I think most of you would think that if I gave you 2300 shareholders that would invest 2.2 million dollars in your brewery that you could make it work.   If I said you could secure another 400 grand from a state loan and 600K the SBA that your 3.2 million dollars would give your brewery a runway to space travel.   And if I said you could go back in time to when there were only a few hundred US microbreweries you’d think I was crazy. Remember that with inflation, that’s like having 10 million dollars cash and you could still be the 3rd or 4th brewery in your state.   Well, back in the 90’s, Guy Hagner raised that money and Guy Wagner built that brewery. He opened with a world-class facility, a licensing deal for one of the best pilsners in the world and he closed 7 months later.   He’s never spoken publicly about the story of Franconia Brewing until now. The is a special interview that draws similarities to the current market and, if you’re paying attention, the business model of craft beer overall. And with that, I’ll get out of the way and let Guy share his story.   Where Guy's Brewing Now⁠ Franconia's Facebook⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Article about Franconia Closing⁠⁠  Episode Sponsored by: ⁠⁠⁠⁠⁠⁠Accubrew⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Brewery Direct⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Simpson Motorcycle Helmets⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Made To Measure Communications⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Somnifix⁠⁠⁠⁠⁠⁠ (use DAMNBREWERY at checkout for 10% off)  ⁠⁠⁠⁠⁠⁠Where to get my Damn Book⁠  ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

I think most of you would think that if I gave you 2300 shareholders that would invest 2.2 million dollars in your brewery that you could make it work.  If I said you could secure another 400 grand from a state loan and 600K the SBA that your 3.2 million dollars would give your brewery a runway to space travel.  And if I said you could go back in time to when there were only a few hundred US microbreweries you’d think I was crazy. Remember that with inflation, that’s like having 10 million dollars cash and you could still be the 3rd or 4th brewery in your state.  Well, back in the 90’s, Guy Hagner raised that money and Guy Wagner built that brewery. He opened with a world-class facility, a licensing deal for one of the best pilsners in the world and he closed 7 months later.  He’s never spoken publicly about the story of Franconia Brewing until now. The is a special interview that draws similarities to the current market and, if you’re paying attention, the business model of craft beer overall. And with that, I’ll get out of the way and let Guy share his story.  <a href="https://www.meierscreekbrewing.com/" rel="noopener noreferer nofollow" target="_blank">Where Guy's Brewing Now⁠</a> <a href="https://www.facebook.com/p/Franconia-Brewing-Company-100054324888723" rel="nofollow" target="_blank">Franconia's Facebook</a>⁠⁠⁠⁠⁠ ⁠<a href="https://www.instagram.com/mockerybrewing/" rel="nofollow" target="_blank">⁠</a>⁠⁠⁠⁠<a href="https://www.poconorecord.com/story/news/1999/02/04/failed-coolbaugh-brewery-s-parent/51101574007/" rel="nofollow" target="_blank">Article about Franconia Closing</a>⁠⁠ Episode Sponsored by: <a href="https://accubrew.io/about-us/" rel="nofollow" target="_blank">⁠⁠⁠⁠⁠⁠Accubrew⁠⁠⁠⁠⁠⁠</a> <a href="https://brewerydirect.com/" rel="nofollow" target="_blank">⁠⁠⁠⁠⁠⁠Brewery Direct⁠⁠⁠⁠⁠⁠</a> <a href="https://www.simpsonmotorcyclehelmets.com/" rel="nofollow" target="_blank">⁠⁠⁠⁠⁠⁠Simpson Motorcycle Helmets⁠⁠⁠⁠⁠⁠</a> <a href="https://www.m2mcomms.com/" rel="nofollow" target="_blank">⁠⁠⁠⁠⁠⁠Made To Measure Communications⁠⁠⁠⁠⁠⁠</a> <a href="https://somnifix.com/KELLYMEYER" rel="nofollow" target="_blank">⁠⁠⁠⁠⁠⁠Somnifix⁠⁠⁠⁠⁠⁠</a> (use DAMNBREWERY at checkout for 10% off) <a href="https://www.amazon.com/How-NOT-start-Brewery-Business-ebook/dp/B0848VRW18" rel="nofollow" target="_blank">⁠⁠⁠⁠⁠⁠Where to get my Damn Book⁠</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

Franconia Brewing - Guy Hagner

It’s important to me to dig deep and wide into the US craft beer scene. And while I plan to maintain at least 80% of my content domestically, we can’t solve the problems of the business of craft beer with a US based myopia.   So I’ve been searching the globe for stories of craft beer closures in other countries.   That’s how I found myself in Steve Dunkley’s orbit listening to his story and the story of Manchester’s Brewery Nouveaux.   Steve started small as Hell because in the UK you can open a brewery in your garage. You can bottle by hand and you can deliver your beer on a bike. And, apparently, on public transportation.   He created a brewery that researched and resurrected historic styles, incubated other breweries and opened an oasis for the weird.   And if he had it to do all over again, he’d stay in his garage.   Now, what does it say about the industry when the artistic, creative brewers that bring brains heart and soul to their craft and even they can’t make the business of beer work? Listen to the story of Steve Dunkley and Brewery Nouveaux and you tell me.   Episode Sponsored by: ⁠⁠⁠⁠⁠Accubrew⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Brewery Direct⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Simpson Motorcycle Helmets⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Made To Measure Communications⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Somnifix⁠⁠⁠⁠⁠ (use DAMNBREWERY at checkout for 10% off)  ⁠⁠⁠⁠⁠Where to get my Damn Book⁠  ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

It’s important to me to dig deep and wide into the US craft beer scene. And while I plan to maintain at least 80% of my content domestically, we can’t solve the problems of the business of craft beer with a US based myopia.  So I’ve been searching the globe for stories of craft beer closures in other countries.  That’s how I found myself in Steve Dunkley’s orbit listening to his story and the story of Manchester’s Brewery Nouveaux.  Steve started small as Hell because in the UK you can open a brewery in your garage. You can bottle by hand and you can deliver your beer on a bike. And, apparently, on public transportation.  He created a brewery that researched and resurrected historic styles, incubated other breweries and opened an oasis for the weird.  And if he had it to do all over again, he’d stay in his garage.  Now, what does it say about the industry when the artistic, creative brewers that bring brains heart and soul to their craft and even they can’t make the business of beer work? Listen to the story of Steve Dunkley and Brewery Nouveaux and you tell me.  Episode Sponsored by: <a href="https://accubrew.io/about-us/" rel="nofollow" target="_blank">⁠⁠⁠⁠⁠Accubrew⁠⁠⁠⁠⁠</a> <a href="https://brewerydirect.com/" rel="nofollow" target="_blank">⁠⁠⁠⁠⁠Brewery Direct⁠⁠⁠⁠⁠</a> <a href="https://www.simpsonmotorcyclehelmets.com/" rel="nofollow" target="_blank">⁠⁠⁠⁠⁠Simpson Motorcycle Helmets⁠⁠⁠⁠⁠</a> <a href="https://www.m2mcomms.com/" rel="nofollow" target="_blank">⁠⁠⁠⁠⁠Made To Measure Communications⁠⁠⁠⁠⁠</a> <a href="https://somnifix.com/KELLYMEYER" rel="nofollow" target="_blank">⁠⁠⁠⁠⁠Somnifix⁠⁠⁠⁠⁠</a> (use DAMNBREWERY at checkout for 10% off) <a href="https://www.amazon.com/How-NOT-start-Brewery-Business-ebook/dp/B0848VRW18" rel="nofollow" target="_blank">⁠⁠⁠⁠⁠Where to get my Damn Book⁠</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

Beer Nouveau - Steve Dunkley

Jonathan Harris

Hedgehog Brewing was founded by Jonathan Harris and his brother Chris in April 2019 just outside of Austin, TX.   After home brewing voraciously for years they’d honed their recipes, harvested their own yeast and set about making their unique mark on craft beer. They focused on fermenting beers with wild Hill Country yeast with a core of the business in farmhouse beers. They also did well with their IPA  Jonathan echos the sentiment we hear a lot on this show: “Imagining recipes and brewing beer is rewarding, running a brewery fucking sucks.”  Hedgehog pivoted repeatedly over the years. They started as distro-only and then opened a public taproom in 2021. They realized that their nano system couldn’t generate enough revenue so they started contract brewing select parts of their lineup off-site.   Please enjoy this story of Jonathan’s fight to find profitability at his brewery for 4 years before finally hitting the lights and shutting it down.   Hedgehog's Kickstarter Campaign Hedgehog's Twitter (X)⁠ Hedgehog's Facebook⁠⁠⁠⁠ ⁠⁠Hedgehog's Instagram⁠⁠⁠⁠ ⁠Craft Beer Austin's article about Hedgehog Closing⁠⁠⁠⁠  Episode Sponsored by: ⁠⁠⁠⁠Accubrew⁠⁠⁠⁠ ⁠⁠⁠⁠Brewery Direct⁠⁠⁠⁠ ⁠⁠⁠⁠Simpson Motorcycle Helmets⁠⁠⁠⁠ ⁠⁠⁠⁠Made To Measure Communications⁠⁠⁠⁠ ⁠⁠⁠⁠Somnifix⁠⁠⁠⁠ (use DAMNBREWERY at checkout for 10% off)  ⁠⁠⁠⁠Where to get my Damn Book⁠  ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

