In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school! Listen now to start enjoying the ROI of split testing at your school! Read the transcript here: https://enrollmentresources.com/podcast-transcript-the-roi-of-split-testing/If you think you have a marketing or admissions problem, you probably do.Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.250-391-9494info@enrollmentresources.comwww.enrollmentresources.com/contact

In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school!  Listen now to start enjoying the ROI of split testing at your school! Read the transcript here: <a href="https://enrollmentresources.com/podcast-transcript-the-roi-of-split-testing/" rel="nofollow" target="_blank">https://enrollmentresources.com/podcast-transcript-the-roi-of-split-testing/</a> If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com <a href="http://www.enrollmentresources.com/contact" rel="nofollow" target="_blank">www.enrollmentresources.com/contact</a>

The ROI Of Split Testing

Remote

Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar.Takeaways include:~ Why you should hold interviews and tours virtually instead of over the phone  ~ What you need to conduct successful virtual interviews and tours~ How to provide your team with the structure that will help them succeed remotely~ How to handle objections to visiting or startingRead the transcript here: https://enrollmentresources.com/podcast-transcript-how-to-set-up-effective-remote-admissions-fast/If you think you have a marketing or admissions problem, you probably do.Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.250-391-9494info@enrollmentresources.comwww.enrollmentresources.com/contact

Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar. Takeaways include: ~ Why you should hold interviews and tours virtually instead of over the phone ~ What you need to conduct successful virtual interviews and tours ~ How to provide your team with the structure that will help them succeed remotely ~ How to handle objections to visiting or starting Read the transcript here: <a href="https://enrollmentresources.com/podcast-transcript-how-to-set-up-effective-remote-admissions-fast/" rel="nofollow" target="_blank">https://enrollmentresources.com/podcast-transcript-how-to-set-up-effective-remote-admissions-fast/</a> If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com <a href="http://www.enrollmentresources.com/contact" rel="nofollow" target="_blank">www.enrollmentresources.com/contact</a>

Podcast #52: How To Set Up Effective Remote Admissions Fast

In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.Listen now to learn how using practical fixes for this common problem can also increase your lead to start ratio and enrollment rates!Full Transcript available here: https://enrollmentresources.com/transcript-where-marketing-meets-admissions/Let's talk about how we can help your school increase student enrollment and revenue without spending more on marketing or hiring additional staff.250-391-9494info@enrollmentresources.comwww.enrollmentresources.com/contact

In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices. Listen now to learn how using practical fixes for this common problem can also increase your lead to start ratio and enrollment rates! Full Transcript available here: <a href="https://enrollmentresources.com/transcript-where-marketing-meets-admissions/" rel="nofollow" target="_blank">https://enrollmentresources.com/transcript-where-marketing-meets-admissions/</a> Let's talk about how we can help your school increase student enrollment and revenue without spending more on marketing or hiring additional staff. 250-391-9494 info@enrollmentresources.com <a href="http://www.enrollmentresources.com/contact" rel="nofollow" target="_blank">www.enrollmentresources.com/contact</a>

Podcast #51: Where Marketing Meets Admissions

In this episode of the Enrollment Management Round Table podcast, Gregg Meiklejohn and Tom King of Enrollment Resources explore a strategy called Positioning. Through examples from EDU and other industries, learn how Positioning can help your school...~ Efficiently realign your internal resources~ Grab and successfully defend a prominent spot in the mind of your prospective student~ Increase your market share

In this episode of the Enrollment Management Round Table podcast, Gregg Meiklejohn and Tom King of Enrollment Resources explore a strategy called Positioning. Through examples from EDU and other industries, learn how Positioning can help your school... ~ Efficiently realign your internal resources ~ Grab and successfully defend a prominent spot in the mind of your prospective student ~ Increase your market share

How Positioning Can Increase Market Share And Focus Your Efforts

In this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions Program quickly. A companion white paper to this podcast will be published this week. Watch your inboxes for the link.For a more in-depth conversation on this matter, please call Tom King or Sterling Simpson at Enrollment Resources at 250-391-9494.

