Thank you for listening to Life By Design For Chiropractors | The Voice of Reason in Chiropractic!  Need help growing a Retention Based Practice™? &gt;&gt; Schedule a Practice Discovery Call with JamieJoin our "Freemium" Facebook Group The Retention Based Practice™

Thank you for listening to Life By Design For Chiropractors | The Voice of Reason in Chiropractic!  Need help growing a Retention Based Practice™? &gt;&gt; <a href="https://www.lifebydesignforchiropractors.com/" rel="noopener noreferrer nofollow" target="_blank">Schedule a Practice Discovery Call with Jamie</a><a href="https://www.facebook.com/groups/retentionbasedpractice" rel="noopener noreferrer nofollow" target="_blank">Join our "Freemium" Facebook Group The Retention Based Practice™</a>

#149 How To Run An Ultra-Profitable Practice In Less Time, With Less Space and Less Scale

Robert Delgado

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Thank you for listening to Life By Design For Chiropractors | The Voice of Reason in Chiropractic!   Need help growing a Retention Based Practice™? &gt;&gt; Schedule a Practice Discovery Call with Jamie  &gt;&gt; Join our "Freemium" Facebook Group The Retention Based Practice™ Episode 148: Every week more and more Chiropractors are asking me how to create freedom from "needing" to expand their practices?  While going online isn't for everyone, there are aspects about an online business that can serve you in your brick and mortar and ... For some, it's exactly the leap you need to take!  On today's episode of Life By Design For Chiropractors, I'm joined by my colleague Dr. Robert Delgado. Robert has created his own successful online business and coached others to do the same.  What We Covered:   The elephant in the room! How is it possible to build a 6-figure business in just 90 days?  What's your passion? How can you mold your excitement into an online business that's profitable? Robert's woo-woo story that's so crazy, it can't not be true. You really need to hear it to believe it.  The 3-step blueprint that must be in place before significant success can follow.    Looking for more information from our guest?   &gt;&gt; Click Here

Thank you for listening to Life By Design For Chiropractors | The Voice of Reason in Chiropractic!  Need help growing a Retention Based Practice™? &gt;&gt; <a href="https://www.lifebydesignforchiropractors.com/" rel="noopener nofollow" target="_blank">Schedule a Practice Discovery Call with Jamie</a> &gt;&gt; <a href="https://www.facebook.com/groups/retentionbasedpractice" rel="noopener nofollow" target="_blank">Join our "Freemium" Facebook Group The Retention Based Practice™</a> Episode 148: Every week more and more Chiropractors are asking me how to create freedom from "needing" to expand their practices?  While going online isn't for everyone, there are aspects about an online business that can serve you in your brick and mortar and ... For some, it's exactly the leap you need to take!  On today's episode of Life By Design For Chiropractors, I'm joined by my colleague Dr. Robert Delgado. Robert has created his own successful online business and coached others to do the same.  What We Covered:  <ul> <li>The elephant in the room! How is it possible to build a 6-figure business in just 90 days? </li> <li>What's your passion? How can you mold your excitement into an online business that's profitable?</li> <li>Robert's woo-woo story that's so crazy, it can't not be true. You really need to hear it to believe it. </li> <li>The 3-step blueprint that must be in place before significant success can follow.</li> </ul> Looking for more information from our guest?   &gt;&gt; <a href="https://www.chirofreedom.online/start?fbclid=IwAR2pjvBs3MJuQbwikv1CxL0XZuAlmD004UjacxzTf5PDp1J0kL8tJMC7oeA" rel="noopener nofollow" target="_blank">Click Here</a>

#148 How Any Busy Chiropractor Can Build A 6 Figure Salary Online In 90 Days With Dr. Robert Delgado

Many years back, I'd thought about writing a book. I had plenty of ideas, what I considered enough motivation and the desire to get 'er done. That was until I found out the "actual" time and energy it was going to take. Years later, I consulted with a firm who it appeared would be my saving grace and the book would finally become a reality... Until I saw the 30-50K price tag. Yikes. Although I could see possible value on a global scale, the benefit to a local practicing Doc just didn't measure up. Recently, I was sent a book to review by an old classmate from CMCC, Dr. Scott Vatcher. Scott's book had made as a Best Seller in 7 Amazon categories! My interest was piqued again. How did he do it? Could he help me? It only made sense to bring him on to the podcast and find out for myself and our listeners. What we covered:  Why would a Chiropractor write a book? How much time and energy will it take from start to finish? Once the book is complete, then what? How can we leverage it for our advantage? What is Authority Marketing and how does is benefit a local, small business owner, like a Chiropractor? 

Many years back, I'd thought about writing a book. I had plenty of ideas, what I considered enough motivation and the desire to get 'er done. That was until I found out the "actual" time and energy it was going to take. Years later, I consulted with a firm who it appeared would be my saving grace and the book would finally become a reality... Until I saw the 30-50K price tag. Yikes. Although I could see possible value on a global scale, the benefit to a local practicing Doc just didn't measure up. Recently, I was sent a book to review by an old classmate from CMCC, Dr. Scott Vatcher. Scott's book had made as a Best Seller in 7 Amazon categories! My interest was piqued again. How did he do it? Could he help me? It only made sense to bring him on to the podcast and find out for myself and our listeners. What we covered: <ul> <li>Why would a Chiropractor write a book?</li> <li>How much time and energy will it take from start to finish?</li> <li>Once the book is complete, then what? How can we leverage it for our advantage?</li> <li>What is Authority Marketing and how does is benefit a local, small business owner, like a Chiropractor?</li> </ul>

#147 Why Chiropractors Should Write A Book?

Laurence Tham

Life By Design For Chiropractors is back! It'll be worth the wait. On today's episode we relaunch with a new segment called "Convos with Chiros". I sit down, virtually, with Laurence Tham from Drive Your Practice. Laurence and I were each others first... First Chiropractic adjustment that is. And we've had a friendship ever since that time. Both Laurence and I have made plenty of "leaps" in our lifetime and we discuss the mechanics, the nuances and upsides of taking chances in practice and life. What we covered:  How the power of experience translates into copywriting and audience building. When failure is fantastic and how to do well! Most people only see the leap and miss the steps leading up to the big jump. What goes on behind the scenes, what considerations go into tough choices and where can you get started if it's all new to you. 

Life By Design For Chiropractors is back! It'll be worth the wait. On today's episode we relaunch with a new segment called "Convos with Chiros". I sit down, virtually, with Laurence Tham from Drive Your Practice. Laurence and I were each others first... First Chiropractic adjustment that is. And we've had a friendship ever since that time. Both Laurence and I have made plenty of "leaps" in our lifetime and we discuss the mechanics, the nuances and upsides of taking chances in practice and life. What we covered: <ul> <li>How the power of experience translates into copywriting and audience building.</li> <li>When failure is fantastic and how to do well!</li> <li>Most people only see the leap and miss the steps leading up to the big jump. What goes on behind the scenes, what considerations go into tough choices and where can you get started if it's all new to you.</li> </ul>

#146 How To Leap & Make Tough Choices With Dr. Laurence Tham

Candy, vitamin or painkiller? Which one of these best describes your practice? In my experience most Chiropractors are positioning themselves as a "vitamin"... Good for you, but nothing urgent or overly important. You can live with it, you can live without it, but you probably won't remember much about the experience either way. I'm not suggesting that's conscious or even what you think about your service. But it is what your market and some of your patients think. In order to become the go to resource for spinal, neurological or functional health in your community, your potential prospects must believe that you have the "painkiller". And I don't mean that literally. I mean you must become the solution to a pressing, urgent problem they desperately want to solve. How do you accomplish that in a 3rd Paradigm Chiropractic model? That's the topic for today's episode of Life By Design For Chiropractors. What I Covered  What does it mean to be "candy"? Why most docs are comfortable positioning themselves as a "vitamin" and how it's massively hurting your practice. What it means to become a "painkiller" and how to start the process without compromising your practice values. The exact language we use in our most successful marketing funnel to position our service as important and urgent. 