Hedgehog Brewing was founded by Jonathan Harris and his brother Chris in April 2019 just outside of Austin, TX.  After home brewing voraciously for years they’d honed their recipes, harvested their own yeast and set about making their unique mark on craft beer. They focused on fermenting beers with wild Hill Country yeast with a core of the business in farmhouse beers. They also did well with their IPA Jonathan echos the sentiment we hear a lot on this show: “Imagining recipes and brewing beer is rewarding, running a brewery fucking sucks.” Hedgehog pivoted repeatedly over the years. They started as distro-only and then opened a public taproom in 2021. They realized that their nano system couldn’t generate enough revenue so they started contract brewing select parts of their lineup off-site.  Please enjoy this story of Jonathan’s fight to find profitability at his brewery for 4 years before finally hitting the lights and shutting it down.  <a href="https://www.kickstarter.com/projects/1230125976/lets-open-the-hedgehog-bottleshop-and-barrelhouse/description" rel="noopener noreferer nofollow" target="_blank">Hedgehog's Kickstarter Campaign</a> <a href="https://twitter.com/hedgehogbrewing" rel="nofollow" target="_blank">Hedgehog's Twitter (X)</a>⁠ <a href="https://www.facebook.com/hedgehogatx/" rel="nofollow" target="_blank">Hedgehog's Facebook</a>⁠⁠⁠⁠ ⁠<a href="https://www.instagram.com/mockerybrewing/" rel="nofollow" target="_blank">⁠</a><a href="https://www.instagram.com/hedgehogatx" rel="nofollow" target="_blank">Hedgehog's Instagram⁠⁠</a>⁠⁠ ⁠<a href="https://craftbeeraustin.com/hedgehog-brewing-announces-closure" rel="nofollow" target="_blank">Craft Beer Austin's article about Hedgehog Closing⁠⁠</a>⁠⁠ Episode Sponsored by: <a href="https://accubrew.io/about-us/" rel="nofollow" target="_blank">⁠⁠⁠⁠Accubrew⁠⁠⁠⁠</a> <a href="https://brewerydirect.com/" rel="nofollow" target="_blank">⁠⁠⁠⁠Brewery Direct⁠⁠⁠⁠</a> <a href="https://www.simpsonmotorcyclehelmets.com/" rel="nofollow" target="_blank">⁠⁠⁠⁠Simpson Motorcycle Helmets⁠⁠⁠⁠</a> <a href="https://www.m2mcomms.com/" rel="nofollow" target="_blank">⁠⁠⁠⁠Made To Measure Communications⁠⁠⁠⁠</a> <a href="https://somnifix.com/KELLYMEYER" rel="nofollow" target="_blank">⁠⁠⁠⁠Somnifix⁠⁠⁠⁠</a> (use DAMNBREWERY at checkout for 10% off) <a href="https://www.amazon.com/How-NOT-start-Brewery-Business-ebook/dp/B0848VRW18" rel="nofollow" target="_blank">⁠⁠⁠⁠Where to get my Damn Book⁠</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

Hedgehog Brewing - Jonathan Harris

Zach Rabun opened Mockery Brewing in Denver’s ubiquitous RiNO district long before it was cool. Most of you know that it's now become one of the best-known beer destination in the states.   After working at Coors and Denver area brewpubs, he set a concise theme for his brewery:  First, take a detailed, educated look at traditional beer styles and rules. And then make a Mockery of them.   This kind of contrarian thinking creates great art and great experiences for the consumer. But, as we hear on this show a lot, niches get stitches and there’s not an obvious pathway to profitability with this model.   Zach is about to walk us though his craft beer story. Where his inspiration came from and how it felt to finally let his brewery go after fighting for it for years. And he’ll hint at what might be next.   So plug in, zone out and get ready for the story of Denver’s late Mockery Brewing.  ⁠Mockery Brewing Twitter (X) Mockery Brewing Facebook⁠⁠⁠ ⁠Mockery Brewing Instagram⁠⁠⁠ Westwood article about Mockery Brewing Closing⁠⁠⁠  Episode Sponsored by: ⁠⁠⁠Accubrew⁠⁠⁠ ⁠⁠⁠Brewery Direct⁠⁠⁠ ⁠⁠⁠Simpson Motorcycle Helmets⁠⁠⁠ ⁠⁠⁠Made To Measure Communications⁠⁠⁠ ⁠⁠⁠Somnifix⁠⁠⁠ (use DAMNBREWERY at checkout for 10% off)  ⁠⁠⁠Where to get my Damn Book⁠  ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

Zach Rabun opened <a href="http://mockerybrewing.com/" rel="noopener noreferer nofollow" target="_blank">Mockery Brewing</a> in Denver’s ubiquitous RiNO district long before it was cool. Most of you know that it's now become one of the best-known beer destination in the states. After working at Coors and Denver area brewpubs, he set a concise theme for his brewery:  First, take a detailed, educated look at traditional beer styles and rules. And then make a Mockery of them.  This kind of contrarian thinking creates great art and great experiences for the consumer. But, as we hear on this show a lot, niches get stitches and there’s not an obvious pathway to profitability with this model.  Zach is about to walk us though his craft beer story. Where his inspiration came from and how it felt to finally let his brewery go after fighting for it for years. And he’ll hint at what might be next.  So plug in, zone out and get ready for the story of Denver’s late Mockery Brewing. <a href="https://twitter.com/MockeryBrewing" rel="nofollow" target="_blank">⁠Mockery Brewing Twitter (X)</a> <a href="https://www.facebook.com/MockeryBrewing/" rel="nofollow" target="_blank">Mockery Brewing Facebook⁠</a>⁠⁠ ⁠<a href="https://www.instagram.com/mockerybrewing/" rel="nofollow" target="_blank">Mockery Brewing Instagram⁠</a>⁠⁠ <a href="https://www.westword.com/restaurants/mockery-brewing-closing-august-12-17355515" rel="nofollow" target="_blank">Westwood article about Mockery Brewing Closing⁠</a>⁠⁠ Episode Sponsored by: <a href="https://accubrew.io/about-us/" rel="nofollow" target="_blank">⁠⁠⁠Accubrew⁠⁠⁠</a> <a href="https://brewerydirect.com/" rel="nofollow" target="_blank">⁠⁠⁠Brewery Direct⁠⁠⁠</a> <a href="https://www.simpsonmotorcyclehelmets.com/" rel="nofollow" target="_blank">⁠⁠⁠Simpson Motorcycle Helmets⁠⁠⁠</a> <a href="https://www.m2mcomms.com/" rel="nofollow" target="_blank">⁠⁠⁠Made To Measure Communications⁠⁠⁠</a> <a href="https://somnifix.com/KELLYMEYER" rel="nofollow" target="_blank">⁠⁠⁠Somnifix⁠⁠⁠</a> (use DAMNBREWERY at checkout for 10% off) <a href="https://www.amazon.com/How-NOT-start-Brewery-Business-ebook/dp/B0848VRW18" rel="nofollow" target="_blank">⁠⁠⁠Where to get my Damn Book⁠</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

Mockery Brewing - Zach Rabun

Fractal Brewing Project opened in 2019 and closed in 2023 in Huntsville, Alabama.   Maybe it isn't a song as old as time but the story is one we hear alot. There's this money guy who loves beer, befriends a brewer and gives that brewer a percentage of his new brewery.   The money guy overbuilds his vanity project and creates a truly beautiful space with all the toys, the bells and even some whistles. But without the proper guards in place, the business itself flies off the rails and hurtles towards disaster after only a few years.   Our interview with Bradley "Robo" Robison covers a lot of ground. From the struggles of craft beer in Huntsville specifically and Alabama overall to how to parry a punch from one of your bartenders.   So sit back, listen in and take wat you can from the story of Robo and the Fractal Brewing Project.    Beer Guys Radio with Robo on YouTube⁠ Fractal Brewing Project Facebook⁠⁠ Fractal Brewing Project Instagram⁠⁠ Reddit about Fractal Brewing Project Closing⁠⁠  Episode Sponsored by: ⁠⁠Accubrew⁠⁠ ⁠⁠Brewery Direct⁠⁠ ⁠⁠Simpson Motorcycle Helmets⁠⁠ ⁠⁠Made To Measure Communications⁠⁠ ⁠⁠Somnifix⁠⁠ (use DAMNBREWERY at checkout for 10% off)  ⁠⁠Where to get my book⁠   ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