In this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions Program quickly. A companion white paper to this podcast will be published this week. Watch your inboxes for the link. For a more in-depth conversation on this matter, please call Tom King or Sterling Simpson at Enrollment Resources at 250-391-9494.

How To Organize A Quality Remote Admissions Program Quickly

Our presenters in this episode are Gregg Meiklejohn, Shane Sparks, Tom King of Enrollment Resources, and JP Smith, President of Celsius Marketing | Interactive. The panel explores one interesting strategy that will get the various regulators off your back and have employers wanting to hire your grads. The question you must always ask is, “How can I get my School to world-class like Tesla is to cars and Apple is to smartphones?Takeaways include:~ Why, as EDU leaders, we must continuously stay in the question, “How do I make my School world-class” like Tesla is to electric cars or Apple is to smartphones?~ Some key operational elements that will help your School become world-class.~ Is a world-class EDU “product” simply teachers and curriculum, or is there so much more? Listen to this debate.~As you move toward becoming a world-class school, how do you avoid back-sliding?Listen to episode 50 of The Enrollment Management Round Table Podcast now!Transcript available at https://enrollmentresources.com/blog/If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.250-391-9494info@enrollmentresources.comwww.enrollmentresources.com/contact

Our presenters in this episode are Gregg Meiklejohn, Shane Sparks, Tom King of Enrollment Resources, and JP Smith, President of Celsius Marketing | Interactive. The panel explores one interesting strategy that will get the various regulators off your back and have employers wanting to hire your grads. The question you must always ask is, “How can I get my School to world-class like Tesla is to cars and Apple is to smartphones? Takeaways include: ~ Why, as EDU leaders, we must continuously stay in the question, “How do I make my School world-class” like Tesla is to electric cars or Apple is to smartphones? ~ Some key operational elements that will help your School become world-class. ~ Is a world-class EDU “product” simply teachers and curriculum, or is there so much more? Listen to this debate. ~As you move toward becoming a world-class school, how do you avoid back-sliding? Listen to episode 50 of The Enrollment Management Round Table Podcast now! Transcript available at <a href="https://enrollmentresources.com/blog/" rel="nofollow" target="_blank">https://enrollmentresources.com/blog/</a> If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com <a href="http://www.enrollmentresources.com/contact" rel="nofollow" target="_blank">www.enrollmentresources.com/contact</a>

Podcast #50: Strategies To Get The Regulators Off Your Back

In this episode, Gregg, Tom, and Scott explore the ten essential things every Director of Admissions needs to build a dynamic sales team, drive revenue, and promote team development at your school.Listen to episode 49 of The Enrollment Management Round Table Podcast to take a deep dive inside the Director of Admissions role to find out exactly what it takes to be a Rock Star DOA.Takeaways include:- The exact KPIs to measure, understand and track (and why they’re so important)- How to use reports to track your team’s KPIs (and how reports should influence your coaching plans)- Why you should use a Starts planning and adjustment tool (and how to do it)- Why you should use scripts, how to test and improve on your scripts, and how to ensure your team is always using your scripts- How to use all of the above to be an effective coach to members of your team!At the end of this episode, you’ll know what we mean when we say that “the role of a Rock Star DOA is not to grow sales, but to grow their people!”Full Transcript available here:  https://enrollmentresources.com/transcript-the-anatomy-of-a-rock-star-doa/If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.250-391-9494info@enrollmentresources.comwww.enrollmentresources.com/contact

