Ranked #1
Episode 133: Using AI in a World That Only Cares About ME
Episode 133: Using AI in a World That Only Cares About ME
We’ve talked about the importance of using intelligence in marketing before. And there are some who think using artifici... Read more
26 Aug 2019
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59mins
Ranked #2
Episode 132: What Winning Brands Do
Episode 132: What Winning Brands Do
Episode 132: What Winning Brands DoThere are thousands of brands out there all vying to be top in their categories. My c... Read more
17 Aug 2019
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59mins
Ranked #3
Episode 131: Giving Customers What They Want
Episode 131: Giving Customers What They Want
At its core, marketing is pretty simple. Learn what customers want, deliver it better than anyone else and build a stro... Read more
10 Aug 2019
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59mins
Ranked #4
Episode 135: Getting Fractional
Episode 135: Getting Fractional
Oh it’s all the rage in the gig economy, fractional executives. That’s right, you too, can purchase a fraction of a sen... Read more
28 Sep 2019
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59mins
Ranked #5
Episode 159: When There's No Time Left for Marketing
Episode 159: When There's No Time Left for Marketing
Why are some of the world’s most successful people NEVER late to meetings? Because time is the one thing which you cann... Read more
25 May 2020
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39mins
Ranked #6
Episode 157: Gimme Three Steps to a Better Website
Episode 157: Gimme Three Steps to a Better Website
Most website really, really suck. They are old, outdated, unclear and full of so much marketing crap you have to run a m... Read more
9 May 2020
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45mins
Ranked #7
Episode 155: The Dangers of Media Wordplay
Episode 155: The Dangers of Media Wordplay
You may not know this but HOW a news story gets covered by the media often determines the takeaway value for the audienc... Read more
18 Apr 2020
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56mins
Ranked #8
Episode 154: What We Know About People
Episode 154: What We Know About People
Screenwriter Robert McKee once said “True character is revealed in the choices a human being makes under pressure - the ... Read more
13 Apr 2020
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42mins
Ranked #9
Episode 148: The Confusion and Power Around Free Stuff
Episode 148: The Confusion and Power Around Free Stuff
Episode 148: The Confusion and Power Around Free StuffNow that we’re in full swing political season for the primaries, l... Read more
25 Feb 2020
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59mins
Ranked #10
Episode 147: PR Beyond the Press Release
Episode 147: PR Beyond the Press Release
If I say PR, chances are you’re gonna immediately think of a press release. But the problem is, the world has changed, i... Read more
17 Feb 2020
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59mins
Ranked #11
Episode 146: Super Bowl Ad Stories
Episode 146: Super Bowl Ad Stories
Did you know that more than 80 entities fought for your attention on Super Bowl Sunday and paid $5 million every 30 seco... Read more
11 Feb 2020
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59mins
Ranked #12
Episode 145: NAMM 2020
Episode 145: NAMM 2020
It’s been described as "the biggest toy store in the world for musicians and pro audio aficionados." It’s also been call... Read more
3 Feb 2020
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59mins
Ranked #13
Episode 143: Why Everyone Deserves Great Marketing But Doesn’t Get It
Episode 143: Why Everyone Deserves Great Marketing But Doesn’t Get It
To me, marketing should always be great. After all, we’re telling powerful stories about the customer’s favorite subject... Read more
22 Dec 2019
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59mins
Ranked #14
Episode 141: Giving Your Customers a Path
Episode 141: Giving Your Customers a Path
Marketing is about a lot of things, but one of the biggest is transformation. By providing cool products and services w... Read more
7 Dec 2019
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59mins
Ranked #15
Episode 140: Conscience and Reputation
Episode 140: Conscience and Reputation
Reputation comes from the Latin word reputationem, which means "consideration." It's how people consider, or label, you ... Read more
17 Nov 2019
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59mins
Ranked #16
Episode 139: Scott’s Top Ten Marketing Hacks
Episode 139: Scott’s Top Ten Marketing Hacks
Marketing means a lot of different things to different people but everyone who does it long enough develops a few tricks... Read more
11 Nov 2019
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59mins
Ranked #17
Episode 138: Creepy Marketing
Episode 138: Creepy Marketing
It seems like every day is Halloween in the world of bad marketing with more creeps, ghosts and ghouls in your in-box an... Read more
29 Oct 2019
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59mins
Ranked #18
Episode 137: You Understand, RIGHT!
Episode 137: You Understand, RIGHT!
Understanding (aka comprehension) is the most desired outcome of effective communications. But a lot of companies are in... Read more
19 Oct 2019
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58mins
Ranked #19
Episode 136: What Marketers Should Know About The California Consumer Privacy Act
Episode 136: What Marketers Should Know About The California Consumer Privacy Act
There’s a disruptive storm coming to California in January of 2020 and it’s a big one. The brand spankin new CA Consumer... Read more
6 Oct 2019
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59mins
Ranked #20
Episode 130: Summer NAMM 2019
Episode 130: Summer NAMM 2019
Episode 130: Summer NAMM 2019Yee to the haw, the music products industry just got back from its annual hoedown in Nashve... Read more
27 Jul 2019
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59mins