Fractal Brewing Project opened in 2019 and closed in 2023 in Huntsville, Alabama. Maybe it isn't a song as old as time but the story is one we hear alot. There's this money guy who loves beer, befriends a brewer and gives that brewer a percentage of his new brewery. The money guy overbuilds his vanity project and creates a truly beautiful space with all the toys, the bells and even some whistles. But without the proper guards in place, the business itself flies off the rails and hurtles towards disaster after only a few years. Our interview with Bradley "Robo" Robison covers a lot of ground. From the struggles of craft beer in Huntsville specifically and Alabama overall to how to parry a punch from one of your bartenders. So sit back, listen in and take wat you can from the story of Robo and the Fractal Brewing Project. <a href="https://www.youtube.com/watch?v=dVTSLrlK4lg" rel="nofollow" target="_blank">Beer Guys Radio with Robo on YouTube⁠</a> <a href="https://www.facebook.com/FractalBrewing" rel="nofollow" target="_blank">Fractal Brewing Project Facebook</a>⁠⁠ <a href="https://www.instagram.com/fractalbrewing/" rel="nofollow" target="_blank">Fractal Brewing Project Instagram</a>⁠⁠ <a href="https://www.reddit.com/r/HuntsvilleAlabama/comments/157gqq8/fractal_brewing_project_also_closing_on_july_31st/https://craftypint.com/news/1541/the-end-of-a-cult" rel="nofollow" target="_blank">Reddit about Fractal Brewing Project Closing</a>⁠⁠ Episode Sponsored by: <a href="https://accubrew.io/about-us/" rel="nofollow" target="_blank">⁠⁠Accubrew⁠⁠</a> <a href="https://brewerydirect.com/" rel="nofollow" target="_blank">⁠⁠Brewery Direct⁠⁠</a> <a href="https://www.simpsonmotorcyclehelmets.com/" rel="nofollow" target="_blank">⁠⁠Simpson Motorcycle Helmets⁠⁠</a> <a href="https://www.m2mcomms.com/" rel="nofollow" target="_blank">⁠⁠Made To Measure Communications⁠⁠</a> <a href="https://somnifix.com/KELLYMEYER" rel="nofollow" target="_blank">⁠⁠Somnifix⁠⁠</a> (use DAMNBREWERY at checkout for 10% off) <a href="https://www.amazon.com/How-NOT-start-Brewery-Business-ebook/dp/B0848VRW18" rel="nofollow" target="_blank">⁠⁠Where to get my book⁠</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

Fractal Brewing - Robo Robison

Steven Henderson is a craft beer rockstar. He goes by the moniker Hendo and he’s one of the best-known personalities in the Australian craft beer industry. Well-loved and well-respected. And, from what I can tell, well-deserved.  He started a contract, or gypsy, brewing brewery called Brewcult. He pushed the boundaries of what people in Australia considered craft beer. He won awards for great beer, expanded distribution and travelled the country living the life of a National beer celebrity.   And then the whole thing came crashing down, leaving a spectacular hole in the Australian craft beer scene. And, of course, a rough patch in Hendo’s personal life.   But this story ends with a win as we’ll hear in the 5th segment. Hendo has gone back to why he loved the industry in the first place. Selling beer was never his passion, it was making the best beer he could. As Australia’s rockstar brewer, it was only fitting that he would start the Rockstar Brewer Academy. Like me, he’s focused on making the industry better. Unlike me he’s focused on doing it by mentoring and coaching brewers all over the world to make better beer.   And now, here’s the emotional, inspiring story of Steve, “Hendo” Henderson” and Australia’s late BrewCult Brewing Company.   Reach out to Hendo   RockStar Brewer YouTube ⁠BrewCult Facebook⁠ BrewCult Instagram⁠ BrewCult Twitter⁠ ⁠Story about BrewCult Closing⁠  Episode Sponsored by: ⁠Accubrew⁠ ⁠Brewery Direct⁠ ⁠Simpson Motorcycle Helmets⁠ ⁠BrewBids⁠ ⁠Made To Measure Communications⁠ ⁠Somnifix⁠ (use DAMNBREWERY at checkout for 10% off)  ⁠Where to get my book⁠   ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

Steven Henderson is a craft beer rockstar. He goes by the moniker Hendo and he’s one of the best-known personalities in the Australian craft beer industry. Well-loved and well-respected. And, from what I can tell, well-deserved. He started a contract, or gypsy, brewing brewery called Brewcult. He pushed the boundaries of what people in Australia considered craft beer. He won awards for great beer, expanded distribution and travelled the country living the life of a National beer celebrity.  And then the whole thing came crashing down, leaving a spectacular hole in the Australian craft beer scene. And, of course, a rough patch in Hendo’s personal life.  But this story ends with a win as we’ll hear in the 5th segment. Hendo has gone back to why he loved the industry in the first place. Selling beer was never his passion, it was making the best beer he could. As Australia’s rockstar brewer, it was only fitting that he would start the <a href="https://rockstarbrewer.com/" rel="noopener noreferer nofollow" target="_blank">Rockstar Brewer Academy</a>. Like me, he’s focused on making the industry better. Unlike me he’s focused on doing it by mentoring and coaching brewers all over the world to make better beer.  And now, here’s the emotional, inspiring story of Steve, “Hendo” Henderson” and Australia’s late BrewCult Brewing Company.  <a href="https://rockstarbrewer.com/contact/" rel="noopener noreferer nofollow" target="_blank">Reach out to Hendo </a> <a href="https://www.youtube.com/@RockstarBrewer/featured" rel="noopener noreferer nofollow" target="_blank">RockStar Brewer YouTube</a> ⁠<a href="https://www.facebook.com/BrewCult/" rel="nofollow" target="_blank">BrewCult Facebook⁠</a> <a href="https://www.instagram.com/BrewCult/" rel="nofollow" target="_blank">BrewCult Instagram⁠</a> <a href="https://twitter.com/brewcult" rel="nofollow" target="_blank">BrewCult Twitter⁠</a> ⁠<a href="https://craftypint.com/news/1541/the-end-of-a-cult" rel="nofollow" target="_blank">Story about BrewCult Closing⁠</a> Episode Sponsored by: <a href="https://accubrew.io/about-us/" rel="nofollow" target="_blank">⁠Accubrew⁠</a> <a href="https://brewerydirect.com/" rel="nofollow" target="_blank">⁠Brewery Direct⁠</a> <a href="https://www.simpsonmotorcyclehelmets.com/" rel="nofollow" target="_blank">⁠Simpson Motorcycle Helmets⁠</a> <a href="https://www.brewbids.com/" rel="nofollow" target="_blank">⁠BrewBids⁠</a> <a href="https://www.m2mcomms.com/" rel="nofollow" target="_blank">⁠Made To Measure Communications⁠</a> <a href="https://somnifix.com/KELLYMEYER" rel="nofollow" target="_blank">⁠Somnifix⁠</a> (use DAMNBREWERY at checkout for 10% off) <a href="https://www.amazon.com/How-NOT-start-Brewery-Business-ebook/dp/B0848VRW18" rel="nofollow" target="_blank">⁠Where to get my book⁠</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

BrewCult - - Hendo Henderson

Tomme Arthur

Hey guys, today I have a story for you that’s very special to me. Lost Abbey is a brewery out of San Diego that needs no introduction. Tomme and the team over there have inspired breweries all over the world to push beyond the ordinary and intentionally create new and exciting beers of circumstance. They were a fundamental part of what created my perception of the expectations I wanted my brewery to live up to and I know I’m not alone in that.   We’ve talked repeatedly on this show about how specialization is dead. Niches get stitches as I’ve started saying. 14% abv beers aged in multiple barrels for multiple years, obscure, even historical styles and yes, even mixed culture sour beers have been shrinking in popularity and, subsequently, profitability.   The Lost Abbey was one of the pioneers in the American speciality brewery category. So when I heard that they reduced their square footage, equipment and staff I knew that it was a story I needed to dig into and share with y’all.   Tomme was nice enough to sit with me for two hours, answer my probing questions and share what he’d found out the hard way. There is backstory, pain, business lessons, hope for the future and of course, insights into How NOT To Start A Damn Brewery.   Reach out to Tomme at Tomme@lostabbey.com Lost Abbey Website Lost Abbey Facebook Lost Abbey Instagram Lost Abbey Twitter Story about their growing down  Episode Sponsored by: Accubrew Brewery Direct Simpson Motorcycle Helmets BrewBids Made To Measure Communications Somnifix (use DAMNBREWERY at checkout for 10% off)  Where to get my book   ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