In this episode, Gregg, Tom, and Scott explore the ten essential things every Director of Admissions needs to build a dynamic sales team, drive revenue, and promote team development at your school. Listen to episode 49 of The Enrollment Management Round Table Podcast to take a deep dive inside the Director of Admissions role to find out exactly what it takes to be a Rock Star DOA. Takeaways include: - The exact KPIs to measure, understand and track (and why they’re so important) - How to use reports to track your team’s KPIs (and how reports should influence your coaching plans) - Why you should use a Starts planning and adjustment tool (and how to do it) - Why you should use scripts, how to test and improve on your scripts, and how to ensure your team is always using your scripts - How to use all of the above to be an effective coach to members of your team! At the end of this episode, you’ll know what we mean when we say that “the role of a Rock Star DOA is not to grow sales, but to grow their people!” Full Transcript available here: <a href="https://enrollmentresources.com/transcript-the-anatomy-of-a-rock-star-doa/" rel="nofollow" target="_blank">https://enrollmentresources.com/transcript-the-anatomy-of-a-rock-star-doa/</a> If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com <a href="http://www.enrollmentresources.com/contact" rel="nofollow" target="_blank">www.enrollmentresources.com/contact</a>

Podcast #49: The Anatomy Of A Rock Star DOA

In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget.  Listen to episode 48 of The Enrollment Management Round Table Podcast to learn how to use (and develop your own) no- and low-cost best practices inspired by seemingly unrelated industries like...- House renovations- Manufacturing- Radio - Clinical psychology- Car dealerships and the automotive industry- Magazines- Lab testing- Direct mail- NewspapersThis podcast is ideal for schools on a fixed budget that also needs to grow!Transcript available here:  https://enrollmentresources.com/transcript-optimize-enrollment-revenue-with-lean-managementIf you think you have a marketing or admissions problem, you probably do.Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.250-391-9494info@enrollmentresources.comwww.enrollmentresources.com/contact

In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget. Listen to episode 48 of The Enrollment Management Round Table Podcast to learn how to use (and develop your own) no- and low-cost best practices inspired by seemingly unrelated industries like... - House renovations - Manufacturing - Radio - Clinical psychology - Car dealerships and the automotive industry - Magazines - Lab testing - Direct mail - Newspapers This podcast is ideal for schools on a fixed budget that also needs to grow! Transcript available here: <a href="https://enrollmentresources.com/transcript-optimize-enrollment-revenue-with-lean-management" rel="nofollow" target="_blank">https://enrollmentresources.com/transcript-optimize-enrollment-revenue-with-lean-management</a> If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com <a href="http://www.enrollmentresources.com/contact" rel="nofollow" target="_blank">www.enrollmentresources.com/contact</a>

Podcast #48: How To Optimize Enrollment Revenue With Lean Management

There are 200+ potential engagement points within your enrollment management process: your website, phone messaging, sales letters, and admission procedures to name a few. Listen now to learn how to capture the benefits of split testing for your school!Transcript available here: https://enrollmentresources.com/transcript-test-your-way-into-impressive-conversion-breakthroughs-in-your-enrollment-management-process/If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.250-391-9494info@enrollmentresources.comwww.enrollmentresources.com/contact

There are 200+ potential engagement points within your enrollment management process: your website, phone messaging, sales letters, and admission procedures to name a few. Listen now to learn how to capture the benefits of split testing for your school! Transcript available here: <a href="https://enrollmentresources.com/transcript-test-your-way-into-impressive-conversion-breakthroughs-in-your-enrollment-management-process/" rel="nofollow" target="_blank">https://enrollmentresources.com/transcript-test-your-way-into-impressive-conversion-breakthroughs-in-your-enrollment-management-process/</a> If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com <a href="http://www.enrollmentresources.com/contact" rel="nofollow" target="_blank">www.enrollmentresources.com/contact</a>

Podcast #47: Conversion Breakthroughs In Your Enrollment Management Process Through Testing

It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements! Takeaways include:The unfortunate reason why second best is actually the first loserHow to start making 1% improvements by rethinking the habits you take for granted The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAYTake the first steps toward small changes that will have a substantial and lasting impact at your school. Listen now!Transcript available at https://enrollmentresources.com/transcript-one-percent-improvements/If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.250-391-9494info@enrollmentresources.comwww.enrollmentresources.com/contact

