Cover image of May The Best Brand Win

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketin... Read more

Ranked #1

Podcast cover

Episode 133: Using AI in a World That Only Cares About ME

Episode 133: Using AI in a World That Only Cares About ME

We’ve talked about the importance of using intelligence in marketing before. And there are some who think using artifici... Read more

26 Aug 2019

59mins

Ranked #2

Podcast cover

Episode 132: What Winning Brands Do

Episode 132: What Winning Brands Do

Episode 132: What Winning Brands DoThere are thousands of brands out there all vying to be top in their categories. My c... Read more

17 Aug 2019

59mins

Ranked #3

Podcast cover

Episode 131: Giving Customers What They Want

Episode 131: Giving Customers What They Want

At its core, marketing is pretty simple.  Learn what customers want, deliver it better than anyone else and build a stro... Read more

10 Aug 2019

59mins

Ranked #4

Podcast cover

Episode 135: Getting Fractional

Episode 135: Getting Fractional

Oh it’s all the rage in the gig economy, fractional executives.  That’s right, you too, can purchase a fraction of a sen... Read more

28 Sep 2019

59mins

Most Popular Podcasts

Ranked #5

Podcast cover

Episode 159: When There's No Time Left for Marketing

Episode 159: When There's No Time Left for Marketing

Why are some of the world’s most successful people NEVER late to meetings?  Because time is the one thing which you cann... Read more

25 May 2020

39mins

Ranked #6

Podcast cover

Episode 157: Gimme Three Steps to a Better Website

Episode 157: Gimme Three Steps to a Better Website

Most website really, really suck. They are old, outdated, unclear and full of so much marketing crap you have to run a m... Read more

9 May 2020

45mins

Ranked #7

Podcast cover

Episode 155: The Dangers of Media Wordplay

Episode 155: The Dangers of Media Wordplay

You may not know this but HOW a news story gets covered by the media often determines the takeaway value for the audienc... Read more

18 Apr 2020

56mins

Ranked #8

Podcast cover

Episode 154: What We Know About People

Episode 154: What We Know About People

Screenwriter Robert McKee once said “True character is revealed in the choices a human being makes under pressure - the ... Read more

13 Apr 2020

42mins

Ranked #9

Podcast cover

Episode 148: The Confusion and Power Around Free Stuff

Episode 148: The Confusion and Power Around Free Stuff

Episode 148: The Confusion and Power Around Free StuffNow that we’re in full swing political season for the primaries, l... Read more

25 Feb 2020

59mins

Ranked #10

Podcast cover

Episode 147: PR Beyond the Press Release

Episode 147: PR Beyond the Press Release

If I say PR, chances are you’re gonna immediately think of a press release. But the problem is, the world has changed, i... Read more

17 Feb 2020

59mins

Ranked #11

Podcast cover

Episode 146: Super Bowl Ad Stories

Episode 146: Super Bowl Ad Stories

Did you know that more than 80 entities fought for your attention on Super Bowl Sunday and paid $5 million every 30 seco... Read more

11 Feb 2020

59mins

Ranked #12

Podcast cover

Episode 145: NAMM 2020

Episode 145: NAMM 2020

It’s been described as "the biggest toy store in the world for musicians and pro audio aficionados." It’s also been call... Read more

3 Feb 2020

59mins

Ranked #13

Podcast cover

Episode 143: Why Everyone Deserves Great Marketing But Doesn’t Get It

Episode 143: Why Everyone Deserves Great Marketing But Doesn’t Get It

To me, marketing should always be great. After all, we’re telling powerful stories about the customer’s favorite subject... Read more

22 Dec 2019

59mins

Ranked #14

Podcast cover

Episode 141: Giving Your Customers a Path

Episode 141: Giving Your Customers a Path

Marketing is about a lot of things, but one of the biggest is transformation.  By providing cool products and services w... Read more

7 Dec 2019

59mins

Ranked #15

Podcast cover

Episode 140: Conscience and Reputation

Episode 140: Conscience and Reputation

Reputation comes from the Latin word reputationem, which means "consideration." It's how people consider, or label, you ... Read more

17 Nov 2019

59mins

Ranked #16

Podcast cover

Episode 139: Scott’s Top Ten Marketing Hacks

Episode 139: Scott’s Top Ten Marketing Hacks

Marketing means a lot of different things to different people but everyone who does it long enough develops a few tricks... Read more

11 Nov 2019

59mins

Ranked #17

Podcast cover

Episode 138: Creepy Marketing

Episode 138: Creepy Marketing

It seems like every day is Halloween in the world of bad marketing with more creeps, ghosts and ghouls in your in-box an... Read more

29 Oct 2019

59mins

Ranked #18

Podcast cover

Episode 137: You Understand, RIGHT!

Episode 137: You Understand, RIGHT!

Understanding (aka comprehension) is the most desired outcome of effective communications. But a lot of companies are in... Read more

19 Oct 2019

58mins

Ranked #19

Podcast cover

Episode 136: What Marketers Should Know About The California Consumer Privacy Act

Episode 136: What Marketers Should Know About The California Consumer Privacy Act

There’s a disruptive storm coming to California in January of 2020 and it’s a big one. The brand spankin new CA Consumer... Read more

6 Oct 2019

59mins

Ranked #20

Podcast cover

Episode 130: Summer NAMM 2019

Episode 130: Summer NAMM 2019

Episode 130: Summer NAMM 2019Yee to the haw, the music products industry just got back from its annual hoedown in Nashve... Read more

27 Jul 2019

59mins

“Podium: AI tools for podcasters. Generate show notes, transcripts, highlight clips, and more with AI. Try it today at https://podium.page”