Cover image of You Are The Brand

You Are The Brand

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business though... Read more

Ranked #1

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BYP 206 - The 7 Steps to Build A Powerful Personal Brand

BYP 206 - The 7 Steps to Build A Powerful Personal Brand

When opportunity knocks, it’s too late to prepare. It’s not wrong to want more influence, impact, or even income — but w... Read more

30 Oct 2019

36mins

Ranked #2

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BYP 88 – The 3 You’s Of Building A Personal Brand

BYP 88 – The 3 You’s Of Building A Personal Brand

If you've ever entertained the idea of re-branding your existing business, or making the leap into launching your own pe... Read more

7 Sep 2016

13mins

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Ranked #3

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BYP 33 – Pivot: How To Position Yourself As An Authority

BYP 33 – Pivot: How To Position Yourself As An Authority

We continue our series on making a career pivot by covering 3 easy-actions to establishing yourself as an authority in y... Read more

3 Jun 2015

29mins

Ranked #4

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BYP 92 - How To Use Facebook To Build Your Brand Authority

BYP 92 - How To Use Facebook To Build Your Brand Authority

 Believe it or not, Facebook (even a personal account) is one of the best places you can practice your marketing chops. ... Read more

5 Oct 2016

17mins

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Ranked #5

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BYP 110 - The Top 5 Things I Would Focus On If I Started Over

BYP 110 - The Top 5 Things I Would Focus On If I Started Over

This episode is a direct response to a question posted in the Brand You Community Facebook group by Dustin Dauenhauer: "... Read more

13 Mar 2017

28mins

Ranked #6

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BYP 32 – Pivot: 3 Things Successful Personal Brands Know That Others Don’t

BYP 32 – Pivot: 3 Things Successful Personal Brands Know That Others Don’t

What do the successful personal brands do that lead to their success? Actually, I don’t think it has as much to do with ... Read more

27 May 2015

27mins

Ranked #7

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BYP 135 - How to Build A StoryBrand and Clarify Your Message with Donald Miller

BYP 135 - How to Build A StoryBrand and Clarify Your Message with Donald Miller

No other framework has impacted my marketing, message, and business more than Donald Miller's StoryBrand framework. I fi... Read more

10 Oct 2017

43mins

Ranked #8

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BYP 34 – Pivot: How To Find Your First Clients

BYP 34 – Pivot: How To Find Your First Clients

We continue our series on making a career pivot by talking about how to find your first clients when you’re starting out... Read more

10 Jun 2015

24mins

Ranked #9

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BYP 94 - How I Built A Six-Figure Personal Brand Business

BYP 94 - How I Built A Six-Figure Personal Brand Business

In this episode, I give you a behind-the-scenes look at the revenue model behind my very own personal brand business. Yo... Read more

19 Oct 2016

42mins

Ranked #10

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BYP 182: Work Smarter, Not Harder: The Systems You Need for Your Personal Brand Business with Kate Erickson

BYP 182: Work Smarter, Not Harder: The Systems You Need for Your Personal Brand Business with Kate Erickson

Kate Erickson is the brilliant business strategist and implementer behind the wildly popular online brand, Entrepreneurs... Read more

1 May 2019

34mins

Ranked #11

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BYP 38 – Next Level: How To Connect With Rising Stars

BYP 38 – Next Level: How To Connect With Rising Stars

One of the most important things you can do to reach the next level in your personal brand business is to connect with “... Read more

8 Jul 2015

20mins

Ranked #12

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BYP 146 - [Positioning] How to Position Yourself to Reach Any Marketing You Want

BYP 146 - [Positioning] How to Position Yourself to Reach Any Marketing You Want

Positioning is one of the most important, yet least understood, aspects of marketing. It's clear when you see top-tier b... Read more

26 Feb 2018

26mins

Ranked #13

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BYP 117 - 4 Questions That Actually Kill Confusion and Lead to Clarity

BYP 117 - 4 Questions That Actually Kill Confusion and Lead to Clarity

The key to clarity lies in asking the right questions. In today's episode, I share 4 questions that I learned from Micha... Read more

8 May 2017

17mins

Ranked #14

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BYP 191: Magic Words, The Art of Using Persuasion, Psychology, and Nuance in Your Copy Writing

BYP 191: Magic Words, The Art of Using Persuasion, Psychology, and Nuance in Your Copy Writing

We're back on the show after taking the holiday week off and we're hitting the ground running with the first of several ... Read more

10 Jul 2019

38mins

Ranked #15

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BYP 196: Email Subject Headlines That Are Almost Impossible To Ignore

BYP 196: Email Subject Headlines That Are Almost Impossible To Ignore

Those who use email marketing the right way often make out like bandits. Email marketing is agile, fun, enhances your ot... Read more

14 Aug 2019

25mins

Ranked #16

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BYP 3 – How To Identify Your Ideal Client

BYP 3 – How To Identify Your Ideal Client

Welcome to the third episode of the Brand You Podcast. Today we continue in this series on “positioning” and how you can... Read more

2 Oct 2014

16mins

Ranked #17

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BYP 223: A Behind The Scenes Look At How I Create Social Media Content

BYP 223: A Behind The Scenes Look At How I Create Social Media Content

In the past, I worked hard, but I wasn't working smart. In my time in the personal branding world, I've learned a lot ab... Read more

4 Mar 2020

17mins

Ranked #18

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BYP 22 – 5 Small Actions That Led To Big Mindset Shifts

BYP 22 – 5 Small Actions That Led To Big Mindset Shifts

Sometimes the keys to success are obvious. But one thing I’ve learned is that it’s often the small things that lead to t... Read more

4 Mar 2015

27mins

Ranked #19

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BYP 147 - 4 Products You Can Create In Under 4 Hours

BYP 147 - 4 Products You Can Create In Under 4 Hours

Having a product for sale is the pathway to profit in a personal brand business. Yes, you can sell your own time by doin... Read more

12 Mar 2018

24mins

Ranked #20

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BYP 158: How To Build Your Brand on Instagram with Lauren Davis

BYP 158: How To Build Your Brand on Instagram with Lauren Davis

When Lauren Davis isn’t organizing live release shows at her record store in Rockford, IL she’s obsessed with empowering... Read more

7 Nov 2018

44mins

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