Candy, vitamin or painkiller? Which one of these best describes your practice? In my experience most Chiropractors are positioning themselves as a "vitamin"... Good for you, but nothing urgent or overly important. You can live with it, you can live without it, but you probably won't remember much about the experience either way. I'm not suggesting that's conscious or even what you think about your service. But it is what your market and some of your patients think. In order to become the go to resource for spinal, neurological or functional health in your community, your potential prospects must believe that you have the "painkiller". And I don't mean that literally. I mean you must become the solution to a pressing, urgent problem they desperately want to solve. How do you accomplish that in a 3rd Paradigm Chiropractic model? That's the topic for today's episode of Life By Design For Chiropractors. What I Covered <ul> <li>What does it mean to be "candy"?</li> <li>Why most docs are comfortable positioning themselves as a "vitamin" and how it's massively hurting your practice.</li> <li>What it means to become a "painkiller" and how to start the process without compromising your practice values.</li> <li>The exact language we use in our most successful marketing funnel to position our service as important and urgent.</li> </ul>

#145 Is Your Practice Candy, Vitamins or a Painkiller?

How would you like to send a simple email, less than 15 words, to your list of subscribers, and have 7 replies back for new patient appointments? No spinal screenings. No arm twisting. Just replies like these: "Yes please" "My number is 519-X51-XX12" "It's for my son, he's 12 years old" Was this a one trick pony? Nope. Every month this email yields 2-9 new patient requests. I'll even give you the basics of the email I sent!  It's been 6 weeks since we've had space.  Four openings have been made available for a Case Review with one of our Corrective Chiropractors + possible Bio-Structural Assessment.  Would you like one?  On today's episode of Life By Design For Chiropractors I explain why nurturing your leads is a simple, yet boring and lengthy process, that's 100% worth the effort...  And then some!  What I Covered   The easy way to nurture your leads and make big gains years later.  How you need to think about your leads today in order to prepare them for action when they are ready.   Be sure your content, even your ads, follows this very simple rule and it will serve you well for the future. 

How would you like to send a simple email, less than 15 words, to your list of subscribers, and have 7 replies back for new patient appointments? No spinal screenings. No arm twisting. Just replies like these: "Yes please" "My number is 519-X51-XX12" "It's for my son, he's 12 years old" Was this a one trick pony? Nope. Every month this email yields 2-9 new patient requests. I'll even give you the basics of the email I sent! It's been 6 weeks since we've had space. Four openings have been made available for a Case Review with one of our Corrective Chiropractors + possible Bio-Structural Assessment. Would you like one? On today's episode of Life By Design For Chiropractors I explain why nurturing your leads is a simple, yet boring and lengthy process, that's 100% worth the effort... And then some! What I Covered <ul> <li> The easy way to nurture your leads and make big gains years later.</li> <li> How you need to think about your leads today in order to prepare them for action when they are ready. </li> <li> Be sure your content, even your ads, follows this very simple rule and it will serve you well for the future.</li> </ul>

#144 How Nurturing Your Leads Pays Off 

When I started my practice, I was 1000% convinced I would never lose a patient. Call me naive, many have before... I assumed if I simply taught them "what I knew, they would do what I do." Every other Chiropractor had it wrong. I had it right. Until it happened to me. Which, by the way, took approximately 5 days into my practice life. On today's episode of Life By Design For Chiropractors, Kreso and I take another break from Training Camp to discuss our once utopian views of practice and how we now handle the reality without letting it minimize our impact or happiness. What we covered  Ready for a reality check? Take a look at all of your inactive files? What the heck happened to those people? The mantra I repeat to help me let go of the need to control what people choose and to make it about me. What systems should you have in place to help manage the experience of patients discontinuing? Yes, don't just leave it to chance! How prequalification not only protects you, but also protects the patient. A general communication framework that you can use in practice when someone requests to discontinue their care. 

When I started my practice, I was 1000% convinced I would never lose a patient. Call me naive, many have before... I assumed if I simply taught them "what I knew, they would do what I do." Every other Chiropractor had it wrong. I had it right. Until it happened to me. Which, by the way, took approximately 5 days into my practice life. On today's episode of Life By Design For Chiropractors, Kreso and I take another break from Training Camp to discuss our once utopian views of practice and how we now handle the reality without letting it minimize our impact or happiness. What we covered <ul> <li>Ready for a reality check? Take a look at all of your inactive files? What the heck happened to those people?</li> <li>The mantra I repeat to help me let go of the need to control what people choose and to make it about me.</li> <li>What systems should you have in place to help manage the experience of patients discontinuing? Yes, don't just leave it to chance!</li> <li>How prequalification not only protects you, but also protects the patient.</li> <li>A general communication framework that you can use in practice when someone requests to discontinue their care.</li> </ul>

#143 How to Handle Patient Drop Outs

Struggling with your marketing? Crickets when you post a video to social? No one is visiting your website? You've created the world's greatest lead magnet... And not a single person has opted in? It must be your market. Really, it's the only logical solution. Similar to your patient who has "tried" everything and even followed your advice to a T. Yes, sure they did :) When you have a marketing problem, the single most productive approach is to assume YOU, not your market, is the problem. Even if you aren't the only issue, it's still the fastest, most controllable way to right the ship and get headed in the direction you'd like. On today's episode of Life By Design For Chiropractors, Kreso and I get back together for a live discussion about markets. What we covered  What is a "market"? Could your market be a part of the problem? What's the best market for Chiropractors? The difference between a demographic and a psycho-graphic. Real world examples of what's working in my practice, why it's been so incredible and how you can start doing it too. Pitfalls from years of mistakes and a simple, yet significant, change in thinking that turned everything around. 

Struggling with your marketing? Crickets when you post a video to social? No one is visiting your website? You've created the world's greatest lead magnet... And not a single person has opted in? It must be your market. Really, it's the only logical solution. Similar to your patient who has "tried" everything and even followed your advice to a T. Yes, sure they did :) When you have a marketing problem, the single most productive approach is to assume YOU, not your market, is the problem. Even if you aren't the only issue, it's still the fastest, most controllable way to right the ship and get headed in the direction you'd like. On today's episode of Life By Design For Chiropractors, Kreso and I get back together for a live discussion about markets. What we covered <ul> <li>What is a "market"?</li> <li>Could your market be a part of the problem?</li> <li>What's the best market for Chiropractors?</li> <li>The difference between a demographic and a psycho-graphic.</li> <li>Real world examples of what's working in my practice, why it's been so incredible and how you can start doing it too.</li> <li>Pitfalls from years of mistakes and a simple, yet significant, change in thinking that turned everything around.</li> </ul>

#142 Stop Blaming Your Market 

When a patient says no to our recommendations, we assume it's always something we said or didn't say, something we did or didn't do. That is the case sometimes, but far too often much of the information we could add to aid the decision making process gets overlooked. There's an entire hierarchy of needs at work inside the patient's mind and most often completely unknown to the patient themselves. If we know and understand what the patient needs, we can tailor our information, environment and efforts to ensure these "beliefs" are covered during our interactions. The end result... More yeses. Happier patients. Better outcomes. On today's episode of Life By Design For Chiropractors I share "The 5 Things Patients Must Believe Before Saying Yes." What I Covered  Why these beliefs are so important to setting the stage for a yes. Belief One - Do they know they have a problem. Belief Two - Are they seeking a solution. Belief Three - Is help possible? Belief Four - Can we help? Belief Five - Can they do it? Bonus: The one situation where all 5 beliefs are addressed and the answer is still no. 