It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements! Takeaways include: The unfortunate reason why second best is actually the first loser How to start making 1% improvements by rethinking the habits you take for granted The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY Take the first steps toward small changes that will have a substantial and lasting impact at your school. Listen now! Transcript available at <a href="https://enrollmentresources.com/transcript-one-percent-improvements/" rel="nofollow" target="_blank">https://enrollmentresources.com/transcript-one-percent-improvements/</a> If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com <a href="http://www.enrollmentresources.com/contact" rel="nofollow" target="_blank">www.enrollmentresources.com/contact</a>

Podcast #46: How 1% Improvements Can Translate Into Millions Of Dollars

Enrollment Management Round Table Podcast with Gregg Meiklejohn &amp; Shane Sparks, co-founders of Enrollment Resources. Stay on top of the latest trends in Admissions and Marketing for Career Education with insights from the world's leading EDU marketing company and special guest panelists.Questions or comments? Email podcast@enrollmentresources.com

Enrollment Management Round Table Podcast with Gregg Meiklejohn &amp; Shane Sparks, co-founders of Enrollment Resources. Stay on top of the latest trends in Admissions and Marketing for Career Education with insights from the world's leading EDU marketing company and special guest panelists. Questions or comments? Email podcast@enrollmentresources.com

Enrollment Management Round Table Podcast

You want your school to be world class - a recognizable brand, such as Tesla, or Apple. Small, incremental changes involving marketing, admissions retention or grad services can help move the dial to get your school there.Join Velocify EDU leader Steve Davis as well as experts Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources for 24 thought starter topics on how you can take your enrollment management process to the level of world-class!

You want your school to be world class - a recognizable brand, such as Tesla, or Apple. Small, incremental changes involving marketing, admissions retention or grad services can help move the dial to get your school there. Join Velocify EDU leader Steve Davis as well as experts Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources for 24 thought starter topics on how you can take your enrollment management process to the level of world-class!

Podcast #37: 24 Tips for World Class Enrollment pt. 1

The role of an Admissions Director is not to grow sales, but to grow their people! Tom King and Scott Spitolnick of Enrollment Resources outline the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development.You’ll learn actionable takeaways about:~ Which KPIs are the most important to measure, understand and track — and why~ How you can use reports to track your team’s KPIs and how that should influence your coaching plans~ How and why you should use a Starts planning and adjustment tool ~ Why you should use scripts, how to test and improve on them, and how you can ensure they’re always being used by your team~ How to be an effective coach to members of your teamAt the end, you will not only know what it takes to be a Rockstar DOA, but you’ll also know the steps to take to become one yourself!Transcript available at https://enrollmentresources.com/transcript-rockstar-doa/If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.250-391-9494info@enrollmentresources.comwww.enrollmentresources.com/contact

The role of an Admissions Director is not to grow sales, but to grow their people! Tom King and Scott Spitolnick of Enrollment Resources outline the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. You’ll learn actionable takeaways about: ~ Which KPIs are the most important to measure, understand and track — and why ~ How you can use reports to track your team’s KPIs and how that should influence your coaching plans ~ How and why you should use a Starts planning and adjustment tool ~ Why you should use scripts, how to test and improve on them, and how you can ensure they’re always being used by your team ~ How to be an effective coach to members of your team At the end, you will not only know what it takes to be a Rockstar DOA, but you’ll also know the steps to take to become one yourself! Transcript available at <a href="https://enrollmentresources.com/transcript-rockstar-doa/" rel="nofollow" target="_blank">https://enrollmentresources.com/transcript-rockstar-doa/</a> If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com <a href="http://www.enrollmentresources.com/contact" rel="nofollow" target="_blank">www.enrollmentresources.com/contact</a>

Podcast #45: The Anatomy Of A Rockstar Director of Admissions

Guest Martin Lind, EDU Vertical Manager with Velocify, joins Shane Sparks &amp; Gregg Meiklejohn to discuss recent research findings on how to improve Admissions performance.

