide convergence of aesthetics &amp; dentistry, and its true relevance to all practices of elective medicine. Hear insightful advice around building self worth, scaling yourself &amp; how we are all wired for growth -- both in business and life.

Scale Yourself

 Successful plastic surgeon, father of three, and Columbus Business First '40 Under 40' award recipient, Dr. Stephen Nogan, shares his experience in transitioning from university medicine to private practice. Hear the value in hiring honest people, developing real relationships with patients, and what drives his MO of always remembering the WHY and staying true to his roots.

Successful plastic surgeon, father of three, and Columbus Business First '40 Under 40' award recipient, Dr. Stephen Nogan, shares his experience in transitioning from university medicine to private practice. Hear the value in hiring honest people, developing real relationships with patients, and what drives his MO of always remembering the WHY and staying true to his roots.

Sticking to Your WHY

Guest host Adam DeGraide joins medical spa entrepreneur, Darren Thornley, for the fourth and final episode of our exclusive VCS series. As the owner of Delta Laser &amp; Skin Care Centre, Lougheed Laser Centre, and Guelph Medical Laser &amp; Skin Centre, Darren shares how he broke into the aesthetic industry as an outsider, and the journey behind building three profitable practices throughout Canada. Hear some expert tips and the mistakes to avoid, from successful businessman and avid world traveler, Darren Thornley.

Guest host Adam DeGraide joins medical spa entrepreneur, Darren Thornley, for the fourth and final episode of our exclusive VCS series. As the owner of Delta Laser &amp; Skin Care Centre, Lougheed Laser Centre, and Guelph Medical Laser &amp; Skin Centre, Darren shares how he broke into the aesthetic industry as an outsider, and the journey behind building three profitable practices throughout Canada. Hear some expert tips and the mistakes to avoid, from successful businessman and avid world traveler, Darren Thornley.

The Business of Aesthetics

Owner of Ozark Regional Vein Center, Renew Aesthetics at Pinnacle Point, and RealSelf Top Doctor, Kevin Haney, joins True to Form to talk about his professional journey from aspiring veterinarian to world-class physician. Dr. Haney shares his personal take on the importance of customer service, the power of being yourself, and why your people are your practice’s best advocates. Host, Adam DeGraide, also brings in Alex Talley, Dr. Haney's Marketing Director, who shares valuable insight as a Millennial on the world of marketing and the changes he foresees coming in elective medicine.

Owner of Ozark Regional Vein Center, Renew Aesthetics at Pinnacle Point, and RealSelf Top Doctor, Kevin Haney, joins True to Form to talk about his professional journey from aspiring veterinarian to world-class physician. Dr. Haney shares his personal take on the importance of customer service, the power of being yourself, and why your people are your practice’s best advocates. Host, Adam DeGraide, also brings in Alex Talley, Dr. Haney's Marketing Director, who shares valuable insight as a Millennial on the world of marketing and the changes he foresees coming in elective medicine.

The Power of Your People, Processes & Tools

 Managing Partner of Mariposa Aesthetics &amp; Laser Center, Kristy Murrow, P.A.-C, sits down with host Tim Sawyer at The Aesthetic Show in Las Vegas to share her powerful story behind creating a multi-million dollar aesthetic practice during the Great Recession. Hear her secrets to success &amp; pearls of wisdom when it comes to start-up med spas, branding, purchasing the right equipment, as well as building a winning culture &amp; team.

Managing Partner of Mariposa Aesthetics &amp; Laser Center, Kristy Murrow, P.A.-C, sits down with host Tim Sawyer at The Aesthetic Show in Las Vegas to share her powerful story behind creating a multi-million dollar aesthetic practice during the Great Recession. Hear her secrets to success &amp; pearls of wisdom when it comes to start-up med spas, branding, purchasing the right equipment, as well as building a winning culture &amp; team.

Transforming a Troubled Practice into an Inc. 5000 Company

 This month, Google made yet another alarming announcement (cue the tears...). Beginning October 2019, Google will officially put a ban on paid advertising for some of the most popular elective medical treatments. While the sky might seem like it's falling, luckily, we're here to catch it. Tune into this week's emergency podcast episode to find out what services will be affected, what Google's massive ad ban means for you, and what can be done today to minimize the damage.