When a patient says no to our recommendations, we assume it's always something we said or didn't say, something we did or didn't do. That is the case sometimes, but far too often much of the information we could add to aid the decision making process gets overlooked. There's an entire hierarchy of needs at work inside the patient's mind and most often completely unknown to the patient themselves. If we know and understand what the patient needs, we can tailor our information, environment and efforts to ensure these "beliefs" are covered during our interactions. The end result... More yeses. Happier patients. Better outcomes. On today's episode of Life By Design For Chiropractors I share "The 5 Things Patients Must Believe Before Saying Yes." What I Covered <ul> <li>Why these beliefs are so important to setting the stage for a yes.</li> <li>Belief One - Do they know they have a problem.</li> <li>Belief Two - Are they seeking a solution.</li> <li>Belief Three - Is help possible?</li> <li>Belief Four - Can we help?</li> <li>Belief Five - Can they do it?</li> <li>Bonus: The one situation where all 5 beliefs are addressed and the answer is still no.</li> </ul>

#141 5 Things Patients Must Believe Before Saying Yes

Hard bone on a soft nerve? Foot on the water hose? How do you communicate chiropractic in the 21st century? There have been, and still are, some incredible minds in Chiropractic. Kent, Gentempo, Chestnut, Minardi, Murphy, Haavik and many more I'm certainly missing. These pioneers have moved us away from the bone on nerve model to a new contemporary view of the spine, the nervous system and subluxation. As powerful as science is, understanding the science and making it consumable for your market and your patients is a totally different story. On today's episode of Life By Design For Chiropractors I share a concept I've been developing in my own practice that I believe will be of tremendous value to those Chiropractors listening in. What I Covered  Different "levels" of knowledge should be applied at different points in the onboarding process. What are the unique points and what quality of content should be delivered at each? The computer analogy is not new but as it has been typically communicated, it positions your objective incorrectly.  A new way to adapt the computer analogy of the nervous system and how a Chiropractor plays a central role in improving the operation. How to use and explain the analytics you gather from your objective testing. 

Hard bone on a soft nerve? Foot on the water hose? How do you communicate chiropractic in the 21st century? There have been, and still are, some incredible minds in Chiropractic. Kent, Gentempo, Chestnut, Minardi, Murphy, Haavik and many more I'm certainly missing. These pioneers have moved us away from the bone on nerve model to a new contemporary view of the spine, the nervous system and subluxation. As powerful as science is, understanding the science and making it consumable for your market and your patients is a totally different story. On today's episode of Life By Design For Chiropractors I share a concept I've been developing in my own practice that I believe will be of tremendous value to those Chiropractors listening in. What I Covered <ul> <li>Different "levels" of knowledge should be applied at different points in the onboarding process. What are the unique points and what quality of content should be delivered at each?</li> <li>The computer analogy is not new but as it has been typically communicated, it positions your objective incorrectly. </li> <li>A new way to adapt the computer analogy of the nervous system and how a Chiropractor plays a central role in improving the operation.</li> <li>How to use and explain the analytics you gather from your objective testing.</li> </ul>

#140 Communicating Chiropractic in the 21st Century 

This podcast is "The Voice of Reason for Chiropractic" and will be most beneficial for chiropractors and their teams.We cover topics that will help grow a chiropractic practice, deliver content that will enhance the quality of care for more patients, teach concepts and strategies to market without manipulation or massive discounts, and simplify the foundation for operating a successful business by focusing on the 4 four requirements (leadership, communication, systems and team) of a thriving practice.We will teach you how to create the practice of you've always wanted but never thought was possible.

I want to thank you for putting out great information. Always inspired listening to you. With so many chiropractors out there just trying to sell something absent of any real value, you really put out great content. Thank you!

Great podcast!

What I love of about this podcast is that Drs. Jamie, Mike, and Kreso talk about chiropractic practice as if it were a business - because it is a business! They all run high-end purpose, procedure, leadership, focused marketing driven practices putting 3rd paradigm chiropractic at the center which is a recipe for fun and life/practice success. Love it! I tune in regularly, apply what I learn, and keep looking forward to the next!  Thanks guys for delivering huge value! 
Dr. Robert (Boston, MA)

Immeasurable Value!

This podcast is "The Voice of Reason for Chiropractic" and will be most beneficial for chiropractors and their teams. We cover topics that will help grow a chiropractic practice, deliver content that will enhance the quality of care for more patients, teach concepts and strategies to market without manipulation or massive discounts, and simplify the foundation for operating a successful business by focusing on the 4 four requirements (leadership, communication, systems and team) of a thriving practice. We will teach you how to create the practice of you've always wanted but never thought was possible.

Life By Design | The Podcast For Chiropractors

Communication is at the heart of everything from marketing to conversion and retention. There's really not a single interaction on or offline that isn't improved by strengthening your abilities to communicate. What I find interesting is that very few doctors actually practice this fundamental component to their practice success. Outside of some coaching that only 'sort of' gets implemented or on the Monday following a spizzed up weekend at a seminar, those notes with strategies for improvement all end up packed away collecting dust and your practice never changes. Today's episode is about the Feynman Technique for learning...  Dr. Feynman was a world-class, Nobel Prize winning Physicist but he was also famous as someone who was an expert in many different topics.  In his pursuit of knowledge, he was able to develop a method that was also developed into a technique for others to learn even the most complex of concepts as quickly as possible.  This is of obvious value to you, the chiropractor, as learning to simplify your communication to a population that understands very little about the benefits of your service could be just the catalyst you need for growth. What We Covered  Where to begin. The 4 step process Dr. Feynman used that you can apply to boost your communication abilities. How teaching your material in ways a child would understand can exponentially increase the amount of information your market consumes and acts on. What if you're already a great communicator (or think that that you are)...would this still benefit you? The specific multi-step process to apply this to your practice. We leave the guessing out of it and tell you exactly what to do.   Enjoy this episode! -- Jamie Click below to visit the show notes page and download your copy of the Communication Tool:  https://www.lifebydesignforchiropractors.com/table-talk/

Communication is at the heart of everything from marketing to conversion and retention. There's really not a single interaction on or offline that isn't improved by strengthening your abilities to communicate. What I find interesting is that very few doctors actually practice this fundamental component to their practice success. Outside of some coaching that only 'sort of' gets implemented or on the Monday following a spizzed up weekend at a seminar, those notes with strategies for improvement all end up packed away collecting dust and your practice never changes. Today's episode is about the Feynman Technique for learning...  Dr. Feynman was a world-class, Nobel Prize winning Physicist but he was also famous as someone who was an expert in many different topics.  In his pursuit of knowledge, he was able to develop a method that was also developed into a technique for others to learn even the most complex of concepts as quickly as possible.  This is of obvious value to you, the chiropractor, as learning to simplify your communication to a population that understands very little about the benefits of your service could be just the catalyst you need for growth. What We Covered <ul> <li>Where to begin. The 4 step process Dr. Feynman used that you can apply to boost your communication abilities.</li> <li>How teaching your material in ways a child would understand can exponentially increase the amount of information your market consumes and acts on.</li> <li>What if you're already a great communicator (or think that that you are)...would this still benefit you?</li> <li>The specific multi-step process to apply this to your practice. We leave the guessing out of it and tell you exactly what to do. </li> </ul> Enjoy this episode! -- Jamie Click below to visit the show notes page and download your copy of the Communication Tool:  <a href="https://www.lifebydesignforchiropractors.com/table-talk/" rel="nofollow" target="_blank">https://www.lifebydesignforchiropractors.com/table-talk/</a>

#72 How To Become a Table Talk Master

What do you say at Day 2? What do you say at future reports? What do you say at the table? Let's start by saying, what I say isn't necessarily what you should be saying. Personally, I made the mistake of copying what Reggie or other great communicators would say to their patients and it took me years to realize it wasn't just what I was saying but WHO I was that was saying it. That's not to suggest having a well designed, strategic approach to your communication isn't helpful... it is...when it's authentically coming from you. With that context, here it is. Exactly what you're often asking for...what to say. This is a very small slice of what happens at The Life By Design TRAINING Camp.  Take note, I said TRAINING, as that's what makes this event unique. If you listen closely and more than once, and I suggest you do, you'll find important nuances that accumulate together to create an experience culminating in a strong win-win agreement. What I Covered  How to create an environment that encourages clear, distraction free communication. Why the 2nd report is likely making or breaking your practice growth. Learn an authentic communication strategy that almost feels like it should be illegal to use.  Click below to learn more about Life By Design Training Camp: https://www.lifebydesignforchiropractors.com/tc