Podcast #8: Where the Leverage is in Your Admissions Department

Shane &amp; Gregg get into a lively discussion around branding versus direct response advertising, social media, ad agency waste, and more.

Podcast #11: Branding Versus Direct Response Advertising

We have this cool five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Try it free at http://bit.ly/LostRevenueFinderWe usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live. Join Shane Sparks and Gregg Meiklejohn as they show a few brave volunteers how tiny tweaks to their Enrollment Management process can potentially recoup them millions of dollars in revenue.

We have this cool five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Try it free at <a href="http://bit.ly/LostRevenueFinder" rel="nofollow" target="_blank">http://bit.ly/LostRevenueFinder</a> We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live. Join Shane Sparks and Gregg Meiklejohn as they show a few brave volunteers how tiny tweaks to their Enrollment Management process can potentially recoup them millions of dollars in revenue.

Podcast #43: Lost Revenue Finder Live

Shane Sparks &amp; Gregg Meiklejohn discuss some of the traps and pitfalls in internet marketing. Includes a Q&amp;A with listeners.

Podcast #9: Debunking The Myths Around Internet Marketing

An innovative school has a lasting and defendable competitive advantage.So why are so many schools shuffling through the same stale enrollment management processes as their competition? Simply because it's "how things have always been done"?16 years ago, co-founders Shane Sparks and Gregg Meiklejohn committed to creating and nurturing a culture of innovation at Enrollment Resources. The benefits have been — and continue to be — boundless.Listen to this episode to learn how, in practical terms, you can create a culture of innovation at your school from people who have done it themselves.Shane and Gregg share what they've learned and provide actionable steps that you can take right now to capture that competitive advantage for your school. Listen now!Our Training Library is free! Sign-up for access to our growing archive of over 50 of our best podcasts and webinars. https://enrollmentresources.com/training-library/

An innovative school has a lasting and defendable competitive advantage. So why are so many schools shuffling through the same stale enrollment management processes as their competition? Simply because it's "how things have always been done"? 16 years ago, co-founders Shane Sparks and Gregg Meiklejohn committed to creating and nurturing a culture of innovation at Enrollment Resources. The benefits have been — and continue to be — boundless. Listen to this episode to learn how, in practical terms, you can create a culture of innovation at your school from people who have done it themselves. Shane and Gregg share what they've learned and provide actionable steps that you can take right now to capture that competitive advantage for your school. Listen now! Our Training Library is free! Sign-up for access to our growing archive of over 50 of our best podcasts and webinars. <a href="https://enrollmentresources.com/training-library/" rel="nofollow" target="_blank">https://enrollmentresources.com/training-library/</a>

Podcast #42: How to Create a Culture Of Innovation

In the final instalment of this five-part series our panelists share best-practice tips on Marketing for Enrollment Retention and the B2B Marketing Pieces Career Services needs in place to be ready for whatever the economy throws at you.

Podcast #41: World-Class Enrollment Series pt. 5

A look at issues that will effect the Career Education sector in 2012.

Podcast #6: What's Coming Up In 2012

Enrolment Resources Senior Adwords Analyst, Tammy Miles, joins the guys in a live case study optimizing a real Adwords campaign. Learn Google Adwords best practices and common pitfalls from the trenches.

Podcast #16: Adwords Extreme Make-Over - Live Case Study on Optimizing Adwords

Shane Sparks &amp; Gregg Meiklejohn and guest panelist Martin Lind discuss the key differences between For Profit and Not For Profit Career Schools and what they can learn from each other.

Podcast #5: For Profit Versus Not For Profit Schools

Shane tries to stump panelists Gregg Meiklejohn, Martin Lind, Velocify and Roger Becker, Becker Media with three real advertising split test results.