Hey guys, today I have a story for you that’s very special to me. Lost Abbey is a brewery out of San Diego that needs no introduction. Tomme and the team over there have inspired breweries all over the world to push beyond the ordinary and intentionally create new and exciting beers of circumstance. They were a fundamental part of what created my perception of the expectations I wanted my brewery to live up to and I know I’m not alone in that.  We’ve talked repeatedly on this show about how specialization is dead. Niches get stitches as I’ve started saying. 14% abv beers aged in multiple barrels for multiple years, obscure, even historical styles and yes, even mixed culture sour beers have been shrinking in popularity and, subsequently, profitability.  The Lost Abbey was one of the pioneers in the American speciality brewery category. So when I heard that they reduced their square footage, equipment and staff I knew that it was a story I needed to dig into and share with y’all.  Tomme was nice enough to sit with me for two hours, answer my probing questions and share what he’d found out the hard way. There is backstory, pain, business lessons, hope for the future and of course, insights into How NOT To Start A Damn Brewery.  Reach out to Tomme at Tomme@lostabbey.com <a href="https://lostabbey.com/" rel="noopener noreferer nofollow" target="_blank">Lost Abbey Website</a> <a href="https://www.facebook.com/thesanctuarysanelijohills/" rel="noopener noreferer nofollow" target="_blank">Lost Abbey Facebook</a> <a href="https://www.instagram.com/lostabbey" rel="noopener noreferer nofollow" target="_blank">Lost Abbey Instagram</a> <a href="https://twitter.com/lostabbey" rel="noopener noreferer nofollow" target="_blank">Lost Abbey Twitter</a> <a href="https://www.probrewer.com/beverage-industry-news/a-new-tend-in-craft-brewing-lost-abby-announces-bold-move-to-grow-down/" rel="noopener noreferer nofollow" target="_blank">Story about their growing down</a> Episode Sponsored by: <a href="https://accubrew.io/about-us/" rel="noopener noreferer nofollow" target="_blank">Accubrew</a> <a href="https://brewerydirect.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Brewery Direct</a> <a href="https://www.simpsonmotorcyclehelmets.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Simpson Motorcycle Helmets</a> <a href="https://www.brewbids.com/" rel="nofollow" target="_blank">BrewBids</a> <a href="https://www.m2mcomms.com/" rel="noopener noreferer nofollow" target="_blank">Made To Measure Communications</a> <a href="https://somnifix.com/KELLYMEYER" rel="noopener noreferer nofollow" target="_blank">Somnifix</a> (use DAMNBREWERY at checkout for 10% off) <a href="https://www.amazon.com/How-NOT-start-Brewery-Business-ebook/dp/B0848VRW18" rel="nofollow" target="_blank">Where to get my book</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

Lost Abbey Brewing - Tomme Arthur

My wife and I finally sold our brewery on Sept 3, 2021.   My book and this podcast give deep insights into what happened and why.   But I recorded this video available on Spotify and YouTude at DamnBrewery to explain exactly why we sold the damn thing.   ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

My wife and I finally sold our brewery on Sept 3, 2021. My book and this podcast give deep insights into what happened and why. But I recorded this video available on Spotify and YouTude at DamnBrewery to explain exactly why we sold the damn thing. --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

VLOG2: Why we sold our Damn Brewery

Michael Amann

If you stab Michael Amann, he’ll bleed craft beer. He started in this industry as a fan, landed an entry level distribution job, worked his way to sales and then decided to open a brewery.   Maybe lucky for him that didn’t work out but instead, he went where most brewery owners think all the money in the craft beer industry is hiding. The middle tier. He opened Adena Distributing and set about being the grease that lubed the route from a brewery’s fermenter to the customer’s face.   Adena distributing was the rare distributor that loved the beer, the brewers and the events that promote it. Of course, Michael is telling his story on this show because profitability seems to pass the middle tier by as much as the supplier tier.   And that is the story he’s here to tell.   Reach out to Michael at AmannMichaelc@gmail.com Adena Website Adena Facebook Adena Instagram Adena Twitter Story about their closing  Episode Sponsored by: Accubrew Brewery Direct Simpson Motorcycle Helmets BrewBids Made To Measure Communications Somnifix (use DAMNBREWERY at checkout for 10% off)  Where to get my book  ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

If you stab Michael Amann, he’ll bleed craft beer. He started in this industry as a fan, landed an entry level distribution job, worked his way to sales and then decided to open a brewery.  Maybe lucky for him that didn’t work out but instead, he went where most brewery owners think all the money in the craft beer industry is hiding. The middle tier. He opened Adena Distributing and set about being the grease that lubed the route from a brewery’s fermenter to the customer’s face.  Adena distributing was the rare distributor that loved the beer, the brewers and the events that promote it. Of course, Michael is telling his story on this show because profitability seems to pass the middle tier by as much as the supplier tier.  And that is the story he’s here to tell.  Reach out to Michael at AmannMichaelc@gmail.com <a href="https://www.adenabeer.com/" rel="noopener noreferer nofollow" target="_blank">Adena Website</a> <a href="https://www.facebook.com/AdenaDistributing" rel="noopener noreferer nofollow" target="_blank">Adena Facebook</a> <a href="https://www.instagram.com/adena_beer/" rel="noopener noreferer nofollow" target="_blank">Adena Instagram</a> <a href="https://twitter.com/adena_beer?lang=en" rel="noopener noreferer nofollow" target="_blank">Adena Twitter</a> <a href="https://thegnarlygnome.com/2023/06/sarene-aquires-adena/#:~:text=Adena%20is%20technically%20going%20away,much%20bigger%20family%20of%20distribution." rel="noopener noreferer nofollow" target="_blank">Story about their closing</a> Episode Sponsored by: <a href="https://accubrew.io/about-us/" rel="noopener noreferer nofollow" target="_blank">Accubrew</a> <a href="https://brewerydirect.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Brewery Direct</a> <a href="https://www.simpsonmotorcyclehelmets.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Simpson Motorcycle Helmets</a> <a href="https://www.brewbids.com/" rel="nofollow" target="_blank">BrewBids</a> <a href="https://www.m2mcomms.com/" rel="noopener noreferer nofollow" target="_blank">Made To Measure Communications</a> <a href="https://somnifix.com/KELLYMEYER" rel="noopener noreferer nofollow" target="_blank">Somnifix</a> (use DAMNBREWERY at checkout for 10% off) <a href="https://www.amazon.com/How-NOT-start-Brewery-Business-ebook/dp/B0848VRW18" rel="nofollow" target="_blank">Where to get my book</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

Adena Distributing - Michael Amann

James Moriarty

James Moriarty and the tale of his brewery should be a cautionary one. So many breweries start up with operators that know far less than James did.   He brewed in multiple facilities for over a decade, went to the Siebel Institute, worked as an engineer assembling and starting up breweries and only then did he leverage that experience to open Urban Brew Labs in Chicago.   But even that resume wasn’t enough to take his brewery into profitability.   But James wouldn’t go down without a fight. He pivoted, struggled, brewed, raised money and restructured. Like all of us, he wanted his dream to succeed.   But even closing his dream in August of 2022 didn’t deter James from a career helping others open their breweries. In some ways it strengthened his understanding of how the business of craft beer works. And doesn’t. Now he, like all of my guests, knows how NOT to start a Damn Brewery.   And now here’s the story of James Moriarty and Chicago’s late Urban Brew Labs.   Reach out to James at James@brokenpaddleinstalls.comUrban Brew Labs Website Urban Brew Labs Facebook Urban Brew Labs Instagram Urban Brew Labs Twitter Story about their closing  Episode Sponsored by: Brewery Direct Simpson Motorcycle Helmets BrewBids Made To Measure Communications Somnifix (use DAMNBREWERY at checkout for 10% off)  Where to get my book  ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

James Moriarty and the tale of his brewery should be a cautionary one. So many breweries start up with operators that know far less than James did.  He brewed in multiple facilities for over a decade, went to the Siebel Institute, worked as an engineer assembling and starting up breweries and only then did he leverage that experience to open Urban Brew Labs in Chicago.  But even that resume wasn’t enough to take his brewery into profitability.  But James wouldn’t go down without a fight. He pivoted, struggled, brewed, raised money and restructured. Like all of us, he wanted his dream to succeed.  But even closing his dream in August of 2022 didn’t deter James from a career helping others open their breweries. In some ways it strengthened his understanding of how the business of craft beer works. And doesn’t. Now he, like all of my guests, knows how NOT to start a Damn Brewery.  And now here’s the story of James Moriarty and Chicago’s late Urban Brew Labs.  Reach out to James at James@brokenpaddleinstalls.com <a href="https://urbanbrewlabs.com/home" rel="noopener noreferer nofollow" target="_blank">Urban Brew Labs Website</a> <a href="https://www.facebook.com/UrbanBrewLabs" rel="noopener noreferer nofollow" target="_blank">Urban Brew Labs Facebook</a> <a href="https://www.instagram.com/urbanbrewlabs" rel="noopener noreferer nofollow" target="_blank">Urban Brew Labs Instagram</a> <a href="https://twitter.com/urbanbrewlabs" rel="noopener noreferer nofollow" target="_blank">Urban Brew Labs Twitter</a> <a href="https://blockclubchicago.org/2022/08/26/urban-brew-labs-in-ravenswood-closing-at-end-of-summer-due-to-lack-of-beer-sales/" rel="noopener noreferer nofollow" target="_blank">Story about their closing</a> Episode Sponsored by: <a href="https://brewerydirect.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Brewery Direct</a> <a href="https://www.simpsonmotorcyclehelmets.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Simpson Motorcycle Helmets</a> <a href="https://www.brewbids.com/" rel="nofollow" target="_blank">BrewBids</a> <a href="https://www.m2mcomms.com/" rel="noopener noreferer nofollow" target="_blank">Made To Measure Communications</a> <a href="https://somnifix.com/KELLYMEYER" rel="noopener noreferer nofollow" target="_blank">Somnifix</a> (use DAMNBREWERY at checkout for 10% off) <a href="https://www.amazon.com/How-NOT-start-Brewery-Business-ebook/dp/B0848VRW18" rel="nofollow" target="_blank">Where to get my book</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