What do you say at Day 2? What do you say at future reports? What do you say at the table? Let's start by saying, what I say isn't necessarily what you should be saying. Personally, I made the mistake of copying what Reggie or other great communicators would say to their patients and it took me years to realize it wasn't just what I was saying but WHO I was that was saying it. That's not to suggest having a well designed, strategic approach to your communication isn't helpful... it is...when it's authentically coming from you. With that context, here it is. Exactly what you're often asking for...what to say. This is a very small slice of what happens at The Life By Design TRAINING Camp.  Take note, I said TRAINING, as that's what makes this event unique. If you listen closely and more than once, and I suggest you do, you'll find important nuances that accumulate together to create an experience culminating in a strong win-win agreement. What I Covered <ul> <li>How to create an environment that encourages clear, distraction free communication.</li> <li>Why the 2nd report is likely making or breaking your practice growth.</li> <li>Learn an authentic communication strategy that almost feels like it should be illegal to use.</li> </ul> Click below to learn more about Life By Design Training Camp: <a href="https://www.lifebydesignforchiropractors.com/tc" rel="nofollow" target="_blank">https://www.lifebydesignforchiropractors.com/tc</a>

#106 My Exact 2nd Report Framework

As you scroll through your news feed, skim your newest 100 emails or get lost spiraling through Instagram, this is your lifeline... The HEADLINE. A show stopping statement, a message that sparks curiosity or even a graphic that simply shocks you. In each instance, your mindless consumption of information comes to a complete stop and you need to know more. That's the purpose of the headline! To stop the consumer and get them to pay attention to YOU in a sea of noise and clutter. Your business is just one of millions and as a chiropractor, it's highly likely it's one they are NOT searching for...at least not yet. On today's episode of Life By Design For Chiropractors I'm joined by our marketing pro, Dr. Michael Gibson, and we go granular on headlines. We often discuss very high level ideas and concepts as they relate to your success in a Retention Based Practice but today we get into the nitty gritty of headlines. Are you making these headline mistakes? What We Covered  What is a headline and what is its purpose? Specifically applied, what is the purpose to you as a chiropractor? How can a headline make or break your marketing funnel? When your headline works, how it can turn invisible prospects almost magically into prospects you can see and market more directly to? Where will you use headlines? It'll surprise you to realize you'll use your new headline writing skills from today's episode far more often than you'd think. The most common types of headline templates and examples you can use for yourself. The pitfalls of writing headlines...avoid these mistakes and start writing killer chiropractic headlines today.  Enjoy this episode! -- Jamie  PS. For full show notes visit:  https://www.lifebydesignforchiropractors.com/headline-mistakes/ PPS. To learn more about the opportunity to join my practice visit: https://lifebydesigncentre.com/opportunity/

As you scroll through your news feed, skim your newest 100 emails or get lost spiraling through Instagram, this is your lifeline... The HEADLINE. A show stopping statement, a message that sparks curiosity or even a graphic that simply shocks you. In each instance, your mindless consumption of information comes to a complete stop and you need to know more. That's the purpose of the headline! To stop the consumer and get them to pay attention to YOU in a sea of noise and clutter. Your business is just one of millions and as a chiropractor, it's highly likely it's one they are NOT searching for...at least not yet. On today's episode of Life By Design For Chiropractors I'm joined by our marketing pro, Dr. Michael Gibson, and we go granular on headlines. We often discuss very high level ideas and concepts as they relate to your success in a Retention Based Practice but today we get into the nitty gritty of headlines. Are you making these headline mistakes? What We Covered <ul> <li>What is a headline and what is its purpose? Specifically applied, what is the purpose to you as a chiropractor?</li> <li>How can a headline make or break your marketing funnel?</li> <li>When your headline works, how it can turn invisible prospects almost magically into prospects you can see and market more directly to?</li> <li>Where will you use headlines? It'll surprise you to realize you'll use your new headline writing skills from today's episode far more often than you'd think.</li> <li>The most common types of headline templates and examples you can use for yourself.</li> <li>The pitfalls of writing headlines...avoid these mistakes and start writing killer chiropractic headlines today.</li> </ul> Enjoy this episode! -- Jamie  PS. For full show notes visit:  <a href="https://www.lifebydesignforchiropractors.com/?p=4242&amp;preview=true" rel="nofollow" target="_blank">https://www.lifebydesignforchiropractors.com/headline-mistakes/</a> PPS. To learn more about the opportunity to join my practice visit: <a href="https://lifebydesigncentre.com/opportunity/" rel="nofollow" target="_blank">https://lifebydesigncentre.com/opportunity/</a>

#82 Are You Making These Mistakes?

Wouldn't it be a "dream come true" if patients told you what their check-up frequency should be and they actually got it right? There came a time in practice when we finally figured out how to build engaged patients who were committed to the beginning stage of care but at the time, we still struggled with how to keep that engagement high beyond the first few months and no surprise... growth was mediocre at best. Not only did I not know how to explain what to do next, but I found myself feeling anxious about asking patients to continue down the path at an ideal frequency that I had in mind for their care. After digging deep on why we were failing to stockpile patients following their corrective care phase, I developed and re-developed (and re-developed again) a framework that simply works. Led by a massive reduction in stress and anxiety, the new model worked to transition patients smoothly into the next phase of care and even better, they told me correctly how often they should be getting checked! I couldn't believe it, but after 8 years of using this communication  strategy... it just works. On today's episode of Life By Design For Chiropractors, I take you inside a live recording of this topic from our Life By Design Training Camp. What I Covered  The pitfalls and mistakes most often made at the end corrective care that will cut your acceptance rates drastically and leave you feeling frustrated. How to schedule for an end of phase review visit. Why the review at the end your first phase of care is the most important visit for your entire practice. My favorite and most successful communication framework. You'll be shocked at how well it works and leads patients to make decisions about their care that perfectly match with your expectations. 

Wouldn't it be a "dream come true" if patients told you what their check-up frequency should be and they actually got it right? There came a time in practice when we finally figured out how to build engaged patients who were committed to the beginning stage of care but at the time, we still struggled with how to keep that engagement high beyond the first few months and no surprise... growth was mediocre at best. Not only did I not know how to explain what to do next, but I found myself feeling anxious about asking patients to continue down the path at an ideal frequency that I had in mind for their care. After digging deep on why we were failing to stockpile patients following their corrective care phase, I developed and re-developed (and re-developed again) a framework that simply works. Led by a massive reduction in stress and anxiety, the new model worked to transition patients smoothly into the next phase of care and even better, they told me correctly how often they should be getting checked! I couldn't believe it, but after 8 years of using this communication  strategy... it just works. On today's episode of Life By Design For Chiropractors, I take you inside a live recording of this topic from our Life By Design Training Camp. What I Covered <ul> <li>The pitfalls and mistakes most often made at the end corrective care that will cut your acceptance rates drastically and leave you feeling frustrated.</li> <li>How to schedule for an end of phase review visit.</li> <li>Why the review at the end your first phase of care is the most important visit for your entire practice.</li> <li>My favorite and most successful communication framework. You'll be shocked at how well it works and leads patients to make decisions about their care that perfectly match with your expectations.</li> </ul>

#100 How To Help Patients Choose Your Ideal Recommendations

It's nice to be paid well for providing value, doing what you love... I highly doubt many docs would disagree. However, the thought of grinding out more patient visits or adding more days, especially if you're already feeling the pressure of your ceiling caving in, is haunting. The stress, fatigue and anxiety builds just starting to think about it. Thankfully, you saw a FB ad for the next, best product or service you can add to your practice and soon you'll be free!!!! "It's a simple, turnkey system."....suuuure it is. Forget the fact it has little to do with the Core Product you're delivering, that it's costing you precious time for a minuscule return or even worse, it's eating away at your credibility...  What if there was a way to increase your revenue without seeing more visits or working more days? It's called ascension. What We Covered  The 5 segments of a customer pipeline you need to know and fall in love with. What is your Core Product and why do we keep talking about it. The missing link when calculating ROI with any investment. Special Tip: What your per visit fee should be equivalent to. Specific examples for you to apply the ascension strategy in your practice. The number one pitfall to look out for after listening to the podcast.  Enjoy this episode! -- Jamie For full show notes visit:  https://www.lifebydesignforchiropractors.com/ascension To learn more about the SSS visit:  https://www.lifebydesignforchiropractors.com/sss