Podcast #12: Which Test Won? Three Surprising A:B Test Results

Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market. In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. In this radio talk show-style presentation, you will learn how to: - Appeal to people who are working but unhappy in their current situation- Prepare your school for the imminent shift in student demographics- Identify leakage points in your Enrollment Management funnel and recover the prospects who have fallen through - Leverage employers’ Human Resources teams to reverse-engineer demand for graduates- And other important topics!Don’t miss this opportunity to learn how to ensure your school’s strategy and offerings reflect the current market and increase your lead generation by appealing to those already employed.

Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market. In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. In this radio talk show-style presentation, you will learn how to: - Appeal to people who are working but unhappy in their current situation - Prepare your school for the imminent shift in student demographics - Identify leakage points in your Enrollment Management funnel and recover the prospects who have fallen through - Leverage employers’ Human Resources teams to reverse-engineer demand for graduates - And other important topics! Don’t miss this opportunity to learn how to ensure your school’s strategy and offerings reflect the current market and increase your lead generation by appealing to those already employed.

Podcast #44: Enrollment During High Employment Conditions: How to adapt to today’s education market

The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships. If there indeed is a contraction of international students, how will this play out?Demographic ChasmColleges have used international students as a ‘demographic patch’ to backfill in the under 20-year-old demographic. That patch could rapidly recede, and schools that rely on 17 to 20-year-old international students could be walking into a mess. Whats plan C for them?Britannia Rules the SeasCommonwealth countries are and will be sopping up the international student market left from the US, continuing to build on their high-quality and welcoming brand. For example, as I understand it, most Commonwealth countries have liberal post graduate Working Visas for International Canadian grads.How might this play out?US schools with declining international enrollments could look for ways to fill the enrollment void by using more aggressive, metric-driven Enrollment Management tactics. They will begin to push on the market share traditionally held by Proprietary Schools. Some schools like Royal Roads University have exported a campus to China. How will this play out? Should schools who need the Gen Z cohort consider shrinking their school? Lower expectations?The travel ban ratification will have ripples everywhere within North American EDU. It’s best if possible to get ahead of this possible trend.In my personal opinion.Thoughts?Gregg MeiklejohnCo-founder, Enrollment Resources

The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships. If there indeed is a contraction of international students, how will this play out? Demographic Chasm Colleges have used international students as a ‘demographic patch’ to backfill in the under 20-year-old demographic. That patch could rapidly recede, and schools that rely on 17 to 20-year-old international students could be walking into a mess. Whats plan C for them? Britannia Rules the Seas Commonwealth countries are and will be sopping up the international student market left from the US, continuing to build on their high-quality and welcoming brand. For example, as I understand it, most Commonwealth countries have liberal post graduate Working Visas for International Canadian grads. How might this play out? US schools with declining international enrollments could look for ways to fill the enrollment void by using more aggressive, metric-driven Enrollment Management tactics. They will begin to push on the market share traditionally held by Proprietary Schools. Some schools like Royal Roads University have exported a campus to China. How will this play out? Should schools who need the Gen Z cohort consider shrinking their school? Lower expectations? The travel ban ratification will have ripples everywhere within North American EDU. It’s best if possible to get ahead of this possible trend. In my personal opinion. Thoughts? Gregg Meiklejohn Co-founder, Enrollment Resources

Bite-Sized Big Idea - A Peek Around The Corner (brief)

Dylan Thomas

Paul Bertorelli

Like “A Christmas Carol” by Charles Dickens and Clement Moore’s “The Night Before Christmas”, Dylan Thomas’ “A Child’s Christmas in Wales” has become a staple of the holiday season for many families, including ours at Enrollment Resources.From everyone here at Enrollment Resources, we wish you and your loved ones a safe and joyous holiday season and new year!

Like “A Christmas Carol” by Charles Dickens and Clement Moore’s “The Night Before Christmas”, Dylan Thomas’ “A Child’s Christmas in Wales” has become a staple of the holiday season for many families, including ours at Enrollment Resources. From everyone here at Enrollment Resources, we wish you and your loved ones a safe and joyous holiday season and new year!

"A Child's Christmas In Wales" by Dylan Thomas, performed by Paul Bertorelli

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