Urban Brew Labs - James Moriarty

People of Earth, I would like to welcome you to the How NOT To Start a Damn Brewery: the podcast. In this podcast I consider it my duty to share the sometimes gory but always honest truth hidden in the craft beer industry. Mainly that it rarely operates like a business. Margins are trash, distributors are garbage and capital expenditures are a raging dumpster fire. But many of the people are badasses.I autopsy deceased breweries, retailers and distributors. I talk with wineries, breweries and distilleries. All in the search for ways to lure out profitability and best practices.  Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

Judd Belstock

Judd Belstock and his co-founder, Sam Alcaine, started the first chicha and pulque brewery in the US.   They built a beautiful brewery in the heart of one of the beer-y-est cities in America - Denver. The market was large, the customers curious and everywhere you looked, the future for craft beer in 2018 looked as bright as a Rocky Mountain sunrise.   And for a few years, Dos Luces did grow. They expanded their product lines, their distribution and their fanbase. But like the story of many of the breweries I interview and, really, even the ones that pretend otherwise, it wasn't enough to consistently hit profitability.   As you'll hear, specializing in unique and esoteric products brings unique and esoteric challenges with it. After years of standing tall, fighting for market share and struggling to fight off the slings and arrows of the outrageous craft beer business, Judd finally realized it all just wasn't worth it.   Here is the story of the rise and unfortunate fall of Denver's Dos Luces Brewery.   Dos Luces Website Dos Luces Facebook Dos Luces Instagram Dos Luces Twitter Story about their closing  Episode Sponsored by: Brewery Direct Simpson Motorcycle Helmets BrewBids Somnifix (use DAMNBREWERY at checkout for 10% off) Where to get my book  ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

Judd Belstock and his co-founder, Sam Alcaine, started the first chicha and pulque brewery in the US. They built a beautiful brewery in the heart of one of the beer-y-est cities in America - Denver. The market was large, the customers curious and everywhere you looked, the future for craft beer in 2018 looked as bright as a Rocky Mountain sunrise. And for a few years, Dos Luces did grow. They expanded their product lines, their distribution and their fanbase. But like the story of many of the breweries I interview and, really, even the ones that pretend otherwise, it wasn't enough to consistently hit profitability. As you'll hear, specializing in unique and esoteric products brings unique and esoteric challenges with it. After years of standing tall, fighting for market share and struggling to fight off the slings and arrows of the outrageous craft beer business, Judd finally realized it all just wasn't worth it. Here is the story of the rise and unfortunate fall of Denver's Dos Luces Brewery. <a href="https://dosluces.com/about/" rel="noopener noreferer nofollow" target="_blank">Dos Luces Website</a> <a href="https://www.facebook.com/doslucesbrewery/" rel="noopener noreferer nofollow" target="_blank">Dos Luces Facebook</a> <a href="https://www.instagram.com/doslucesbrewery/" rel="noopener noreferer nofollow" target="_blank">Dos Luces Instagram</a> <a href="https://twitter.com/doslucesbrewery" rel="noopener noreferer nofollow" target="_blank">Dos Luces Twitter</a> <a href="https://www.westword.com/restaurants/dos-luces-announces-closure-17031610" rel="noopener noreferer nofollow" target="_blank">Story about their closing</a> Episode Sponsored by: <a href="https://brewerydirect.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Brewery Direct</a> <a href="https://www.simpsonmotorcyclehelmets.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Simpson Motorcycle Helmets</a> <a href="https://www.brewbids.com/" rel="nofollow" target="_blank">BrewBids</a> <a href="https://somnifix.com/KELLYMEYER" rel="noopener noreferer nofollow" target="_blank">Somnifix</a> (use DAMNBREWERY at checkout for 10% off) <a href="https://www.amazon.com/How-NOT-start-Brewery-Business-ebook/dp/B0848VRW18" rel="nofollow" target="_blank">Where to get my book</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

Dos Luces - Judd Belstock

Today I’m bringing you something different. This is the story Ted Mack and his brewery, Peoples Beer in Wisconsin.   Mr. Mack passed away in 2019 so I’m interviewing Clint Lanier, whose new book, Ted Mack And America’s First Black Owned Brewery hit the market a few months ago.   This is a fascinating story of guts and activism that has inspired generations of modern brewers to pick up their mash paddles and make their mark on beer history. As the first brewery in America that was 100% black owned, it stood for something more than just a simple business, it was activism through capitalism.   Peoples was only open a few years before Mr. Mack watched the walls literally come down. He fought racism, corruption, illegal and unfair competition and the US government before it was all over.   The brewery closed in 1972 and the similarities to what the team at Peoples faced to today surprised the Hell out of me.   Clint did a ton of research to get the book right and I thought he did a great job, spending years on this project. He started writing it in…..actually I’ll let him tell it.   Buy Clint's book Learn About William's brewery in Atlanta Check out where Peoples Beer is made today  Episode Sponsored by: Brewery Direct Simpson Motorcycle Helmets BrewBids Somnifix (use DAMNBREWERY at checkout for 10% off) Where to get my book  ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

Today I’m bringing you something different. This is the story Ted Mack and his brewery, Peoples Beer in Wisconsin.  Mr. Mack passed away in 2019 so I’m interviewing Clint Lanier, whose new book, <a href="https://peoplesbeerbook.com/" rel="noopener noreferer nofollow" target="_blank">Ted Mack And America’s First Black Owned Brewery </a>hit the market a few months ago.  This is a fascinating story of guts and activism that has inspired generations of modern brewers to pick up their mash paddles and make their mark on beer history. As the first brewery in America that was 100% black owned, it stood for something more than just a simple business, it was activism through capitalism. Peoples was only open a few years before Mr. Mack watched the walls literally come down. He fought racism, corruption, illegal and unfair competition and the US government before it was all over.  The brewery closed in 1972 and the similarities to what the team at Peoples faced to today surprised the Hell out of me.  Clint did a ton of research to get the book right and I thought he did a great job, spending years on this project. He started writing it in…..actually I’ll let him tell it.  <a href="https://www.amazon.com/Mack-Americas-First-Black-Owned-Brewery/dp/1476691673?crid=2XNC0RPZ0VUBD&amp;keywords=clint+lanier+ted+mack&amp;qid=1688660777&amp;sprefix=clint+lanier+ted+mack,aps,161&amp;sr=8-1&amp;linkCode=sl1&amp;tag=drunkhisto-20&amp;linkId=e80313e18eae3f8c4c119f17963bd46f&amp;language=en_US&amp;ref_=as_li_ss_tl" rel="noopener noreferer nofollow" target="_blank">Buy Clint's book</a> <a href="http://khonsobrewing.com/" rel="noopener noreferer nofollow" target="_blank">Learn About William's brewery in Atlanta</a> <a href="https://opbrewco.com/portfolio/peoples-beer-lager/" rel="noopener noreferer nofollow" target="_blank">Check out where Peoples Beer is made today</a> Episode Sponsored by: <a href="https://brewerydirect.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Brewery Direct</a> <a href="https://www.simpsonmotorcyclehelmets.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Simpson Motorcycle Helmets</a> <a href="https://www.brewbids.com/" rel="nofollow" target="_blank">BrewBids</a> <a href="https://somnifix.com/KELLYMEYER" rel="noopener noreferer nofollow" target="_blank">Somnifix</a> (use DAMNBREWERY at checkout for 10% off) <a href="https://www.amazon.com/How-NOT-start-Brewery-Business-ebook/dp/B0848VRW18" rel="nofollow" target="_blank">Where to get my book</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

Peoples Beer - - Clint Lanier (author)