It's nice to be paid well for providing value, doing what you love... I highly doubt many docs would disagree. However, the thought of grinding out more patient visits or adding more days, especially if you're already feeling the pressure of your ceiling caving in, is haunting. The stress, fatigue and anxiety builds just starting to think about it. Thankfully, you saw a FB ad for the next, best product or service you can add to your practice and soon you'll be free!!!! "It's a simple, turnkey system."....suuuure it is. Forget the fact it has little to do with the Core Product you're delivering, that it's costing you precious time for a minuscule return or even worse, it's eating away at your credibility...  What if there was a way to increase your revenue without seeing more visits or working more days? It's called ascension. What We Covered <ul> <li>The 5 segments of a customer pipeline you need to know and fall in love with.</li> <li>What is your Core Product and why do we keep talking about it.</li> <li>The missing link when calculating ROI with any investment.</li> <li>Special Tip: What your per visit fee should be equivalent to.</li> <li>Specific examples for you to apply the ascension strategy in your practice.</li> <li>The number one pitfall to look out for after listening to the podcast.</li> </ul> Enjoy this episode! -- Jamie For full show notes visit:  <a href="https://www.lifebydesignforchiropractors.com/ascension" rel="nofollow" target="_blank">https://www.lifebydesignforchiropractors.com/ascension</a> To learn more about the SSS visit:  <a href="https://www.lifebydesignforchiropractors.com/sss" rel="nofollow" target="_blank">https://www.lifebydesignforchiropractors.com/sss</a>

#94 How To Boost Your Revenue Without Adding Visits (or Compromising Your Values)

I feel your pain. You get the dreaded reply to an appointment reminder, call or even Facebook message... "I need to stop my chiropractic care...." "How dare they!" "Don't they know how much time I've invested in them?" "Subluxation is bad, how will they survive?" "What did I do wrong?" You know exactly what I'm talking about and you know it's shortly after every dropout that you find yourself reinventing your practice. New forms, new coach, new website, new technique and none of them make a single lick of difference. What will make a huge impact is understanding why they left and what, if anything you can do to minimize the chances it happens again. On today's episode of Life By Design For Chiropractors we explore the mental side of practice dropouts and give you a system you can activate right away. What We Covered  The number one, absolutely most important thing to remember that will ultimately set you free from the pain and struggle of new patient dropouts. Why a patient drops out and what part of the rationale could be about you and something you did. The fundamental starting point for every piece of practice and life success. How my experience playing college football prepared me for managing my mindset and surviving new patient dropouts (eventually). A top level overview of the LBDFC System for managing dropout requests. Having your system in place will not stop every patient from following through but it will help you sleep a heck of a lot better at night.  Enjoy this episode! -- Jamie Click below to visit the show notes page:  https://www.lifebydesignforchiropractors.com/patient-dropouts/

I feel your pain. You get the dreaded reply to an appointment reminder, call or even Facebook message... "I need to stop my chiropractic care...." "How dare they!" "Don't they know how much time I've invested in them?" "Subluxation is bad, how will they survive?" "What did I do wrong?" You know exactly what I'm talking about and you know it's shortly after every dropout that you find yourself reinventing your practice. New forms, new coach, new website, new technique and none of them make a single lick of difference. What will make a huge impact is understanding why they left and what, if anything you can do to minimize the chances it happens again. On today's episode of Life By Design For Chiropractors we explore the mental side of practice dropouts and give you a system you can activate right away. What We Covered <ul> <li>The number one, absolutely most important thing to remember that will ultimately set you free from the pain and struggle of new patient dropouts.</li> <li>Why a patient drops out and what part of the rationale could be about you and something you did.</li> <li>The fundamental starting point for every piece of practice and life success.</li> <li>How my experience playing college football prepared me for managing my mindset and surviving new patient dropouts (eventually).</li> <li>A top level overview of the LBDFC System for managing dropout requests. Having your system in place will not stop every patient from following through but it will help you sleep a heck of a lot better at night.</li> </ul> Enjoy this episode! -- Jamie Click below to visit the show notes page:  <a href="https://www.lifebydesignforchiropractors.com/patient-dropouts/" rel="nofollow" target="_blank">https://www.lifebydesignforchiropractors.com/patient-dropouts/</a>

#71 How To Survive Patient Dropouts

In past episodes we discussed the importance of a Core Curriculum (CC) for your practice. This CC would be a foundation to build your communication on and keep new members (and yourself) focused on the most important concepts... the concepts that would determine their ability to make the same decision you would regarding what's best for the health of their spine and nervous systems. In today's episode of Life By Design For Chiropractors, we unwrap the CC and share some of practice lessons we consider fundamental in our offices. What We Covered  Are you disqualifying people by what you're saying? You may think you sound like a boss, but your prospect may very well think you're nuts. Regardless of how you disseminate the information from your CC, the BIG value is in thinking through the process and coming up with your own. Sure, there will be some crossover but knowing the why behind the what always pays. I introduce the concept of a Story Tree. Developing this single idea will produce more content and communication than you'll even know what to do with. A full off tangent discussion about the environment we all currently practice in and what is the absolute, no question, safest way to practice chiropractic without compromising your values. The number ONE thing you need to know, develop and exude in order to successful communicate...this is far more important than WHAT you say in practice. How to identify what a practice member NEEDS to KNOW and distinguish it from what you WANT to tell them. 

In past episodes we discussed the importance of a Core Curriculum (CC) for your practice. This CC would be a foundation to build your communication on and keep new members (and yourself) focused on the most important concepts... the concepts that would determine their ability to make the same decision you would regarding what's best for the health of their spine and nervous systems. In today's episode of Life By Design For Chiropractors, we unwrap the CC and share some of practice lessons we consider fundamental in our offices. What We Covered <ul> <li>Are you disqualifying people by what you're saying? You may think you sound like a boss, but your prospect may very well think you're nuts.</li> <li>Regardless of how you disseminate the information from your CC, the BIG value is in thinking through the process and coming up with your own. Sure, there will be some crossover but knowing the why behind the what always pays.</li> <li>I introduce the concept of a Story Tree. Developing this single idea will produce more content and communication than you'll even know what to do with.</li> <li>A full off tangent discussion about the environment we all currently practice in and what is the absolute, no question, safest way to practice chiropractic without compromising your values.</li> <li>The number ONE thing you need to know, develop and exude in order to successful communicate...this is far more important than WHAT you say in practice.</li> <li>How to identify what a practice member NEEDS to KNOW and distinguish it from what you WANT to tell them.</li> </ul>

#87 7 Lessons You Must Teach Your Patients To Keep Them Saying  "Yes" 

ABC. A - Always. B - Be. C - Closing. To paraphrase this famous scene from Glengarry Glen Ross..."Always be closing." The concept of closing haunts chiropractors for a long list of possible reasons from poor self-esteem to misunderstood semantics. It seems much easier, with far less stress and pressure to just "hope" for a working relationship to emerge from being a good doctor, "telling the story" or in many cases, good luck. The problem is, and I'll be as blunt as possible...it doesn't work. Aside from the reality that I tried it myself for many years with little success, the research on consumer psychology verifies people don't just fall into a purchase, it's a complex decision making process. If you want to the end result to be a win-win working relationship, you'd better be involved in helping your prospect make a choice that is in their best interest today and for their future. Instead of "closing" and all the negative attachment you may have to the word itself, go ahead and replace it with "getting an agreement". You'll feel an immediate ease and a clearer view of the goal during your sales process (we'll save your attachments to the word selling for another time). On today's episode we cover the need for authentically closing the loop and getting strong agreements with your potential clients. What We Covered  The 5 false beliefs chiropractors have about closing and why they are absolutely crushing your conversion and retention statistics. One massive shift in mindset that, if you take away nothing else, you apply this thought to every new case that you have. The painful truth of not closing. It may feel good now, but it's guaranteed to sting in the future and linger until you can fix it once and for all.  Enjoy this episode! -- Jamie Click below for full show notes: https://lifebydesignforchiropractors.com/closing

