May The Best Brand Win

Getting privacy wrong ends the marketing relationship and THAT is very bad. We know that marketers can own and lead this... Read more

It’s said that marketing is about creating great relationships. First, we make people curious, then they want to be enli... Read more

PR works with media on reviews to build trust for the brands we represent. On the show today, is Scott Tharler, an award... Read more

Branding is better when you make the customer feel AMAZING — like they just got laid. My guest today, Deb Gabor has writ... Read more

They say “a picture is worth a thousand words,” but when not just ANY picture or image will do, smart marketers call on ... Read more

There are many myths in the profession of marketing, but none as great as big data. They say “big data helps to elicit c... Read more

As society has advanced so has our ability to command language. Today words still matter in marketing.  Everything we do... Read more

Is a hot dog a sandwich. No.  And is marketing an unrelated bunch of tactics to make money? Nope. On today’s show I thou... Read more

Today a brand is only as good as its stories and its content.  That bodes extremely well for my guest, Rick Smith, the F... Read more

The currency of marketing has always been how interesting a particular product, service or company could be.  Today it’s... Read more