Jason Santamaria  and his partner Chris Doyle started a brewery in Atlanta back in 2014.   They called it Second Self and they ran it that way. The brewery was a creative expression of the flavors and experiences that shaped their lives.   What you’ll hear is how as the market grew and evolved, so did Second Self. Pivoting to find new puddles of profitability, struggling against changing consumer preferences and finally ending up as a primarily contract facility.   I sat down with Jason a week or so before he and Chris closed their doors to hear the whole story. Jason shares how they were inspired to start their brewery, what it was like to build it into a thriving business and the emotions he has presiding over it’s dismantlement.   This is the story of the late Second Self Beer Company in Atlanta, Georgia. Much love to the co-founder, Jason Santamaria for sharing it and teaching us How NOT To Start A Damn Brewery.  Second Self Beer Company's websiteSecond Self Beer Company's Facebook Page Second Self Beer Company's Instagram News Story About Their Closing Cirrus CBD Water  Episode Sponsored by: Brewery Direct Simpson Motorcycle Helmets BrewBids Somnifix (use DAMNBREWERY at checkout for 10% off) Where to get my book  ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

Jason Santamaria  and his partner Chris Doyle started a brewery in Atlanta back in 2014.  They called it Second Self and they ran it that way. The brewery was a creative expression of the flavors and experiences that shaped their lives.  What you’ll hear is how as the market grew and evolved, so did Second Self. Pivoting to find new puddles of profitability, struggling against changing consumer preferences and finally ending up as a primarily contract facility.  I sat down with Jason a week or so before he and Chris closed their doors to hear the whole story. Jason shares how they were inspired to start their brewery, what it was like to build it into a thriving business and the emotions he has presiding over it’s dismantlement.  This is the story of the late Second Self Beer Company in Atlanta, Georgia. Much love to the co-founder, Jason Santamaria for sharing it and teaching us How NOT To Start A Damn Brewery.  <a href="https://secondselfbeer.com/about" rel="noopener noreferer nofollow" target="_blank">Second Self Beer Company's website</a> <a href="https://www.facebook.com/Secondselfbeercompany/" rel="noopener noreferer nofollow" target="_blank">Second Self Beer Company's Facebook Page</a> <a href="https://www.instagram.com/secondselfbeer/" rel="noopener noreferer nofollow" target="_blank">Second Self Beer Company's Instagram</a> <a href="https://beerstreetjournal.com/second-self-beer-to-shut-down-june-17th/" rel="noopener noreferer nofollow" target="_blank">News Story About Their Closing</a> <a href="https://www.drinkcirrus.com/" rel="noopener noreferer nofollow" target="_blank">Cirrus CBD Water</a> Episode Sponsored by: <a href="https://brewerydirect.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Brewery Direct</a> <a href="https://www.simpsonmotorcyclehelmets.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Simpson Motorcycle Helmets</a> <a href="https://www.brewbids.com/" rel="nofollow" target="_blank">BrewBids</a> <a href="https://somnifix.com/KELLYMEYER" rel="noopener noreferer nofollow" target="_blank">Somnifix</a> (use DAMNBREWERY at checkout for 10% off) <a href="https://www.amazon.com/How-NOT-start-Brewery-Business-ebook/dp/B0848VRW18" rel="nofollow" target="_blank">Where to get my book</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

Second Self Beer Company - Jason Santamaria

Aaron Gore

Today my article on How To Save Your Brewery gets published over at Brewbound.   I reached out to industry positivity guy Aaron Gore to debate my opinions and conclusions.   Aaron is the business development manager at Bevana, a unique business in the craft beer space. And one I think might be the smartest partner for the coming years.   Episode Sponsored by:  ⁠Somnifix⁠ (use DAMNBREWERY at checkout for 10% off)  ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

Today my article on How To Save Your Brewery gets published over at <a href="https://www.brewbound.com/news/brewbound-voices-can-you-save-your-damn-brewery" rel="noopener noreferer nofollow" target="_blank">Brewbound</a>. I reached out to industry positivity guy Aaron Gore to debate my opinions and conclusions. Aaron is the business development manager at <a href="https://www.bevana.com/" rel="noopener noreferer nofollow" target="_blank">Bevana</a>, a unique business in the craft beer space. And one I think might be the smartest partner for the coming years. Episode Sponsored by: <a href="https://somnifix.com/KELLYMEYER" rel="nofollow" target="_blank">⁠Somnifix⁠</a> (use DAMNBREWERY at checkout for 10% off) --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

Bonus - State of the Industry with Aaron Gore

Eric Addison

Eric Addison opened a craft beer oasis West of Fort Worth in Hudson Oaks, TX. Or where he likes to think of as "Michelob Ultra" country.  Pathfinder Brewery opened at the height of the brewery building frenzy in TX. After losing not only his original name but lease space to another brewery he ended up building his own building from scratch. Which may wind up being the best case scenario. After opening, he expanded outside the brewery with self-distribution, won a U.S. Beer Open gold and struggled to find relevance among of sea of breweries deserted of craft beer fans. Yes, I said struggled to find relevance AFTER winning a gold medal for his beer.  Not surprisingly, he's got some opinions, thoughts and feelings about his brewery, the Fort Worth marketplace and craft beer overall. I love how introspective and thoughtful Eric is - he’s the kind of guy I think should have been more successful but somehow it just didn’t play out that way.  Well, I’ll let him tell the story….  Pathfinder Brewery's websitePathfinder Brewery's Facebook Page Pathfinder Brewery's Instagram News Story About Their Closing Buy Eric's Equipment  Episode Sponsored by: Brewery Direct Simpson Motorcycle Helmets BrewBids Somnifix Where to get my book    ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

Eric Addison opened a craft beer oasis West of Fort Worth in Hudson Oaks, TX. Or where he likes to think of as "Michelob Ultra" country. Pathfinder Brewery opened at the height of the brewery building frenzy in TX. After losing not only his original name but lease space to another brewery he ended up building his own building from scratch. Which may wind up being the best case scenario. After opening, he expanded outside the brewery with self-distribution, won a U.S. Beer Open gold and struggled to find relevance among of sea of breweries deserted of craft beer fans. Yes, I said struggled to find relevance AFTER winning a gold medal for his beer.  Not surprisingly, he's got some opinions, thoughts and feelings about his brewery, the Fort Worth marketplace and craft beer overall. I love how introspective and thoughtful Eric is - he’s the kind of guy I think should have been more successful but somehow it just didn’t play out that way.  Well, I’ll let him tell the story…. <a href="https://pathfinderbrewery.com/" rel="noopener noreferer nofollow" target="_blank">Pathfinder Brewery's website</a> <a href="https://www.facebook.com/pathfinderbeer/" rel="noopener noreferer nofollow" target="_blank">Pathfinder Brewery's Facebook Page</a> <a href="https://www.instagram.com/pathfinderbrewery/" rel="noopener noreferer nofollow" target="_blank">Pathfinder Brewery's Instagram</a> <a href="https://www.beerinbigd.com/2022/12/pathfinder-brewery-to-close-in-hudson.html" rel="noopener noreferer nofollow" target="_blank">News Story About Their Closing</a> <a href="https://www.brewbids.com/listings/hudson-oaks-texas-complete-brewhouse-and-cellar/" rel="noopener noreferer nofollow" target="_blank">Buy Eric's Equipment</a> Episode Sponsored by: <a href="https://brewerydirect.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Brewery Direct</a> <a href="https://www.simpsonmotorcyclehelmets.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Simpson Motorcycle Helmets</a> <a href="https://www.brewbids.com/" rel="nofollow" target="_blank">BrewBids</a> <a href="https://somnifix.com/KELLYMEYER" rel="noopener noreferer nofollow" target="_blank">Somnifix</a> <a href="https://www.amazon.com/How-NOT-start-Brewery-Business-ebook/dp/B0848VRW18" rel="nofollow" target="_blank">Where to get my book</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

Pathfinder Brewery - Eric Addison

Philip Davis isn't some mamby pamby little wanker that just opened up the Brewery-builder's playbook and picked one of the 3 standard brewery models.   He didn't open up in an industrial park, didn't pimp himself out to a group of stuffed shirt investors and he didn't read the report to find out the moisture content of the endosperm of the grains he brewed with. He sure as fuck didn't use Ai to design his recipes or automation to brew his beers. He was a dynamic artist and he had something to say. Maybe something to scream, whisper and insinuate since he considered himself progressive rock.   It took Philip years to dream-up, design and build his farmhouse brewery on 33 acres. But like you'll hear over the next hour and a half, it only took 6 months to learn what the rest of us all know. Specialization is dead. Most of the population doesn't get what we do. Profit isn't in the cards.  Philip did things his way on his terms. He was driven, artistic and creative. He also has a likeable personality and an infectious blend of hubris and self-reflection. I think you'll like Philip, but I know you'll love the story of his brewery and what he learned about how NOT to start a damn brewery.   And now, on with the show.  Hawkins' Website  Hawkins' Instagram  Hawkins' Facebook   Special Appearance by Ruvani de Silva Episode Sponsored by: ⁠Brewery Direct⁠ ⁠Simpson Motorcycle Helmets⁠ Made To Measure Communications ⁠BrewBids⁠ ⁠Somnifix⁠⁠ (use DAMNBREWERY at checkout for 10% off)  ⁠Where to get my book  ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