This month, Google made yet another alarming announcement (cue the tears...). Beginning October 2019, Google will officially put a ban on paid advertising for some of the most popular elective medical treatments. While the sky might seem like it's falling, luckily, we're here to catch it. Tune into this week's emergency podcast episode to find out what services will be affected, what Google's massive ad ban means for you, and what can be done today to minimize the damage.

Emergency - Google Bans Popular Procedures From AdWords!

 Accomplished board-certified plastic surgeons and owners of Restore SD Plastic Surgery, Dr. Trent Douglas and Dr. Katerina Gallus, join host Tim Sawyer to share their unique story of how a friendship turned into a profitable partnership. Learn about the core principals they still stand behind to this day and what has attributed to the success of running a private practice in the highly competitive marketplace of San Diego, CA. Hear how to leverage social media to increase patient connectivity, their take on the proliferation of non-invasive technology, and some valuable advice to young plastic surgeons entering the private sector of aesthetic medicine.

Accomplished board-certified plastic surgeons and owners of Restore SD Plastic Surgery, Dr. Trent Douglas and Dr. Katerina Gallus, join host Tim Sawyer to share their unique story of how a friendship turned into a profitable partnership. Learn about the core principals they still stand behind to this day and what has attributed to the success of running a private practice in the highly competitive marketplace of San Diego, CA. Hear how to leverage social media to increase patient connectivity, their take on the proliferation of non-invasive technology, and some valuable advice to young plastic surgeons entering the private sector of aesthetic medicine.

Partnering Up: Keys to a Balanced Business Relationship

 Host Tim Sawyer sits down to chat with Dr. Mark Tager, published author and CEO of San Diego-based ChangeWell Inc, which assists healthcare companies and practitioners with improving presentation skills. Listen to expert advice on the value of authority marketing, finding your worth, and how to become more influential as a practitioner with not only just your patients, but also on the internet. BONUS – hear public speaking tips from both Dr. Tager and Tim Sawyer, two highly sought-after speakers in the elective medical arenas.

Host Tim Sawyer sits down to chat with Dr. Mark Tager, published author and CEO of San Diego-based ChangeWell Inc, which assists healthcare companies and practitioners with improving presentation skills. Listen to expert advice on the value of authority marketing, finding your worth, and how to become more influential as a practitioner with not only just your patients, but also on the internet. BONUS – hear public speaking tips from both Dr. Tager and Tim Sawyer, two highly sought-after speakers in the elective medical arenas.

The Value of Authority Marketing

 In the final episode of #PracticeManagementMonth, host Tim Sawyer chats with our EVP of Training, April Linden, and Renee Smith, Director of Operations for Buckhead Plastic Surgery and co-owner of Slim Studio. With over 20 years of industry experience, hear Renee's tips &amp; tricks for managing Millennial employees, creating an effective team culture, and why your people make or break your practice's success.

In the final episode of #PracticeManagementMonth, host Tim Sawyer chats with our EVP of Training, April Linden, and Renee Smith, Director of Operations for Buckhead Plastic Surgery and co-owner of Slim Studio. With over 20 years of industry experience, hear Renee's tips &amp; tricks for managing Millennial employees, creating an effective team culture, and why your people make or break your practice's success.

A 360 Approach: Building a Winning Team Culture

Mary Hurley

Top dermatologist and owner of North Dallas Dermatology, Dr. Mary Hurley, joins host Tim Sawyer during this week's informative episode. Recognized as one of the, "Best Doctors in Dallas," by D Magazine for the past 15 years, Dr. Hurley talks about the evolution of her practice and her unique approach to the application of combination therapy to achieve natural-looking results. Dr. Hurley also shares expert advice on investing in the right laser to treat your patient base, as well as the secret ingredient in creating a world-class experience. 

Top dermatologist and owner of North Dallas Dermatology, Dr. Mary Hurley, joins host Tim Sawyer during this week's informative episode. Recognized as one of the, "Best Doctors in Dallas," by D Magazine for the past 15 years, Dr. Hurley talks about the evolution of her practice and her unique approach to the application of combination therapy to achieve natural-looking results. Dr. Hurley also shares expert advice on investing in the right laser to treat your patient base, as well as the secret ingredient in creating a world-class experience.

The Evolution of Aesthetic Dermatology with Dr. Mary Hurley

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