#20: Wes Bush, Going Product-Led: How To Build a Product That Sells Itself
#20: Wes Bush, Going Product-Led: How To Build a Product That Sells Itself
Topics Discussed: Why product-led growth matters The Foundations of a successful product-led strategy Is your business i... Read more
16 Feb 2022
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56mins
#19: Joei Chan, How to build and scale your content marketing operations
#19: Joei Chan, How to build and scale your content marketing operations
Topics Discussed: Using your skills for a new role Learning how to delegate Creating brand guidelines for content How ma... Read more
3 Feb 2022
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58mins
#18: Ross Simmonds, The B2B Content Distribution Playbook for Startups
#18: Ross Simmonds, The B2B Content Distribution Playbook for Startups
Topics Discussed: Ross’ content-philosophy explained: “Create once and distribute forever” The role of a content distrib... Read more
8 Dec 2021
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54mins
#17: Louis Grenier, Radical Differentiation: What It Takes To Stand Out
#17: Louis Grenier, Radical Differentiation: What It Takes To Stand Out
Topics Discussed: Louis describes his transformation from following the herd into a radical marketer How Louis Grenier d... Read more
25 Nov 2021
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56mins
#16: Fio Dossetto, How To Link Your Content Marketing To Business Results
#16: Fio Dossetto, How To Link Your Content Marketing To Business Results
Topics Discussed: How to manage a team of content writers Deciding what content to keep in-house and what to outsource H... Read more
12 Nov 2021
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1hr 5mins
#15: Rosie Sherry, How To Build A Transformational Community For Your Business
#15: Rosie Sherry, How To Build A Transformational Community For Your Business
Topics Discussed: Kindness is the best community "strategy" The importance of a crossover between marketing and communit... Read more
29 Oct 2021
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52mins
#14: Christopher Lochhead, On Radical Differentiation and Creating Your Own Category
#14: Christopher Lochhead, On Radical Differentiation and Creating Your Own Category
Topics Discussed: What is category creation How can a company differentiate itself Dealing with a boss who doesn’t belie... Read more
14 Oct 2021
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1hr
#13: Tara Robertson, How To Hire, Manage, and Scale Your Marketing Team
#13: Tara Robertson, How To Hire, Manage, and Scale Your Marketing Team
Topics Discussed: The role of the marketing department at Teamwork.com How to structure a marketing team Hiring a market... Read more
30 Sep 2021
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59mins
#12: David Spinks, Community Marketing: The New Growth Driver
#12: David Spinks, Community Marketing: The New Growth Driver
David Spinks is the founder of the largest network of community professionals, CMX. In 2019 David sold CMX to Bevy.com a... Read more
2 Sep 2021
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1hr 10mins
#11: Liam Boogar, Your First 90 Days As A Marketing Leader
#11: Liam Boogar, Your First 90 Days As A Marketing Leader
Liam Booger is the VP of marketing at Scaleway, a cloud infrastructure provider. Previous to that, he led brand and mark... Read more
19 Aug 2021
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1hr 9mins