ABC. A - Always. B - Be. C - Closing. To paraphrase this famous scene from Glengarry Glen Ross..."Always be closing." The concept of closing haunts chiropractors for a long list of possible reasons from poor self-esteem to misunderstood semantics. It seems much easier, with far less stress and pressure to just "hope" for a working relationship to emerge from being a good doctor, "telling the story" or in many cases, good luck. The problem is, and I'll be as blunt as possible...it doesn't work. Aside from the reality that I tried it myself for many years with little success, the research on consumer psychology verifies people don't just fall into a purchase, it's a complex decision making process. If you want to the end result to be a win-win working relationship, you'd better be involved in helping your prospect make a choice that is in their best interest today and for their future. Instead of "closing" and all the negative attachment you may have to the word itself, go ahead and replace it with "getting an agreement". You'll feel an immediate ease and a clearer view of the goal during your sales process (we'll save your attachments to the word selling for another time). On today's episode we cover the need for authentically closing the loop and getting strong agreements with your potential clients. What We Covered <ul> <li>The 5 false beliefs chiropractors have about closing and why they are absolutely crushing your conversion and retention statistics.</li> <li>One massive shift in mindset that, if you take away nothing else, you apply this thought to every new case that you have.</li> <li>The painful truth of not closing. It may feel good now, but it's guaranteed to sting in the future and linger until you can fix it once and for all.</li> </ul> Enjoy this episode! -- Jamie Click below for full show notes: <a href="https://lifebydesignforchiropractors.com/closing" rel="nofollow" target="_blank">https://lifebydesignforchiropractors.com/closing</a>

#74 Clarifying The Confusion With Closing 

Are you considering reducing your practice hours to enhance your life enjoyment, personal free time, or to spend more of those precious moments with your family? One likely concern may be that working less will mean earning less and that's just not something you want or you can't have, given your current expenses. How do we solve this dilemma? Is working 60 hours a week in practice and on your business the only solution? Ask Dr. Rachelle Jug. Rachelle is a LBD Director, a mom, a wife and a chiropractor. Over the past year she's dramatically changed her model and approach to practice and the results have been, well..., exceptional! On today's episode of Life By Design For Chiropractors I interview Rachelle about the challenges and solutions to maximizing profits during her switch into part-time practice. What We Covered  Everything is a trade-off.  How do you avoid giving up something of higher value for lower and sacrificing your happiness? Can you have a happy life and be happy in practice?  With compressed time, there is less room for error. The major areas need to be blocked out before all others. Here's how to get it right. Rachelle shares the two fundamental pieces to optimizing efficiency in her part-time practice. A shift to part-time also requires a distinct change in mindset to make it work and not suffer from the anxiety that plagues most doctors when they spend less time in the office. The SECRET!!! The one take home that applies to all chiropractors whether you are in part-time or full time practice. Don't miss Rachelle's blooper at the end of this episode if you want full out belly laugh today :)  Enjoy this episode! -- Jamie PS. Click below to see the full show notes:  https://www.lifebydesignforchiropractors.com/part-time-practice PPS. Click below to learn more about the Chiropractic Productivity System: https://www.lifebydesignforchiropractors.com/productivity

Are you considering reducing your practice hours to enhance your life enjoyment, personal free time, or to spend more of those precious moments with your family? One likely concern may be that working less will mean earning less and that's just not something you want or you can't have, given your current expenses. How do we solve this dilemma? Is working 60 hours a week in practice and on your business the only solution? Ask Dr. Rachelle Jug. Rachelle is a LBD Director, a mom, a wife and a chiropractor. Over the past year she's dramatically changed her model and approach to practice and the results have been, well..., exceptional! On today's episode of Life By Design For Chiropractors I interview Rachelle about the challenges and solutions to maximizing profits during her switch into part-time practice. What We Covered <ul> <li>Everything is a trade-off.  How do you avoid giving up something of higher value for lower and sacrificing your happiness? Can you have a happy life and be happy in practice? </li> <li>With compressed time, there is less room for error. The major areas need to be blocked out before all others. Here's how to get it right.</li> <li>Rachelle shares the two fundamental pieces to optimizing efficiency in her part-time practice.</li> <li>A shift to part-time also requires a distinct change in mindset to make it work and not suffer from the anxiety that plagues most doctors when they spend less time in the office.</li> <li>The SECRET!!! The one take home that applies to all chiropractors whether you are in part-time or full time practice.</li> <li>Don't miss Rachelle's blooper at the end of this episode if you want full out belly laugh today :)</li> </ul> Enjoy this episode! -- Jamie PS. Click below to see the full show notes:  <a href="https://www.lifebydesignforchiropractors.com/part-time-practice" rel="nofollow" target="_blank">https://www.lifebydesignforchiropractors.com/part-time-practice</a> PPS. Click below to learn more about the Chiropractic Productivity System: <a href="https://www.lifebydesignforchiropractors.com/productivity" rel="nofollow" target="_blank">https://www.lifebydesignforchiropractors.com/productivity</a>

#85 Maximizing Your Profitability in Part-Time Practice 

Welcome to our first "Best of" episode of The Life By Design For Chiropractors Podcast! From time to time we revisit some of your favourite, most downloaded episodes as the material is still relevant and it obviously had struck a chord then and we know it will again. One of the cornerstones of Life By Design is the concept of requirements and strategies… A requirement is something that you (or in this case your practice) NEEDS… these are non-negotiable. An example would be oxygen… As a human you need oxygen to live. It’s required for life and no amount of wishing, hoping, and dreaming is going to change that. A strategy is a specific WAY in which you meet a requirement… there are many strategies. Let’s go back to our oxygen example. Oxygen is required BUT you can get oxygen in a variety of ways… breathing is one. But you can also use a respirator or you can get oxygen through an I.V. The point is simple… On today’s podcast we talk about the requirements for a successful practice and the most effective strategies for meeting those requirements. What We Covered  What are the requirements that you NEED to fulfill in practice? A homework assignment to help you uncover your BIGGEST GAP in practice. How to start applying this concepts in your practice.  Enjoy this episode! -- Jamie For full show notes visit:  https://www.lifebydesignforchiropractors.com/the-4-requirements-of-a-successful-practice/

Welcome to our first "Best of" episode of The Life By Design For Chiropractors Podcast! From time to time we revisit some of your favourite, most downloaded episodes as the material is still relevant and it obviously had struck a chord then and we know it will again. One of the cornerstones of Life By Design is the concept of requirements and strategies… A requirement is something that you (or in this case your practice) NEEDS… these are non-negotiable. An example would be oxygen… As a human you need oxygen to live. It’s required for life and no amount of wishing, hoping, and dreaming is going to change that. A strategy is a specific WAY in which you meet a requirement… there are many strategies. Let’s go back to our oxygen example. Oxygen is required BUT you can get oxygen in a variety of ways… breathing is one. But you can also use a respirator or you can get oxygen through an I.V. The point is simple… On today’s podcast we talk about the requirements for a successful practice and the most effective strategies for meeting those requirements. What We Covered <ul> <li>What are the requirements that you NEED to fulfill in practice?</li> <li>A homework assignment to help you uncover your BIGGEST GAP in practice.</li> <li>How to start applying this concepts in your practice.</li> </ul> Enjoy this episode! -- Jamie For full show notes visit:  <a href="https://www.lifebydesignforchiropractors.com/the-4-requirements-of-a-successful-practice/" rel="external noreferrer noopener nofollow" target="_blank">https://www.lifebydesignforchiropractors.com/the-4-requirements-of-a-successful-practice/</a>