Philip Davis isn't some mamby pamby little wanker that just opened up the Brewery-builder's playbook and picked one of the 3 standard brewery models. He didn't open up in an industrial park, didn't pimp himself out to a group of stuffed shirt investors and he didn't read the report to find out the moisture content of the endosperm of the grains he brewed with. He sure as fuck didn't use Ai to design his recipes or automation to brew his beers. He was a dynamic artist and he had something to say. Maybe something to scream, whisper and insinuate since he considered himself progressive rock. It took Philip years to dream-up, design and build his farmhouse brewery on 33 acres. But like you'll hear over the next hour and a half, it only took 6 months to learn what the rest of us all know. Specialization is dead. Most of the population doesn't get what we do. Profit isn't in the cards. Philip did things his way on his terms. He was driven, artistic and creative. He also has a likeable personality and an infectious blend of hubris and self-reflection. I think you'll like Philip, but I know you'll love the story of his brewery and what he learned about how NOT to start a damn brewery. And now, on with the show. <a href="https://www.hawkinsfarmhouseales.com/" rel="noopener noreferer nofollow" target="_blank">Hawkins' Website</a> <a href="https://www.instagram.com/hawkinsfarmhouseales" rel="noopener noreferer nofollow" target="_blank">Hawkins' Instagram</a> <a href="https://www.facebook.com/profile.php?id=100069861424586" rel="noopener noreferer nofollow" target="_blank">Hawkins' Facebook</a> Special Appearance by <a href="https://craftbeeramethyst.com/" rel="noopener noreferer nofollow" target="_blank">Ruvani de Silva</a> Episode Sponsored by: <a href="https://brewerydirect.com/" rel="nofollow" target="_blank">⁠Brewery Direct⁠</a> <a href="https://www.simpsonmotorcyclehelmets.com/" rel="nofollow" target="_blank">⁠Simpson Motorcycle Helmets⁠</a> <a href="https://www.m2mcomms.com/" rel="noopener noreferer nofollow" target="_blank">Made To Measure Communications</a> <a href="https://www.brewbids.com/" rel="nofollow" target="_blank">⁠BrewBids⁠</a> <a href="https://somnifix.com/KELLYMEYER" rel="nofollow" target="_blank">⁠Somnifix⁠⁠</a> (use DAMNBREWERY at checkout for 10% off) <a href="https://www.amazon.com/How-NOT-start-Brewery-Business-ebook/dp/B0848VRW18" rel="nofollow" target="_blank">⁠Where to get my book</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

Hawkins Farmhouse Ales - Philip Davis

Josh Kress is a cool guy that followed his heart, chased his dreams and made his piece of the world just a little bit better. His passion should inspire us all to linger a minute in the mirror today and take a hard look at why we do what we do.   While Husick’s Taphouse ended up out of business, twice, he may have changed the landscape of Sacramento forever. He brought in craft for craft’s sake to an area that was underserved. He struggled against his lack of business experience and fought to create a business that stood for something.   Maybe his plan was flawed, maybe his goal was off-target. But he never wanted to be rich like most people that open a business. Hell, he wan’t even sure he’d stay in business long. But he knew he had to try with everything he had.  And to his credit, new owners have taken over Husick’s Taphouse and reopened this month.   You may notice my normal voice patterns to be a little slow, sillier than usual and slightly off. It’s not my fault, I blame the mushrooms I felt were a good idea to eat before this interview.   So ignore that and pay close attention to Josh share his story. There’s something important to learn there and I truly hope you hear it.  Husick's Website Husick's Instagram Husick's Facebook Reach out to Josh email instagram  Episode Sponsored by: Brewery Direct Simpson Motorcycle Helmets Leapfrog Promotional Products BrewBids  Where to get my book   ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

Josh Kress is a cool guy that followed his heart, chased his dreams and made his piece of the world just a little bit better. His passion should inspire us all to linger a minute in the mirror today and take a hard look at why we do what we do.  While Husick’s Taphouse ended up out of business, twice, he may have changed the landscape of Sacramento forever. He brought in craft for craft’s sake to an area that was underserved. He struggled against his lack of business experience and fought to create a business that stood for something.  Maybe his plan was flawed, maybe his goal was off-target. But he never wanted to be rich like most people that open a business. Hell, he wan’t even sure he’d stay in business long. But he knew he had to try with everything he had. And to his credit, new owners have taken over Husick’s Taphouse and reopened this month.  You may notice my normal voice patterns to be a little slow, sillier than usual and slightly off. It’s not my fault, I blame the mushrooms I felt were a good idea to eat before this interview.  So ignore that and pay close attention to Josh share his story. There’s something important to learn there and I truly hope you hear it.  <a href="https://www.husicksrestaurant.com/" rel="noopener noreferer nofollow" target="_blank">Husick's Website</a> <a href="https://www.instagram.com/husicks_taphouse/" rel="noopener noreferer nofollow" target="_blank">Husick's Instagram</a> <a href="https://www.facebook.com/Husicks" rel="noopener noreferer nofollow" target="_blank">Husick's Facebook</a> Reach out to Josh <a href="Voltron@kingtrivia.com" rel="noopener noreferer nofollow" target="_blank">email</a> <a href="https://www.instagram.com/laserrainfall" rel="noopener noreferer nofollow" target="_blank">instagram</a> Episode Sponsored by: Brewery Direct Simpson Motorcycle Helmets Leapfrog Promotional Products BrewBids Where to get my book --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

Husick's Taphouse - Joshua Kress

George Thornton had many fantastic milestones in his career in beer. From humble beginnings slinging beer kits to home brewers at a San Diego homebrew store to building a thriving, symbiotic brewery/homebrew hybrid. He won AHA Homebrew Shop of the Year in 2018 for fuck’s sake.   George will explain how he sees rampant commercialism and growth for growth’s sake as a primary reason for the eventual demise of Home Brewing Company. See, he opened the homebrew shop in 2012, expanded to a brewery a few years later and closed them both in 2022.   He’ll share his nightmare landlord stories, his endless pivots and their endless capital requirements. But, I think, most of all he’ll share a pointed insight into what an over-crowded market can do to the small guy. He’s got opinions and insights from the West coast that are relevant to the beer industry as far away as West Virginia.   I was the most struck by George’s attention to detail and almost overwhelming ability slash compulsion to pick apart the status quo, think around the problem and improve incrementally where he could. This in an invaluable piece of the entrepreneur pie. But like we continue to hear, it wasn’t enough to keep George and Home Brewing Company in business.   This is the story of George’s dream and how the first phase of it ended on May 22, 2022. And we’re lucky enough that he shared it with us.   Home Brewing Co's Website Home Brewing Co's Instagram Home Brewing Co's Facebook  Episode Sponsored by: Brewery Direct Simpson Motorcycle Helmets ⁠Made To Measure Communications⁠ BrewBids  Where to get my book     ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

George Thornton had many fantastic milestones in his career in beer. From humble beginnings slinging beer kits to home brewers at a San Diego homebrew store to building a thriving, symbiotic brewery/homebrew hybrid. He won <a href="https://www.homebrewersassociation.org/news/san-diego-homebrew-shop-named-first-aha-shop-of-the-year/" rel="noopener noreferer nofollow" target="_blank">AHA Homebrew Shop of the Year in 2018</a> for fuck’s sake.  George will explain how he sees rampant commercialism and growth for growth’s sake as a primary reason for the eventual demise of Home Brewing Company. See, he opened the homebrew shop in 2012, expanded to a brewery a few years later and closed them both in 2022.  He’ll share his nightmare landlord stories, his endless pivots and their endless capital requirements. But, I think, most of all he’ll share a pointed insight into what an over-crowded market can do to the small guy. He’s got opinions and insights from the West coast that are relevant to the beer industry as far away as West Virginia.  I was the most struck by George’s attention to detail and almost overwhelming ability slash compulsion to pick apart the status quo, think around the problem and improve incrementally where he could. This in an invaluable piece of the entrepreneur pie. But like we continue to hear, it wasn’t enough to keep George and Home Brewing Company in business.  This is the story of George’s dream and how the first phase of it ended on May 22, 2022. And we’re lucky enough that he shared it with us.  <a href="https://www.homebrewingco.com/" rel="noopener noreferer nofollow" target="_blank">Home Brewing Co's Website</a> <a href="https://www.instagram.com/homebrewingco/?hl=en" rel="noopener noreferer nofollow" target="_blank">Home Brewing Co's Instagram</a> <a href="https://www.facebook.com/homebrewingco/" rel="noopener noreferer nofollow" target="_blank">Home Brewing Co's Facebook</a> Episode Sponsored by: <a href="https://brewerydirect.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Brewery Direct</a> <a href="https://www.simpsonmotorcyclehelmets.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Simpson Motorcycle Helmets</a> <a href="https://www.m2mcomms.com/" rel="nofollow" target="_blank">⁠Made To Measure Communications⁠</a> <a href="https://www.brewbids.com/" rel="nofollow" target="_blank">BrewBids</a> <a href="https://www.amazon.com/How-NOT-start-Brewery-Business-ebook/dp/B0848VRW18" rel="nofollow" target="_blank">Where to get my book</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

