Companies in the electric power industry want to keep their current customers and attract new ones. But when customers move to a new residence, they often switch providers. So, what’s the most effective way to convince these customers to switch back? A recent study suggests that goal-oriented go-getters are motivated not just by saving money, but by completing a task. Julie O’Brien, a research associate at Duke’s Center for Advanced Hindsight, talks with Dan Ariely about the "switching type” of personality and a novel way to appeal to customers.

The Switching Type

Inheritance: What's a fair share? What’s the fairest way to divide an inheritance? Fifty-fifty? A larger share for one heir than another? Conor Artman, a research associate at Duke’s Center for Advanced Hindsight, joins Dan Ariely to talk about a recent experiment on inheritance, with interesting findings.o

Inheritance: What's a Fair Share?

Duke’s Dan Ariely talks with Erica Reischer, author and parenting coach, about how to raise respectful and responsible children.

What Makes a Great Parent

Chimps and Choices

All in the Mind

Imaginary Memories

Can You Be Too Good?

The Search for Psychopaths

Early Gestures Predict Later Language

Electrifying Research

Playing by the Rules

The Evolution of Cooperation 

Who's to Blame?

Handwashing and Healthcare

Microfinance Pays Big Dividends

"Sharing" Online and Offline

Can Money Buy Happiness?

We're Only Fooling Ourselves

Cultures of Corruption

License to Cheat

Dan Ariely is one of my intellectual heroes! I would follow this man anywhere.

I am totally a donkey

Please keep updating! I am waiting anxiously! 😍😘

Luv it!

Arming the Donkeys

Blackjack Lessons

The Perils of Procrastination

Hot Weather, Hit Batters

Modifying Loss Aversion

The Irrationality of Sports Betting

Getting Real About Saving

Marketing Bottled Water

Malcolm Gladwell

A Talk with Malcolm Gladwell

Unconscious Decision-Making

Cheating is Par for the Course

Too Many Transfusions

The Researcher Made Me Do It

Fowl Behavior Observed

Changing Our Perception of Time

Irrational Investing

Revenge of the Consumer

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