#86 Best of - The 4 Requirements of a Successful Practice

The majority of business owners get excited about the thought of a thriving business… Success, personal growth, profits, freedom and all the other “stuff” that comes along for the ride. And it’s the fulfillment of the requirements of a successful business consistently over a relatively long time frame —&gt; leadership, team, systems and communication that makes that success a reality. But what do you do when it actually works? When growth is happening right before your eyes? When growth begins to outstrip your ability to keep up. You’ll need to make the decision, “Am I happy with my practice the way it is or do I want to scale my practice.” That’s exactly what this episode of Life By Design For Chiropractors is all about – how to scale your practice! What We Covered  Do you want to grow your business? It's a legitimate question and one you really need to answer prior to putting in the ridiculous amount of work it's going to take in order to see it through. What forms of scaling a business is there? It doesn't just mean more visits! What if you could have the same number of visits but more profit, or less days of practice? What are the mental precursors necessary to manage this growth? Nothing can stop your growth faster than not being mentally prepared. You'd better deal with this issue long before investing cash flow and time into your project. What are the physical and tangible steps that need to be completed? When you do hire more staff? When is it time for an associate or to expand your space? What NOT to do that most Chiropractors are notorious for doing first!   Enjoy this episode! -- Jamie Click below for more information about the Success Surveillance System:  https://www.lifebydesignforchiropractors.com/sss Click below for more information about the Chiropractic Productivity System: https://www.lifebydesignforchiropractors.com/productivity Click below for full show notes:   https://www.lifebydesignforchiropractors.com/scale-your-practice/

The majority of business owners get excited about the thought of a thriving business… Success, personal growth, profits, freedom and all the other “stuff” that comes along for the ride. And it’s the fulfillment of the requirements of a successful business consistently over a relatively long time frame —&gt; leadership, team, systems and communication that makes that success a reality. But what do you do when it actually works? When growth is happening right before your eyes? When growth begins to outstrip your ability to keep up. You’ll need to make the decision, “Am I happy with my practice the way it is or do I want to scale my practice.” That’s exactly what this episode of Life By Design For Chiropractors is all about – how to scale your practice! What We Covered <ul> <li>Do you want to grow your business? It's a legitimate question and one you really need to answer prior to putting in the ridiculous amount of work it's going to take in order to see it through.</li> <li>What forms of scaling a business is there? It doesn't just mean more visits! What if you could have the same number of visits but more profit, or less days of practice?</li> <li>What are the mental precursors necessary to manage this growth? Nothing can stop your growth faster than not being mentally prepared. You'd better deal with this issue long before investing cash flow and time into your project.</li> <li>What are the physical and tangible steps that need to be completed? When you do hire more staff? When is it time for an associate or to expand your space?</li> <li>What NOT to do that most Chiropractors are notorious for doing first! </li> </ul> Enjoy this episode! -- Jamie Click below for more information about the Success Surveillance System:  <a href="https://www.lifebydesignforchiropractors.com/sss" rel="nofollow" target="_blank">https://www.lifebydesignforchiropractors.com/sss</a> Click below for more information about the Chiropractic Productivity System: <a href="https://www.lifebydesignforchiropractors.com/productivity" rel="nofollow" target="_blank">https://www.lifebydesignforchiropractors.com/productivity</a> Click below for full show notes:  <a href="https://www.lifebydesignforchiropractors.com/scale-your-practice/" rel="nofollow" target="_blank"> https://www.lifebydesignforchiropractors.com/scale-your-practice/</a>

#70 How To Scale Your Practice

The marketing landscape is changing rapidly.  30 years ago is was direct mail, then came email marketing and finally social media has taken the world by storm... Facebook, twitter, YouTube, and Instagram. We've repeatedly made it known that while the tactics and best places to grab attention may change, marketing principles do not. There will never be a time when positioning, differentiation, segmentation, knowing your target market or follow-up are not at the centerpiece of your marketing plan. Yet, that hasn't stopped chiropractors from chasing the shiny penny from one social media platform the next using the same old marketing tactics (and some new sleazy ones too).  It's not that social media can't be a valuable asset in your marketing arsenal..at this point in the game, it's going to need to be a foundational component. That said, there's a way to use social media, there's a method to the madness that can yield some insanely incredible results for the chiropractor.  On today's episode of Life By Design For Chiropractors we're joined by LBDFC Director Dr. Kreso Jug to discuss his success using Instagram for his practice. What We Covered  The first and most important reason to use Instagram or any other platform where your market's attention is trending. A realistic timeline and expectations for success using Instagram. Stories vs. timeline - where to spend your time and focus your efforts. How to become the "voice" of your brand and your business. Learning to leverage Instagram to connect with other local businesses and build relationships that will prosper. You're going to need to anti up and make an investment to scale your attention - how should you allocate your ad spend on social media. The number one tip from Kreso for your ultimate success on Instagram as a chiropractor.  Check out the full show notes here: http://www.lifebydesignforchiropractors.com/instagram/

The marketing landscape is changing rapidly.  30 years ago is was direct mail, then came email marketing and finally social media has taken the world by storm... Facebook, twitter, YouTube, and Instagram. We've repeatedly made it known that while the tactics and best places to grab attention may change, marketing principles do not. There will never be a time when positioning, differentiation, segmentation, knowing your target market or follow-up are not at the centerpiece of your marketing plan. Yet, that hasn't stopped chiropractors from chasing the shiny penny from one social media platform the next using the same old marketing tactics (and some new sleazy ones too).  It's not that social media can't be a valuable asset in your marketing arsenal..at this point in the game, it's going to need to be a foundational component. That said, there's a way to use social media, there's a method to the madness that can yield some insanely incredible results for the chiropractor.  On today's episode of Life By Design For Chiropractors we're joined by LBDFC Director Dr. Kreso Jug to discuss his success using Instagram for his practice. What We Covered <ul> <li>The first and most important reason to use Instagram or any other platform where your market's attention is trending.</li> <li>A realistic timeline and expectations for success using Instagram.</li> <li>Stories vs. timeline - where to spend your time and focus your efforts.</li> <li>How to become the "voice" of your brand and your business.</li> <li>Learning to leverage Instagram to connect with other local businesses and build relationships that will prosper.</li> <li>You're going to need to anti up and make an investment to scale your attention - how should you allocate your ad spend on social media.</li> <li>The number one tip from Kreso for your ultimate success on Instagram as a chiropractor.</li> </ul> Check out the full show notes here: <a href="http://www.lifebydesignforchiropractors.com/instagram/" rel="nofollow" target="_blank">http://www.lifebydesignforchiropractors.com/instagram/</a>

#66 How Chiropractors Should Use Instagram 

Growth - expansion, more visits, more revenue, more new cases, more patients stockpiling in your practice. These are not the only metrics but they are a key performance indicators that would indicate "growth". Profitability - the bottom line, what's left after your gross revenue minus expenses. While growth and profitability are not mutually exclusive, it is very difficult to put your attention on both at the same time. A growth focus requires a certain mindset and a willingness to reinvest capital into developing areas within your business. On today's episode Life By Design For Chiropractors, we map out the required information and action steps to determine which focus you should have and the consequences of each. What We Covered  Growth vs. Profitability mindset. Start by understanding your goal. The consequences of focusing on profitability too early in your business life cycle. Why it will massively slow your growth and cost you more in the long run. When it's time to shift from growth to retaining profit as your primary objective and what to expect in your business. How much profit do you need to keep and how much can be reinvested? 

Growth - expansion, more visits, more revenue, more new cases, more patients stockpiling in your practice. These are not the only metrics but they are a key performance indicators that would indicate "growth". Profitability - the bottom line, what's left after your gross revenue minus expenses. While growth and profitability are not mutually exclusive, it is very difficult to put your attention on both at the same time. A growth focus requires a certain mindset and a willingness to reinvest capital into developing areas within your business. On today's episode Life By Design For Chiropractors, we map out the required information and action steps to determine which focus you should have and the consequences of each. What We Covered <ul> <li>Growth vs. Profitability mindset. Start by understanding your goal.</li> <li>The consequences of focusing on profitability too early in your business life cycle. Why it will massively slow your growth and cost you more in the long run.</li> <li>When it's time to shift from growth to retaining profit as your primary objective and what to expect in your business.</li> <li>How much profit do you need to keep and how much can be reinvested?</li> </ul>

#101 Growth or Profitability?