Home Brewing Co - - George Thornton

Chris Black

Few people have been or will ever be as connected in the craft beer industry as Chris Black.  If you haven't met him or heard of him, then you surely caught wind that Downtown Denver had a little beer bar called Falling Rock Taphouse for 24 years.   In 1997 what we think of as the craft beer industry hadn't really begun yet. With only around 800 breweries in the US, opening a beer bar with 69 taps of what we call craft beer was an anomaly. And while it's hard to believe in 2023, opening a craft beer bar in Downtown Denver sounded like a risky and unproven idea.   But it's no exaggeration to say that Falling Rock and Chris Black were an integral part of crafting the shape of our industry. While he had a vibrant and loyal business year-round, Falling Rock was a mandatory stop for everyone visiting the Great American Beer Festival down the street from him every year. Unlike the average beer bar in your town, Falling Rock didn't ride the wave of craft beer, it was the moon that created the tides.   From humble beginnings in Houston to ascending to the top of the craft beer heap, he has seen and heard more about beer than J. Edgar Hoover did about our personal lives. His understanding of the business of craft beer is as wide as it is deep. And yet, in June of 2021, after steady declines and a grim forecast of the future, Chris, his brothers and their loyal fans and suppliers closed the taps on his iconic taphouse for the last time.   This is the story of Chris Black and the rise and fall of what we can only hope was his first craft beer bar - the Falling Rock Taphouse. I hope you enjoy listening as much as I enjoyed spending a couple hours talking with one of the few people I'd call my craft beer hero.  And when you get a guy like Chris to share his time and his insights, you give him a microphone, sit back and interrupt as little as possible. And that's the treat you'll get to experience in the fourth segment. It runs a little longer than I normally do but I couldn't bear to cut any of his opinions and insights.   And now, Chris Black.   Falling Rock's Website The Death Of The Cool Falling Rock's Facebook  Episode Sponsored by: Brewery Direct Simpson Motorcycle Helmets ⁠Made To Measure Communications⁠ BrewBids  Where to get my book    ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

Few people have been or will ever be as connected in the craft beer industry as Chris Black. If you haven't met him or heard of him, then you surely caught wind that Downtown Denver had a little beer bar called Falling Rock Taphouse for 24 years. In 1997 what we think of as the craft beer industry hadn't really begun yet. With only around 800 breweries in the US, opening a beer bar with 69 taps of what we call craft beer was an anomaly. And while it's hard to believe in 2023, opening a craft beer bar in Downtown Denver sounded like a risky and unproven idea. But it's no exaggeration to say that Falling Rock and Chris Black were an integral part of crafting the shape of our industry. While he had a vibrant and loyal business year-round, Falling Rock was a mandatory stop for everyone visiting the Great American Beer Festival down the street from him every year. Unlike the average beer bar in your town, Falling Rock didn't ride the wave of craft beer, it was the moon that created the tides. From humble beginnings in Houston to ascending to the top of the craft beer heap, he has seen and heard more about beer than J. Edgar Hoover did about our personal lives. His understanding of the business of craft beer is as wide as it is deep. And yet, in June of 2021, after steady declines and a grim forecast of the future, Chris, his brothers and their loyal fans and suppliers closed the taps on his iconic taphouse for the last time. This is the story of Chris Black and the rise and fall of what we can only hope was his first craft beer bar - the Falling Rock Taphouse. I hope you enjoy listening as much as I enjoyed spending a couple hours talking with one of the few people I'd call my craft beer hero. And when you get a guy like Chris to share his time and his insights, you give him a microphone, sit back and interrupt as little as possible. And that's the treat you'll get to experience in the fourth segment. It runs a little longer than I normally do but I couldn't bear to cut any of his opinions and insights. And now, Chris Black. <a href="https://fallingrocktaphouse.com/" rel="noopener noreferer nofollow" target="_blank">Falling Rock's Website</a> <a href="https://fallingrocktaphouse.com/death-of-the-cool/" rel="noopener noreferer nofollow" target="_blank">The Death Of The Cool</a> <a href="https://www.facebook.com/FRTH1997" rel="noopener noreferer nofollow" target="_blank">Falling Rock's Facebook</a> Episode Sponsored by: <a href="https://brewerydirect.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Brewery Direct</a> <a href="https://www.simpsonmotorcyclehelmets.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Simpson Motorcycle Helmets</a> <a href="https://www.m2mcomms.com/" rel="nofollow" target="_blank">⁠Made To Measure Communications⁠</a> <a href="https://www.brewbids.com/" rel="nofollow" target="_blank">BrewBids</a> <a href="https://www.amazon.com/How-NOT-start-Brewery-Business-ebook/dp/B0848VRW18" rel="nofollow" target="_blank">Where to get my book</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

Falling Rock Taphouse - Chris Black

Mike Detar is a creative motherfucker.   Whatever he did in whichever career in which he did it, he was going to throw passion, fire and grit everywhere he went. Like many of us who are slaves to our creativity, he worked with a mix of attention to detail and a ‘grip it and rip it’ philosophy that took him right to the edge of innovation.   When he opened his brewery in Washington State, he quickly found out that he was going to need every one of his unique talents to fight for profitability. Against rising expenses, city permitting, distribution, the beer drinkers in his local market, liquor laws, his partners. And, of course, a worldwide pandemic.   For part of his story he lost his money, his brewery, his friend and even his wife.  But now he’s on to the next chapter and while not sure where the path leads, he knows he’s got the experience and tenacity to walk it with confidence.   Sit back and listen to the story of the rise and fall of Spokane Washington’s Hidden Mother Brewery.   Hidden Mother's Facebook Page Instagram News Story About Their Closing  Episode Sponsored by: Brewery Direct Simpson Motorcycle Helmets ⁠Made To Measure Communications⁠ BrewBids  Where to get my book   ---   Support this podcast: https://podcasters.spotify.com/pod/show/damnbrewery/support

Mike Detar is a creative motherfucker.  Whatever he did in whichever career in which he did it, he was going to throw passion, fire and grit everywhere he went. Like many of us who are slaves to our creativity, he worked with a mix of attention to detail and a ‘grip it and rip it’ philosophy that took him right to the edge of innovation.  When he opened his brewery in Washington State, he quickly found out that he was going to need every one of his unique talents to fight for profitability. Against rising expenses, city permitting, distribution, the beer drinkers in his local market, liquor laws, his partners. And, of course, a worldwide pandemic.  For part of his story he lost his money, his brewery, his friend and even his wife. But now he’s on to the next chapter and while not sure where the path leads, he knows he’s got the experience and tenacity to walk it with confidence.  Sit back and listen to the story of the rise and fall of Spokane Washington’s Hidden Mother Brewery.  <a href="https://www.facebook.com/thehiddenmotherbrewery" rel="noopener noreferer nofollow" target="_blank">Hidden Mother's Facebook Page</a> <a href="https://www.instagram.com/thehiddenmotherbrewery/" rel="noopener noreferer nofollow" target="_blank">Instagram</a> <a href="https://www.youtube.com/watch?v=GBKsUlV_e0Q" rel="noopener noreferer nofollow" target="_blank">News Story About Their Closing</a> Episode Sponsored by: <a href="https://brewerydirect.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Brewery Direct</a> <a href="https://www.simpsonmotorcyclehelmets.com/" rel="ugc noopener noreferrer nofollow" target="_blank">Simpson Motorcycle Helmets</a> <a href="https://www.m2mcomms.com/" rel="nofollow" target="_blank">⁠Made To Measure Communications⁠</a> <a href="https://www.brewbids.com/" rel="nofollow" target="_blank">BrewBids</a> <a href="https://www.amazon.com/How-NOT-start-Brewery-Business-ebook/dp/B0848VRW18" rel="nofollow" target="_blank">Where to get my book</a> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

Hidden Mother Brewing - Mike Detar

People of Earth, I would like to welcome you to the How NOT To Start a Damn Brewery: the podcast. In this podcast I consider it my duty to share the sometimes gory but always honest truth hidden in the craft beer industry. Mainly that it rarely operates like a business. Margins are trash, distributors are garbage and capital expenditures are a raging dumpster fire. But many of the people are badasses. I autopsy deceased breweries, retailers and distributors. I talk with wineries, breweries and distilleries. All in the search for ways to lure out profitability and best practices. Support this podcast: <a href="https://podcasters.spotify.com/pod/show/damnbrewery/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/damnbrewery/support</a>

How NOT To Start A Damn Brewery: the podcast

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