When it comes to your brand and your practice... who is the hero? Is it you, your business or is it the prospect and practice member? Great brands find a way to create a customer focused culture and your chiropractic practice should be no different! On today's episode of Life By Design For Chiropractors I share my experience from the past 6 months during which we've invested a large volume of time and energy into making our members the hero of the story. What I Covered  What great businesses do differently and how you can start thinking about your business in the same way. What do your prospects want and how understanding them on the deepest level gives you the upper hand over your competitors. How to start positioning your practice for prospects to begin the process of knowing, liking and finally trusting you. The one unexpected (and enormous) benefit to shifting the attention to creating an extremely customer focused environment.  Why developing the "hero" mentality can help spark a movement in your practice. 

When it comes to your brand and your practice... who is the hero? Is it you, your business or is it the prospect and practice member? Great brands find a way to create a customer focused culture and your chiropractic practice should be no different! On today's episode of Life By Design For Chiropractors I share my experience from the past 6 months during which we've invested a large volume of time and energy into making our members the hero of the story. What I Covered <ul> <li>What great businesses do differently and how you can start thinking about your business in the same way.</li> <li>What do your prospects want and how understanding them on the deepest level gives you the upper hand over your competitors.</li> <li>How to start positioning your practice for prospects to begin the process of knowing, liking and finally trusting you.</li> <li>The one unexpected (and enormous) benefit to shifting the attention to creating an extremely customer focused environment. </li> <li>Why developing the "hero" mentality can help spark a movement in your practice.</li> </ul>

#102 How To Make Your Patients The Hero

Shawna Dingman

When was it set in stone that a successful practice required every doc see 300+ patient visits per week? Who decided you shouldn't have a life outside your business until every man, woman and child was under chiropractic care? Why is it that working less and making more gets such a bad rap from colleagues or even friends and family? Somewhere along the way (or maybe right from the get go) the perspective on a successful business and practice went sideways. It become about maximum numbers at all costs, even at the cost of profitability and your own happiness. On today's episode of Life By Design For Chiropractors I interview LBD ELITE doc, Dr. Shawna Dingman. Within the past year Shawna has redefined what "success" meant for her and has now created the practice to match! I know you'll enjoy today's show and be totally surprised by what it really takes to have the practice of YOUR dreams. Here's What We Covered  The first question to ask yourself is "what do I want?" It's amazing how often we work endlessly towards something we've never really defined. Question #2... "How can it work for ME?" Not for someone else, not for a partner or spouse, but for ME? Question #3... " What's the least amount of time I can spend and the maximum revenue I can create in that time?" Is that enough to fuel your dream life? The biggest challenge that Shawna faced and how she triumphed with far less difficulty than expected.  Enjoy this episode! -- Jamie PS. For full show notes click below:  https://www.lifebydesignforchiropractors.com/low-stress-high-profit-practice/

When was it set in stone that a successful practice required every doc see 300+ patient visits per week? Who decided you shouldn't have a life outside your business until every man, woman and child was under chiropractic care? Why is it that working less and making more gets such a bad rap from colleagues or even friends and family? Somewhere along the way (or maybe right from the get go) the perspective on a successful business and practice went sideways. It become about maximum numbers at all costs, even at the cost of profitability and your own happiness. On today's episode of Life By Design For Chiropractors I interview LBD ELITE doc, Dr. Shawna Dingman. Within the past year Shawna has redefined what "success" meant for her and has now created the practice to match! I know you'll enjoy today's show and be totally surprised by what it really takes to have the practice of YOUR dreams. Here's What We Covered <ul> <li>The first question to ask yourself is "what do I want?" It's amazing how often we work endlessly towards something we've never really defined.</li> <li>Question #2... "How can it work for ME?" Not for someone else, not for a partner or spouse, but for ME?</li> <li>Question #3... " What's the least amount of time I can spend and the maximum revenue I can create in that time?" Is that enough to fuel your dream life?</li> <li>The biggest challenge that Shawna faced and how she triumphed with far less difficulty than expected.</li> </ul> Enjoy this episode! -- Jamie PS. For full show notes click below: <a href="https://www.lifebydesignforchiropractors.com/low-stress-high-profit-practice/" rel="nofollow" target="_blank"> https://www.lifebydesignforchiropractors.com/low-stress-high-profit-practice/</a>

#90 The Low Stress High Profit Practice with Dr. Shawna Dingman

There’s an abundance of emphasis placed on delivering a strong day one experience and rightfully so… you only get one chance to make a first impression! What about day two? That’s the close right? Establishing a solid agreement on the second visit is a cornerstone to future retention and of course the obvious, if they don’t start there’s very little chance they become a lifetime client. But, as important as those first two major practice visits are, they pale in comparison to “The Second Buying Decision”. The review visit that occurs after the initial stage of care is the most important single visit for building your practice. At this visit, all the smoke and mirrors are gone, no more bells and whistles, just an understanding from the patient that any CORE PROBLEM with the spine and nervous system is a problem and spending time and resources addressing it is a valuable pursuit. On this week’s episode of Life By Design For Chiropractors, Dr. Kreso and I breakdown the highlights of the Life By Design framework for this critical patient interaction. Enjoy! What We Covered:  The appropriate psychology to help you feel prepared and not stressed or anxious about this conversation. Too often we position the first phase of care as the final intensive period followed by "maintenance". The purpose of your first stage of care is to set the stage for FUTURE RESULTS. Learn how to start this process in your practice. The golden question you must ask every patient before agreeing to the next step in your process.  Enjoy this episode! -- Jamie PS. Click below for the full show notes:  https://www.lifebydesignforchiropractors.com/building-your-practice/   PS. Click below to learn more about the Life By Design Training Camp:         https://www.lifebydesignforchiropractors.com/tc

There’s an abundance of emphasis placed on delivering a strong day one experience and rightfully so… you only get one chance to make a first impression! What about day two? That’s the close right? Establishing a solid agreement on the second visit is a cornerstone to future retention and of course the obvious, if they don’t start there’s very little chance they become a lifetime client. But, as important as those first two major practice visits are, they pale in comparison to “The Second Buying Decision”. The review visit that occurs after the initial stage of care is the most important single visit for building your practice. At this visit, all the smoke and mirrors are gone, no more bells and whistles, just an understanding from the patient that any CORE PROBLEM with the spine and nervous system is a problem and spending time and resources addressing it is a valuable pursuit. On this week’s episode of Life By Design For Chiropractors, Dr. Kreso and I breakdown the highlights of the Life By Design framework for this critical patient interaction. Enjoy! What We Covered: <ul> <li>The appropriate psychology to help you feel prepared and not stressed or anxious about this conversation.</li> <li>Too often we position the first phase of care as the final intensive period followed by "maintenance". The purpose of your first stage of care is to set the stage for FUTURE RESULTS. Learn how to start this process in your practice.</li> <li>The golden question you must ask every patient before agreeing to the next step in your process.</li> </ul> Enjoy this episode! -- Jamie PS. Click below for the full show notes: <a href="https://www.lifebydesignforchiropractors.com/building-your-practice/" rel="nofollow" target="_blank"> https://www.lifebydesignforchiropractors.com/building-your-practice/</a> PS. Click below to learn more about the Life By Design Training Camp:   <a href="https://www.lifebydesignforchiropractors.com/tc" rel="nofollow" target="_blank">https://www.lifebydesignforchiropractors.com/tc</a>

#76 The Single Most Important Visit For Building Your Practice

The best podcast episodes about true crime. For any thrill seeking podcast listeners who just can't get enough of the captivating stories of murderers and criminals. This topic has all the best episodes from many different true crime podcasts.  Add episodes you're interested into your queue below!

Best True Crime Podcasts

The best philosophy podcast episodes. Asking questions about how to live a better life, what it means to be and do good, to the idea of God. This topic includes episodes that bring about important questions that everyone should be asking themselves. Add episodes you're interested into your queue below!